ABANCA Ademar León

What ABANCA Ademar León does

ABANCA Ademar León (legal entity: C.B. Ademar León, NIF G24221202) operates the official online merchandise storefront shop.ademar.com for the ABANCA Ademar León handball club, a cooperative (Club de Balonmano) based in León, Spain. The store sells officially licensed club merchandise across six product categories — new arrivals, game clothing, training wear, streetwear, accessories, and outlet — with a catalog spanning adult and children's game jerseys, track jackets, training sweatshirts, scarves, branded indoor slippers, and a paid personalization service (Serigrafia Original, €10) for custom name-and-number screen printing. Product prices range from €10 to €60 and include VAT; the store offers free shipping to mainland Spain, paid shipping to the Balearic/Canary Islands, Portugal, the rest of the EU, and the USA, with a 14-day return policy on non-customized items.

The business runs on a PrestaShop-based e-commerce platform with conventional third-party integrations for analytics (Google Analytics, Alexa Metrics), advertising (Google AdWords, DoubleClick), and social login (Facebook Connect, Google Plus, Twitter, LinkedIn). All inventory, order processing, and fulfillment are outsourced to a single core logistics partner, eCommProjects Internet S.L. (IntegraMedia), based in León. Same-day dispatch is offered for orders placed before 18:00 (13:00 for international), and shipments use a multi-carrier network (GLS/ASM, Correos, MRW, DHL Express, UPS) depending on destination. The website is GDPR-compliant under Spanish data protection law and follows standard e-commerce consumer regulations.

Commercially, the company is a direct-to-consumer, one-time-purchase merchandise retailer serving a single customer segment: fans and supporters of the ABANCA Ademar León handball club. Revenue (undisclosed) is generated entirely through transactional product sales with no subscription, B2B, wholesale, or advertising-revenue lines. The entity is a private sports cooperative with 1-10 employees, no disclosed funding history, no parent company, and no institutional ownership; it is a non-investment-grade side operation of the handball club rather than a standalone commercial enterprise.

Name

ABANCA Ademar León

Legal name

C.B. Ademar León

Website

https://shop.ademar.com

Company type

Private

Founded year

1990

Operating status

Operating

Headcount range

1–10 employees

Short description

ABANCA Ademar León operates the official online merchandise store (shop.ademar.com) for the ABANCA Ademar León handball club in Spain, selling licensed jerseys, training apparel, accessories, and personalization services directly to club fans and supporters via a PrestaShop e-commerce platform.

Ownership category

akta.pro rank

Product category

Sports Team Merchandise Retail

NAICS

Clothing and Clothing Accessories Retailers (458110)

SIC

Retail-Apparel & Accessory Stores (5600)

akta.pro primary industry

Sporting Goods & Outdoor Inventory-led Online Retailers (CRAFADAJ)

akta.pro secondary industry

Sports Collectibles Marketplace & Auction Platforms (CRAMAOAI)

Keywords

• Sports merchandise retail
• Team apparel ecommerce
• Handball club merchandise
• Fan gear store
• Custom sportswear

Headquarters

HQ city

León

HQ country

Spain

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Marketing or Sales, Technology or R&D, Personnel

Revenue model

1. Merchandise Sales: Direct retail sales of official ABANCA Ademar León handball club merchandise including game clothing, training apparel, streetwear, accessories, and outlet/clearance items. The store also offers personalized customization services (screen printing with name and number) as an add-on. Revenue is generated through one-time product transactions with fixed shipping costs varying by destination.

Pricing tiers

Go-to-market motion1 record

Distribution channels6 records

Marketing channels5 records

Core offering

ABANCA Ademar León operates an official online merchandise store (shop.ademar.com) selling officially licensed ABANCA Ademar León handball club products. The catalog covers game jerseys (adult and children), training apparel (sweatshirts, track jackets), streetwear, accessories (scarves, slippers), outlet items, and an original screen-printing personalization service that lets buyers add a name and number to selected garments.

Product overview

ABANCA Ademar León operates an e-commerce platform selling official handball team merchandise. The product portfolio includes game jerseys (adult and children's sizes), training apparel (sweatshirts, track jackets), accessories (scarves, indoor slippers), and a customization service for personalized screen printing. The store features current season collections (25/26), previous season items, and special edition commemorative products. The offering is organized into six main categories: NOVEDADES (New Arrivals), ROPA DE JUEGO (Game Clothes), ROPA DE ENTRENAMIENTO (Training Clothes), ROPA DE CALLE (Street Clothes), ACCESORIOS (Accessories), and OUTLET. The Serigrafia Original customization service allows customers to personalize jerseys with names and numbers.

