Smarter Energy Services
Smarter Energy Services is a Brooklyn-based solar energy services provider founded in 2010 that installs rooftop solar systems and facilitates community solar enrollments for residential and commercial customers across New York State.
- Company typePrivate
- Founded2010
- HeadquartersBrooklyn, United States
- Headcount11–50
- GTM typeB2B and B2C
- OfferingServices
What Smarter Energy Services does
Smarter Energy Services is a privately held solar energy services provider headquartered at 300 Cadman Plaza W. in Brooklyn, New York. Founded in 2010, the company serves residential homeowners and commercial property owners across New York State — with a concentration in New York City — through two core service lines: rooftop solar panel installation and community solar program facilitation. The rooftop offering covers a broad set of roof types (traditional shingled, flat, clay-tiled, and slate) using net-metered grid-tied systems with micro-inverter technology, while community solar enables customers (including renters and those with unsuitable roofs) to receive discounted solar energy via their existing utility bill with no installation required. Supporting capabilities include an interactive savings calculator, residential financing with $0 down and 12-month deferred repayment (FICO 680+), and NYSERDA-partnered Small Commercial Participation Loans up to $100,000.
The company's go-to-market is direct and sales-led: customers are acquired through website lead forms (eligibility checks, quote requests), phone-based inside sales at (929) 999-1872, and educational content marketing (blog, FAQs, glossary, Greener Business newsletter). Revenue is generated across four streams: professional installation services (quote-based pricing), hardware sales (panels, inverters, micro-inverters), community solar referral/aggregation fees, and financing partnerships. Customers are positioned to capture stacked government incentives — 30% Federal Investment Tax Credit, 25% NY State Tax Credit (up to $5,000), NYC Property Tax Abatement, and MACRS depreciation — which the company actively markets as a core value proposition. The operating model is executed by a small team of 11–50 employees, with the technology platform itself powered by partner GO Energy Solution rather than built in-house. No external funding rounds, institutional investors, acquisitions, or management team details are disclosed in the available source material.
Smarter Energy Services firmographics
Firmographics- Name
- Smarter Energy Services
- Legal name
- Smarter Energy Services
- Website
- https://smarterenergyservices.com
- Company type
- Private
- Founded year
- 2010
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Smarter Energy Services is a Brooklyn-based solar energy services provider founded in 2010 that installs rooftop solar systems and facilitates community solar enrollments for residential and commercial customers across New York State.
- Ownership category
- akta.pro rank
Smarter Energy Services industry classification
Industry- Product category
- Solar Installation Services
- NAICS
- Solar Electric Power Generation (221114), Roofing Contractors (23816)
- SIC
- Electrical Work (1731)
- akta.pro primary industry
- Solar EPC & Construction (Utility-Scale, Rooftop, Balance of System) (EUAMABAB)
- akta.pro secondary industries
- Renewable Distributed Generation (Rooftop/Onsite Solar, Small Wind, Small Hydro) (EUACALAJ), Community Solar Development & Subscription Management (EUAMAJAA), Solar Roofing & Roof-Mounted PV Systems (IMADAFAO)
Keywords
Where Smarter Energy Services is headquartered
LocationHeadquarters
- HQ city
- Brooklyn
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Smarter Energy Services business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Supply Chain, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Rooftop Solar Installation: The company generates revenue through professional solar panel installation services for residential and commercial properties. This includes consultation, design, permitting, installation, and meter swap services. Pricing is quote-based and determined by system size, roof type, and customer needs.
- Hardware Sales: Revenue from selling solar panel systems, inverters, micro-inverters, and associated equipment as part of complete solar installations.
- Community Solar Referral/Aggregation: The company facilitates community solar sign-ups and earns referral fees or service fees for connecting customers to community solar programs. Customers receive discounted solar energy rates with no upfront costs.
- Financing Services: The company offers financing options for solar installations with $0 down and no repayment required for the first 12 months. Revenue may come from financing partnerships or interest arrangements.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Community Solar - No upfront cost with guaranteed savings |
| Hybrid | Monthly | Rooftop Solar Financing - $0 down with 12-month deferred payment |
| One time/ perpetual license | Pay-as-you-go | Rooftop Solar Installation - Custom quote required |
| Usage-based | Monthly | Community Solar Commercial Rates - Variable discounted rates |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels6 records
Smarter Energy Services product offering
Product offeringCore offering
Smarter Energy Services sells, designs, and installs residential and commercial rooftop solar panel systems across New York State, handling consultation, permitting, installation, and utility meter swap. It also facilitates enrollment in New York State's community solar program, allowing renters and property owners without suitable roofs to receive discounted solar energy on their utility bills with no installation. Financing options with $0 down and 12-month deferred payment are offered alongside government incentive guidance (Federal ITC, NY State Tax Credit, NYC Property Tax Abatement).
Product overview
Smarter Energy Services is a solar energy services company founded in 2010, serving New York State residents and businesses. The company offers two primary service lines: (1) Rooftop Solar Panel Installations for residential and commercial properties, covering various roof types with full-service design, permitting, and installation; and (2) Community Solar programs that allow customers to access discounted solar energy without rooftop installations through utility billing. Supporting offerings include a savings calculator tool, residential financing with $0 down options, NYSERDA-partnered commercial loans, and educational resources. The company facilitates access to federal and state tax incentives including the 30% Federal Investment Tax Credit, 25% New York State Solar Tax Credit (up to $5,000), and NYC Property Tax Abatement programs.
