Unify
Unify by Bruntwood is a UK commercial cleaning services provider delivering daily, specialist, and consumables supply services to 350+ customers across offices, public sector, education, labs, production studios, and hospitality in Greater Manchester, Liverpool, Leeds, and Birmingham.
- Company typePrivate
- Founded2020
- HeadquartersManchester, United Kingdom
- Headcount251–500
- GTM typeB2B
- OfferingServices
What Unify does
Unify (legal entity: Unify Management Solutions Limited, trading as Unify by Bruntwood) is a UK commercial cleaning services provider founded in April 2020 as a wholly-owned subsidiary of the Bruntwood Group. The company delivers a portfolio of nine cleaning services — daily cleaning, housekeeping, deep cleaning, steam cleaning, window cleaning, floor care and upholstery cleaning, builder's cleans, specialist cleaning, and consumables supply — to 350+ customers across 375+ locations in Greater Manchester, Liverpool, Leeds, Birmingham and surrounding regions, cleaning 1.5 million sq ft daily. Service delivery is supported by directly employed, Real Living Wage-paid teams, regional Area Cleaning Managers, and proprietary digital systems including Timegate (real-time shift and absence management) and eCAT (digital audit with photographic evidence). The business also deploys chemical-free cleaning technology — Tersano Stabilised Aqueous Ozone (via an exclusive UK partnership with Chespack Hygiene) and Vireo3 — across 25+ units, supporting an ESG- and sustainability-led positioning.
Unify serves six vertical segments: offices and commercial property, public sector and local authority, hospitality/leisure/retail, education, production studios, and lab and research facilities. Pricing is bespoke, based on site assessment and contract scope, with multi-year contracts as the standard engagement model. GTM is enterprise field sales and B2B direct sales, with a quote-driven funnel supported by SEO-optimised sector pages, content marketing, customer testimonials, and referrals — including from within the Bruntwood property network and from FM partners. The company holds ISO 45001, SafeContractor, Real Living Wage, Disability Confident and Greater Manchester Good Employment Charter credentials, and operates from a registered office at Union, Albert Square, Manchester. No public revenue figure is disclosed.
Unify firmographics
Firmographics- Name
- Unify
- Legal name
- Unify Management Solutions Limited
- Website
- https://unifysolutions.co.uk
- Company type
- Private
- Founded year
- 2020
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- Unify by Bruntwood is a UK commercial cleaning services provider delivering daily, specialist, and consumables supply services to 350+ customers across offices, public sector, education, labs, production studios, and hospitality in Greater Manchester, Liverpool, Leeds, and Birmingham.
- Ownership category
- akta.pro rank
Unify industry classification
Industry- Product category
- Commercial Cleaning Services
- NAICS
- Janitorial Services (56172), Facilities Support Services (56121)
- SIC
- Services-Facilities Support Management Services (8744), Sanitary Services (4950)
- akta.pro primary industry
- General Commercial Janitorial (Recurring Contract Cleaning) (BPABABAA)
- akta.pro secondary industries
- Commercial Office & Corporate Janitorial (IMAIADAA), Post-Construction & Final Clean Services (BPABABAD)
Keywords
Where Unify is headquartered
LocationHeadquarters
- HQ city
- Manchester
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
Unify business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Contract Commercial Cleaning Services: B2B contract-based cleaning services delivered to commercial, public sector, education, hospitality, retail, lab and production facility customers. Services include daily cleaning, housekeeping, deep cleaning, specialist cleaning, window cleaning, floor care, and consumables supply. Revenue generated through negotiated service contracts with periodic billing.
- Specialist Cleaning Interventions: One-off and periodic specialist cleaning services including builder's cleans, fogging treatments, pigeon waste removal, chewing gum removal, and steam cleaning. Delivered as standalone services or add-ons to regular contracts.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Custom B2B contract pricing based on site assessment |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels5 records
Unify product offering
Product offeringCore offering
Unify provides B2B commercial cleaning services through directly employed, Real Living Wage-paid teams, delivering daily cleaning, housekeeping, deep cleaning, specialist cleaning, floor and upholstery care, window cleaning, builder's cleans, steam cleaning, and consumables supply to offices, public sector buildings, education facilities, hospitality and retail venues, production studios, and lab/research environments across the UK. Services are tailored to each customer through site assessment and contract-based engagement with chemical-free Tersano technology and digital audit systems supporting service quality.
