What Spritz Society does

Spritz Society (legally Spritz Bev, Inc., Delaware) is a New York-based wine-based sparkling cocktail manufacturer founded in 2021. The company produces 12oz canned spritzers at 4.5% ABV (4.2% for Skinny Spritz), built on a real white wine base with carbonated water, natural flavors, and cane sugar (5g per can). The current SKU portfolio includes five core flavors: Peach (the 2022 launch product), Pink Lemonade (co-developed with Lauryn Bosstick of The Skinny Confidential), Lemon Iced Tea (co-developed with Craig Conover of BravoTV's Southern Charm), Pickle (co-developed with Claussen, originally an April Fool's limited edition that sold out in 2024), and Skinny Spritz (100-calorie, no-added-sugar, gluten-free variant launched in 2026). A digital gift card program ($25–$500) is also offered.

The company operates a multi-channel go-to-market: direct-to-consumer e-commerce via spritzsociety.com (free shipping over $49), national retail through Target (Skinny Spritz exclusive), Whole Foods, Total Wine & More, H-E-B, Jewel-Osco, and Harris Teeter, third-party delivery partnerships with GoPuff and Instacart, and most recently a national sales partnership with Precept Wine & Spirits (April 2026) extending retail and on-premise coverage. Classic 4-packs retail at $15.99; Skinny Spritz 4-packs at $10.99. Distribution now spans 40+ U.S. states.

Revenue mechanics are split across one-time DTC e-commerce transactions, wholesale/retail distribution margins, and marketplace delivery fees. The customer base targets two primary personas: health-conscious Millennial/Gen-Z buyers seeking better-for-you RTD options, and premium RTD consumers willing to pay for wine-based versus malt-based alternatives. The brand is supported by a community-led motion: celebrity and influencer partnerships (Conover, Bosstick, Ben Soffer as founder/CEO, Kiehl's, Claussen) drive top-of-funnel awareness on Instagram and TikTok. Capital formation has been modest — a 2022 SEC Form D filing targeted ~$10.6M, with ~$5.7M sold — and headcount remains 1–10, consistent with outsourced manufacturing and partner-led distribution.

Name

Spritz Society

Legal name

Spritz Bev, Inc.

Website

https://spritzsociety.com

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

1–10 employees

Short description

Spritz Society is a New York-based wine-based sparkling cocktail manufacturer selling 12oz canned spritzers (4.2-4.5% ABV) through DTC e-commerce, Target, Whole Foods, Total Wine, and regional grocers across 40+ U.S. states, with celebrity-co-developed flavors targeting health-conscious Millennial and Gen-Z RTD consumers.

Ownership category

akta.pro rank

Product category

Ready-to-Drink Alcoholic Beverages

NAICS

Wineries (312130)

SIC

Beverages (2080)

akta.pro primary industry

Ready-to-Drink (RTD) Alcoholic Beverage Production (Canned Cocktails, Hard Seltzer) (AFAFAAAE)

akta.pro secondary industry

Wine & Sparkling Wine Wineries & Brands (CRADAIAB)

Keywords

• Ready-to-drink cocktails
• Wine-based spritzers
• Canned sparkling cocktails
• Low-calorie alcoholic beverages
• Flavored alcoholic spritz

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Marketing or Sales, Operations, Personnel

Revenue model

1. Direct-to-Consumer E-commerce: Online sales through Spritz Society's website where customers purchase products directly. Products are shipped to consumers with free shipping on orders over $49 or $50.
2. Wholesale/Retail Distribution: Products sold through retail partners including Target, Whole Foods, Total Wine, H-E-B, Jewel Osco, and Harris Teeter. National sales partnership with Precept Wine & Spirits enables broader distribution.
3. Delivery/Marketplace Partnerships: Products available through GoPuff and Instacart for rapid delivery in select markets, with delivery in under 60 minutes in some areas.

