Rosedale Property Agents

What Rosedale Property Agents does

Rosedale Property Agents is an independent UK residential estate agency operating as Rosedale Group Limited (registered in England and Wales, company number 05061219). The firm provides property sales, lettings, valuation, and marketing services to residential buyers and sellers, with a dedicated Land & New Homes division targeting developers and landowners. It runs five physical branch offices across Bourne, Peterborough (two locations), Market Deeping, and Stamford, and self-reports cumulative property sales of £1bn+ since founding in 2002. The firm employs between 11 and 50 staff, with 185+ years of combined senior team experience cited as a capability anchor.

The underlying technology stack is a standard sector-platform configuration: the website, CRM, and listing infrastructure are provided by The Property Jungle (sector SaaS), with property data intelligence from Sprift, brochure hosting from Rezi, premium placement on Rightmove, and embedded YouTube video tours. Service delivery combines physical in-branch consultations with digital channels including a property search portal, branch-level Facebook/Instagram accounts, and a TikTok presence. Product surface spans core services (property search, selling services, free valuation, branch network, Land & New Homes) plus marketing add-on modules (drone photography/video, 360 virtual tours, professional floorplans, social media marketing).

The revenue model is commission-based, charged to sellers on successful residential property transactions — a classic UK high-street estate agency model. A freemium front-end (free 30-second online valuation and free home visit valuations) is used as a customer-acquisition funnel into the paid commission service. Ancillary revenue is generated via premium marketing packages (Featured/Premium Rightmove listings, drone, 360, floorplans) attached to seller mandates. Customer segments are horizontal and consumer-facing (homeowners, first-time buyers, families, buy-to-let investors) plus, via the Land & New Homes division, a smaller developer/landowner segment. There is no evidence of subscription, SaaS, or recurring contract revenue.

Name

Rosedale Property Agents

Legal name

Rosedale Group Limited

Website

https://rosedalepropertyagents.com

Company type

Private

Founded year

2002

Operating status

Operating

Headcount range

11–50 employees

Short description

Rosedale Property Agents is an independent UK residential estate agency operating five branches across Bourne, Peterborough, Market Deeping, and Stamford, providing property sales, valuations, marketing, and a dedicated Land & New Homes service to homeowners, buyers, and developers since 2002.

Ownership category

akta.pro rank

Product category

Residential Real Estate Services

NAICS

Offices of Real Estate Agents and Brokers (531210)

SIC

Real Estate Agents & Managers (For Others) (6531)

akta.pro primary industry

Buyer Representation Services (BPAJAAAJ)

akta.pro secondary industry

Land & Development Site Brokerage (BPAJABAG)

Keywords

• Residential estate agency
• Property sales
• Property valuations
• New homes marketing
• Land sales

Headquarters

HQ city

Bourne

HQ country

United Kingdom

HQ region

Europe

Offices5 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Property Sales Commission: Traditional estate agency fees charged to sellers upon successful property transactions. Commission-based model typical of UK residential estate agents.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Rosedale Property Agents is an independent UK estate agency that facilitates residential property sales and purchases across Cambridgeshire and Lincolnshire, operating through five branch offices in Bourne, Peterborough, Market Deeping, and Stamford. Core services include property valuation, marketing, and sales facilitation for sellers, alongside a specialist Land & New Homes division handling new build developments and land transactions. Properties are marketed via the company website, drone photography, 360 virtual tours, floorplans, social media, and Rightmove premium listings.

Product overview

Rosedale Property Agents is an award-winning independent estate agency offering a comprehensive property platform consisting of core services (property search portal, selling services, property valuations, and branch network) supplemented by marketing add-on modules (drone photography, 360 virtual tours, social media marketing, and floorplans). The agency operates across multiple branches in Bourne, Peterborough, Market Deeping, and Stamford areas, serving buyers and sellers since 2002.

Differentiator

Problem solved

Functional benefit

Products and services

• Property Sales (Selling Services) End-to-end estate agency service for homeowners selling residential property, including valuation, marketing (photography, drone video, 360 tours, floorplans, social media, Rightmove premium listing), and sales progression through completion.
• Property Valuation Free, no-obligation residential property valuation service delivered as an instant 30-second online estimate via the website or as an in-home visit by experienced valuers from local branches.
• Land & New Homes Specialist service covering new-build home sales, land transactions, and development marketing for housebuilders, developers, and landowners. Includes listings of new-build developments and a dedicated Land & New Homes contact line.

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Savills: Savills is a global real estate services firm with a strong UK residential agency presence, particularly in prime and country-house markets. It competes with Rosedale in segments of the East England market (e.g., Stamford) and offers a useful benchmark for upscaled, full-service residential agency.
• Connells Group: Connells is the UK's largest estate agency group, operating multiple high-street brands including William H Brown, Shipways, and Connells. It competes directly with Rosedale in the Peterborough and Lincolnshire regions through several of its subsidiary brands and provides a benchmark for branch-based UK residential agency at scale.
• Knight Frank: Knight Frank is a global real estate consultancy with a substantial UK residential sales business, including presence in premium regional markets. It overlaps with Rosedale in the Stamford/Peterborough corridor and represents a comparable full-service residential brokerage operating at higher price points.

Regional players

• Foxtons: Foxtons is a well-known UK estate agency brand primarily serving London and surrounding commuter markets. While geographically distinct from Rosedale's East England footprint, it is a comparable branch-based residential agency competing for similar buyer and seller segments using a premium service model.

Direct peers

• Belvoir Group: Belvoir is a UK national franchise network of residential estate agencies and lettings agents. It is highly comparable to Rosedale in targeting the mid-market residential segment with a multi-branch, owner-operated model across similar regional UK geographies.
• William H Brown: William H Brown is one of the largest UK high-street estate agency networks, part of Connells Group. It overlaps directly with Rosedale in the Peterborough and broader East England region, offering comparable residential sales, surveying, and mortgage-related services.
• Your Move: Your Move is a large UK high-street estate agency chain owned by LSL Property Services. It competes directly with Rosedale in regional residential sales markets and offers a similar mix of traditional branch-based service, portal listings, and mortgage referrals.
• Hunters Property Group: Hunters is a UK-wide franchise and branch estate agency network focused on residential sales and lettings. Like Rosedale, it competes primarily in regional mid-market locations, often against local independents, and has a comparable service-led GTM with strong portal presence.

Emerging players

• Yopa: Yopa is a UK hybrid estate agency combining online technology with local property agents. It competes for the same mid-market residential sellers as Rosedale, but on a lower fixed-fee pricing model, representing the principal direct threat from the online/hybrid segment.
• Strike (formerly Housesimple / Purplebricks): Strike is a UK online estate agency offering fixed-fee residential sales, having absorbed the Purplebricks brand in 2023. It is a comparable competitor at the technology-enabled, lower-fee end of the market and exerts pricing pressure on traditional agents like Rosedale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks1 record

Key highlights1 record

Customer concentration

• Facebookfacebook.com/rosedalemarketdeeping
• Instagraminstagram.com/rosedalebourne
• TikToktiktok.com/@rosedalepropertyagents
• LinkedInlinkedin.com/company/rosedale-property-agents

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Rosedale Property Agents