What Giltrap Group does

Giltrap Group is a New Zealand family-owned automotive retail and distribution group founded in 1966 by Colin Giltrap, operating 19 dealerships across the country from Auckland to Christchurch. The company functions as authorised dealer for 24 prestigious brands spanning ultra-luxury (Lamborghini, McLaren, Bentley, Aston Martin), premium (Porsche, Audi, Volvo, Lexus, Jaguar, Land Rover), mass-market (Volkswagen, Kia, Škoda), emerging Chinese EV (Zeekr, Polestar, Farizon, Geely), and specialty vehicles (GMSV - Chevrolet Silverado, GMC Yukon, Corvette).

The group's core offering is a vertically integrated automotive lifecycle platform: new and used vehicle sales, authorised servicing across all represented brands, genuine parts and accessories with up to 2-year factory warranty, finance and insurance products (including Guaranteed Future Value agreements and Provident Motor Insurance partnership), and operating leases via a partnership with Euro Rate Leasing Limited. Specialised service capabilities include New Zealand's first Porsche Classic Partner certification, a Holden Authorised Service program for legacy vehicles aged 4-7 years, and motorhome/commercial vehicle servicing with 5-tonne heavy-duty lift capability at Giltrap Penrose.

Giltrap monetises primarily through one-time vehicle sales supplemented by recurring revenue from service contracts, parts, finance commissions, and lease arrangements. Go-to-market is delivered through owned physical dealership showrooms augmented by online vehicle search, test drive booking, and service appointment systems. The customer base spans individual consumers, business fleet operators, performance vehicle buyers, EV adopters, and commercial/RV operators. The company is privately held with no disclosed institutional investment, 501-1,000 employees, and revenue not publicly disclosed.

Name

Giltrap Group

Legal name

Giltrap Group

Website

https://giltrap.com

Company type

Private

Founded year

1966

Operating status

Operating

Headcount range

1–10 employees

Short description

Giltrap Group is a New Zealand family-owned automotive dealership group founded in 1966, operating 19 showrooms nationwide representing 24 prestige brands from Lamborghini to Kia, plus authorised servicing, parts, finance, and insurance.

Ownership category

akta.pro rank

Headquarters

HQ city

Auckland

HQ country

New Zealand

HQ region

Oceania

Offices31 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure, Others

Revenue model

1. Vehicle Sales: New, used, and demonstrator vehicle sales across 24 prestige automotive brands including Aston Martin, Porsche, Lamborghini, McLaren, Bentley, Audi, Volkswagen, Kia, and emerging EV brands like Zeekr and Polestar.
2. Servicing and Maintenance: Authorised dealer workshop services providing routine maintenance, repairs, and specialised servicing for Holden vehicles (Legends Service Package), commercial vans, motorhomes, and all represented brands. Includes EV servicing capability.
3. Parts and Accessories: Genuine manufacturer parts and accessories sales for all vehicle brands, covering vehicles from new to classic models. Parts come with factory warranty up to 2 years.
4. Vehicle Finance: Finance products including Guaranteed Future Value (GFV) agreements with flexible terms of 12, 24, 36, or 48 months, protecting customers from unexpected depreciation.
5. Operating Lease: ERL Vehicle Leasing operating lease arrangements through partnership with Euro Rate Leasing Limited, covering premium European, luxury, electric and commercial vehicles with terms from 1 to 5 years.
6. Insurance: Motor vehicle insurance partnership with Provident Motor Insurance offering comprehensive coverage including collision, theft protection, third-party liabilities, and brand-specific benefits.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels7 records

Core offering

Giltrap Group operates a nationwide network of 19+ authorised automotive dealerships in New Zealand selling new and used vehicles across 24 prestige brands including Aston Martin, Porsche, Lamborghini, McLaren, Bentley, Audi, Volkswagen, Kia, Polestar, and Zeekr. The group provides end-to-end vehicle ownership support through authorised workshop servicing, genuine parts and accessories, vehicle finance and insurance products, operating leases via ERL Vehicle Leasing, and dedicated fleet management services for businesses and government agencies.

Product overview

Giltrap Group is a New Zealand-owned automotive retail group founded in 1966, operating as a platform of 19+ dealership locations across the country. The core offering consists of new and used vehicle sales across 24 prestigious brands (Aston Martin, Audi, Bentley, Cupra, Farizon, Geely, GMSV, Jaguar, Kia, Lamborghini, Lexus, Lotus, McLaren, Polestar, Porsche, Range Rover, Škoda, Volkswagen, Volvo, Zeekr, and others), supported by authorised dealer workshops providing servicing, maintenance, and genuine parts. The group provides complementary financial services including financing, leasing through ERL Vehicle Leasing, Guaranteed Future Value (GFV) products, and insurance partnerships. Sub-brands include Giltrap Approved (certified pre-owned), Giltrap Garage (lifestyle/content), GMSV (General Motors Specialty Vehicles), Giltrap Zeekr (premium EV), and individual brand-specific dealerships. Key differentiators include EV servicing capabilities, motorhome/van servicing with heavy-duty lifts, and specialised programs like the Holden Legends Service Package for vehicles aged 4-7 years. The group has earned recognition including Volkswagen Dealer of the Year 2025 and operates both sales and service facilities from Auckland to Christchurch.

