Peter Schmitt
Family-owned regional handcraft bakery in Lower Franconia, Germany, operating approximately 50 retail branches that sell freshly produced breads, rolls, pastries, snacks, and coffee direct to consumers using traditional 18-hour fermentation methods.
- Company typePrivate
- Founded2000
- HeadquartersBad Kissingen, Germany
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What Peter Schmitt does
Bäckerei Peter Schmitt GmbH is a privately-held, family-owned regional bakery headquartered in Bad Kissingen, Bavaria, Germany, operating under the consumer-facing brand 'Der grüne Schmitt.' The company markets and sells handcrafted baked goods — including breads, rolls, fine pastries, patisserie items, snacks, and seasonal specialties — through approximately 50 company-owned retail branches across six districts of Lower Franconia (Bad Kissingen, Rhön-Grabfeld, Schweinfurt, Main Spessart, Kitzingen, and Würzburg), supplemented by embedded locations within Netto and Rewe supermarkets, a drive-in café in Bad Königshofen, and a 24/7 Faber24 Smartstore partnership. Production is centralized at the Reiterswiesen facility, which produces approximately 8,000 breads daily across 160 different baked goods using traditional methods — doughs rested for up to 18 hours and house-made sourdough cultures — with regional suppliers for flour, eggs, and Frankish caraway.
The business operates a direct-to-consumer retail model with unit-level pricing (e.g., Kartoffelkönig bread at €2.50) and incremental revenue from coffee-café concepts powered by Wiener Rösterei beans. Go-to-market is local and brand-driven: heavy use of the 'Der grüne Schmitt' regional identity, a Stammkunden loyalty card, organic social media (Instagram, Facebook, YouTube, LinkedIn), recurring charitable programs (Kinderbacktag with Rotary Club Bad Kissingen, annual donations to children's healthcare nonprofits), and accessibility-led web features. The company is independent, with no external investors, no funding rounds, no M&A activity, and no parent holding company. Following the death of founder Peter Schmitt on 1 July 2024, Johannes Schmitt leads operations as authorized managing director, and the company continues active branch expansion and community engagement across its Lower Franconia footprint.
Peter Schmitt firmographics
Firmographics- Name
- Peter Schmitt
- Legal name
- Bäckerei Peter Schmitt GmbH
- Website
- https://baecker-schmitt.de
- Company type
- Private
- Founded year
- 2000
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Family-owned regional handcraft bakery in Lower Franconia, Germany, operating approximately 50 retail branches that sell freshly produced breads, rolls, pastries, snacks, and coffee direct to consumers using traditional 18-hour fermentation methods.
- Ownership category
- akta.pro rank
Peter Schmitt industry classification
Industry- Product category
- Artisan Bakery
- NAICS
- Retail Bakeries (311811), Commercial Bakeries (311812), Bread and Bakery Product Manufacturing (31181), Baked Goods Retailers (445291)
- SIC
- Bakery Products (2050)
- akta.pro primary industry
- Retail Bakeries (Bread & Daily Bakery) (THAFAFAA)
- akta.pro secondary industries
- Artisan & Specialty Bakeries (Sourdough, Heritage Grains) (THAFAFAD), Cafe-Bakeries (Coffee + Pastry Focus) (THAFADAG), Wholesale / Commercial Bakeries (B2B Supply) (THAFAFAF)
Keywords
Where Peter Schmitt is headquartered
LocationHeadquarters
- HQ city
- Bad Kissingen
- HQ country
- Germany
- HQ region
- Europe
Offices5 records
Markets served
Peter Schmitt business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
Revenue model
- Retail Bakery Sales: Sale of freshly baked goods through approximately 50 company-owned retail branches. Products include bread, rolls, pastries, snacks, and confectionery items sold directly to consumers.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Bread of the Month promotion |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels6 records
Peter Schmitt product offering
Product offeringCore offering
Peter Schmitt is a traditional German artisan bakery that produces approximately 8,000 breads and 160 different baked goods daily using 100% handcraft production, an 18-hour dough fermentation process, and proprietary sourdough cultures. The company operates approximately 50 retail branches across Lower Franconia, selling breads, rolls, fine pastries, confectionery, snacks, and seasonal specialties directly to consumers. The offering is grounded in a family baking tradition dating back to 1569, supported by a regional supplier network.