Pricing tiers

Go-to-market motion3 records

Distribution channels6 records

Marketing channels5 records

Core offering

Spritz Society manufactures and sells wine-based sparkling cocktails in 12oz cans (4.2-4.5% ABV) made with real white wine and natural flavors. The product line includes flagship flavors such as Peach, Pink Lemonade (with The Skinny Confidential), Lemon Iced Tea (with Craig Conover), Pickle (with Claussen), and the lower-calorie Skinny Spritz (100 calories, no added sugar). Products are sold direct-to-consumer online and through national and regional retailers across 40+ U.S. states.

Product overview

Spritz Society is a wine-based sparkling cocktail company offering five distinct flavor products: Skinny Spritz (100 calories, no added sugar, gluten-free), Pink Lemonade (collaboration with The Skinny Confidential), Lemon Iced Tea (collaboration with Craig Conover), Pickle (collaboration with Claussen Pickle), and Peach. All products are 12oz cans with 4.2-4.5% ABV, made with real white wine and natural ingredients. The company also offers gift cards. Products are available nationwide at retailers including Target, Total Wine, Whole Foods, H-E-B, and via GoPuff and Instacart delivery.

Differentiator

Problem solved

Functional benefit

Brands

• Skinny Spritz: 100-calorie, no-added-sugar sparkling wine spritz positioned for the better-for-you RTD category.

Products and services

• Skinny Spritz A classic sparkling wine spritz made skinny at 100 calories with no added sugar. Orange with a bittersweet finish, gluten-free, and crafted with real white wine. 12oz cans, 4.2% ABV, sold as a 4-pack for $10.99. Targeted at health-conscious consumers.
• Pink Lemonade A sparkling pink drink in partnership with The Skinny Confidential's Lauryn Bosstick, featuring hints of strawberry, rose, and lemon. Made with real white wine, 4.5% ABV.
• Lemon Iced Tea A collaboration with Craig Conover (star of BravoTV's Southern Charm) bringing a carbonated twist to classic lemon iced tea with notes of black tea and lemon, 4.5% ABV.
• Pickle A limited edition pickle-flavored spritz created in partnership with Claussen Pickle. First-of-its-kind flavor that sold out in record time, now available nationally. Tastes like a dirty pickle martini, 4.5% ABV.
• Peach A juicy, vibrant sparkling cocktail bursting with peach flavor. Launched in summer 2022 and quickly became a fan favorite. Tastes like a peach bellini, 4.5% ABV.
• Gift Card Digital gift cards available in denominations from $25 to $500, delivered by email with no additional processing fees.

Quantifiable outcome

• Sold out in record time with Pickle flavor initial launch
• +1 more outcomes

Named customers6 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Seven partnerships are on record, tiered core, flagship and minor.

