House of Delola

What House of Delola does

House of Delola, Inc. is a privately held, celebrity-founded ready-to-drink (RTD) cocktail company that designs, markets, and distributes pre-bottled sparkling cocktails to legal-drinking-age consumers in the United States. The company was founded by Jennifer Lopez in collaboration with Lynnette Marrero, who is publicly described as the World's Best Bartender, and operates from a Chicago, Illinois headquarters while being legally domiciled in New York. Its product portfolio consists of four SKUs — Light Margarita, Paloma Rosa, Bella Berry, and L'Orange Spritz — each built on a premium base spirit (tequila, vodka, or amaro) with natural botanicals, real fruit juice, natural flavors and colors, gluten-free formulations, and calorie counts between 107 and 125 per serving at 10.5%-12.5% ABV. The Light Margarita was added in 2024 as a lower-calorie extension into the margarita sub-category.

The business model is a single-stream packaged goods revenue model sold through two channels: a direct-to-consumer e-commerce storefront on delolalife.com and a retail distribution rollout across liquor and grocery stores where spirits are sold. Initial retail availability is concentrated in ten US states (California, Connecticut, Florida, Illinois, Kentucky, Louisiana, Nevada, New Jersey, New York, and Texas), and the company actively solicits consumer requests to expand placement at additional retailers. Pricing is unit-based and not publicly disclosed on the website, with no subscription or recurring billing model in place. Marketing is anchored on the founder's celebrity profile, supported by Instagram organic content, an email newsletter, and an integrated store-locator and retailer-request funnel.

The company is a sub-10-person organization, has no disclosed outside funding, no parent company, no subsidiary structure, no app, and no public APIs. Distribution is domestic-only, and the company has signaled expansion through new product launches and progressive state-level retail rollout rather than through M&A, licensing, or international expansion. Strategic emphasis is on premium RTD cocktail positioning, lower-calorie and gluten-free formulation as a category differentiator, and founder-led brand building.

Name

House of Delola

Legal name

House of Delola, Inc.

Website

https://delolalife.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

House of Delola is a privately held, celebrity-founded (Jennifer Lopez) ready-to-drink sparkling cocktail brand selling four premium, lower-calorie, gluten-free SKUs directly to US consumers via e-commerce and liquor and grocery retail, with Lynnette Marrero (World's Best Bartender) as co-developer.

Ownership category

akta.pro rank

Headquarters

HQ city

Chicago

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Marketing or Sales, Operations, Personnel

Revenue model

1. Ready-to-Enjoy Cocktail Sales: House of Delola generates revenue through the direct sale of pre-bottled, ready-to-enjoy sparkling cocktails. Products are sold directly to consumers via the company's e-commerce website and through retail distribution channels including liquor stores and grocery stores where spirits are sold.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

House of Delola produces and sells bottled, ready-to-enjoy premium sparkling cocktails under the Delola brand. The portfolio consists of four SKUs (Light Margarita, Paloma Rosa, Bella Berry, L'Orange Spritz) made with premium liquor (tequila, vodka, amaro), natural botanicals, and real fruit juice, and marketed as lower-calorie and gluten-free. Products are sold direct-to-consumer via the company's e-commerce site and through retail liquor and grocery channels.

Product overview

House of Delola is a ready-to-drink cocktail company offering four distinct sparkling cocktail products: Light Margarita (premium tequila with triple citrus), Paloma Rosa (tequila with grapefruit and elderflower), Bella Berry (premium vodka with berries and hibiscus), and L'Orange Spritz (amaro with orange and passionfruit). The product portfolio features lower-calorie sparkling cocktails made with premium spirits, natural botanicals, real fruit juice, natural flavors, and natural colors. All products are gluten-free and marketed as convenient 'ready to enjoy' alternatives to homemade cocktails.

