THEO

What THEO does

THEO (legal entity VAMI LLC, d/b/a Theo) is a privately held, trade-only luxury furnishings, fabrics, and leathers company headquartered in Alhambra, California, founded in 2009 to serve professional interior designers. The company markets through a multi-brand family of sibling brands (Theo, A. Darling, Mila Blake) plus two acquired brands (Place Textiles and Chris Barrett Textiles), unified by a stated design philosophy of "quiet elegance and ageless quality." Its product portfolio spans four categories: (1) artisanal furniture including chairs, benches, tables, desks, upholstered seating (sofas, sectionals, chaises, banquettes, daybeds), case pieces, beds, mirrors, outdoor furniture, accessories, and lighting; (2) decorative and performance fabrics covering linens, chenilles, velvets, wools, mohairs, and outdoor textiles; (3) Italian-sourced leathers in antiqued, embossed, hair-on-hide, nubuck, performance, solid, specialty, suede, and tipped varieties, plus Crypton-treated options; and (4) faux leathers with 100,000+ to 200,000+ Wyzenbeek ratings, graffiti-free / anti-microbial PVC-free finishes, and wallcoverings (wallpaper, grasscloth, paperweave, burlap).

The business model is B2B trade-only: products are not sold direct-to-consumer and pricing is not publicly disclosed. THEO reaches designers through five owned showrooms (Los Angeles/Alhambra, Montreal, Toronto, Vancouver, San Diego) and an extensive worldwide representative network covering North America, Europe (UK, France, Greece, Latvia), and Asia Pacific (Australia, China, Hong Kong, Indonesia, Macau, Taiwan). Custom sizing and finishes are available on key SKUs (e.g., Walker Bureau). Revenue is generated from one-time sales of furniture, fabric-by-the-yard, leather hides, and wallcovering rolls, with hospitality / contract applications supported by compliance certifications including Cal 117, NFPA 260/701, UFAC Class 1, BIFMA, IMO A.652(16), and Cal TB 167. Customer segments include interior designers, luxury residential, and contract/hospitality buyers; no end-consumer or named enterprise logos are disclosed, and revenue figures, headcount, and funding history are not publicly available.

Name

THEO

Legal name

VAMI LLC

Website

https://theodecor.com

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

11–50 employees

Short description

THEO is a trade-only luxury furnishings, fabrics, leathers, and wallcoverings company serving interior designers through five North American showrooms and a worldwide representative network under a multi-brand portfolio that includes Theo, A. Darling, Mila Blake, Place, and Chris Barrett Textiles.

Ownership category

akta.pro rank

Product category

Luxury Home Furnishings

NAICS

Household and Institutional Furniture Manufacturing (33712), Other Leather and Allied Product Manufacturing (316990), Curtain and Linen Mills (31412)

SIC

Household Furniture (2510), Leather & Leather Products (3100)

akta.pro primary industry

Industrial/Product & Furniture Design (BPAHAKAM)

Keywords

• Furniture manufacturing
• Interior textiles
• Leather upholstery
• Wallcovering products
• Contract furnishings

Headquarters

HQ city

Montréal

HQ country

Canada

HQ region

North America

Offices4 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Luxury Furniture Sales: Sale of artisanal furniture including chairs, sofas, sectionals, tables, case pieces, beds, mirrors, outdoor furniture and lighting through trade channels
2. Custom Furniture Solutions: Custom sizes and finishes available for furniture pieces like the Walker Bureau, allowing premium pricing for bespoke orders
3. Leather and Faux Leather Sales: Sale of genuine Italian leathers and synthetic alternatives in various finishes, sizes and treatments
4. Fabric and Wallcovering Sales: Sale of decorative fabrics including linens, chenilles, velvets, mohairs, wools and performance fabrics, plus wallcoverings

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

THEO (VAMI LLC) produces and sells artisanal luxury furniture, decorative fabrics, genuine and faux leathers, and wallcoverings to the interior design trade. The company operates a multi-brand portfolio (THEO, A. Darling, Mila Blake, Place, Chris Barrett Textiles) offering coordinated product families for designers, with custom size and finish options available on furniture pieces. Products are sold trade-only through company-owned showrooms in major North American cities and an extensive worldwide representative network.

Product overview

THEO is a luxury furnishings, fabrics, and leathers company for the interiors trade, founded in Los Angeles in 2009. The company operates as a multi-brand portfolio consisting of three sibling brands (Theo, A. Darling, and Mila Blake) that share a unified vision of quiet elegance and ageless quality. Theo has also acquired and integrated Place Textiles and Chris Barrett Textiles into their brand family. The product portfolio spans four main categories: (1) Furniture including chairs, benches, tables, desks, sofas, sectionals, case pieces, beds, mirrors, outdoor furniture, accessories, and lighting; (2) Fabrics including linens, chenilles, velvets, wools, mohairs, performance and outdoor fabrics; (3) Leather including antiqued, embossed, hair-on-hide, nubuck, performance, solid, specialty, suede, and tipped varieties sourced primarily from Italy; and (4) Faux Leather with high durability ratings. The company also offers Wallcovering products including wallpaper, grasscloth, paperweave, and burlap. Products are sold through company showrooms in Los Angeles, Montreal, Toronto, Vancouver, and San Diego, as well as through an extensive representative network worldwide.

