Stealers

What Stealers does

Hamburg Stealers is a registered non-profit baseball club (Baseballclub Hamburg Stealers e.V.) headquartered at the Jackie Robinson Ballpark, Langenhorst 4, 22453 Hamburg, Germany. The club operates Germany's top-tier Baseball Bundesliga franchise (1. Bundesliga) alongside multiple lower senior squads (2. Mannschaft, 3./4. Mannschaft), a full youth pyramid (U18, U15, U12, U10), a Teeball entry program, and the ElbAkademie structured youth development academy. It serves baseball fans and families in the Hamburg metropolitan area, youth players across age groups, and a sponsor base of local and regional businesses.

The club's product surface centers on live baseball games, a tiered team competition structure, and member-facing services. It launched the Stealers Bezahlkarte starting with the 2025 season — a reloadable cashless ballpark payment card (€5 deposit, reloadable by EC card or cash, refundable, transferable) deployed across all concessions, snack stands, and merchandise points-of-sale. Membership is anchored by the Stealers Gold Card season pass, granting free admission for two to all regular-season and playoff games plus up to 20% partner discounts and exclusive offers. Merchandise is distributed via the stealers.mdwa.de online shop and on-site at the ballpark, with content support from Stealers TV and the Ballpark Beats entertainment layer.

The revenue model is diversified across five streams: ticket sales (€8 standard / €5 reduced, children under 14 free) routed through Eventim Light; recurring membership dues and Gold Card subscriptions; on-site catering and concession sales; merchandise retail; and a multi-sponsor sponsorship portfolio (15+ partners including B&B Hotels, Bäckerei Hönisch, Hornbach, Fitness First, Fohsack Getränke, Landgang Brauerei, Swapfiets, item Industrietechnik, Sonnendeck St. Pauli, SP Immo+Finanz, Sportler Plus, restablo.de, pflanzmich.de, Unitainer, and Baseball Minister), supplemented by the Förderverein support association. Marketing is community-led across website, Facebook, Instagram, and YouTube, with partner cross-promotion, school outreach, and First Pitch community events.

Name

Stealers

Legal name

Baseballclub Hamburg Stealers e.V.

Website

https://stealers.de

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

51–100 employees

Short description

Hamburg Stealers is a registered non-profit baseball club operating from the Jackie Robinson Ballpark in Hamburg, Germany. It fields teams from Teeball and youth through the 1. Bundesliga, alongside ElbAkademie youth development, Gold Card memberships, ballpark events, merchandise, and cashless concession services.

Ownership category

akta.pro rank

Product category

Professional Sports Clubs (Baseball)

NAICS

Sporting Goods Retailers (45911)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Sports, Concert & Venue Gift Shops (CRALAJAH)

akta.pro secondary industry

Sports Collectibles (Non-Card) Retail (e.g., coins, pins, figurines) (CRAMAOAD)

Keywords

• Professional baseball club
• Youth baseball academy
• Sports membership programs
• Ballpark entertainment
• Community sports events

Headquarters

HQ city

Hamburg

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Supply Chain, Others

Revenue model

1. Ticket Sales: Revenue from individual game tickets sold through Eventim Light platform. Children up to 14 years enter free.
2. Membership Dues: Annual membership fees for the Baseballclub Hamburg Stealers e.V. with Gold Card season membership providing free entry, partner discounts, and premium support.
3. Merchandise Sales: Sport Store and merchandise available through online shop (stealers.mdwa.de) and at the ballpark.
4. Sponsorship: Partnerships with multiple sponsors including B&B Hotels, Bäckerei Hönig, Hornbach, Fitness First, Fohsack Getränke, Landgang Brauerei, Swapfiets, and others who support the club financially and in-kind.
5. Catering: Food and beverage sales at the ballpark through snack stands and catering services, enhanced by the cashless payment system.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Stealers is a Hamburg-based baseball club that fields competitive teams across multiple levels — 1. Bundesliga, 2. Bundesliga, 3./4. Mannschaft, U18, U15, U12, U10, and Teeball — and sells related fan-facing services: season memberships (Gold Card), tickets, ballpark entertainment (Ballpark Beats), cashless in-stadium payments (Stealers Bezahlkarte), youth training (ElbAkademie), and merchandise through its online store and ballpark retail.

Product overview

Hamburg Stealers is a baseball club offering a comprehensive range of baseball programs through multiple team levels, from the first Bundesliga team down to youth development. The club operates the ElbAkademie for youth training and provides various fan services including the Stealers Gold Card membership, Stealers Bezahlkarte cashless payment system, Ballpark Beats entertainment, and merchandise sales through its Sport Store. The Jackie Robinson Ballpark serves as the home venue for all team activities.