Product overview
Unify is a commercial cleaning services provider offering a portfolio of nine distinct cleaning services delivered by directly employed, Real Living Wage teams. The core offering comprises Daily Cleaning (routine maintenance), Housekeeping (daytime in-the-moment support), Deep Cleaning (periodic intensive resets), Steam Cleaning (chemical-free high-temperature sanitisation), Window Cleaning, Floor Care and Upholstery Cleaning, Builder's Cleans (post-construction), and Specialist Cleaning Services (fogging, pigeon waste removal, chewing gum removal). A ninth service, Consumables Supply, provides managed replenishment of hygiene and kitchen essentials as a standalone or bundled add-on. Services are delivered across six sector specialisms: office and commercial property, public sector and local authority, hospitality/leisure/retail, education, production studios, and lab and research facilities. Operations are supported by proprietary digital systems including Timegate (real-time shift management), eCAT (digital audit system with photographic evidence), and Area Cleaning Managers as dedicated customer contacts. The company was founded in April 2020 and has grown to serve 350+ customers across Manchester, Liverpool, Leeds, and Birmingham.
Differentiator
Problem solved
Functional benefit
Products and services
- Daily Cleaning Professional daily cleaning for workspaces covering desks, shared surfaces, kitchens, washrooms, floors, and high-touch points. Delivered by directly employed, trained teams working around client hours and adapted to hybrid working patterns. Targeted at commercial offices, property managers, and corporate occupiers.
- Housekeeping Services Daytime in-the-moment cleaning support during operating hours, maintaining kitchens, washrooms, and shared spaces. Includes replenishing consumables, cleaning surfaces, emptying bins, spill response, and general tidying. Delivered by directly employed, uniformed housekeepers. For commercial offices, hospitality venues, and multi-tenant buildings.
- Consumables Supply End-to-end management and replenishment of workplace hygiene and kitchen essentials including toilet roll, hand soap, paper towels, kitchen roll, bin liners, hand sanitiser, air fresheners, and optional tea/coffee supplies. Offered as standalone service or integrated with cleaning contracts. For commercial property managers and office occupiers.
- Floor Care and Upholstery Cleaning Specialist cleaning service for carpets, hard floors (vinyl, tile, wood, laminate), and upholstered furniture. Uses hot water extraction for carpets, deep cleaning and buffing for hard floors, and spot treatment for stains. Extends the life of workplace surfaces. For commercial offices, retail, and hospitality venues.
- Deep Cleaning Intensive periodic cleaning service targeting build-up in hard-to-reach areas, high-contact touch points, and spaces missed in routine daily cleans. Includes sanitisation of keyboards, phones, door handles; vacuuming carpets; hot mopping floors. Used for seasonal resets, move-ins, compliance checks, and post-occupancy refreshes. For offices, property managers, and commercial occupiers.
- Steam Cleaning Services High-temperature, chemical-free cleaning using steam vapour to sanitise, deodorise, and deep clean surfaces without chemicals. Ideal for washrooms, kitchens, soft furnishings, hard floors, tiles, and grout. Suitable for hygiene-critical or allergy-sensitive environments. For healthcare-adjacent offices, labs, hospitality, and education facilities.
- Window Cleaning Services Internal and external low-level window cleaning service for commercial buildings using water-fed poles and safe access techniques. Covers ground-level and first-floor external windows, internal glass and partitioning, frames, ledges, and glass doors. For commercial offices, retail, and public sector buildings.
- Builder's Cleans Post-construction cleaning service for new builds, refurbishments, and fit-outs. Removes dust, debris, construction residue, paint marks, adhesives, and protective films. Includes final sparkle clean for pre-handover or pre-occupation preparation. For property developers, fit-out contractors, and commercial occupiers preparing new space.
- Specialist Cleaning Services Targeted specialist cleaning for harder-to-tackle jobs including fogging (disinfectant misting for hygiene-critical environments), pigeon waste removal (biohazard protocols), and chewing gum removal. Delivered by trained teams with professional-grade equipment and appropriate PPE. For public sector buildings, hospitality venues, retail, and education facilities.
Quantifiable outcome
- 1.5 million sq ft cleaned daily
- +3 more outcomes
Companies that use Unify
Customer profileNamed customers6 records
Segments6 records
Ideal customer profiles6 records
Unify technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration5 records
Feature4 records
Unify partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core and minor.
- Chespack HygienecoreExclusive UK partnership for Tersano technology distribution. Tersano transforms ordinary tap water into a powerful cleaning and sanitising solution using aqueous ozone technology. Delivered across 25+ units, Tersano is used for approximately 90% of daily cleaning activity, reducing reliance on traditional chemicals and supporting ESG goals.
- TersanocoreAqueous ozone technology provider enabling chemical-free commercial cleaning. Tersano converts tap water into a non-hazardous cleaning and sanitising solution that reverts to water after use, eliminating harsh chemical residues and reducing environmental footprint.
- Made Blue FoundationminorThrough Chespack Hygiene partnership, product choices help fund clean water projects. Since 2021, has supported new water infrastructure in rural Bangladesh, giving over 3,000 people access to safe drinking water.
- Alderley ParkcoreMajor research and innovation environment partnership providing both lab and office cleaning services. Unify understands the unique demands of scientific workspaces where safety, accuracy and compliance are essential.
