Ebbett Group
Ebbett Group is a family-owned New Zealand automotive dealership network founded in 1928, operating 18 dealerships across the North Island representing 29 vehicle brands. It serves individual consumers and business fleet buyers with new/used vehicle sales, authorised servicing, parts, and in-house finance.
- Company typePrivate
- Founded1928
- HeadquartersHamilton, New Zealand
- Headcount101–250
- GTM typeB2C
- OfferingServices
What Ebbett Group does
Ebbett Group is a privately held, family-owned automotive dealership network founded in 1928 and headquartered in Hamilton, New Zealand. The group operates 18 dealerships across the North Island of New Zealand — spanning Auckland, Waikato, Bay of Plenty, and Wellington — representing 29 vehicle brands that span mass-market, premium, luxury, and electric vehicle segments. Brands represented include Kia, Nissan, MG, BYD, GWM, Holden, Škoda, Volkswagen, Audi, CUPRA, Toyota, Lexus, Volvo, Polestar, Jaguar, Range Rover, Defender, Discovery, Hyundai, Isuzu, OMODA, JAECOO, Geely, Zeekr, and Farizon.
The group makes money through multiple revenue streams: new and used vehicle sales across its 29 franchises, factory-authorised servicing and maintenance (including the fixed-price Service Select programme at NZ$229 for vehicles 6+ years old), genuine OEM parts and accessories, in-house vehicle finance via Ebbett Finance (with a Future Value Guarantee product), vehicle protection and insurance products, tyres, windscreens, EV home-charging installation, and fleet solutions for business buyers. The core operational technology is a conventional dealership platform — physical showrooms, service bays, parts departments, and an online stock-browsing/bookings website — without proprietary software, APIs, or AI-enabled systems. Customers are predominantly individual New Zealand vehicle buyers, with a secondary business fleet segment. Ebbett has won the Jaguar Land Rover NZ Supreme Retailer of the Year award multiple times (2019, 2023, 2025, 2026) and holds Kia's global Platinum Prestige Dealer recognition.
Ebbett Group firmographics
Firmographics- Name
- Ebbett Group
- Legal name
- Ebbett Automotive
- Website
- https://ebbett.co.nz
- Company type
- Private
- Founded year
- 1928
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Ebbett Group is a family-owned New Zealand automotive dealership network founded in 1928, operating 18 dealerships across the North Island representing 29 vehicle brands. It serves individual consumers and business fleet buyers with new/used vehicle sales, authorised servicing, parts, and in-house finance.
- Ownership category
- akta.pro rank
Where Ebbett Group is headquartered
LocationHeadquarters
- HQ city
- Hamilton
- HQ country
- New Zealand
- HQ region
- Oceania
Offices17 records
Markets served
Ebbett Group business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Operations, Personnel, Infrastructure, Supply Chain, Marketing or Sales
Revenue model
- Vehicle Sales: Revenue from selling new and used vehicles across 29 automotive brands. The group operates as authorized dealer for multiple manufacturers including Kia, Nissan, Toyota, BYD, Range Rover, Audi, and others.
- Servicing and Maintenance: Factory-trained technicians provide authorized servicing, repairs, and maintenance for all vehicle makes. Offers fixed-price Service Select for vehicles 6+ years from $229.
- Finance Products: Ebbett Finance provides vehicle financing solutions with finance calculator and online application process. Also offers Future Value Guarantee.
- Genuine Parts: Sale of genuine OEM parts and accessories for all represented brands.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Service Select for vehicles 6+ years |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels7 records
Ebbett Group product offering
Product offeringCore offering
Ebbett Group sells new and used vehicles through 18 dealerships representing 29 automotive brands across the North Island of New Zealand. It complements sales with manufacturer-authorised servicing and repairs, genuine OEM parts and accessories, in-house vehicle financing through Ebbett Finance, and certified pre-owned vehicle programs under the Ebbett Pre-Owned Promise. The group also offers fixed-price servicing (Service Select) and fleet solutions for corporate customers.
