What 2B Heard does

2B Heard Ltd is a UK specialist distributor of premium professional audio solutions, founded in September 2015 by Sam Nankivell (Managing Director) and Dave Wooster, headquartered in Shefford, Bedfordshire. The company holds UK-exclusive distribution rights for Innosonix multi-channel DSP amplifiers and is the UK's leading distributor for K-array, with additional UK distribution of Solid State Logic LIVE consoles, Sontronics microphones, NAOSTAGE beaconless AI tracking, and KGEAR/KSCAPE products, plus two owned sub-brands (2B Wired cabling and 2B Immersed immersive audio). Revenue is generated through hardware resale (premium speakers, amplifiers, consoles, microphones, cabling, lighting-audio hybrids), professional services (Ease Focus/3D acoustic simulation, system design, specification schematics), AVIXA-certified K-array training, and in-house custom mounting manufacturing.

The technology underlying the portfolio is not developed in-house but sourced from premium European and UK vendors, notably Innosonix's FPGA-based DSP amplifiers supporting 16-32 channels with Dante/AES67/MADI/AES3 inputs, K-array's ultra-compact stainless-steel line arrays (Lyzard, Kobra, Python, Kayman), and NAOSTAGE's multi-spectral camera-based AI tracking. 2B Heard adds integration value through custom mounting hardware, system design and acoustic simulation services, certified installer training, and authorized warranty service via a partner agent (Ampman Audio Services).

Go-to-market is sales-led through a UK integrator/dealer network, with no public pricing (quote-based), targeting professional audio integrators and end customers across hospitality, houses of worship, theatres, corporate, leisure, retail, education, broadcasting, residential, and marine verticals. Pricing is bespoke and project-driven; the company is bootstrapped with no disclosed external funding.

Name

2B Heard

Legal name

2B Heard Ltd

Website

https://2b-heard.co.uk

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

1–10 employees

Short description

2B Heard is a UK specialist distributor of premium professional audio brands, holding UK-exclusive rights for Innosonix amplifiers and serving as the leading UK K-array distributor for integrators and venues across hospitality, worship, theatre, corporate, and marine verticals.

Ownership category

akta.pro rank

Product category

Professional Audio Equipment Distribution

NAICS

Audio and Video Equipment Manufacturing (334310)

SIC

Communications Equipment, Nec (3669)

akta.pro primary industry

Pro Audio Equipment (Mics, Interfaces, Mixers, Studio Monitors) (MPAIAJAB)

akta.pro secondary industries

Live Sound & Stage Equipment (PA Systems, Amplification, Monitoring) (MPAIAJAD), Pro Audio & Recording Equipment Retail (MI-adjacent) (CRALAEAC), Microphones, Headsets & Audio Input Devices (HDACAFAH)

Keywords

• Professional audio distribution
• Premium audio equipment
• Audio system design
• Custom mounting solutions
• Audio integration services

Headquarters

HQ city

Shefford

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Audio Equipment Distribution: Distribution of premium audio equipment including K-array loudspeakers, Innosonix amplifiers, Solid State Logic consoles, Sontronics microphones, KGEAR, K SCAPE, NAOSTAGE, and 2B Wired cable products. Revenue generated through product sales to integrators, venues, and professional audio customers across the UK.
2. System Design and Specification Services: Technical support services including Ease Focus acoustic predictions, Ease 3D simulations, detailed schematics, and equipment specifications for custom installations.
3. Training and Certification Services: K-array K-academy AVIXA-certified training programs for designers and installers, providing certification and Renewal Units for CTS credentials.
4. Custom Accessories Manufacturing: In-house production of bespoke mounting solutions for K-array speakers with custom colors and configurations.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels8 records

Core offering

2B Heard is a UK-based specialist distributor of premium professional audio equipment, representing world-renowned brands including K-array, Innosonix, KGEAR, K SCAPE, Solid State Logic, Sontronics, and NAOSTAGE. The company distributes loudspeakers, multi-channel DSP amplifiers, digital consoles, microphones, and tracking systems to professional audio integrators, complemented by in-house custom mounting solution manufacturing, system design support, and AVIXA-certified training programs.

Product overview

2B Heard is a UK distributor of premium professional audio solutions, not a product manufacturer. The company distributes a curated portfolio of world-renowned audio brands rather than operating a unified platform architecture. Their product portfolio centers on Innosonix multi-channel DSP amplifiers (MAXX² series with 16-32 channels, Micro Maxx compact series), K-array Italian audio solutions (Vyper, Lyzard, Anakonda, Kobra, Python, Kayman, Tornado loudspeakers, Kommander amplifiers, Pinnacle powered systems, and Rail lighting/audio hybrids), KGEAR entry-level alternatives, Solid State Logic LIVE digital consoles, Sontronics British microphones, NAOSTAGE beaconless tracking systems, and 2B Wired cabling. The portfolio serves professional installations, live events, hospitality, marine, residential, and broadcast applications across the UK.