Differentiator

Problem solved

Functional benefit

Products and services

• Camiseta Leyenda de Ademaro 26/27 Special edition commemorative jersey celebrating a historic moment in ABANCA Ademar León club history, sold to fans and supporters.
• Chaqueta Chándal Blanca 25/26 White tracksuit jacket from the 25/26 season collection, sold to fans seeking official club training apparel.
• Sudadera Entrenamiento 25/26 Training sweatshirt from the 25/26 season collection, sold to fans and supporters as official club training wear.
• Camiseta Sin Mangas 25/26 Sleeveless jersey from the 25/26 season collection, sold to fans as official training apparel.
• Camiseta (niño) Juego Roja 25/26 Red children's game jersey from the 25/26 season collection, sold to families and young supporters.
• Camiseta (niño) Juego Negra 25/26 Black children's game jersey from the 25/26 season collection, sold to families and young supporters.
• Camiseta (niño) Juego Blanca 25/26 White children's game jersey from the 25/26 season collection, sold to families and young supporters.
• Bufanda
• Zapatillas de casa Ademar Indoor slippers featuring the ABANCA Ademar branding, available in sizes 38-46, sold to supporters as casual fan merchandise.
• Camiseta (niño) Juego Multicolor 23/24 Multicolor children's game jersey from the 23/24 season collection, sold at a reduced outlet price to budget-conscious families and supporters.
• Serigrafia Original Original screen-printing customization service that lets customers add a name (up to 250 characters) and a number to eligible products, sold as an add-on at €10.00 with no returns.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration8 records

Partnerships

One partnership is on record.

• eCommProjects Internet S.L. (IntegraMedia)coreImplementation/ SI/ Consulting PartnereCommProjects Internet S.L., trading as IntegraMedia, is the exclusive logistics and e-commerce fulfillment partner for the ABANCA Ademar León online store. The company, also based in León (Avda. San Andrés 83, 24010 Trobajo del Camino, León), manages all internet sales, inventory reservation, order processing, and shipment operations for shop.ademar.com. They are responsible for ensuring timely dispatch and delivery of all online orders.

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• JD Sports: Pan-European sporting goods and licensed-teamwear multichannel retailer with substantial Spanish presence. Sells football club jerseys, training apparel, and accessories through D2C e-commerce.
• Deporvillage: Major Spanish sporting goods online retailer carrying football club jerseys, training apparel, and footwear across multiple brands. Overlapping catalog and Spanish customer base, though multi-brand rather than single-club.
• Fanatics: Global licensed sports merchandise platform aggregating hundreds of clubs and leagues under one inventory-led storefront. Comparable product taxonomy (jerseys, training, accessories) and D2C checkout model, but at vastly greater scale and breadth.

Direct peers

• Kitbag: Multi-club sports merchandise online retailer selling official teamwear and personalized jerseys across football and other sports. Directly comparable D2C licensed-merchandise model, including name/number customization.
• ProDirect Sport: Online sports retailer focused on team kit, training apparel, and accessories across multiple sports and clubs. Comparable D2C licensed-merchandise model with personalization services on jerseys.
• FC Barcelona Official Store: Official FC Barcelona merchandising channel selling Barça jerseys, training kit, streetwear, and customizable items. Operates the same licensed-club D2C e-commerce model — the closest Spanish top-tier comparison point in terms of merchandising maturity and pricing.
• Club Atlético de Madrid Shop: Official Atlético de Madrid online store offering LaLiga fan gear, training apparel, and accessories. Same single-club D2C licensed-merchandise model as ABANCA Ademar León, with comparable product categories.
• Athletic Club Official Store (Athletic Bilbao): Official Athletic Club store operates the same club-branded D2C model — jerseys, training, accessories, personalization — for a Spanish regional fan base. Comparable scale and operational pattern to Ademar.
• Real Madrid Shop: Official online store of Real Madrid CF, one of the world's largest licensed sports club merchandise operations. Same D2C storefront model (shop.realmadrid.com style), same product taxonomy (game jerseys, training, streetwear, accessories) and same customization options, though serving a far larger global fan base.

Regional players

• Marathon Sports: Spanish multi-brand sporting goods retailer with strong football club jersey and training apparel selection. Same Spanish market, overlapping product categories, but broader multi-brand retail rather than single-club official store.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/tiendaademar

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ABANCA Ademar León