Miles Group

What Miles Group does

Miles Group is New Zealand's largest independent automotive dealership group, representing 19 vehicle marques (Audi, CUPRA, GAC, GWM, Haval, Honda, Jaguar, Kia, Land Rover, Lexus, Lotus, Mercedes-Benz, Polestar, Porsche, Škoda, Toyota, Volkswagen, Volvo, and XPENG) through a multi-rooftop network spanning Christchurch, Auckland North Shore, Wellington, Tauranga, and Whakatāne. Founded in 1983, the group operates across both the North and South Islands and employs over 500 staff across sales, servicing, parts, and finance functions.

The core business is franchise-based new vehicle sales complemented by over 1,000 quality-assured used vehicles, manufacturer-spec servicing and WOF inspections, genuine parts supply, and a captive finance and insurance offering delivered through nine lending partners. Ancillary revenue streams include operating leases (via ERL, FleetPartners, Orix, Yoogo), Guaranteed Future Value finance products, pre-purchase inspections, trade-in appraisals, fleet solutions for corporate buyers, and an online accessories storefront. Distribution combines physical dealerships with a direct-to-consumer digital layer supporting online finance applications and test-drive bookings.

The revenue model is a mix of one-time new and used vehicle sales, transaction-fee finance and insurance attach, and recurring service, parts, and leasing income. The group reports no external investors, no public listing, and no disclosed revenue or ARR; ownership is private and intra-family/independent. Recent strategic direction is heavily weighted toward electrified powertrains (BEV/PHEV/mild-hybrid launches across Kia, Volkswagen, Lexus, Toyota) and Chinese-brand diversification (GAC, GWM, Haval, XPENG), alongside North Island geographic expansion.

Name

Miles Group

Legal name

Miles Group

Website

https://milesgroup.co.nz

Company type

Private

Founded year

1983

Operating status

Operating

Headcount range

101–250 employees

Short description

Miles Group is New Zealand's largest independent automotive dealership group, representing 19 vehicle marques across both islands through new and used vehicle sales, servicing, parts, finance, insurance, leasing, and fleet services. It serves individual consumers, SMBs, and corporate fleet customers with 500+ staff.

Ownership category

akta.pro rank

Headquarters

HQ city

Christchurch

HQ country

New Zealand

HQ region

Oceania

Offices5 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure, Others

Revenue model

1. Vehicle Sales: New and used vehicle sales across 19 vehicle marques including Audi, CUPRA, GAC, GWM, Haval, Honda, Jaguar, Kia, Land Rover, Lexus, Lotus, Mercedes-Benz, Polestar, Porsche, Škoda, Toyota, Volkswagen, Volvo, and XPENG. Over 1,000 quality assured used vehicles and 800+ used car listings.
2. Finance & Insurance: Vehicle financing through relationships with multiple lenders including European Financial Services, Heartland Bank, Alphera, Toyota Financial Services, and UDC. Also offers guaranteed future value financing and automotive insurance products.
3. Vehicle Servicing & Parts: Maintenance, repair, and parts sales across all dealership locations. WOF (Warrant of Fitness) inspections, pre-purchase inspections, and genuine parts supply.
4. Vehicle Leasing: Operating lease solutions through partner network including ERL/Euro Rate Leasing, FleetPartners, Orix, and Yoogo. Both maintained and non-maintained lease options for business and private customers.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Miles Group is New Zealand's largest independent automotive dealership group, retailing new vehicles from 19 marques (including Audi, Toyota, Volvo, Kia, Mercedes-Benz, Porsche, Lexus, Škoda, Volkswagen, and XPENG) alongside over 800 quality-assured used vehicles. The group provides comprehensive servicing and parts, manufacturer-certified repairs, WOF inspections, automotive finance, insurance, operating leases, fleet solutions, pre-purchase inspections, and trade-in appraisals across its dealership network in Christchurch, Auckland, Wellington, and the Bay of Plenty.

Product overview

Miles Group operates as New Zealand's largest independent automotive dealership group, representing 19 vehicle marques across new and used vehicle sales, servicing, parts, finance, insurance, and fleet management services. The core offering consists of new vehicle sales through brand-specific dealerships (Audi, CUPRA, GAC, GWM, Haval, Honda, Jaguar, Kia, Land Rover, Lexus, Lotus, Mercedes-Benz, Peugeot, Polestar, Porsche, Range Rover, Škoda, Toyota, Volkswagen, Volvo, and XPENG) complemented by used vehicle sales with over 800 quality assured pre-owned cars. The business is structured around brand-specific sub-brands for leasing (Volkswagen Leasing, Toyota Leasing, Škoda Leasing, Kia Leasing, CUPRA Leasing, Audi Leasing, Porsche Leasing, Volvo Leasing, Land Rover Defender Leasing) and fleet solutions (Kia Fleet Solutions, Moorhouse Fleet). Additional value-added services include vehicle servicing and parts, automotive finance through multiple lenders, vehicle insurance, Guaranteed Future Value finance products, vehicle leasing through partner providers, pre-purchase inspections, vehicle trade-in appraisals, online vehicle comparison tools, electric and hybrid vehicle sales with charging infrastructure support, and an online shop for accessories.

