What Charleston Battery does

Charleston Battery LLC is a privately held professional men's soccer club founded in 1993 and based in Mount Pleasant, South Carolina. The club fields a first team in the USL Championship — the second tier of the United Soccer League system — at the Patriots Point Soccer Complex, currently contesting its 34th competitive season in 2026. The core product is live matchday soccer over a 17-game home schedule; the on-field product has tracked strongly, with the team sitting second in the Eastern Conference by June 2026 (8W–4L–2D) and leading the league in average goals per match at 2.0.

Revenue is generated across four interlocking streams: ticketing (single-game, group, and corporate ticket packages sold through SeatGeek as exclusive digital ticketing partner, plus four season-membership tiers — Premium Reserved, Reserved, Supporters Section, General Admission — sold as multi-year contracts with payment plans and up to 50% savings versus day-of pricing); merchandise (jerseys, apparel, accessories, and gift cards sold via a Shopify-powered online team store and in-stadium stands); corporate sponsorships (including Hummel as kit manufacturer, MUSC Health as presenting sponsor, and partners across retail, health, travel, food, beverage, security, and law); and ancillary venue and event income (private event spaces, suite rentals, and events at Patriots Point). A mobile app for iOS and Android, the Battery Rewards loyalty program, an ESPN+ streaming distribution agreement, and Palmetto Sports Network local broadcasting extend the club beyond the physical stadium.

The operational technology stack is entirely composed of best-in-class third-party platforms: SportsEngine SRM for the website, SeatGeek for ticketing and the Member Portal, Shopify for e-commerce, and ESPN+ for streaming, with no disclosed proprietary technology, AI/ML capabilities, patents, or research function. The customer base mixes a long-tail of individual fans (segmented into general supporters, Supporters Section/STHs, and youth/families via USL Academy) with a concentrated set of regional and national corporate sponsors. Community programs (Battery in the Community, school partnerships, youth camps, Hispanic Heritage Night fan-designed jersey contest) and an organized supporter ecosystem (Regiment, Barra Charleston) form the off-pitch engagement layer.

Name

Charleston Battery

Legal name

Charleston Battery LLC

Website

https://charlestonbattery.com

Company type

Private

Founded year

1993

Operating status

Operating

Headcount range

51–100 employees

Short description

Charleston Battery is a privately held USL Championship professional soccer club founded in 1993, playing home matches at Patriots Point Soccer Complex in Mount Pleasant, South Carolina. It generates revenue from season memberships, single-game tickets, corporate sponsorships, merchandise, and venue events.

Ownership category

akta.pro rank

Product category

Professional Sports Club

NAICS

Sports Teams and Clubs (711211), Spectator Sports (71121)

SIC

Services-Membership Sports & Recreation Clubs (7997), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Golf Clubs & Tournament-Host Clubs (Professional/Elite Golf Clubs) (MPAKABAE)

akta.pro secondary industry

Association Football (Soccer) Leagues (MPAKAAAA)

Keywords

• Professional soccer club
• USL Championship
• Season ticket memberships
• Team merchandise sales
• Sports entertainment events

Headquarters

HQ city

Mt Pleasant

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Ticket Sales: Revenue from single-game tickets, season memberships (17-game season ticket program), group tickets, and corporate ticket packages. Season memberships offer up to 50% off day-of pricing with flexible exchange programs.
2. Merchandise Sales: Revenue from official team merchandise including jerseys, outerwear, t-shirts, youth apparel, hats, essentials, and team-issued items sold through the online team store (Shopify) and in-stadium merchandise stands.
3. Corporate Sponsorships: Revenue from corporate partners including kit manufacturer (Hummel), presenting sponsors, and various category sponsors across food/beverage, health, security, law, infrastructure, and retail.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels6 records

Core offering

Charleston Battery is a professional men's soccer club competing in the USL Championship, currently in its 34th season, playing home matches at Patriots Point Soccer Complex in Mount Pleasant, South Carolina. The club offers a portfolio of ticketed live soccer entertainment, season memberships across four tiers, single-game tickets, official team merchandise, corporate hospitality, and group ticket packages, supplemented by a mobile app and loyalty rewards program.

Product overview

Charleston Battery is a professional soccer club competing in the USL Championship, offering a portfolio of products and services centered on live soccer entertainment at Patriots Point Soccer Stadium. The core offering is the professional soccer team playing 17+ home matches per season, supported by ticket products (single-game and season memberships in four tiers), an official merchandise store (Shopify-powered), a mobile application, and the Battery Rewards loyalty program. Additional revenue streams include group and corporate ticket packages, private event space rentals, and youth development via USL Academy contracts and open tryouts. The club's digital presence is built on SportsEngine's SRM platform, ticketing is exclusively managed through SeatGeek, and merchandise e-commerce runs on Shopify.

Differentiator

Problem solved

Functional benefit

Products and services

• Charleston Battery Professional Soccer Club Professional men's soccer club competing in the USL Championship at Patriots Point Soccer Stadium in Mount Pleasant, South Carolina, currently in their 34th season.
• Season Memberships Season ticket packages offering 17 home games with four membership tiers (Premium Reserved, Reserved, Supporters Section, General Admission), with benefits including ticket discounts up to 50% off day-of pricing, merchandise discounts, priority parking, and exclusive social events.
• Single-Game Tickets Individual match tickets available for purchase through SeatGeek, with pricing that increases on game day.
• Charleston Battery Team Store (Official Merchandise) Official merchandise e-commerce platform powered by Shopify, selling jerseys, outerwear, t-shirts, youth apparel, hats, accessories, and gift cards ranging from $10 to $100.
• Charleston Battery Mobile App Mobile application providing stadium FAQs, vendor maps, parking information, flash sales, lineup updates, ticket access, and Battery Rewards program integration.
• Battery Rewards Program Loyalty program offering points for stadium engagement, redeemable for Battery gear, seat upgrades, playoff ticket access, and exclusive experiences.
• Group Tickets Discounted ticket packages for groups attending matches together.
• Corporate Ticket Packages Corporate hospitality ticket options for business clients and employee outings.
• Private Event Spaces Suite boxes and private hospitality spaces available for rent at Patriots Point stadium for events, meetings, and private gatherings.
• Events at Patriots Point Venue rental and event hosting services at Patriots Point Soccer Stadium, including food and beverage partnerships with multiple vendors.
• USL Academy Contracts Youth development program enabling players ages 15-19 to train and compete with the first team while preserving college eligibility.
• Open Tryouts Annual open tryout program for players 16 and older, and First Team Academy Tryouts for ages 15-19, held at SC Surf Soccer Fields in Awendaw.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Partnerships

