Find Model

What Find Model does

Find Model is a Tokyo-based influencer marketing services company founded in 2016, operating as the marketing arm of SocialWire and serving enterprise and mid-market brand clients exclusively within the Japanese domestic market. The company's offering is structured around four integrated service lines: Influencer Casting (matching brands to a proprietary database of 13,800+ registered influencers across Instagram, TikTok, YouTube, and X), SNS Advertising management (paid campaign execution on Instagram and TikTok with creative production, targeting, and ROAS-focused reporting), Instagram Account Management (full-service account operations handled by a dedicated team), and Find Model Circle (a subscription-based matching platform with verified influencer accounts for ongoing project-based engagements). All services are supported by a dedicated account manager assigned per project, positioning the business as a consultative, high-touch agency rather than a self-serve marketplace.

The underlying technology stack centers on a proprietary influencer matching platform and database that enables planners to search, select, and manage creators across genres and follower tiers, complemented by the Find Model Circle subscription workflow tool for job posting, applicant handling, communication, and project tracking. The company does not disclose APIs, SDKs, third-party integrations, AI/ML capabilities, patents, or external funding. Marketing demand is generated primarily through Insta Lab, a free educational content hub featuring downloadable guides, video seminars, and interactive diagnostic tools, alongside inbound inquiry via the website contact form and phone, indicating a hybrid sales-led and content-led GTM motion.

Find Model monetizes primarily through per-campaign project fees (ranging from 150,000 JPY to 1,250,000 JPY depending on influencer tier, platform, and content format, with a 200,000 JPY minimum service starting price) and the recurring Find Model Circle subscription. The company claims 19,000+ cumulative campaign executions and works with enterprise clients including Lawson, Adidas Japan, Dr. Ci-Labo, HIS, Crocs Japan, Honda, Kose, Recruit, Abahouse, Unilever Japan, and Peach John, alongside municipal government clients in tourism and regional promotion. The leadership team consists of President & CEO Kota Fukuda, and the company is private with no disclosed external investors.

Name

Find Model

Legal name

Find Model

Website

https://about.find-model.jp

Company type

Private

Founded year

2016

Operating status

Operating

Short description

Find Model is a Tokyo-based influencer marketing services firm founded in 2016 that offers influencer casting, SNS advertising, Instagram account management, and a subscription matching platform to enterprise and mid-market brands across Japan, leveraging a proprietary database of 13,800+ influencers.

Ownership category

akta.pro rank

Product category

Influencer Marketing Services

NAICS

Media Buying Agencies (54183)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Influencer Strategy & Campaign Management (MPAAAHAA)

akta.pro secondary industries

Influencer Sourcing & Casting (Discovery/Shortlisting) (MPAAAHAC), Influencer Campaign Operations & Managed Services (BPAFAHAF), Influencer Marketing Platforms (Discovery/Search/CRM) (MPACAGAA)

Keywords

• Influencer marketing
• Influencer casting
• SNS advertising
• Instagram account management
• Social media marketing

Headquarters

HQ city

Tokyo

HQ country

Japan

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations

Revenue model

1. Influencer Casting Services: Find Model charges fees for matching brands with influencers and managing the full PR campaign lifecycle, including planning, casting, content posting, and performance measurement. Pricing is per-campaign or per-deliverable, ranging from 150,000 JPY to 1,250,000 JPY depending on influencer tier, platform, content format, and scope.
2. SNS Advertising Management: Professional management of paid social advertising campaigns on Instagram, TikTok, X, and YouTube. Services include creative production, targeting strategy, campaign execution, and ROAS-focused reporting. Billed as part of integrated service packages or as standalone offerings.
3. Instagram Account Management: Full-service Instagram account operation including content planning, posting, community engagement, and analytics. Provided by a dedicated team on behalf of brand clients. Offered as a standalone or bundled service.
4. Find Model Circle Platform Subscription: A fixed-fee subscription matching platform connecting businesses with influencers. Enables job posting, application handling, communication, and project management in one system. Provides access to verified influencer accounts only.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Find Model provides full-service influencer marketing in Japan, matching brand clients with influencers from a proprietary 13,800+ database for PR campaigns on Instagram, TikTok, YouTube, and X. It bundles influencer casting, paid SNS advertising management, Instagram account operations, and a subscription-based matching platform (Find Model Circle) into integrated packages delivered by dedicated account managers. The company also operates Insta Lab, a free educational content hub covering SNS strategy and influencer marketing best practices.

