On The Marc Media
On The Marc Media is a founder-led public relations and integrated marketing agency serving SMBs, nonprofits, and select enterprises from Rockville, MD and Boca Raton, FL. Founded by former TV reporters, it specializes in earned media placement, crisis management, video production, and social media services.
- Company typePrivate
- Founded2005
- HeadquartersRockville, United States
- Headcount1–10
- GTM typeB2B
- OfferingServices
What On The Marc Media does
On The Marc Media is a privately held, founder-led public relations and integrated marketing agency headquartered in Rockville, Maryland, with a second office in Boca Raton, Florida. The firm was founded by Marc Silverstein, a former TV reporter, and is co-led by Kathy Fowler Silverstein; the leadership team's broadcast journalism background is the central pillar of its value proposition. It serves approximately 15 named clients spanning SMBs, startups, nonprofits, healthcare providers, law firms, and select enterprise accounts across the Mid-Atlantic and Southeast Florida regions. Select customers include Goodwill Industries of the Chesapeake, Get Real Health (a client since 2011), SmolenPlevy, Dedalus Healthcare, Silent Beacon, DC Derm Docs, and MADD.
The company delivers a one-stop portfolio of professional services including public relations, crisis management, video production, social media management, event marketing, web development, content marketing, digital advertising, graphic design, and SEO/SEM. Core technology is not disclosed, and no proprietary platform or AI tooling is referenced; the firm's competitive differentiation rests on its team's former-reporter media relationships, demonstrated earned-media outcomes ($867M+ ad value equivalency and 1,961 media hits in a single year, per its marketing claims), and content assets such as the 'After Deadline' and 'Off The Marc with The Bickersteins' podcasts and an active PR/marketing blog. The firm has no disclosed patents, no integrations, no funding history, and no parent company, consistent with a bootstrapped, founder-controlled operating model.
Commercially, On The Marc Media operates a sales-led, project-based model with custom quote-driven pricing and multi-year contract cadences. New business is sourced through direct outreach, a website 'Request a Quote' form, thought leadership content, client testimonials, and case studies. The firm reports no revenue, operates with 1-10 employees, and has no institutional investment. Customer segments are hybrid: organizations seeking media coverage (primary), organizations in crisis, and companies needing integrated marketing support. Geographic focus is regional (Mid-Atlantic and Southeast Florida), with no global footprint claim.
On The Marc Media firmographics
Firmographics- Name
- On The Marc Media
- Legal name
- On The Marc Media
- Website
- https://onthemarcmedia.com
- Company type
- Private
- Founded year
- 2005
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- On The Marc Media is a founder-led public relations and integrated marketing agency serving SMBs, nonprofits, and select enterprises from Rockville, MD and Boca Raton, FL. Founded by former TV reporters, it specializes in earned media placement, crisis management, video production, and social media services.
- Ownership category
- akta.pro rank
On The Marc Media industry classification
Industry- Product category
- Public Relations and Marketing Services
- NAICS
- Advertising, Public Relations, and Related Services (5418), Media Representatives (54184)
- SIC
- Services-Advertising Agencies (7311), Services-Motion Picture & Video Tape Production (7812)
- akta.pro primary industry
- Reputation Management & Online PR (BPAFADAN)
- akta.pro secondary industry
- Event Content Marketing, PR & Media Outreach (THAHAGAG)
Keywords
Where On The Marc Media is headquartered
LocationHeadquarters
- HQ city
- Rockville
- HQ country
- United States
- HQ region
- North America
Offices3 records
Markets served
On The Marc Media business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Operations, Technology or R&D, Infrastructure
Revenue model
- Professional Services - Public Relations: The firm provides public relations services including media relations, story pitching, and earned media coverage to help clients elevate their reputation and gain media spotlight exposure.
- Marketing Services: Comprehensive marketing services including video production, social media management, digital advertising, graphic design, SEO and SEM, web development, content marketing, and event marketing. These are provided as integrated or standalone services.
- Crisis Management: Specialized crisis management services to help clients navigate reputation challenges and public relations emergencies.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Custom project-based pricing |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels7 records
On The Marc Media product offering
Product offeringCore offering
On The Marc Media is a full-service public relations and integrated marketing agency that helps businesses, nonprofits, and organizations earn media coverage and build brand reputation. The firm combines former TV reporter expertise with services spanning public relations, crisis management, video production, social media management, web development, content marketing, digital advertising, graphic design, SEO/SEM, and event marketing to deliver earned media placements and integrated marketing campaigns.
Product overview
On The Marc Media is a full-service public relations and marketing agency offering a unified portfolio of professional services. The company functions as a one-stop solution integrating Public Relations, Crisis Management, Video Production, Social Media, Event Marketing, Web Development, Content Marketing, Digital Advertising, Graphic Design, and SEO & SEM. These services work together to provide comprehensive PR and marketing support, with the agency positioning itself as a one-stop solution that fills gaps in clients' marketing teams and seamlessly integrates PR strategies with overall marketing efforts.
Differentiator
Problem solved
Functional benefit
Brands
- After Deadline: Podcast featuring interviews with journalists and media professionals, exploring topics in journalism and news.
- Off The Marc with The Bickersteins
Products and services
- Public Relations PR services including media relations, story crafting, and reputation management to help clients earn media coverage, elevate brand presence, secure media interviews, and shape messaging that attracts investors and customers.
- Crisis Management Strategic crisis communication services to help clients navigate reputation threats, manage public perception during emergencies, and respond to negative publicity. Includes a crisis management toolkit available via website contact form.
- Video Production Professional video content creation for broadcast, digital, and social media platforms including promotional videos, branded content, web series, and viral video production.
