What Super Round Robin does

Super Round Robin is the consumer-facing brand for Plauti Assign, the core product of Plauti — a Salesforce-native data management platform. Plauti operates an eight-product suite built directly on the Salesforce architecture, enabling native assignment, routing, deduplication, validation, manipulation, and AI-driven workflow actions without external middleware or custom code. The core assignment engine (Super Round Robin / Plauti Assign) supports round robin, weighted round robin, load balancing, geolocation routing, AI-powered context-aware routing, Apex-plugin extensibility, and SLA-driven reassignment across all standard and custom Salesforce objects.

The platform integrates with multiple Salesforce Clouds (Sales Cloud, Service Cloud, Health Cloud, Nonprofit Cloud, Agentforce, and Data Cloud) and complementary tools including Sales Cadence, Chatter Groups, email, SMS, and calendar systems. Plauti also extends a Deduplicate module to Microsoft Dynamics 365 CE. The company serves sales, marketing operations, IT administration, and sales management personas, with named enterprise customers spanning marketing technology (Semrush), document management (Xerox, NetDocuments), financial trading (ThinkMarkets), healthcare (ZnanyLekarz), animal health (Covetrus), beauty booking (Booksy), energy (NRG Clean Power), and travel (Vacation Innovation).

Revenue is generated through SaaS subscriptions distributed primarily via the Salesforce AppExchange, with a self-serve 30-day free trial and a parallel enterprise field-sales motion targeting complex routing requirements. Pricing tiers are not publicly disclosed. Go-to-market combines product-led growth (PLG) via AppExchange installation, marketplace listings, and dedicated demo/consultation flows for larger deployments. The company also runs content marketing, case studies, webinars, whitepapers, and a developer-facing SDK program to drive mid-funnel demand and platform adoption.

Name

Super Round Robin

Legal name

Plauti

Website

https://superroundrobin.com

Company type

Private

Operating status

Operating

Short description

Plauti (Super Round Robin / Plauti Assign) is a Salesforce-native data management platform that automates lead and record assignment, deduplication, and data quality for enterprise sales, marketing operations, and IT teams across multiple Salesforce Clouds.

Ownership category

akta.pro rank

Product category

Sales Automation Software

NAICS

Software Publishers (513210)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

Robotic Process Automation (RPA) & Hyperautomation Platforms (HDAEAKAF)

Keywords

• Lead assignment software
• Salesforce automation
• Round robin routing
• Record distribution
• Salesforce data management

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. SaaS Subscription: Subscription-based pricing model distributed through Salesforce AppExchange. Offers 30-day free trial for initial evaluation. Enterprise pricing likely tiered based on team size or feature requirements.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels8 records

Core offering

Super Round Robin is the product name for Plauti Assign, a Salesforce-native solution that automates and manages the assignment and routing of leads, cases, and any standard or custom Salesforce objects. It supports round robin, weighted round robin, workload-based, geolocation, and AI-powered context-aware routing, with no custom code required and real-time notifications.

Product overview

Plauti is a Salesforce-native data management platform composed of eight integrated products. The core product is Plauti Assign (Super Round Robin), which handles lead and record routing and assignment. This core is complemented by seven add-on modules: Plauti Verify for field validation, Plauti Deduplicate for duplicate management, Plauti Manipulate for bulk data operations, Plauti Agentforce for AI agent integration, Plauti Context for metadata documentation and data quality analysis, Plauti Restore for merge undo and field-level recovery, and Plauti SDK for custom data quality enforcement via Apex plugins. All products operate natively within Salesforce, share a common data architecture, and can be used independently or together as a unified data management suite.

Differentiator

Problem solved

Functional benefit

Products and services

• Plauti Assign (Super Round Robin) Salesforce-native solution for automating and managing record assignment and routing across any object, team, or rule. Supports flexible configuration, dynamic workload management, AI-powered context-aware routing, and real-time notifications with no custom code required.
• Plauti Verify Format and validate email, phone, and address fields directly within Salesforce for data quality assurance.
• Plauti Deduplicate Find, prevent, and merge duplicate records across Salesforce objects to maintain data integrity.
• Plauti Manipulate Handle data manipulation in single action executions for efficient bulk record operations.
• Plauti Agentforce Real-time data management actions integrated directly inside Salesforce Agentforce for AI-driven workflow automation.
• Plauti Context Document metadata, analyze data quality, and monitor trends across Salesforce orgs.
• Plauti Restore Instant merge undo and field-level restore functionality available directly inside Salesforce.
• Plauti SDK Software development kit enabling developers to enforce data quality programmatically with custom Apex plugins and logic.

Quantifiable outcome

• Implementation time reduced from months to hours compared to custom Salesforce development
• +1 more outcomes

Named customers12 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

AI capability5 records

Feature8 records

Partnerships

One partnership is on record.

• SalesforcecoreTechnology or IntegrationCore platform partnership. Plauti Assign is built as a Salesforce-native solution distributed exclusively through Salesforce AppExchange. Deep integration with Salesforce architecture enables seamless operation without custom code or external middleware. Supports all Salesforce Clouds including Agentforce, Data Cloud, Sales Cloud, Service Cloud, Health Cloud, and Nonprofit Cloud.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• DemandTools (Validity): DemandTools is a Salesforce data quality and deduplication tool that overlaps with Plauti's Deduplicate, Verify, and Manipulate products. Together with RingLead under Validity, it forms a competing suite.
• LeanData: LeanData is a Salesforce-native lead routing, account assignment, and sales territory management platform. It is the most direct competitor to Plauti Assign, serving the same Salesforce admin and RevOps buyer with overlapping feature sets.
• RingLead (Validity): RingLead, now part of Validity, is a Salesforce AppExchange data quality and lead routing platform. It competes directly with Plauti's Assign and Deduplicate products in the same native Salesforce install base.
• Chili Piper: Chili Piper offers Salesforce-native lead routing, scheduling, and handoff solutions. It overlaps with Plauti Assign on instant routing and inbound lead distribution while extending into calendar and meeting workflows.
• Distribution Engine: Distribution Engine provides automated lead routing and assignment on Salesforce, directly competing with Plauti Assign on round-robin distribution, territory matching, and workload balancing for sales teams.

Emerging players

• Gryphon Networks: Gryphon Networks provides sales intelligence and lead routing compliance solutions for enterprises. It overlaps with Plauti Assign in routing rules and governance, especially for regulated and high-volume sales environments.
• Calendly: Calendly integrates with Salesforce and supports calendar-aware routing and handoff, partially overlapping with Plauti's calendar, working hours, and Sales Cadence integrations.
• PathFactory: PathFactory focuses on B2B content engagement and buyer journey data that feeds into lead routing decisions. It is adjacent to Plauti's marketing operations use case where intent signals drive assignment.

Broad incumbents

• Salesforce (Einstein / Pardot / Agentforce): Salesforce itself bundles lead scoring, assignment automation, and now AI-driven agent routing via Einstein and Agentforce. As the underlying platform, it is the ultimate incumbent and the primary ecosystem on which Plauti depends.
• ZoomInfo (formerly Chorus, ReachOut, Operatize): ZoomInfo offers a broad sales intelligence and go-to-market platform that includes routing, prioritization, and enrichment features. It competes with Plauti in the marketing operations and sales ops workflows around lead assignment.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Super Round Robin