Sociall - Education in Digital Media

What Sociall - Education in Digital Media does

Sociall – Educação em Mídias Digitais is a privately held, founder-led digital communication education and consultancy based in Campinas, São Paulo, Brazil. Founded on May 1, 2017 by Thomaz Moraes, the company offers three interconnected service lines: Planejamento de Comunicação Digital (diagnostic, strategy and operation of brand digital presence), Educação (in-person training, workshops, and online courses covering social media, digital communication, and digital business), and Gestão e Governança de Projetos Digitais (ongoing management of digital ecosystem projects). The business model combines professional services fees from corporate consulting with course and training fees from individual professionals and in-company sessions; pricing is not publicly disclosed and the online storefront currently lists no active products.

The company serves two primary segments: corporate brands (50+ served cumulatively, including CPFL Energia, AES Brasil, Elektro, Neoenergia, Duratex, MultiDrogas, Pearson's sub-brands, Instituto Sidarta, Escola Americana de Campinas, Citrosuco, EMS, Canal Rural, SBT, and Hospital São Francisco de Assis) and individual professionals seeking digital skills development (300+ trained across public courses, 350+ via 20 in-company sessions). Go-to-market is sales-led augmented by event-driven demand generation through the monthly DTALKS series and regional press coverage (EPTV, Band). Sociall operates with 1–10 employees, no external funding, no proprietary technology platform, no AI/ML capabilities, and no mobile or SaaS product — its assets are the founder's domain expertise, 1,200+ hours of developed curriculum, and a referenceable enterprise client roster concentrated in Southeast Brazil.

Name

Sociall - Education in Digital Media

Legal name

Sociall - Educação em Mídias Digitais

Website

https://sociall.online

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

1–10 employees

Short description

Sociall is a Campinas, Brazil-based founder-led consultancy that delivers digital communication planning, in-person and online training, and project governance services to corporate brands and individual professionals, primarily in Southeast Brazil.

Ownership category

akta.pro rank

Product category

Digital Media Education & Communication Consulting

NAICS

Advertising, Public Relations, and Related Services (5418)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310)

akta.pro primary industry

Social Media & Community Management (BPAFAAAE)

akta.pro secondary industries

Digital PR & Social Media Communications (MPAAADAJ), Social Media Reputation & Community Management (MPAAAOAI)

Keywords

• Digital communication consulting
• Social media training
• Online marketing courses
• Digital media education
• Content strategy services

Headquarters

HQ city

Campinas

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D

Revenue model

1. Digital Communication Consulting: Digital communication planning and operation services for brands, including diagnostic, strategic planning, and content production for digital channels.
2. Courses and Training: Online courses and in-person training programs covering social media, digital communication, and business topics. Delivered as individual courses and in-company training.
3. Project Governance: Management and governance of projects in digital ecosystems, including platform structuring and channel management.

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

Sociall provides end-to-end digital communication services for brands, including diagnostic and strategic planning, content production across multiple formats (text, audiovisual, infographics, ebooks), and management/governance of digital ecosystem projects. The company also delivers in-person training programs and online courses on social media, digital communication, and digital business for both corporate clients and individual professionals.

Product overview

Sociall is an education and digital media company offering a portfolio of interconnected services centered on digital communication. The core offerings include Planejamento de Comunicação Digital (digital communication planning and diagnostic services), in-person and online education programs (Cursos Online and Treinamentos Presenciais), and Gestão e Governança de Projetos Digitais (project management and governance for digital ecosystems). The company operates from a 'purple house' (casa roxa) headquarters in Campinas, Brazil, and serves corporate clients through workshops, training programs, consulting, and content production across various digital formats including text, audiovisual, infographics, and ebooks. The Sociall brand unifies these services under a single educational mission focused on inspiring brands and individuals to embrace digital opportunities.

Differentiator

Problem solved

Functional benefit

Products and services

• Planejamento de Comunicação Digital (Digital Communication Planning) Diagnostic and digital planning services that provide companies with research, strategic digital communication planning, and operational execution including content production across multiple formats. Targeted at brands and corporate clients seeking to build or improve their digital presence.
• Educação - Treinamentos Presenciais (In-Person Training) In-person training programs covering social media, digital communication, and business topics, delivered as customized in-company sessions for corporate employees or as open-enrollment workshops. Serves teams and professionals needing hands-on digital skills development.
• Cursos Online (Online Courses) Online courses and classes focused on social media, digital communication, and digital business topics, offered through the company's website storefront. Targeted at individual professionals and small businesses seeking self-paced digital education.
• Gestão e Governança de Projetos Digitais (Digital Project Management and Governance) Management and governance services for projects in digital ecosystems, including platform structuring, channel management, and creation/management of digital media channels. Delivered to corporate clients across multiple sectors.

Quantifiable outcome

• 500+ professionals trained through public courses
• +2 more outcomes

Named customers16 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators6 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Rock Content: Brazilian content marketing agency and education platform offering blog/content production services, training, and a marketing blog — directly comparable to Sociall's mix of digital content consulting and educational offerings for Brazilian brands.
• Escola Conquer: Brazilian education business offering in-person and online courses, workshops, and corporate training in business and digital skills — closely comparable to Sociall's training-plus-education model for both professionals and corporate clients.
• Agência Mestre: Brazilian digital marketing agency specializing in SEO, content, and performance — directly comparable to Sociall's digital communication planning and execution services for Brazilian brands.
• Raccoon: Brazilian digital marketing agency with social media, performance, and creative services for enterprise clients — directly comparable to Sociall's social media and digital communication consulting offerings.

Emerging players

• Hotmart: Brazilian infoproduct platform enabling creators to sell and distribute online courses globally — comparable to Sociall's online course business model and a potential distribution channel for productized Sociall content.
• Ticto: Brazilian platform for creators and educators to sell online courses and digital products — comparable to Sociall's online course offering and useful comparable for the underutilized online storefront channel.

Broad incumbents

• Resultados Digitais (RD Station): Largest Brazilian marketing automation and education player, combining SaaS with extensive digital marketing training, certifications, and educational content — a much larger incumbent in the same education-plus-digital-marketing intersection.
• Mirum: Brazilian digital agency (part of WPP) offering social, content, and digital experience services to large brands — an established incumbent in the same digital communication and social media space that Sociall competes in.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sociall - Education in Digital Media