- Social Media Management Social media strategy and management services to build audience engagement and brand presence across platforms including Facebook, Instagram, TikTok, and LinkedIn.
- Web Development Website design and development services including web design, build, and optimization for lead generation and conversion.
- Digital Advertising Digital advertising campaign management across online platforms and channels, offered as part of integrated internet marketing services.
- Graphic Design and Branding Visual communication design services including brochures, logos, trade show signage, print and digital advertisements, social media images, and brand identity materials.
- News Release Distribution News release writing and distribution services for client announcements and PR coverage.
- SEO and SEM Search engine optimization and search engine marketing services to increase website visibility and organic traffic, including competitive analysis, website optimization, link building, and local search.
- Content Marketing Content creation services including copywriting, content strategy, and branded content development.
- Event Marketing Marketing services for events including promotion, planning support, and media coverage coordination.
Quantifiable outcome
- Achieved $867,352,316 in Ad Value Equivalency with 1,961 Media Hits in one year
- +1 more outcomes
Companies that use On The Marc Media
Customer profileNamed customers15 records
Segments3 records
Ideal customer profiles2 records
On The Marc Media technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
On The Marc Media partnerships and signals
Strategic signalScale indicators3 records
Recent moves4 records
Expansion highlights3 records
On The Marc Media competitors and assessment
Company assessmentOthers
- Cision (PR Newswire): Cision/PR Newswire is the dominant wire distribution and media database platform used by PR agencies and in-house teams to distribute press releases and identify journalist contacts. Adjacent infrastructure provider whose tools OTMM likely relies on for earned-media execution and pitching.
- Muck Rack: Muck Rack is a PR software platform providing a media database, journalist relationship management, and press release distribution. Functionally adjacent to OTMM's earned-media workflow and competitive with manual pitching approaches used by traditional PR agencies.
Broad incumbents
- Edelman: Edelman is the world's largest privately held public relations firm, offering PR, crisis management, digital, content and integrated marketing globally. Serves as the broad incumbent against which smaller PR-led agencies like OTMM compete for mid-market and enterprise retainers.
- FleishmanHillard: FleishmanHillard is a global public relations and integrated communications agency within Omnicom, offering PR, content, paid media, social and crisis services. Anchors the upper end of the same services category OTMM competes in.
Direct peers
- Highwire PR: Highwire PR is a technology-focused PR and communications agency offering media relations, content marketing, social media and crisis support to enterprise tech brands. Highly comparable business model to OTMM (PR plus integrated content), with overlap on digital/social execution.
- Crosby Marketing Communications: Crosby Marketing Communications is a Maryland-based (Annapolis) integrated marketing agency offering PR, advertising, digital, social media and content services to healthcare, government and nonprofit clients. Strong geographic and service-line overlap with OTMM's Mid-Atlantic footprint and vertical mix.
- Walker Sands: Walker Sands is a mid-size integrated B2B marketing and PR agency with offices across the U.S., focused on PR, demand generation, content and creative for technology and B2B brands. Comparable to OTMM in service breadth (PR plus full marketing stack) and mid-market enterprise client orientation.
- Uproar PR: Uproar PR is a Florida-based (Orlando) full-service public relations and digital marketing agency of comparable size to OTMM, offering media relations, social media, video production and content marketing. Direct competitor for regional SMB and enterprise clients seeking integrated PR/marketing deliverables from a boutique team.
- 5W Public Relations: 5WPR is a mid-size, U.S.-based public relations and integrated marketing agency providing media relations, crisis communications, social media and content marketing to consumer and B2B brands. Closely comparable in service mix and mid-market positioning to OTMM.
- The Merritt Group: The Merritt Group is a Washington, DC-area integrated marketing and public relations agency offering PR, content, digital and creative services to B2B and mission-driven clients. Highly comparable to OTMM in geography (DC region), service mix (PR + integrated marketing) and client profile (mid-market, government-adjacent).
Market position
Strengths5 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
On The Marc Media social profiles
Digital presenceOn The Marc Media financial estimates
Financial estimateRevenue estimate
Valuation estimate
On The Marc Media leadership team
Management profileNumber of profiles
Profiles5 records
On The Marc Media funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
On The Marc Media M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about On The Marc Media
What does On The Marc Media do?
On The Marc Media is a full-service public relations and integrated marketing agency that helps businesses, nonprofits, and organizations earn media coverage and build brand reputation. The firm combines former TV reporter expertise with services spanning public relations, crisis management, video production, social media management, web development, content marketing, digital advertising, graphic design, SEO/SEM, and event marketing to deliver earned media placements and integrated marketing campaigns.
Is On The Marc Media a public or private company?
On The Marc Media is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was On The Marc Media founded?
On The Marc Media was founded in 2005. It employs 1 to 10 people.
Where is On The Marc Media based?
On The Marc Media is headquartered in Rockville, United States, in the North America region.
How does On The Marc Media make money?
Three revenue lines are on record. Professional Services - Public Relations are the primary driver. The others are marketing Services and crisis Management.
Who are On The Marc Media's main competitors?
Others on record are Cision (PR Newswire) and Muck Rack. Broad incumbents are Edelman and FleishmanHillard. Direct peers are Highwire PR, Crosby Marketing Communications, Walker Sands, Uproar PR, 5W Public Relations and The Merritt Group.
Does On The Marc Media have an API?
No public API is recorded for On The Marc Media.
What industry is On The Marc Media in?
On The Marc Media's product category is Public Relations and Marketing Services. Its primary akta.pro industry code is BPAFADAN, Reputation Management & Online PR, with a secondary code of THAHAGAG, Event Content Marketing, PR & Media Outreach. Its NAICS code is 5418 and its SIC code is 7311.