Differentiator

Problem solved

Functional benefit

Brands

• Mila Blake: Luxury furnishings, fabrics and leathers brand. One of three sibling brands along with Theo and A. Darling.
• A. Darling
• Place
• Chris Barrett

Products and services

• Artisanal Furniture Artisanal furniture line including chairs, barstools, benches, dining and coffee tables, desks, sofas, sectionals, chaises, daybeds, ottomans, banquettes, bureaus, nightstands, consoles, beds, mirrors, outdoor pieces, accessories, chandeliers, pendants, sconces, and table lamps. Sold to interior designers and design trade for residential and commercial projects. Custom sizes and finishes available on select pieces.
• Decorative Fabric Collection Luxury decorative fabric line including linens, chenilles, velvets, wools, mohairs, performance fabrics, and outdoor fabrics. Includes contract-grade options with high Wyzenbeek double-rub ratings (e.g., Epic Mohair at 80,000 rubs, Zed at 57,000 rubs) passing Cal 117, NFPA 260, NFPA 701, and UFAC Class 1 fire-safety certifications. Sold to interior designers for residential, hospitality, and commercial upholstery.
• Genuine Leather Collection Genuine Italian leather in antiqued, embossed, hair-on-hide, nubuck, performance, solid, specialty, suede, and tipped varieties. Available with Crypton treatment for enhanced durability and stain resistance, and in hand aniline-dyed finishes. Sold to interior designers and contract specifiers for luxury residential, hospitality, and commercial upholstery.
• Faux Leather Collection Synthetic leather alternatives made with 100% polyurethane and 100% poly vinyl finishes. Includes graffiti-free and anti-bacterial/antimicrobial treatments with PVC-free construction. Durability ratings of 100,000+ to 200,000+ Wyzenbeek double rubs. Passes Cal 117, UFAC, NFPA 260, BIFMA, IMO A.652(16), and FAR specifications. Sold to interior designers and contract/hospitality specifiers.
• Wallcovering Collection Wallcovering line including wallpaper, grasscloth (natural hand-woven plant fiber, 17 color options), paperweave (hand-woven paper), and burlap/jute/hemp in plains designs. Sold to interior designers for residential and commercial wall finishes.
• Walker Bureau (Customizable Furniture Piece) Leather-wrapped bureau with inset wood top, pulls and base. Standard dimensions 30W x 22D x 38OAH. Custom sizes and finishes available for bespoke orders. Sold to interior designers through trade channels.

Quantifiable outcome

• Products maintain quality and value since founding in 2009
• +1 more outcomes

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Holly Hunt: Luxury to-the-trade furniture, leather, and textile brand serving interior designers with showrooms in major design markets — directly comparable to THEO's furniture-and-leather offering for the luxury trade.
• Schumacher (FS Schumacher): Iconic luxury fabric, wallpaper, and trim brand distributed through interior designers and decorators; closely comparable to THEO across fabric, wallcovering, and the multi-brand trade model.
• Kravet Inc. One of the largest to-the-trade fabric, furniture, and trim houses serving interior designers, with owned showrooms and a multi-brand portfolio — directly comparable to THEO's business model and customer base.
• Donghia: Luxury to-the-trade furniture, fabric, and lighting brand serving interior designers — closely comparable in product mix and designer-channel distribution.
• Brunschwig & Fils: Heritage luxury fabric, wallcovering, and furniture brand sold through the design trade; a direct peer in fabric, wallcovering, and trade-only go-to-market.
• Cowtan & Tout: To-the-trade fabric, wallcovering, and trim brand with a curated luxury assortment. Direct overlap with THEO's fabric and wallcovering categories for interior designers.
• Zimmer + Rohde: German luxury textile house with global trade distribution, overlapping with THEO's fabric and wallcovering categories for high-end residential and hospitality projects.
• Pierre Frey: French heritage textile and wallcovering house sold through the trade with global distribution. Closely aligned with THEO on fabric, wallcovering, and international trade-channel reach.
• Lee Jofa (House of Scalamandré): Heritage to-the-trade fabric, wallpaper, and furniture brand sold through designer showrooms. Overlaps directly with THEO's fabric, wallcovering, and furniture categories for the same luxury trade customer.

Broad incumbents

• Stark: Large luxury floorcovering, fabric, and furniture house serving the trade; broader portfolio than THEO but overlapping on luxury residential and hospitality spec-driven sales.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/TheoDecorCanada
• LinkedInlinkedin.com/company/theodecocanada

Compliance11 records

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about THEO