Product overview
Ebbett Group is a family-owned car dealership network operating 18 dealerships across the North Island of New Zealand, representing 29 vehicle brands. Established in 1928, the group offers a comprehensive automotive ecosystem comprising new and used vehicle sales, certified servicing and maintenance, genuine parts, and personalised financing solutions. The product portfolio centers on Ebbett Finance for vehicle financing, Service Select for fixed-price maintenance of older vehicles, and the Ebbett Pre-Owned Promise for certified used vehicles. Additional services include Future Value Guarantee, vehicle protection and insurance, genuine parts, tyres, windscreens, home charging for electric vehicles, and fleet solutions. The group serves customers across Auckland, Waikato, Bay of Plenty, and Wellington regions through multiple dealership locations.
Differentiator
Problem solved
Functional benefit
Products and services
- New and Used Vehicle Sales (Dealership Network) Sale of new and used vehicles for personal and household buyers, covering 29 automotive brands including Kia, Nissan, MG, BYD, GWM, Holden, Škoda, Volkswagen, Audi, CUPRA, Toyota, Lexus, Volvo, Polestar, Range Rover, Defender, Discovery, Jaguar, Hyundai, Isuzu, OMODA, JAECOO, Geely, Zeekr, Farizon, and Forthing.
- Ebbett Finance In-house vehicle financing service for new and used vehicle purchases, offering flexible finance options with online application, finance calculator, and conditional decision support.
- Service Select Fixed-price servicing program for vehicles aged 6 years and older starting from $229, providing transparent pricing for warranty, servicing, and repair needs.
- Ebbett Pre-Owned Promise Certified pre-owned vehicle program providing quality-assured used vehicles with buyer confidence guarantees across the Ebbett dealership network.
- Genuine Parts Sale of official OEM manufacturer parts and accessories for all vehicle brands represented by the group, supporting warranty compliance and quality repairs.
- Fleet Solutions Business fleet vehicle procurement and management services tailored to corporate customers, covering multiple brands within the Ebbett franchise portfolio.
- Vehicle Protection & Insurance Extended vehicle protection plans and insurance products covering unexpected repair costs and safeguarding vehicle ownership.
Quantifiable outcome
- 95+ years in business serving New Zealand customers
Companies that use Ebbett Group
Customer profileSegments2 records
Ideal customer profiles2 records
Ebbett Group technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Ebbett Group partnerships and signals
Strategic signalPartnerships
14 partnerships are on record, tiered minor.
- Pukekohe MX ClubminorEbbett Pukekohe partnership with the Pukekohe Motorcycle Club, being the class sponsor for the NZ KTM Junior champs. Community motorsport support initiative.
- Franklin Basketball AssociationminorEbbett Pukekohe partnership with official naming rights for the Mid-week Hoops and senior club league. Community sports sponsorship.
- Logik Franklin BullsminorEbbett Pukekohe donated two sponsorship vehicles to the Logik Franklin Bulls professional basketball team competing in the National Basketball League.
- Franklin Dirt Kart ClubminorEbbett Pukekohe partnership for sponsoring the Rotax Heavy class. Track named 'Ebbetts Raceway' after the sponsor. Community motorsport initiative.
- Pukekohe AFCminorEbbett Pukekohe continued partnership donating two sponsorship vehicles and sponsoring the Men's Iron Chins team. Community football support.
- Bombay SchoolminorEbbett Pukekohe donated a Nissan Van to provide transportation to School Camps, Sporting Days & Events.
- Pukekohe Christian SchoolminorEbbett Pukekohe donated a Nissan Van for transportation needs and sponsors the PCS Senior Basketball Team with team uniforms.
- Waiau Pa SchoolminorEbbett Pukekohe donated a Nissan Van to provide transportation to school camps, sports days & events.
- Auckland Rescue Helicopter TrustminorEbbett Pukekohe is a corporate sponsor of the Auckland Westpac Rescue Helicopter service providing life-saving emergency helicopter services.
- Starship Children's HealthminorEbbett Pukekohe donations contributed to the construction of a children's burns unit at Starship Children's Hospital.
- Koru CareminorEbbett Pukekohe supports Koru Care which takes groups of children with major or terminal health issues to fantasy destinations.