Differentiator

Problem solved

Functional benefit

Products and services

• New Vehicle Sales
• Used Vehicle Sales (Giltrap Approved)
• Authorised Servicing and Repairs
• Genuine Parts and Accessories
• Vehicle Finance
• Vehicle Insurance
• ERL Vehicle Leasing (Operating Lease)
• Fleet and Business Vehicle Solutions
• Holden Legends Service Package
• Commercial Van and Motorhome Servicing

Named customers2 records

Segments6 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Five partnerships are on record, tiered minor and core.

• SIXT RentalsminorGTM or Marketing PartnerSIXT Rentals is prominently featured on Giltrap Group's website navigation, indicating a partnership for rental vehicle services potentially supporting customers needing temporary vehicles or test drives.
• Euro Rate Leasing Limited (ERL Vehicle Leasing)coreChannel Partner/ Reseller/ DistributorERL Vehicle Leasing operates as a boutique leasing company offering tailored operating lease solutions across premium European, luxury, electric and commercial vehicles through Giltrap's nationwide network of 24 dealerships and brands.
• Provident Motor InsurancecoreChannel Partner/ Reseller/ DistributorPartnership with Provident Motor Insurance provides comprehensive motor vehicle insurance coverage including collision, theft protection, and third-party liabilities. Includes benefits such as genuine parts usage for vehicles 10 years or less, repairer choice, keys and locks cover, and $10M legal liability coverage.
• BentleycoreChannel Partner/ Reseller/ DistributorGiltrap Christchurch is an authorised Bentley service centre, providing specialist technicians trained to work on Bentley vehicles using genuine parts. Represents exclusive luxury brand partnership for the South Island.
• PorschecoreChannel Partner/ Reseller/ DistributorGiltrap Porsche is New Zealand's first Porsche Classic Partner, authorised to service and restore classic Porsche vehicles over 10 years old with factory-trained technicians and direct access to Porsche Classic resources.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Inchcape plc: Global automotive distributor and retailer operating premium and luxury brands across multiple markets. While broader in geographic scope, Inchcape's distribution-plus-retail model for premium brands mirrors Giltrap's importer/dealer positioning in NZ, including exclusive luxury OEM partnerships.
• Pendragon plc: One of the UK's largest automotive dealer groups with premium and volume brand representation. While UK-focused, Pendragon's premium franchise mix (including Porsche, Lamborghini, Bentley) parallels Giltrap's luxury brand portfolio strategy.
• AutoNation: Largest US automotive retailer with national multi-brand dealership footprint. Similar in business model combining new/used vehicle sales, financing, parts, and service across multiple premium and mass-market OEM franchises.
• Group 1 Automotive: US and UK-based automotive retailer with significant premium brand representation (including Porsche, BMW, Mercedes-Benz). Comparable in multi-brand premium franchise strategy and integrated retail-finance-service model.
• Lithia Motors: One of the largest US automotive retailer groups operating multiple premium and volume brands across a national network. Comparable in multi-brand franchise model, geographic scale, and integration of finance/insurance/parts/service revenue streams.

Emerging players

• CarMax: Largest US used car retailer with omnichannel sales platform. While not a new-car franchise peer, CarMax's certified pre-owned vehicle program (e.g., Archibald & Shorter's 165-point inspection process) and used vehicle retail model parallel Giltrap Approved and the Archibald & Shorter Pre-Owned business.

Direct peers

• Gazley Motor Group: Family-owned New Zealand automotive dealer group operating multiple brands and locations, similar in heritage and multi-brand franchise structure to Giltrap. Competes for premium OEM representation and aftersales service in overlapping geographies.
• Ebbett Group: One of New Zealand's largest privately-owned automotive dealer groups, representing multiple premium and volume brands across the North and South Islands. Directly comparable to Giltrap in scale, multi-brand franchise model, and nationwide New Zealand dealership footprint.
• Andrew Simms: New Zealand automotive dealership group with multiple brands and locations, similar in operating model to Giltrap. Represents both premium European and mainstream brands across the Auckland region, competing directly for OEM franchises and customer share.
• Armstrong's Motor Group: New Zealand-based automotive dealer group operating multiple franchises across the country. Comparable in multi-brand dealership model and serves overlapping customer segments in the New Zealand automotive retail market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@Giltrap.Garage
• Xx.com/giltrapgroup
• Facebookfacebook.com/GiltrapGroup

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Giltrap Group