Differentiator

Problem solved

Functional benefit

Brands

• ElbAkademie: Youth academy and baseball training programs for children and young players
• Gold Card
• Ballpark Beats
• Förderverein

Products and services

• Stealers Gold Card Season Membership
• 1. Bundesliga Baseball Team
• ElbAkademie Youth Baseball Academy
• Youth Baseball Teams (U18, U15, U12, U10, Teeball)
• Ballpark Beats Entertainment
• Sport Store & Merchandise
• Ballpark Catering
• 2. Mannschaft / 3. / 4. Mannschaft Baseball Teams

Quantifiable outcome

• Free entry for children up to 14 years to all home games
• +1 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

15 partnerships are on record, tiered minor and core.

• B & B HotelsminorOthersSponsorship partnership offering accommodation support. Hotel chain with locations in Hamburg and across Germany.
• Bäckerei HönigminorOthersLocal bakery partnership providing baked goods and catering support for ballpark events.
• Baseball MinisterminorOthersSports media partner providing baseball-related content and promotional support.
• Fitness FirstminorOthersFitness center chain partnership offering training facilities and health services support for players.
• Fohsack Getränke GmbHcoreOthersBeverage wholesaler based in Hamburg and Südholstein region. From spirits trading to one of the most reputable beverage distributors in the greater Hamburg area.
• HornbachminorOthersNational DIY store chain partnership for equipment and facility support.
• item Industrietechnik GmbHcoreOthersInternational company headquartered in Solingen with over 20 years of baseball involvement. Expanding partnership with focus on youth player development and sustainable talent base.
• Landgang BrauereiminorOthersLocal Hamburg brewery partnership providing beverages and brand association.
• pflanzmich.deminorOthersOnline plant retailer partnership providing promotional support.
• restablo.deminorOthersFood delivery platform partnership connecting with over 3,000 restaurants in 50+ categories.
• Sonnendeck St. PauliminorOthersBeach club on St. Pauli with sand floor, cocktails, and food with Elbe panorama view. Local Hamburg hospitality partnership.
• SP Immo+FinanzminorOthersFinancial advisory services since 2016, assisting clients with real estate dreams in Germany and Mallorca, retirement planning, and investment portfolios.
• Sportler PlusminorOthersSports nutrition company providing products for before, during, and after sports training and competitions.
• SwapfietsminorOthersDutch quality bicycle subscription service with flexible bikes including free repairs and maintenance. All bikes equipped with iconic blue front wheel.
• UnitainerminorOthersStandard containers, conversions, and special solutions planned, built, and delivered from a single source.

Scale indicators5 records

Recent moves8 records

Expansion highlights5 records

Direct peers

• Cologne Cardinals: German Baseball Bundesliga club with youth, regional and Bundesliga teams. Comparable membership, sponsorship and ticketing revenue mix.
• Stuttgart Reds: German Baseball Bundesliga club with deep history and multi-team structure. Provides a strong comparable for ticket, sponsorship, and Gold Card–style membership pricing benchmarks.
• Regensburg Legionäre: Top-tier German Baseball Bundesliga club competing with Stealers in interleague play, with comparable youth academy structure and stadium-based sponsorship model. The 2026 Bundesliga opponent cited in the Stealers news flow.
• Mainz Athletics: Historic German Baseball Bundesliga club with multi-team structure from Bundesliga down to youth/Teeball. Runs a dedicated ballpark with ticketing, sponsorships and merchandise similar to Stealers' model.
• Munich-Haar Disciples: Established German Baseball Bundesliga club with youth, regional and Bundesliga teams. Comparable stadium-driven, sponsorship-and-membership-funded operating model.
• Untouchables Paderborn: Bundesliga Nord club competing in the same league division as Stealers. Multi-team structure and ballpark-driven operations make it a close peer for revenue and sponsorship benchmarking.
• Heidenheim Heideköpfe: Direct rival in the German Baseball Bundesliga Nord. Operates a multi-tier club with Bundesliga and youth teams out of a dedicated ballpark, and was a 2014 playoff opponent of Stealers. Closest on-field and structural peer.
• Dohren Wild Farmers: Bundesliga Nord competitor in the same regional division as Stealers. Provides a benchmark for ticket pricing, community-led GTM and farm-system structure.
• Solingen Alligators: Bundesliga-level German baseball club with youth programs and corporate sponsorships. Geographic and structural counterpart to Stealers in the western German market.

Regional players

• Hamburg Towers: Hamburg-based professional sports club (basketball) operating a multi-tier organization with memberships, ticketing, sponsorships and a youth academy in the same metropolitan market as Stealers. Useful benchmark for Hamburg sports-club economics.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@BaseballclubHamburgStealerseV
• Facebookfacebook.com/hamburgstealers
• Instagraminstagram.com/hamburgstealers
• Xx.com/hh_stealers
• LinkedInlinkedin.com/company/hamburg-stealers

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Stealers