Lily International

What Lily International does

Lily International Pvt. Ltd. is a Maldives-based importer and distributor, founded in 2000, that operates as the sole appointed agent for over 60 international food and beverage, personal care, and cosmetics brands across the country. Its portfolio of 1000+ SKUs spans dairy (Fonterra/Anchor, Candia), frozen foods (McCain), ice cream (Ceylon Cold Stores/Elephant House), beverages (Nestle Professional, Starbucks, San Pellegrino, Evian, Ceres), bakery ingredients (MasterBaker lines such as CSM, Felchlin, Steensma), hygiene products (Diversey/JD, Tork, Flora), and personal care (Marico's Hair & Care, Setwet, Parachute and others). The company holds ISO 22000:2005 and HACCP Codex Alimentarius certifications obtained in December 2008, which underpin its ability to serve quality-conscious hospitality operators.

The company serves five core customer segments: HoReCa (hotels, resorts, restaurants, cafes) as the primary channel, plus institutions, wholesalers, retailers, corporate entities, and the general public through its STOP & SHOP wholesale and retail shop in Male'. It generates revenue by purchasing inventory from global principals and reselling at negotiated, quote-based pricing across B2B and B2C channels. Distribution is direct to HoReCa accounts across the Maldives and through wholesale and retail outlets under the STOP & SHOP sub-brand. Managing Director Amir Mansoor leads the founder-controlled, privately held company, which operates from its headquarters in Male'.

Name

Lily International

Legal name

Lily International Pvt. Ltd.

Website

https://lily-international.com

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

51–100 employees

Short description

Lily International Pvt. Ltd. is a Maldives-based importer and sole-agent distributor of over 60 international F&B, personal care, and cosmetics brands across 1000+ SKUs, serving HoReCa, wholesalers, retailers, corporates, and consumers via direct distribution and its STOP & SHOP retail channel.

Ownership category

akta.pro rank

Product category

Food and Beverage Distribution

SIC

Beverages (2080), Soap, Detergents, Cleang Preparations, Perfumes, Cosmetics (2840)

akta.pro primary industry

Beverage Import/Export & Cross-Border Wholesale (AFAIAGAL)

akta.pro secondary industries

Ethnic Beverages Wholesale (Specialty/Import) (AFAIAIAG), Bottled Water & Sparkling Water Wholesale (AFAIAGAC), Alcohol Importers & Brand Owners (Wholesale) (CRAOAIAB), Green/Eco-Certified Cleaning Products Distribution (CRAOAGAN)

Keywords

• Food and beverage distribution
• Importing and wholesale
• HoReCa supply
• Consumer goods distribution
• Retail grocery

Headquarters

HQ city

Male

HQ country

Maldives

HQ region

Asia

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Food & Beverage Distribution: Lily International generates revenue as a sole agent and distributor of international food and beverage brands in the Maldives. They distribute over 1000 SKUs including dairy products, frozen foods, beverages, bakery ingredients, and hygiene products to hotels, restaurants, retailers and wholesale customers.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

Lily International is a Maldives-based importer and distributor of international food, beverage and hygiene brands, serving HoReCa operators, wholesalers, retailers, corporate buyers and the general public. The company operates as the sole agent for multiple international brands in the Maldives market and also runs its own STOP & SHOP retail outlet in Male. It additionally supplies hygiene products alongside its core food and beverage portfolio.

Product overview

Lily International is a food and beverage distribution company operating as the sole agent and distributor in the Maldives. The company distributes over 1000 SKUs across multiple world-renowned brands including Fonterra (Anchor), Nestle Professional (Maggi, Nescafe, Perrier), McCain Foods (frozen foods), Elephant House (ice cream), and MasterBaker (bakery ingredients). The product portfolio includes F&B products, hygiene products, and operates retail outlets under the STOP & SHOP brand. The company serves HoReCa, institutions, wholesalers, retailers, corporate entities, and the general public through its distribution network.

Differentiator

Problem solved

Functional benefit

Brands

• STOP & SHOP: Wholesale and retail shop operated by Lily International offering Lily product line as well as general product range including chocolates, sweets, and cosmetics.