Differentiator

Problem solved

Functional benefit

Brands

• Light Margarita: Sparkling cocktail crafted with premium tequila and triple citrus. Lower in calorie twist on the classic margarita cocktail. 125 calories per serving, 12.5% Alc/Vol.
• Paloma Rosa
• Bella Berry
• L'Orange Spritz

Products and services

• Delola Light Margarita Lower-calorie sparkling cocktail crafted with premium tequila and triple citrus, using 100% blue weber agave tequila, real fruit juice, natural flavors, and natural colors. 125 calories per serving, 12.5% Alc/Vol, gluten-free. Sold direct-to-consumer and through retail liquor/grocery channels to legal-age drinkers.
• Delola Paloma Rosa Sparkling cocktail crafted with premium tequila, grapefruit, and elderflower, featuring notes of ripe grapefruit, elderflower, and a dash of salt. 110 calories per serving, 11.5% Alc/Vol. Gluten-free. Sold to legal-age drinkers via delolalife.com and retail stores.
• Delola Bella Berry Sparkling cocktail made with premium vodka, berries, and hibiscus, featuring notes of red berries, hibiscus, and citrus. 111 calories per serving, 10.5% Alc/Vol. Gluten-free. Sold to legal-age drinkers via delolalife.com and retail stores.
• Delola L'Orange Spritz Italian-style sparkling spritz made with premium amaro, orange, and passionfruit, balancing bright fruit notes with amaro bitterness. Approximately 107 calories per serving. Gluten-free. Sold to legal-age drinkers via delolalife.com and retail stores.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Lynnette MarrerocoreStrategic or Co-development PartnerLynnette Marrero, named World's Best Bartender, collaborated with Jennifer Lopez to develop sophisticated, bright, delicious flavors in Delola's bottled cocktails. She is a key strategic partner in product development and cocktail craftsmanship, helping transport consumers to their inner fun, carefree 'Lola'.

Scale indicators2 records

Recent moves1 record

Expansion highlights4 records

Direct peers

• De Soi: De Soi is a celebrity-founded (Katy Perry) brand of premium, lower-sugar, non-alcoholic and low-ABV sparkling aperitifs and cocktails sold through DTC and retail — the closest direct comparable to Delola in terms of founder-marketing model, premium positioning, and ready-to-enjoy format.
• On The Rocks Cocktails: On The Rocks produces premium ready-to-serve craft cocktails distributed through on-premise and off-premise channels. It competes head-on with Delola in the premium bottled RTD cocktail category at retail and on-premise.
• Spritz Society: Spritz Society is a premium, influencer-marketed ready-to-drink sparkling cocktail line sold through DTC and retail. It is a direct competitor in format (sparkling bottled cocktails), positioning (premium, lower-sugar), and channel mix.
• Tip Top Cocktails: Tip Top Cocktails is a low-calorie, natural-ingredient premium RTD cocktail brand sold in retail. It competes head-on with Delola's lower-calorie, gluten-free, ready-to-enjoy positioning.
• Skinnygirl Cocktails: Skinnygirl pioneered the lower-calorie, celebrity-founded cocktail category (Bethenny Frankel). Delola's positioning mirrors Skinnygirl's original 'lighter premium cocktail' wedge, making it a relevant direct precedent and competitor.
• Cutwater Spirits: Cutwater Spirits is a leading ready-to-drink canned cocktail and spirits brand with broad US retail distribution. It is a direct competitive peer in both product format and channel strategy.

Emerging players

• Casa Del Sol Tequila: Casa Del Sol is a celebrity-founded (Eva Longoria) premium tequila brand. While spirits rather than RTDs, it competes for celebrity-driven premium positioning and shares the 'founder-led premium agave' narrative with Delola's tequila-based SKUs.

Broad incumbents

• Kahlúa Ready-to-Drink: Kahlúa, owned by Pernod Ricard, offers ready-to-drink espresso martinis and bottled cocktails in major US retail. As a large incumbent, it pressures Delola on shelf space, trade spend, and cocktail-occasion mind share.
• Truly Hard Seltzer: Truly is a mass-market hard seltzer from Boston Beer with deep US retail penetration. It competes for the same low-calorie, gluten-free, natural-ingredient drinker as Delola and sets the price/visibility benchmark in the category.
• High Noon Sun Sips: High Noon is a leading premium hard seltzer using vodka and real juice, sold across US retail. It occupies adjacent shelf space and targets the same health-conscious, convenience-oriented adult drinker as Delola's sparkling cocktails.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/house-of-delola

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about House of Delola