Bar Code Direct

Barcode and Data Capture Hardwarebarcodedirect.com

Bar Code Direct, now rebranded as Peak Technologies under Sole Source Capital, is a North America-based systems integrator that sells barcode scanners, label printers, mobile computers, related software, and managed mobility services to enterprise supply chain, retail, healthcare, and logistics customers.

Company typePrivate
Founded1995
HeadquartersNorth Grafton, United States
Headcount11–50
GTM typeB2B
OfferingHardware or Manufacturing

What Bar Code Direct does

Bar Code Direct was a North Grafton, Massachusetts-based provider of wireless mobile computing and barcode data collection systems founded in 1995, serving supply chain, retail, healthcare, and hospitality customers. Following its acquisition by Peak Technologies — a portfolio company of industrial-focused private equity firm Sole Source Capital LLC — the entity was rebranded and consolidated under the Peak Technologies brand, becoming the platform's third add-on acquisition after Optical Phusion Inc. (OPI) and Inovity Inc.

The combined Peak Technologies / legacy Bar Code Direct business sells a portfolio that spans hardware (barcode label printers, handheld and fixed-mount scanners, rugged mobile computers and tablets, wireless networking equipment, two-way radios, and powered mobile workstations), consumables (labels, tags, and printing media), enterprise software (barcode labeling, warehouse management, work-in-process, asset and inventory management, click & collect, food safety, and connected store platforms), and services (managed mobility, equipment repair, supply chain services, voice-directed warehousing, analytics, and mobile workforce management). The offering is built around deep partnerships with Zebra, Honeywell, Samsung, Datalogic, SOTI, Locus Robotics, Fetch Robotics, and Robotize GoPal, positioning Peak as an end-to-end systems integrator rather than a pure reseller.

Commercially, the company operates a direct enterprise field sales motion targeting manufacturing, warehousing, retail, healthcare, and transportation/logistics buyers, supplemented by an e-commerce storefront (shop.peaktech.com), leasing and rental options, and Device-as-a-Service procurement. Peak Technologies positions itself as the industry's largest provider of these end-to-end solutions, with operating presence in the United States, United Kingdom, Ireland, and Australia. No standalone revenue, pricing, or customer concentration figures are disclosed for the Bar Code Direct entity post-acquisition.

Bar Code Direct firmographics

Firmographics

Name: Bar Code Direct
Legal name: Bar Code Direct
Website: https://barcodedirect.com
Company type: Private
Founded year: 1995
Operating status: Acquired
Headcount range: 11–50 employees
Short description: Bar Code Direct, now rebranded as Peak Technologies under Sole Source Capital, is a North America-based systems integrator that sells barcode scanners, label printers, mobile computers, related software, and managed mobility services to enterprise supply chain, retail, healthcare, and logistics customers.
Ownership category
akta.pro rank

Bar Code Direct industry classification

Industry

Product category: Barcode and Data Capture Hardware
NAICS: Computer Terminal and Other Computer Peripheral Equipment Manufacturing (334118)
SIC: Industrial Instruments For Measurement, Display, And Control (3823)
akta.pro primary industry: Barcode Scanners & Data Capture Devices (1D/2D/RFID Readers) (HDACAKAC)
akta.pro secondary industry: Barcode Scanners & Retail/Industrial Data Capture (HDACAFAJ)

Keywords

Barcode scanners
Label printers
Mobile computing
Warehouse management software
Enterprise mobility

Where Bar Code Direct is headquartered

Location

Headquarters

HQ city: North Grafton
HQ country: United States
HQ region: North America

Offices4 records

Markets served

Bar Code Direct business model

Business model

GTM type: B2B
Offering type: Hardware or Manufacturing
Cost components: Personnel, Operations, Supply Chain, Marketing or Sales, Technology or R&D

Revenue model

Hardware Sales: Sale of barcode scanners, label printers, mobile computers, tablets, and related hardware equipment to enterprise customers.
Label Supplies & Media: Ongoing sales of labels, media, and consumable supplies for thermal and industrial printers.
Professional Services: Implementation, consulting, project management, and managed services including managed mobility, supply chain services, and equipment repair.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels2 records

Bar Code Direct product offering

Product offering

Core offering

Bar Code Direct supplies enterprise barcode scanning, label printing, mobile computing, and rugged tablet hardware alongside a proprietary suite of warehouse management, work-in-process, asset & inventory, labeling, retail mobility, and analytics software, complemented by managed mobility and equipment repair services. Its combined hardware + software + services stack targets manufacturing, warehousing, retail, healthcare, and transportation & logistics operations needing integrated data capture and supply chain mobility.

Product overview

Bar Code Direct, now part of Peak Technologies, offers a comprehensive portfolio of barcode and data collection solutions. The product portfolio includes hardware products (barcode label printers, barcode scanners, mobile computers, rugged tablets, labels and media, wireless networking equipment, 2-way radios, and powered mobile workstations) and software solutions (barcode labeling software, warehouse management software, work-in-process tracking, asset & inventory management, and retail solutions like click & collect and connected store platforms). The company also provides services including managed mobility, equipment repair, and mobile workforce solutions. The offering operates as a platform-plus-modules architecture serving manufacturing, warehousing, retail, healthcare, transportation, and logistics industries.