- I AM HOPEminorEbbett Pukekohe supports I AM HOPE which aims for positive societal attitudinal change regarding youth mental health.
- Breast Cancer Foundation NZminorEbbett Pukekohe supports Breast Cancer Foundation NZ in promoting breast awareness and early detection.
- Counties Manukau HockeyminorEbbett Pukekohe supports Counties Manukau Hockey to help grow the sport in the local community.
Scale indicators6 records
Recent moves7 records
Expansion highlights5 records
Ebbett Group competitors and assessment
Company assessmentDirect peers
- Armstrong Motor Group: New Zealand family-owned multi-brand automotive dealership group operating across multiple North Island regions. Comparable to Ebbett in business model (new and used vehicle sales, servicing, parts) and customer segment, with similar scale of multi-brand representation.
- Archibald & Shorter: Long-established New Zealand automotive dealership group representing multiple premium and volume brands. Comparable to Ebbett as a multi-brand franchise dealer in the NZ market with similar product/service mix spanning sales, service, and parts.
- 2 Cheap Cars: New Zealand used-vehicle retailer operating multiple locations across the country. Directly comparable in NZ geography and customer base, though focused on used vehicles rather than new-car franchises — making Ebbett's authorized franchise model a partial differentiator.
- Turners Automotive Group: NZX-listed (TRA) New Zealand automotive group with vehicle retail, finance, and insurance operations. Directly comparable as a NZ multi-channel automotive retailer, though Turners is more weighted toward used vehicles and credit rather than new-car franchise representation.
- Giltrap Motor Group: New Zealand family-owned automotive dealership group with multi-brand representation across the North Island. Comparable to Ebbett in business model (multi-brand franchise dealer with service and parts operations) and customer segments, and a direct competitor for franchise mandates and consumer mindshare.
Broad incumbents
- Eagers Automotive: ASX-listed (APE) Australia's largest automotive retail group operating hundreds of dealerships across multiple brands. Broader incumbent offering a similar multi-brand, service-plus-parts-plus-finance model but at materially larger scale and with public-market governance, providing a strategic benchmark for Ebbett's potential public-market trajectory.
Regional players
- Autosports Group: ASX-listed (ASG) Australian multi-brand luxury and premium automotive retailer. Comparable to Ebbett's premium dealership operations (particularly the Range Rover, Audi, and Jaguar franchises) but operating primarily in Australia rather than NZ.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Ebbett Group social profiles
Digital presenceEbbett Group financial estimates
Financial estimateRevenue estimate
Valuation estimate
Ebbett Group leadership team
Management profileNumber of profiles
Profiles2 records
Ebbett Group subsidiaries and ownership
Company hierarchySubsidiaries18 records
Ebbett Group funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Ebbett Group M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Ebbett Group
What does Ebbett Group do?
Ebbett Group sells new and used vehicles through 18 dealerships representing 29 automotive brands across the North Island of New Zealand. It complements sales with manufacturer-authorised servicing and repairs, genuine OEM parts and accessories, in-house vehicle financing through Ebbett Finance, and certified pre-owned vehicle programs under the Ebbett Pre-Owned Promise. The group also offers fixed-price servicing (Service Select) and fleet solutions for corporate customers.
Is Ebbett Group a public or private company?
Ebbett Group is a private company. It is classified as family owned and is currently operating.
When was Ebbett Group founded?
Ebbett Group was founded in 1928. It employs 101 to 250 people.
Where is Ebbett Group based?
Ebbett Group is headquartered in Hamilton, New Zealand, in the Oceania region.
How does Ebbett Group make money?
Four revenue lines are on record. Vehicle Sales are the primary driver. The others are servicing and Maintenance, finance Products and genuine Parts.
Who are Ebbett Group's main competitors?
Direct peers on record are Armstrong Motor Group, Archibald & Shorter, 2 Cheap Cars, Turners Automotive Group and Giltrap Motor Group. Eagers Automotive is listed as a broad incumbent. Autosports Group is listed as a regional player.
Does Ebbett Group have an API?
No public API is recorded for Ebbett Group.