- BruntwoodcoreParent company and founding customer. Bruntwood is a leading UK property provider with £260m portfolio of workspace and £100m town centre regeneration projects. Unify was founded in April 2020 to support Bruntwood's properties and has since expanded to serve diverse commercial, retail, and educational establishments.
- Turning PointcoreSocial care and support services organisation. Unify has been a reliable cleaning partner for over three years, providing cleaning for both office and residential spaces with flexible, responsive service.
- Salford Innovation ForumminorInnovation ecosystem partnership supporting spaces where quality, trust, and attention to detail matter. Part of Unify's expansion into new environments and partnerships.
Scale indicators7 records
Recent moves7 records
Expansion highlights5 records
Unify competitors and assessment
Company assessmentBroad incumbents
- Atalian Servest: UK and European cleaning and FM provider serving offices, retail and industrial clients. Direct overlap with Unify in commercial contract cleaning, particularly for multi-site enterprise customers in northern England and the Midlands.
- OCS Group: International facilities services provider with a strong UK cleaning services arm serving offices, education, healthcare and public sector. Comparable in contract janitorial and specialist cleaning, with broader geographic coverage and bundled FM offerings.
- Mitie: UK-listed facilities management and cleaning giant with national coverage across offices, public sector, and industrial sites. Directly comparable in commercial cleaning services but at vastly greater scale and with full FM integration; competes with Unify on multi-site enterprise tenders.
- Compass Group UK Cleaning: Global contract services giant with significant UK cleaning services exposure across corporate, education and defence. Comparable in scale of cleaning contract delivery, but bundled within wider food/soft-FM offering.
- Sodexo UK: Global facilities and cleaning services group operating across UK corporate, education, healthcare and public sector. Comparable in recurring commercial cleaning contracts; offers Unify a benchmark for national scale but also its most formidable head-to-head competitor.
Direct peers
- Cleanology: London-based commercial cleaning company emphasising sustainable practices and directly employed, fairly-paid staff. Closely comparable to Unify in ESG/people-led positioning and B2B contract cleaning, though operating in London rather than the North.
- Churchill Group: UK-based cleaning and support services specialist focused on commercial, education, healthcare and public-sector contracts. Closely comparable in service mix (daily cleaning, deep cleans, specialist cleans), customer vertical mix, and mid-market positioning.
- B38 Group: Mid-market UK commercial cleaning and facilities support specialist serving offices, education, and property management clients. Closely comparable in size, service portfolio (daily, deep, specialist), and customer verticals to Unify.
- Grosvenor Cleaning Services: UK-wide commercial cleaning contractor with offices, retail, leisure and public-sector exposure. Direct peer on recurring janitorial contracts and specialist cleaning, with similar reliance on sector accreditations to win tenders.
- Julius Rutherfoord & Co: Long-established UK commercial cleaning contractor with focus on offices, hospitality and education. Direct peer on contract janitorial services, premium commercial clients, and accredited quality/safety credentials.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks1 record
Key highlights6 records
Customer concentration
Unify social profiles
Digital presenceUnify compliance and trust
Trust signalCompliance4 records
Unify financial estimates
Financial estimateRevenue estimate
Valuation estimate
Unify leadership team
Management profileNumber of profiles
Profiles2 records
Unify funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Unify M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Unify
What does Unify do?
Unify provides B2B commercial cleaning services through directly employed, Real Living Wage-paid teams, delivering daily cleaning, housekeeping, deep cleaning, specialist cleaning, floor and upholstery care, window cleaning, builder's cleans, steam cleaning, and consumables supply to offices, public sector buildings, education facilities, hospitality and retail venues, production studios, and lab/research environments across the UK. Services are tailored to each customer through site assessment and contract-based engagement with chemical-free Tersano technology and digital audit systems supporting service quality.
Is Unify a public or private company?
Unify is a private company. It is classified as corporate owned and is currently operating.
When was Unify founded?
Unify was founded in 2020. It employs 251 to 500 people.
Where is Unify based?
Unify is headquartered in Manchester, United Kingdom, in the Europe region.
How does Unify make money?
Two revenue lines are on record. Contract Commercial Cleaning Services are the primary driver. The others are specialist Cleaning Interventions.
Who are Unify's main competitors?
Broad incumbents on record are Atalian Servest, OCS Group, Mitie, Compass Group UK Cleaning and Sodexo UK. Direct peers are Cleanology, Churchill Group, B38 Group, Grosvenor Cleaning Services and Julius Rutherfoord & Co.
Does Unify have an API?
No public API is recorded for Unify.
What industry is Unify in?
Unify's product category is Commercial Cleaning Services. Its primary akta.pro industry code is BPABABAA, General Commercial Janitorial (Recurring Contract Cleaning), with a secondary code of IMAIADAA, Commercial Office & Corporate Janitorial. Its NAICS code is 56172 and its SIC code is 8744.