Differentiator

Problem solved

Functional benefit

Products and services

Barcode Scanners
Barcode Label Printers
Mobile Computers
Rugged Tablets
2-Way Radios
Wireless Networking Equipment
Powered Mobile Workstations
Labels and Media
Barcode Labeling Software
Warehouse Management Software (WMS)
Work-in-Process Software (WIP)
Asset & Inventory Management Software
Click & Collect Software
Food Safety Solutions
Connected Store / Smart Sales Floor Software
Voice-Directed Warehousing Solutions
Analytics and Business Intelligence Software
Managed Mobility Services
Equipment Repair Services
Mobile Workforce Solutions

Companies that use Bar Code Direct

Customer profile

Segments4 records

Ideal customer profiles4 records

Bar Code Direct technology and API

Technology

Technology focussed No

API detail

Has API: No
API docs
API detail

Core technology

AI maturity

App detail

Bar Code Direct partnerships and signals

Strategic signal

Partnerships

Seven partnerships are on record, tiered featured partner and core partner.

Zebrafeatured partnerTechnology or IntegrationZebra is a featured technology partner for barcode label printers and mobile computing solutions. Peak Technologies operates as a key channel partner for Zebra products including printers, scanners, and mobile computers.
Honeywellfeatured partnerTechnology or IntegrationHoneywell is a featured technology partner for industrial scanning and mobile computing solutions. Peak Technologies distributes Honeywell hardware including scanners and mobile computers.
Samsungfeatured partnerTechnology or IntegrationSamsung is a featured technology partner for mobile devices and tablets used in enterprise and retail environments.
Datalogiccore partnerTechnology or IntegrationDatalogic is a technology partner for barcode scanning solutions. Peak Technologies distributes Datalogic scanners and data collection equipment.
SOTIcore partnerTechnology or IntegrationSOTI is a technology partner for mobile device management (MDM) solutions, enabling Peak Technologies to offer comprehensive managed mobility services.
Locus Roboticscore partnerTechnology or IntegrationWarehouse robotics partner for autonomous mobile robots (AMR) integration in supply chain and warehouse automation solutions.
Fetch Robotics (Zebra AMR)core partnerTechnology or IntegrationWarehouse robotics partner for autonomous mobile robots (AMR) integration as part of Peak Technologies' robotics and industrial automation offerings.

Scale indicators1 record

Recent moves6 records

Expansion highlights6 records

Bar Code Direct competitors and assessment

Company assessment

Broad incumbents

Zebra Technologies: Zebra is both a key featured partner of Bar Code Direct and a competing solutions provider selling enterprise printers, scanners, mobile computers, and software directly to end customers.
Honeywell: Honeywell is both a featured technology partner for industrial scanning and mobile computing and a broader incumbent offering direct enterprise sales of AIDC hardware and software solutions.
CDW: CDW is a large, broad-line IT solutions provider that also sells barcode, mobility, and enterprise hardware/software into the same verticals, competing for enterprise AIDC budgets though not as a specialist.
Ingram Micro: Ingram Micro is a global broad-line IT distributor that carries many of the same AIDC and mobility brands Bar Code Direct distributes, competing for mid-market and enterprise channel business.
Connection (Connection Public Cloud Solutions): Connection is an enterprise IT solutions provider that resells and integrates mobility, networking, and data capture hardware/software, overlapping with Bar Code Direct's enterprise field-sales motion.
Insight Enterprises: Insight Enterprises is a global IT solutions and services provider with an AIDC/mobility practice that competes with Bar Code Direct for enterprise hardware, managed services, and digital transformation engagements.

Direct peers

ScanSource: ScanSource is a leading value-added distributor of barcode, mobility, point-of-sale, and networking solutions, directly overlapping Bar Code Direct's AIDC hardware/software distribution and solutions model across similar enterprise verticals.
AccuCode: AccuCode is a barcode, RFID, and mobile computing solutions provider that sells, integrates, and services the same AIDC hardware and software stack as Bar Code Direct into enterprise customers.
BlueStar: BlueStar is a specialty distributor focused on Auto-ID, mobility, and point-of-sale solutions, making it a direct peer in AIDC hardware distribution, software value-add, and vertical solutions serving similar enterprise customers.
Lowry Solutions: Lowry Solutions is an AIDC-focused solutions provider offering barcode, RFID, mobility, and labeling software with services — a direct specialist peer serving manufacturing, warehousing, and distribution customers.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

Bar Code Direct financial estimates

Financial estimate

Revenue estimate

Valuation estimate

Bar Code Direct leadership team

Management profile

Number of profiles

Bar Code Direct funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

Bar Code Direct M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bar Code Direct

What does Bar Code Direct do?

Is Bar Code Direct a public or private company?

Bar Code Direct is a private company. It is classified as private equity controlled and is currently acquired.

When was Bar Code Direct founded?

Bar Code Direct was founded in 1995. It employs 11 to 50 people.

Where is Bar Code Direct based?

Bar Code Direct is headquartered in North Grafton, United States, in the North America region.

How does Bar Code Direct make money?

Three revenue lines are on record. Hardware Sales are the primary driver. The others are label Supplies & Media and professional Services.

Who are Bar Code Direct's main competitors?

Broad incumbents on record are Zebra Technologies, Honeywell, CDW, Ingram Micro, Connection (Connection Public Cloud Solutions) and Insight Enterprises. Direct peers are ScanSource, AccuCode, BlueStar and Lowry Solutions.

Does Bar Code Direct have an API?

No public API is recorded for Bar Code Direct.

What industry is Bar Code Direct in?

Bar Code Direct's product category is Barcode and Data Capture Hardware. Its primary akta.pro industry code is HDACAKAC, Barcode Scanners & Data Capture Devices (1D/2D/RFID Readers), with a secondary code of HDACAFAJ, Barcode Scanners & Retail/Industrial Data Capture. Its NAICS code is 334118 and its SIC code is 3823.