ENT Medical Services

What ENT Medical Services does

ENT Medical Services, P.C. is a privately owned otolaryngology clinic headquartered at 2615 Northgate Drive in Iowa City, Iowa, established in 1957. The practice operates as a multi-specialty medical provider delivering ear, nose, and throat care alongside audiology, allergy, sleep medicine, and durable medical equipment (CPAP) services. It maintains two clinical locations—Iowa City (headquarters) and Muscatine—and serves patients across Eastern Iowa, including children, adults, and older adults across multiple generations. The clinic self-identifies as the only privately owned otolaryngology practice in Iowa City, distinguishing itself from hospital- and academic medical center-affiliated alternatives in the region.

The practice runs six integrated service lines from its Iowa City site: general ENT medical and surgical care, a Hearing Center that performs diagnostic audiometry and hearing aid fittings using Real-Ear Verification measurement technology, Allergy Services (testing plus weekly injection protocols), Balloon Sinuplasty (minimally invasive sinus surgery), a Sleep Center for diagnostic sleep studies, and Sleep Supply for CPAP equipment, masks, and ongoing resupply. The Hearing Center is supplied through partnerships with three major hearing aid manufacturers—Phonak, Oticon, and Starkey—giving the practice breadth of device selection. Facial rejuvenation services are offered through an external referral partner site (facialrejuvenationcenter.net). The clinic holds HIPAA-compliant privacy practices (effective 09/23/2023), ADA-compliant web accessibility aligned to WCAG 2.1 AA, and Federal civil rights nondiscrimination compliance.

The business model is fee-for-service healthcare delivery. Revenue is generated through insurance reimbursement, patient copays collected at the point of service, co-insurance payments, and direct-pay procedures (full payment required 10 days prior). The practice accepts Visa, MasterCard, American Express, CareCredit, personal checks, and cash, with monthly payment plans available. Go-to-market is appointment-based: patients book via two phone lines (319-351-5680 and toll-free 800-642-6217) or online request forms hosted through Phreesia, supplemented by provider referrals and patient word-of-mouth. Marketing channels include a content website with downloadable resource guides (e.g., hearing and sleep study guides), organic social on Facebook, LinkedIn, and Instagram, and SEO for appointment capture. Revenue is not publicly disclosed, and there is no evidence of external investors, parent organization, or institutional ownership; Daniel Salm serves as Compliance Officer / Civil Rights Coordinator.

Name

ENT Medical Services

Legal name

ENT Medical Services, P.C.

Website

https://entmedicalservices.org

Company type

Private

Founded year

1957

Operating status

Operating

Headcount range

51–100 employees

Short description

ENT Medical Services is a privately owned otolaryngology clinic in Iowa City, Iowa, founded in 1957, delivering ear, nose, throat, hearing, allergy, and sleep care to patients across Eastern Iowa through two clinical locations.

Ownership category

akta.pro rank

Product category

Otolaryngology Medical Practice

NAICS

Offices of Physicians (except Mental Health Specialists) (621111), Offices of Physical, Occupational and Speech Therapists, and Audiologists (621340)

SIC

Services-Offices & Clinics Of Doctors Of Medicine (8011), Services-Specialty Outpatient Facilities, Nec (8093)

akta.pro primary industry

General Otolaryngology (ENT) (HLAKAMAA)

akta.pro secondary industries

Audiology & Hearing Services (ENT-Affiliated) (HLAKAMAI), Sleep Surgery & Snoring (ENT) (HLAKAMAH), Otology & Neurotology (Ear/Hearing/Balance) (HLAKAMAC)

Keywords

• Otolaryngology medical services
• Audiology hearing care
• Allergy treatment clinic
• Sleep apnea diagnosis
• Sinus surgery procedures

Headquarters

HQ city

Iowa City

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Medical Services - Patient Care: Fee-for-service healthcare delivery including office visits, procedures, and surgeries. Revenue generated through insurance billing, patient copays, and co-insurance payments. The practice accepts various insurance carriers though not all may be contracted.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

ENT Medical Services is a privately owned otolaryngology clinic providing comprehensive ear, nose, and throat medical and surgical care for patients of all ages. The practice integrates multiple service lines at one location, including audiology and hearing aid services with Real-Ear Verification, allergy testing and weekly immunotherapy shots, balloon sinuplasty, and a sleep center offering diagnostic sleep studies and CPAP supply services.