Product overview

Find Model is an influencer marketing platform that operates as a unified service portfolio consisting of four core offerings: Influencer Casting (matching companies with 13,800+ influencers), SNS Advertising (paid campaign management on Instagram/TikTok), Instagram Account Management (full-service account operations), and the Find Model Circle subscription matching platform. The company also operates Insta Lab as an educational content hub. All services are supported by a dedicated team providing end-to-end support from planning through reporting, enabling integrated marketing from awareness to conversion.

Differentiator

Problem solved

Functional benefit

Brands

• Find Model Circle: A subscription-based matching platform connecting companies with influencers. Enables project registration, application management, communication, and progress tracking in one system. Features verified accounts for secure PR campaigns.

Products and services

• Influencer Casting Service (インフルエンサーキャスティング) Full-service influencer matching and PR campaign delivery for brand clients in Japan. Dedicated planning staff propose optimal influencers from a 13,800+ database tailored to product, target audience, and campaign objective, and support the engagement from casting through content posting and performance measurement.
• SNS Advertising Service (SNS広告配信代行) Professional paid social advertising management on Instagram and TikTok (and referenced across YouTube and X) for brand clients. A dedicated operations team handles creative production, targeting design, campaign execution, and reporting end-to-end, with focus on CPA improvement and ROAS maximization.
• Instagram Account Management Service (Instagramアカウント運用代行) Full-service Instagram account operations delivered by a dedicated team on behalf of brand clients. Covers account planning, posting, community communication, and analytics, with brand-aligned execution and supplementary UGC utilization and influencer collaboration strategies.
• Find Model Circle (マッチングプラットフォーム) Subscription-based matching platform connecting enterprises with influencers for PR campaigns. Enables project registration, applicant handling, communication, and progress management in one integrated system, with verified-account-only participation to ensure safer PR operations.

Quantifiable outcome

• 19,000件以上の支援実績 (19,000+ cumulative campaign completions)
• +4 more outcomes

Named customers11 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• BitStar: Japanese influencer marketing platform and MCN offering campaign matching, analytics, and creator management for enterprise clients. Direct competitor in the same Japan-influencer agency/platform category.
• 8million: Japanese influencer marketing agency serving enterprise brands across beauty, fashion, and F&B. Comparable scope and GTM motion to Find Model.
• StarX: Japanese influencer casting and content production company working with enterprise brands on social campaigns. Overlaps with Find Model's casting and SNS advertising offerings.
• Creadits: Japanese influencer marketing platform with verified-creator matching and analytics tooling, now part of the Septeni group. Closely overlapping product and target customer with Find Model.
• UUUM: Tokyo-headquartered, TSE-listed digital entertainment and MCN operating influencer marketing services in Japan. Comparable to Find Model in serving enterprise brands through creator networks and influencer content.
• INFLUENCER ONE: Japanese full-service influencer marketing agency providing casting, SNS strategy, and content production for enterprise brands. Operates in the same vertical with comparable service bundling.

Emerging players

• Aspire: US-headquartered influencer marketing platform offering creator discovery, campaign management, and analytics for global brands. Relevant peer for Find Model Circle's platform ambitions and broader influencer-marketing SaaS direction.

Broad incumbents

• Septeni Group: Japanese digital advertising holding company that owns Creadits and operates broad digital-ad agency services. Comparable as a broader incumbent portfolio competing for the same enterprise influencer-marketing budget.
• CreatorIQ: Enterprise influencer marketing SaaS platform serving global brands with end-to-end creator management. Comparable technology layer to Find Model Circle and a benchmark for the platform direction Find Model could take.

Regional players

• iQI: Japanese digital entertainment and talent/influencer agency serving brand-marketing objectives through creator campaigns. Comparable in target customers and Japan-only geographic focus.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Find Model