Product overview
Bäckerei Peter Schmitt is a regional Franconian bakery operating approximately 50 branches across Upper Franconia and Lower Franconia in Bavaria, Germany. The company produces handcrafted baked goods including various breads (Brot) such as the Kartoffelkönig (Brot des Monats), Franzose, Ballingbrot, and specialty Dinkel products; bread rolls (Brötchen); fine pastries (Feingebäck) including the regional Franconian Franzbrötchen, croissants, and nut pastries; patisserie items (Konditorei); snacks with monthly rotating specials; and seasonal offerings like Easter breads. All products are made using traditional artisan methods with regional ingredients, including house-made sourdoughs and fermentation times of up to 18 hours. The company is known as 'Der Grüne Schmitt' (The Green Schmitt) emphasizing regional sourcing, sustainability, and craftsmanship. Their products are available through their retail branch network, with some locations offering Sunday service and café seating.
Differentiator
Problem solved
Functional benefit
Quantifiable outcome
- Over 2,600 kg waste reduction through RECUP reusable cup program
- +1 more outcomes
Companies that use Peter Schmitt
Customer profileNamed customers4 records
Segments2 records
Peter Schmitt technology and API
TechnologyAPI detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Peter Schmitt partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered core, major and minor.
- Missio Kinderklinik WürzburgcoreAnnual charitable partnership through Kinderbacktag Christmas event. Donation of 4,750€ from Christmas 2025 Kinderbacktag proceeds directed to Harl.e.kin project supporting families with premature infants.
- Förderverein krebskranker Kinder Hambach e.V.coreAnnual charitable partnership through Kinderbacktag. Donation of 4,750€ from Christmas 2025 event supports children with cancer through modern facilities, therapies, and special moments.
- Rotary Club Bad KissingencoreAnnual Krapfen challenge partnership during carnival season. Combined 2026 donation of 2,400€ to Tafel Bad Kissingen 'Versteckte Engel' project. Joint product sales with 30 cents per Krapfen and €1 per Krapfen on action day going to charity.
- Tafel Bad Kissingen e.V.coreRecipient of 2,400€ donation through Rotary Club partnership. 'Versteckte Engel' project provides unbureaucratic help to children in need through close cooperation with kindergartens, schools, and social services.
- NettomajorEmbedded retail partnership with Netto supermarkets. Bakery locations operating within Netto stores including Bad Bocklet with 100 sqm space.
- Rewe Bad BrückenaumajorEmbedded retail partnership with Rewe supermarket. Opening celebration included donation for local kindergarten.
- Faber24 SmartstoreminorInnovation partnership providing 24/7 access to baked goods through unmanned smartstore concept.
- Gewürzbauer Marcus Link (Mönchberg)minorRegional supplier partnership for Frankish caraway (Fränkischer Kümmel) used in Ballingbrot and other products. Supports regional agriculture and sustainable short supply chains.
- Wiener Rösterei (Coffee Roaster)minorCoffee supplier for café operations providing beans and machines. Staff receive regular barista training from coffee roaster.
Scale indicators5 records
Recent moves9 records
Expansion highlights5 records
Peter Schmitt competitors and assessment
Company assessmentBroad incumbents
- Harry-Brot GmbH: One of Germany's largest industrial bread producers serving retail and foodservice channels. Comparable to Peter Schmitt as a bakery products competitor but operates at significantly larger scale through industrial production.
- Wolf ButterBack: German bakery and frozen bakery products manufacturer supplying retail and foodservice. Comparable to Peter Schmitt in bakery product category, though operating as a B2B manufacturer rather than direct retail baker.