• Precept Wine & SpiritscoreChannel Partner/ Reseller/ Distributor · 21 April 2026National sales partnership with Precept Wine & Spirits, a privately held wine and spirits producer in the Pacific Northwest. This partnership expands Spritz Society's retail and on-premise distribution nationwide, bridging the gap between the brand's large consumer following and its physical availability. The agreement coincides with Spritz Society's launch of Skinny Spritz.
• Kiehl'sflagshipStrategic or Co-development Partner · 11 March 2026Partnership between Kiehl's (cosmetics brand) and Spritz Society to launch a new electrolyte drink. This aligns a cosmetics brand with a beverage product, expanding both companies' product offerings into new categories.
• Craig ConoverflagshipStrategic or Co-development Partner · 1 September 2024Lemon Iced Tea flavor created in collaboration with Craig Conover, star of BravoTV's Southern Charm. The drink brings a carbonated twist to a classic Lemon Iced Tea with notes of black tea and lemon. Conover described wanting to create a flavor representing his southern roots.
• Claussen PickleflagshipStrategic or Co-development Partner · 1 March 2024Spritz Society partnered with Claussen Pickle to create a first-of-its-kind pickle-flavored spritz. Originally launched as a limited edition in summer 2024, it sold out in record time. The viral sensation made its wholesale debut nationally in March 2025. What started as an April Fool's joke became an iconic brand staple.
• The Skinny Confidential (Lauryn Bosstick)flagshipStrategic or Co-development PartnerPink Lemonade flavor developed in partnership with The Skinny Confidential's Lauryn Bosstick. The flavor features hints of strawberry, rose, and lemon. Initially launched as limited edition by community vote, Pink Lemonade became a permanent fan-favorite product.
• InstacartminorChannel Partner/ Reseller/ DistributorGrocery delivery partnership enabling Spritz Society products to be ordered through Instacart for same-day delivery in select markets.
• GoPuffminorChannel Partner/ Reseller/ DistributorRapid delivery partnership through GoPuff for quick delivery of Spritz Society products in select markets.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• De Soi: De Soi is a premium wine-based aperitif spritz brand positioned in the same better-for-you, real-wine RTD category as Spritz Society. Both target the same health-conscious millennial/Gen-Z consumer with low-sugar, natural-ingredient sparkling wine drinks, making De Soi a direct competitor on shelf and occasion.
• Archer Roose: Archer Roose produces wine-based canned RTDs (Malbec, Rosé, Sauv Blanc spritzes) and competes head-to-head with Spritz Society in the wine-spritz segment. Both brands target similar retail channels (Whole Foods, Total Wine, regional grocers) and share the same premium positioning away from malt-based hard seltzers.
• High Noon Sun Sips: High Noon is a leading canned vodka-based cocktail RTD with broad national retail distribution. While vodka-based rather than wine-based, it competes directly with Spritz Society for RTD occasions, shelf space, and the same female-leaning, better-for-you-leaning consumer occasion at Target, Total Wine, and on-premise.
• Cutwater Spirits: Cutwater Spirits is a craft distillery with a broad portfolio of canned cocktails (margaritas, mai tais, espresso martinis) distributed nationally. It competes with Spritz Society across canned-cocktail occasions, retail placements, and the same Target/Whole Foods/on-premise channels.
• Tip Top Cocktails: Tip Top Cocktails is a premium ready-to-serve craft cocktail brand (Negroni, Old Fashioned, Espresso Martini) with national retail presence. Both brands compete in the premium canned cocktail category targeting consumers who want real, quality ingredients over mass-market seltzers.

Broad incumbents

• White Claw: White Claw is the dominant hard seltzer brand in the United States with massive national distribution and outsized marketing budgets. While malt-based rather than wine-based, it directly competes with Spritz Society for casual RTD occasions, cooler space, and the same millennial/Gen-Z consumer.
• Truly Hard Seltzer: Truly is one of the largest hard seltzer brands in the U.S. with broad flavor variety and national distribution. It competes with Spritz Society for the same better-for-you, low-calorie RTD consumer and benefits from the same Boston Beer distribution and retailer relationships.
• Vita Coco: Vita Coco is a leading functional beverage brand expanding into the RTD alcohol-adjacent and electrolyte spaces. Its national distribution, retailer relationships, and entry into functional flavored beverages position it as a broader competitor for Spritz Society's forthcoming Kiehl's electrolyte launch.

Emerging players

• Pomp & Whimsy: Pomp & Whimsy is a craft gin liqueur spritz brand positioned in the premium, complex-flavor RTD space. It competes with Spritz Society in the spirits-based sparkling cocktail segment and targets a similar sophisticated, design-conscious consumer.
• Mingle Mocktails: Mingle Mocktails is a non-alcoholic canned mocktail brand sold at Whole Foods, Target, and other national grocers. It targets the same better-for-you, occasion-driven consumer as Spritz Society's Skinny Spritz and represents adjacent competition for sober-curious occasions.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• Instagraminstagram.com/spritz/?hl=en
• TikToktiktok.com/@spritzsociety?lang=en

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds1 record

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Spritz Society