Product overview

ENT Medical Services is a single-location, privately owned otolaryngology clinic providing comprehensive ear, nose, and throat care for patients of all ages in Iowa City, Iowa. Established in 1957, the practice offers multiple integrated service lines at one convenient location: ENT medical and surgical services, a Hearing Center (with audiology, hearing aids, and Real-Ear Verification), Allergy Services, Balloon Sinuplasty, Sleep Center (with diagnostic sleep studies), and Sleep Supply (CPAP equipment and accessories). The practice also provides access to Facial Rejuvenation Center via external referral. This is a single-site, multi-specialty medical practice rather than a software platform.

Differentiator

Problem solved

Functional benefit

Products and services

• ENT (Otolaryngology) Services Comprehensive ear, nose, and throat medical and surgical care for patients of all ages, including diagnosis and treatment of ENT conditions.
• Hearing Center

Named customers2 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Three partnerships are on record, tiered core.

• PhonakcoreTechnology or IntegrationHearing aid manufacturer partnership providing hearing aid products and technology for patient fittings at ENT Medical Services.
• OticoncoreTechnology or IntegrationHearing aid manufacturer partnership providing hearing aid products and technology for patient fittings at ENT Medical Services.
• StarkeycoreTechnology or IntegrationHearing aid manufacturer partnership providing hearing aid products and technology for patient fittings at ENT Medical Services.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Aspire Allergy & Sinus: Multi-site allergy and sinus specialty clinic offering allergy testing, immunotherapy, and sinus procedures in a vertically integrated outpatient model. Directly comparable to ENT Medical Services in allergy/ENT service mix and procedural outpatient orientation, though operating in different geographies (Texas/Southwest).
• HearUSA: National audiology retailer providing hearing evaluations, hearing aid fittings, and after-care services. Comparable audiology and hearing aid offering; competing for the same hearing loss patient segment.
• Miracle-Ear: National audiology and hearing aid retail chain offering hearing tests, hearing aid fittings, and ongoing service. Comparable in hearing aid dispensing and audiology services, though operates through franchise retail rather than integrated physician practice.
• ADVENT Health (ENT clinic network): ENT and sinus-focused clinic chain providing in-office balloon sinuplasty, allergy, and sleep services. Closest comparable in service line and procedural scope, including balloon sinuplasty which ENT Medical Services also offers.

Broad incumbents

• University of Iowa Health Care: Academic medical center headquartered in Iowa City with subspecialty ENT, audiology, allergy, and sleep services. Most significant local incumbent and primary referral competitor for complex ENT cases in the practice's home market.
• CVS MinuteClinic / Oak Street Health (now CVS Health): Large retail and value-based care providers increasingly offering basic audiology screenings, sleep assessments, and allergy services at retail locations. Emerging competitive threat to low-acuity visits that historically anchor independent ENT practices.

Regional players

• The Iowa Clinic: Large multi-specialty physician group based in central Iowa offering ENT, allergy, audiology, and sleep services under one system. Comparable multi-specialty outpatient model and shared Iowa geography, though operating in Des Moines rather than Iowa City.
• MercyOne Iowa City: Regional hospital system in Iowa City offering ENT, allergy, and audiology services through employed physicians. Comparable service mix and shared geography; represents the second major system competitor for the practice.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/entmedicalservices
• LinkedInlinkedin.com/company/ent-medical-services
• Instagraminstagram.com/entmedical

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ENT Medical Services