Differentiator

Problem solved

Functional benefit

Products and services

• New Vehicle Sales Sale of new vehicles across 19 marques including Audi, CUPRA, GAC, GWM, Haval, Honda, Jaguar, Kia, Land Rover, Lexus, Lotus, Mercedes-Benz, Peugeot, Polestar, Porsche, Range Rover, Škoda, Toyota, Volkswagen, Volvo, and XPENG for individual and business buyers.
• Used Vehicle Sales Sale of pre-owned and ex-demonstrator vehicles with over 800 quality assured used cars available across the full brand portfolio for individual buyers.
• Vehicle Servicing and Parts Comprehensive vehicle servicing, Warrant of Fitness (WOF), and repair services with genuine parts and accessories across all represented brands for vehicle owners.
• Automotive Finance Vehicle financing solutions through multiple lender partners including European Financial Services, Heartland Bank, Alphera, Toyota Financial Services, and UDC, offering competitive rates and flexible payment options with online decisions in minutes.
• Automotive Insurance Vehicle insurance products offered through the Miles Group Finance & Insurance division to protect vehicles and provide peace of mind for owners.
• Fleet Vehicle Solutions Tailored fleet solutions for businesses of all sizes, offering vehicle leasing, fleet management, and access to 18 vehicle brands through dedicated fleet account consultants for corporate customers.
• Vehicle Leasing Flexible vehicle leasing solutions through partners including Euro Rate Leasing, Yoogo, FleetPartners, and ORIX, offering non-maintained and maintained operating leases for business and private customers.
• Guaranteed Future Value Finance A finance option offered by select vehicle brands that guarantees the future value of the vehicle at the end of the term, providing more flexibility and confidence compared to traditional finance for individual and business buyers.
• Pre-Purchase Vehicle Inspections Expert assessment of pre-owned vehicles by qualified technicians, providing detailed reports on vehicle condition, concerns, and honest opinions on value for money for prospective buyers.
• Vehicle Trade-In and Appraisal Vehicle appraisal services allowing customers to sell or trade-in their current vehicle, with options for online appraisal forms or in-dealership appointments.
• Online Shop E-commerce platform for purchasing car-related products, accessories, and merchandise online through the Miles Group store.
• Hybrid Vehicles Self-charging hybrid vehicles combining electric motors with traditional fuel engines, offering significant fuel reductions without requiring external charging, for environmentally conscious buyers.
• Electric Vehicles (BEV and PHEV) Battery electric vehicles (BEV) powered 100% by battery and plug-in hybrid electric vehicles (PHEV) combining battery power with internal combustion engines, supported by charging infrastructure guidance for environmentally conscious buyers.
• Sell My Vehicle Service enabling customers to initiate the process of selling their vehicle to Miles Group, including online appraisal forms and in-dealership appointments.

Quantifiable outcome

• Over 500 staff providing service across New Zealand
• +2 more outcomes

Named customers5 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered minor.

• Hagley OvalminorGTM or Marketing PartnerEight-year partnership revitalising presence at Canterbury's home of cricket. Miles Group brings hospitality, vehicle showcases, and exclusive customer rewards to Hagley Oval Pavilion.
• CrusadersminorGTM or Marketing PartnerOfficial supporter of the Crusaders rugby team.
• Christchurch Area Neighbourhood SupportminorGTM or Marketing PartnerCharitable partnership supporting community safety in Christchurch.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Ebbett Group: New Zealand family-owned multi-brand automotive retailer representing brands such as Audi, Volkswagen, Skoda, MG, and others across the North Island. Closely comparable to Miles in scale, ownership profile, and brand portfolio breadth.
• Giltrap Group: One of New Zealand's largest privately owned automotive groups representing multiple premium marques (including Audi, Volkswagen, Porsche) and operating the ERL/Euro Rate Leasing business. Most directly comparable to Miles as a multi-brand NZ dealer group with similar brand mix and leasing exposure.
• Armstrong Motor Group: NZ-based multi-brand automotive retailer (including Audi, Volkswagen, Skoda, and others). Comparable as a multi-brand independent dealer group with similar premium/mass-brand mix.
• Cockram Motor Group: NZ and Australia-based multi-brand automotive dealer group (Audi, Jaguar, Land Rover, Volvo, Renault). Directly comparable as a multi-brand retailer with overlapping premium brand representation and a similar family-owned profile.
• Farmer Motor Group: New Zealand multi-franchise automotive dealer representing Toyota, Ford, Hyundai, and others. Comparable to Miles as a multi-brand independent with mass-market and fleet exposure across regional NZ.

Broad incumbents

• Lithia Motors: One of the largest automotive dealer groups in North America (NYSE: LAD), operating a global portfolio of franchises and digital channels. Comparable as a scaled, multi-brand dealer with growing digital retail capabilities.
• Eagers Automotive: Australia's largest automotive dealer group (ASX: APE), operating dozens of franchises across passenger, commercial, and luxury brands. Comparable as a publicly listed multi-brand dealer group, useful for capital markets and operational benchmarks.
• AutoCanada: Canadian multi-brand automotive dealer group (TSX: ACQ) with used vehicle, parts, and finance businesses. Comparable in business model breadth (new, used, F&I, parts) and as a smaller-cap listed dealership peer for valuation reference.

Others

• Bapcor: Australia's largest automotive aftermarket parts and accessories distributor and retailer (ASX: BAP). Comparable as an adjacent auto parts/accessories operator that intersects with Miles' parts and service business.

Emerging players

• Turners Automotive Group: NZ's largest used vehicle retailer and auction platform (NZX-listed: TRA). Comparable to Miles' used car business (800+ listings) and increasingly competing in the online vehicle retail channel Miles is investing in.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/milesmotorgroup
• Facebookfacebook.com/MilesGroupNZ
• LinkedInlinkedin.com/company/milesgroup

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Miles Group