Differentiator

Problem solved

Functional benefit

Brands

• 2B Immersed: Immersive audio brand featuring Astro Spatial Audio technology
• 2B Wired

Products and services

• Innosonix MAXX² Multi-Channel DSP Amplifiers Class-D multi-channel DSP power amplifiers featuring 16, 24, or 32 channels in 1RU, 2RU, and 3RU housings with comprehensive FPGA-based DSP including limiting, EQ filters, FIR filters, and time alignment delay up to 330m. Designed for professional audio integrators and installers specifying high-density amplification solutions for commercial installations.
• Innosonix Micro Maxx Series Compact four-channel amplification platform with PoE-powered and mains-powered options featuring advanced DSP processing that eliminates the need for external loudspeaker processors. Targets modern distributed audio installations requiring flexibility, performance, and efficiency.
• K-array Loudspeakers

Named customers19 records

Segments9 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration8 records

AI capability3 records

Feature5 records

Partnerships

Five partnerships are on record, tiered core, major and support.

• K-arraycoreChannel Partner/ Reseller/ Distributor2B Heard is the UK's leading specialist in K-array system design and distribution. Initially established as the UK's K-array loudspeakers distributor, the partnership has expanded to include comprehensive technical support, training, and custom mounting solutions. K-array is an Italian manufacturer known for innovative ultra-compact audio solutions.
• InnosonixcoreChannel Partner/ Reseller/ DistributorUK-exclusive distributor for Innosonix GmbH, a German amplifier manufacturer founded in 2009 by Markus Bätz. The partnership covers the complete MAXX² and Micro MAXX series of multi-channel DSP amplifiers, positioning 2B Heard as the sole source for these products in the UK market.
• Solid State Logic (SSL)coreChannel Partner/ Reseller/ DistributorUK distributor for Solid State Logic's LIVE range of digital consoles, representing SSL's professional live sound products to the UK market. SSL is renowned for studio-grade audio quality and console excellence.
• AVIXAmajorStrategic or Co-development PartnerOfficial partnership through which K-array's K-academy training programs have received AVIXA certification, allowing participants to earn CTS Renewal Units. This certification provides professional development value to integrators and consultants.
• Ampman Audio Services LtdsupportImplementation/ SI/ Consulting PartnerAuthorized service agent for K-array Service and Warranty repairs. Located at Unit 17, The Enterprise Centre, Cranborne Road, Potters Bar, Hertfordshire EN6 3DQ. Provides warranty repairs and service support for K-array products.

Scale indicators1 record

Recent moves6 records

Expansion highlights6 records

Direct peers

• Audiologic: UK specialist distributor of professional audio brands (including Audac, Ecler, Yamaha Commercial) to integrators and installers. Directly comparable to 2B Heard as a UK value-add pro audio distributor selling premium brand portfolios into the integrator channel.
• Source Distribution: UK distributor of pro audio and AV brands including Apart, Biamp, and Televic. Comparable as a UK specialist distributor serving integrators in commercial installation, hospitality and education — directly competitive for the same installer accounts.
• RGB Communications: UK AV distribution specialist serving residential custom install and commercial integrators with multiple premium brands. Comparable in channel (integrator-led UK distribution) and customer overlap (residential, marine, hospitality).
• CUK Audio: UK and Ireland pro audio distributor representing multiple premium brands across commercial, live and residential verticals. Closely comparable GTM — exclusive brand distribution, integrator focus, design support — and overlapping customer base with 2B Heard.
• Polar Audio: UK distributor of installed-sound and pro audio brands including Dynacord, Electro-Voice and Klark Teknik. Direct competitor in the UK pro audio distribution channel, particularly for fixed installations and live sound.

Broad incumbents

• Midwich Group: Publicly listed UK and international AV distribution group offering broad pro audio, video and lighting brand portfolios to integrators. A larger incumbent with overlapping pro audio brand distribution and integrator channel relationships, posing a consolidation/competitive threat to 2B Heard.
• Bose Professional: Global manufacturer of installed-sound and pro audio systems (loudspeakers, amplifiers, DSP) sold through UK AV integrators. Overlaps with K-array and Innosonix in fixed-installation verticals (hospitality, houses of worship, corporate).
• Shure Incorporated: Global pro audio manufacturer of microphones, wireless systems and conferencing solutions sold via UK distribution. Comparable as an incumbent whose products overlap with Sontronics and whose UK distributor competes directly with 2B Heard for integrator mindshare.
• Biamp Systems: Manufacturer of networked AV processors, amplifiers and loudspeakers for commercial installations, distributed via the UK integrator channel. Comparable in installed-sound verticals and competes with Innosonix for DSP amplifier specification.
• Sennheiser (pro audio division): Global pro audio manufacturer with broad microphone, wireless, and installed-sound portfolios sold through UK distributors. Relevant as a competing manufacturer whose products 2B Heard-adjacent integrators specify, and as a potential UK distribution partner competing for shelf space.

Market position

Strengths5 records

Weaknesses2 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/2bheard_uk
• Facebookfacebook.com/2BHeardLtd
• LinkedInlinkedin.com/company/2bheard
• Instagraminstagram.com/2bhearduk

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about 2B Heard