Products and services

• Food and Beverage Importing and Distribution Sole-agent importing and distribution of international food and beverage brands to HoReCa operators, wholesalers, retailers and corporate buyers in the Maldives.
• Hygiene Products Distribution Distribution of hygiene products to hospitality, wholesale and retail customers in the Maldives.
• STOP & SHOP Retail Outlet Company-owned retail shop in Male, Maldives offering the company's distributed product range directly to individual consumers.

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Ten partnerships are on record, tiered core and minor.

• Fonterra Brands (Anchor)coreChannel Partner/ Reseller/ DistributorFonterra is a global leader in the dairy industry. Lily International is the sole agent and distributor for Fonterra products including milk, milk powder, butter, cheese, and creams under the Anchor brand in the Maldives.
• Nestle ProfessionalcoreChannel Partner/ Reseller/ DistributorNestle Professional products including Maggi, Nescafe, Perrier, and Nestle Professional line are distributed by Lily International in the Maldives. Nestle and Lily International were co-sponsors of the F&B Show 2016.
• McCain Foods LimitedcoreChannel Partner/ Reseller/ DistributorMcCain is a Canadian brand specializing in frozen food products including French fries, appetizers, pizzas, vegetables, desserts, juices, entrees and oven meals. Lily International distributes McCain products in the Maldives.
• Ceylon Cold Stores (Elephant House)coreChannel Partner/ Reseller/ DistributorElephant House ice cream products are distributed by Lily International. The brand has become a household name in the Maldives for ice creams and is widely used in resorts.
• MasterBaker Marketing FZCOcoreChannel Partner/ Reseller/ DistributorMasterBaker is a specialty company catering to bakery industry needs, established in 1992. Lily International distributes MasterBaker products including CSM, Instant Success, Marguerite, Sonneveled, Felchlin, Steensma, Lactofil, Ulmerspatz, Dawn, Eggstation, Fruibel, and SchapfenMuhle.
• Diversey (JD, Tork)minorChannel Partner/ Reseller/ DistributorLily International distributes Diversey products including JD (cleaning) and Tork (hygiene products) in the Maldives.
• Marico (Hair & Care, Setwet, Cocosoil, Livon, Medikar, Parachute, Safoola)minorChannel Partner/ Reseller/ DistributorLily International distributes Marico personal care and food products including Hair & Care, Setwet, Cocosoil, Livon, Medikar, Parachute, and Safoola brands in the Maldives.
• StarbucksminorChannel Partner/ Reseller/ DistributorLily International distributes Starbucks products in the Maldives.
• Kawan FoodminorChannel Partner/ Reseller/ DistributorLily International distributes Kawan Food products including KG Pastry and Kawan brands in the Maldives.
• IFFCO (Tiffany, Allegro)minorChannel Partner/ Reseller/ DistributorLily International distributes IFFCO impulse food products including Tiffany and Allegro brands in the Maldives.

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Metro AG: European cash & carry and foodservice distribution group. Comparable in distributing international food and beverage brands to professional and HoReCa customers, though operating at continental scale across many markets.
• Bidcorp: JSE-listed global foodservice distributor operating across multiple geographies. Comparable multi-brand foodservice distribution to HoReCa and institutional customers, but vastly larger scale and broader geographic footprint than Lily.
• Performance Food Group: Major US foodservice and convenience distributor. Comparable in broadline distribution to HoReCa and institutional customers, though operating at much greater scale and across a much larger North American market.
• Bidvest: South African conglomerate with a significant foodservice distribution arm. Similar foodservice distribution to HoReCa business model, though vastly larger and diversified across multiple industries and geographies.
• Sysco: Largest US foodservice distributor serving restaurants, hotels, and institutions. Similar broadline model of distributing international food and beverage brands to HoReCa, but operates at far greater scale and in a different geography.
• US Foods: Large US foodservice distributor serving restaurants and hospitality. Same broadline HoReCa distribution model, but vastly larger in scale and operating exclusively in North America.
• Gordon Food Service: Family-led broadline foodservice distributor across the US and Canada. Comparable model of multi-brand foodservice distribution to HoReCa customers, though at much greater scale and with a North American footprint.

Direct peers

• African + Eastern: UAE-based F&B importer and distributor serving the hospitality and HoReCa sector across the Middle East. Closest comparable as a sole-agent food and beverage distributor for international brands in a tourism-dependent regional economy, with a similar mid-sized import-and-distribute model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/lilyfnb
• Xx.com/LilyFnB

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Lily International