- Lieken Bäckerei: Large industrial-scale German bakery producer supplying supermarkets and discounters. Comparable to Peter Schmitt in product category but operates at industrial scale rather than the artisan handcraft model.
Regional players
- Stadtbäckerei/Regional Independent Bakeries (e.g., Der Beck, Höflinger Müller): Regional independent German bakery chains operating within defined geographies. Comparable to Peter Schmitt as similarly sized regional multi-branch bakeries emphasizing handcraft and local identity.
- Kamps Backstuben: Traditional German bakery chain with strong presence in North Rhine-Westphalia. Comparable to Peter Schmitt as a multi-branch retail bakery chain but primarily serves a different German region.
Direct peers
- Müller Brot: Regional German bakery chain operating multiple branches in Bavaria and surrounding areas. Comparable to Peter Schmitt as a directly competing retail bakery chain with similar product portfolio and regional footprint.
- Schäfer's Brot- und Kuchenspezialitäten: German bakery chain with locations across several states emphasizing handcraft quality and traditional recipes. Comparable to Peter Schmitt as a quality-focused retail bakery chain with similar artisan positioning.
- Junge Bäckerei: One of Germany's largest privately owned retail bakery chains with hundreds of branches, headquartered in northern Germany. Direct peer compared to Peter Schmitt based on multi-branch retail bakery model selling fresh daily bread and pastries through company-owned stores.
- Dat Backhus: German franchise and retail bakery chain with regional branch networks. Comparable to Peter Schmitt as a multi-branch retail bakery operator focused on daily fresh baked goods served directly to consumers.
- BackWerk: Self-service bakery franchise chain in Germany and Europe. Comparable to Peter Schmitt as a retail bakery chain but operates a discount self-service model that competitively pressures traditional bakeries like Schmitt in shared catchment areas.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
Peter Schmitt social profiles
Digital presencePeter Schmitt financial estimates
Financial estimateRevenue estimate
Valuation estimate
Peter Schmitt leadership team
Management profileNumber of profiles
Peter Schmitt funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Peter Schmitt M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Peter Schmitt
What does Peter Schmitt do?
Peter Schmitt is a traditional German artisan bakery that produces approximately 8,000 breads and 160 different baked goods daily using 100% handcraft production, an 18-hour dough fermentation process, and proprietary sourdough cultures. The company operates approximately 50 retail branches across Lower Franconia, selling breads, rolls, fine pastries, confectionery, snacks, and seasonal specialties directly to consumers. The offering is grounded in a family baking tradition dating back to 1569, supported by a regional supplier network.
Is Peter Schmitt a public or private company?
Peter Schmitt is a private company. It is currently operating.
When was Peter Schmitt founded?
Peter Schmitt was founded in 2000. It employs 11 to 50 people.
Where is Peter Schmitt based?
Peter Schmitt is headquartered in Bad Kissingen, Germany, in the Europe region.
How does Peter Schmitt make money?
One revenue line is on record: retail Bakery Sales.
Who are Peter Schmitt's main competitors?
Broad incumbents on record are Harry-Brot GmbH, Wolf ButterBack and Lieken Bäckerei. Regional players are Stadtbäckerei/Regional Independent Bakeries (e.g., Der Beck, Höflinger Müller) and Kamps Backstuben. Direct peers are Müller Brot, Schäfer's Brot- und Kuchenspezialitäten, Junge Bäckerei, Dat Backhus and BackWerk.
Does Peter Schmitt have an API?
No public API is recorded for Peter Schmitt.
What industry is Peter Schmitt in?
Peter Schmitt's product category is Artisan Bakery. Its primary akta.pro industry code is THAFAFAA, Retail Bakeries (Bread & Daily Bakery), with a secondary code of THAFAFAD, Artisan & Specialty Bakeries (Sourdough, Heritage Grains). Its NAICS code is 311811 and its SIC code is 2050.