Differentiator
Problem solved
Functional benefit
Products and services
- Residential Rooftop Solar Installation End-to-end solar panel installation service for New York State homeowners covering traditional shingled, flat, clay-tiled, and slate rooftops. Includes free consultation, roof inspection, system design, permitting, installation, and utility meter swap, with access to Federal ITC (30%) and NY State Tax Credit (25% up to $5,000) incentives.
- Commercial Rooftop Solar Installation Custom-designed solar panel installation service for commercial properties and small businesses in New York State, including site evaluation, system design, permitting, installation, and incentive stacking (Federal ITC 30%, NY State Tax Credit 25% up to $5,000, Property Tax Abatement 30% over 4 years, MACRS depreciation). Eligible for NYSERDA Small Commercial Participation Loans up to $100,000.
- Community Solar Enrollment
Quantifiable outcome
- Save 30% or more on solar installation costs through combined tax incentives
- +5 more outcomes
Companies that use Smarter Energy Services
Customer profileNamed customers6 records
Segments3 records
Ideal customer profiles3 records
Smarter Energy Services technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
Smarter Energy Services partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- GO Energy SolutionminorGO Energy Solution powers the company's technology platform. This appears to be a technology or platform partnership for delivering solar services.
Scale indicators5 records
Recent moves5 records
Expansion highlights4 records
Smarter Energy Services competitors and assessment
Company assessmentRegional players
- GreenSpark Solar: Rochester/Finger Lakes NY-based solar installer offering residential, commercial, and community solar. Comparable as a New York State multi-channel solar provider.
- Solar Liberty: Buffalo, NY-based residential and commercial solar installer. Comparable regional New York State solar installer with similar rooftop installation and incentive expertise.
Direct peers
- Trinity Solar: Regional residential and commercial solar installer with strong Northeast presence. Direct peer offering rooftop solar installations, financing, and incentive navigation similar to Smarter Energy Services.
- PosiGen: Residential solar and energy efficiency installer focused on moderate-income homeowners with lease/PPA and financing products. Comparable in targeting underserved residential customers with $0-down financing and tax-incentive navigation.
- Sunrun: Largest US residential solar installer and lease/PPA provider. Directly comparable as a residential rooftop solar and increasingly community solar provider serving similar homeowner customers.
- Momentum Solar: Direct-to-consumer residential solar installer operating across multiple US states. Comparable in offering turnkey rooftop installation with financing and incentive support for homeowners.
- Brooklyn SolarWorks: NYC-focused residential and commercial solar installer. Closely comparable given shared Brooklyn/NYC geography, similar residential and commercial rooftop offering, and focus on flat-roof and brownstone-appropriate mounting systems.
Broad incumbents
- Tesla Energy: Solar roof and panel offering bundled with Powerwall and EVs. Competes broadly in residential solar with deeper capital base and brand recognition, though as a multi-product incumbent rather than a pure-play installer.
Others
- NYSERDA: New York State Energy Research and Development Authority. Listed as an ecosystem partner rather than competitor — administers the community solar program, NY State Tax Credit, and Small Commercial Participation Loan program that Smarter Energy Services leverages.
Emerging players
- Lumio (formerly known as financing arm): Emerging residential solar financing platform. Comparable as a participant in the residential solar financing stack that Smarter Energy Services leverages for $0-down offers.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights5 records
Customer concentration
Smarter Energy Services social profiles
Digital presenceSmarter Energy Services financial estimates
Financial estimateRevenue estimate
Valuation estimate
Smarter Energy Services leadership team
Management profileNumber of profiles
Smarter Energy Services funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Smarter Energy Services M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Smarter Energy Services
What does Smarter Energy Services do?
Smarter Energy Services sells, designs, and installs residential and commercial rooftop solar panel systems across New York State, handling consultation, permitting, installation, and utility meter swap. It also facilitates enrollment in New York State's community solar program, allowing renters and property owners without suitable roofs to receive discounted solar energy on their utility bills with no installation. Financing options with $0 down and 12-month deferred payment are offered alongside government incentive guidance (Federal ITC, NY State Tax Credit, NYC Property Tax Abatement).
Is Smarter Energy Services a public or private company?
Smarter Energy Services is a private company. It is classified as unknown and is currently operating.
When was Smarter Energy Services founded?
Smarter Energy Services was founded in 2010. It employs 11 to 50 people.
Where is Smarter Energy Services based?
Smarter Energy Services is headquartered in Brooklyn, United States, in the North America region.
How does Smarter Energy Services make money?
Four revenue lines are on record. Rooftop Solar Installation is the primary driver. The others are hardware Sales, community Solar Referral/Aggregation and financing Services.
Who are Smarter Energy Services's main competitors?
Regional players on record are GreenSpark Solar and Solar Liberty. Direct peers are Trinity Solar, PosiGen, Sunrun, Momentum Solar and Brooklyn SolarWorks. Tesla Energy is listed as a broad incumbent. NYSERDA is listed as an others. Lumio (formerly known as financing arm) is listed as an emerging player.
Does Smarter Energy Services have an API?
No public API is recorded for Smarter Energy Services.
What industry is Smarter Energy Services in?
Smarter Energy Services's product category is Solar Installation Services. Its primary akta.pro industry code is EUAMABAB, Solar EPC & Construction (Utility-Scale, Rooftop, Balance of System), with a secondary code of EUACALAJ, Renewable Distributed Generation (Rooftop/Onsite Solar, Small Wind, Small Hydro). Its NAICS code is 221114 and its SIC code is 1731.