14 partnerships are on record, tiered core, major and minor.

• SeatGeekcoreChannel Partner/ Reseller/ DistributorSeatGeek is the exclusive digital ticketing provider for Charleston Battery. All single-game tickets, season memberships, group tickets, and corporate ticket packages are sold through SeatGeek. The partnership includes a dedicated ticket portal and Member Portal for account management.
• MUSC HealthmajorGTM or Marketing PartnerMUSC Health is the presenting sponsor for match previews. MUSC Health branding appears on match preview articles and communications, providing health system visibility to the Battery fanbase.
• BreezeminorGTM or Marketing PartnerBreeze is presented as a partner with Charleston Battery, appearing in the sponsors section of the website. Breeze is an airline offering flights from Charleston.
• HummelmajorGTM or Marketing PartnerHummel is the official kit manufacturer for Charleston Battery. The partnership includes production of 2026 Primary and Secondary Kits featuring historic Charleston map woven into designs and premium fabric technology.
• GildanminorGTM or Marketing PartnerGildan is listed as a partner sponsor, providing apparel and clothing products for the club.
• PublixminorGTM or Marketing PartnerPublix supermarket chain is listed as a partner sponsor. A September 26, 2026 match is presented by Publix.
• ThorneminorGTM or Marketing PartnerThorne is a partner with a shop link featured on the Charleston Battery website for merchandise partnerships.
• Frontpoint SecurityminorGTM or Marketing PartnerFrontpoint Security is a partner sponsor with shop link featured on the Charleston Battery website.
• ShopifycoreTechnology or IntegrationShopify powers the official Charleston Battery Team Store (shop.charlestonbattery.com), providing e-commerce platform for merchandise sales.
• SportsEnginecoreTechnology or IntegrationSportsEngine powers the official Charleston Battery website (charlestonbattery.com) with their Sports Relationship Management (SRM) software.
• ESPN+majorChannel Partner/ Reseller/ DistributorESPN+ streams Charleston Battery matches domestically. The match on June 24 vs Loudoun streams on ESPN+ with additional coverage on Palmetto Sports Network.
• USL ChampionshipcoreStrategic or Co-development PartnerCharleston Battery competes in the USL Championship, a professional soccer league in the United States. The club participates in USL Cup group stage and regular season competition.
• Palmetto Sports NetworkminorChannel Partner/ Reseller/ DistributorLocal television broadcast partner for Charleston Battery matches, airing on channel WCSC 5.3 (SD) and WZCH-TV 35.3 (HD) in Charleston area.
• Food and Beverage PartnersminorGTM or Marketing PartnerMultiple food and beverage partners including Coastal Crust Pizza, Cachita's Kitchen, Smash City Burgers, Chick-fil-A, Ben & Jerry's, Tamashii, Gaucho Grill, and beverage partners Heineken, Michelob Ultra, Rusty Bull, Wicked Weed.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Phoenix Rising FC: Successful USL Championship club with strong community ties and notable on-field performance. Similar operational structure with season memberships, corporate partnerships, and youth development pathways. Comparable revenue model across ticketing, merchandise, and sponsorships.
• Sacramento Republic FC: USL Championship club notable for stadium development initiatives and community engagement. Operates a comparable membership-driven business model with corporate sponsorships and merchandise revenue. Direct competitor in the same league.
• New Mexico United:
• Indy Eleven:
• Tampa Bay Rowdies: Historic USL Championship club with an established fan base and Al Lang Stadium home venue. Operates a comparable business model with multi-tier memberships, merchandise, corporate sponsorships, and community programs. Direct competitor in the same league with similar market dynamics.
• Pittsburgh Riverhounds SC: Established USL Championship club with strong community programs and Highmark Stadium as home venue. Direct competitor in the same league with similar market size, multi-stream revenue model, and operational structure.
• Louisville City FC: One of the most successful and well-supported clubs in USL Championship, operating a similar business model with tickets, merchandise, sponsorships, and youth development. Direct competitor in the same league with comparable market size, multi-tier membership structure, and operational model.
• Detroit City FC:

Broad incumbents

• Atlanta United FC: Major MLS franchise in the Southeast with strong on-field performance, large fan base, and Mercedes-Benz Stadium home. Demonstrates the upper-tier ceiling for soccer clubs in the region and the potential scale of MLS-level operations.
• Charlotte FC: MLS expansion team based in Charlotte, NC, operating at a higher division in the same regional Carolina market. Provides context for the upper-tier soccer opportunity in the Carolinas and the next-tier ceiling for clubs like Charleston Battery.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/chas_battery
• YouTubeyoutube.com/c/CharlestonBattery
• Facebookfacebook.com/charleston.battery
• LinkedInlinkedin.com/company/charleston-battery-llc
• Instagraminstagram.com/charlestonbattery
• TikToktiktok.com/@charleston.battery

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Charleston Battery