Gude

Name

Gude

Legal name

Gude GmbH Papier Verpackung Logistik

Website

https://gude.de

Company type

Private

Founded year

1970

Operating status

Operating

Headcount range

101–250 employees

Ownership category

akta.pro rank

Headquarters

HQ city

Rheine

HQ country

Germany

HQ region

Europe

Offices4 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Infrastructure, Marketing or Sales, Others

Revenue model

1. Wholesale packaging product sales: Revenue is generated through the wholesale distribution of packaging and hygiene products. Customers purchase articles from an inventory of approximately 5,000 stocked items. The company also generates revenue from custom printing services (individual firm prints/advertising on packaging) and from managing logistics/delivery to customers.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Gude GmbH is a German wholesale distributor and importer of food packaging, disposable tableware, and hygiene products, offering approximately 5,000 articles across bakery supplies, bags and carriers, plates and bowls, take-away containers, papers and foils, beverage-to-go cups, hygienic papers, and reusable packaging. The company sells primarily to bakeries, restaurants, food retailers, and industrial customers across Germany, and complements its product range with custom corporate printing on packaging, packaging licensing under the German Packaging Act, and direct delivery from four regional warehouses.

Product overview

Gude GmbH is a German packaging wholesale company offering approximately 5,000 different articles in paper, plastic, aluminum, and bagasse for the bakery, foodservice, and industrial sectors. The product portfolio includes Bäckerei products (baking tins, baking paper, cake boxes, bread freshness bags), Beutel & Taschen (paper bags, poly bags, carrier bags), Tableware (wooden and paper cutlery, napkins), Teller & Schalen (plates and bowls in cardboard, bagasse, aluminum, kraft), Take-away packaging (pizza boxes, food containers, snack packaging, soup cups), Papiere & Folien (wrapping papers, films), Getränke to go (coffee cups, drinking cups, paper straws), Hygiene & Verwaltung (hygiene papers, dispensers, gloves), and the ALL REUSABLE reusable packaging line. Services include custom printing, logistics/delivery, and packaging licensing.

Differentiator

Problem solved

Functional benefit

Brands

• ALL REUSABLE: Reusable packaging collection for take-away business, including coffee cups, drinking cups, bowls and boxes with hinged lids.

Products and services

• Bakery packaging (Bäckereiprodukte) Wholesale product category of bakery packaging supplies including baking tins (paper, wood, aluminum, tulip cups, muffin trays, pastry capsules), release paper and cream covering paper, cake boxes and cake doilies, sustainable FSC-certified 'Lieblingsstücke' bakery packaging, and breathable bread freshness bags. Designed for German bakeries and confectioneries needing grease-resistant, moisture-retaining, and visually appealing packaging for baked goods.
• Bags and carriers (Beutel & Taschen) Wholesale product category of paper folding bags, poly folding and flat bags, carrier bags (paper, vest, punch-hole, cotton), and LDPE/HDPE/paper trash and bio-waste bags. Targeted at bakeries, butcher shops, cheese shops, food retailers, and general businesses needing packaging and waste bags.
• Disposable tableware (Tableware) Wholesale product category of sustainable disposable tableware including birch wood cutlery (forks, knives, spoons, snack forks, stirrers), multi-layer paper cutlery, embossed napkins (1-ply, 2-ply, 3-ply, DecoSoft, dispenser), and candles (pointed, tealights) plus tablecloth paper. Designed for restaurants, cafés, catering, and food service businesses needing sustainable single-use tableware.
• Plates and bowls (Teller & Schalen) Wholesale product category of disposable plates and bowls in multiple materials: round and square cardboard plates and paper bowls, sugarcane bagasse plates and bowls (grease- and moisture-resistant), aluminum containers and menu trays, kraft paper salad bowls (hot up to 85°C and cold), and fold boxes plus packaging/dressing cups. Designed for food service, take-away, and food retail customers.
• Take-away packaging (Take-away) Wholesale product category of take-away packaging including pizza boxes (up to 65% recycled paper, models NYC, C, Treviso, Taglio), bagasse and wood fiber menu/lunch/hamburger boxes (DIN EN 13432 compostable), snack bags and wrap packaging, doner/gyros/pasta/Asian food containers with grease-proof coating, XPS insulated packaging, PP/XPS menu trays with seal film, AIRPAC/EASY HANDLE/Kraft soup cups, and ice cream cups with wooden scoops. Designed for street food, restaurants, delivery, and take-away businesses.
• Wrapping papers and films (Papiere & Folien) Wholesale product category of wrapping papers and films including parchment replacement paper, cellulose, advertising/newsprint wrapping paper, pink wrapping paper, wax paper, Freshpack, PP and PE cuts, cellophane, BIOFRESh wrapping paper, aluminum foil, and plastic wrap. Targeted at bakeries, butcher shops, food retailers, and food service businesses needing food-safe wrap and freshness materials.
• Beverages to-go (Getränke to go) Wholesale product category of beverage take-away packaging including single-wall and double-wall coffee cups, reusable coffee cups, coffee cup lids, sugar sticks, stirrers, cup carriers, smoothie cups, clear cups, plastic and cardboard drinking cups, beverage bottles, and FSC-certified paper straws (natural brown, black, colorful, white, glue-free hot drink versions). Designed for cafés, restaurants, take-away, and food service businesses.
• Hygiene and office supplies (Hygiene & Verwaltung) Wholesale product category of hygiene and office supplies including towel paper, towel rolls, toilet paper and dispenser systems, soap and sanitizer dispensers, latex/nitrile/vinyl gloves, VIKAN cleaning equipment and cleaning agents, Blue4est thermal/receipt rolls, envelopes, shipping bags, copy paper, folders, tape, bubble wrap, and stretch film. Targeted at bakeries, food service, food retail, and industrial customers needing hygiene consumables and office/shipping materials.
• ALL REUSABLE reusable packaging (Mehrwegsortiment) Reusable packaging collection for take-away food service, including leak-proof bowls, boxes with hinged lids in various sizes, reusable coffee cups, and drinking cups, designed to help businesses comply with the German reusable packaging obligation (Mehrwegangebotspflicht).
• Custom corporate printing on packaging (Individuelle Firmendrucke) Custom printing service that applies company logos and branding onto most products in Gude's packaging catalog, turning packaging into a marketing and advertising surface for B2B customers.
• Logistics and delivery service (Logistik-Lieferservice) Delivery service built on approximately 40,000 m² of warehouse space across four German depots and an owned truck fleet, providing regional and over-regional deliveries to B2B customers and guaranteeing short delivery routes and supply continuity.
• Packaging licensing service (Verpackungslizenzierung) Regulatory service that takes over the licensing obligations for distributors of service packaging under the German Packaging Act (Verpackungsgesetz), allowing customers to discharge their statutory take-back and recycling obligations through Gude.

Quantifiable outcome

• Four locations with ~40,000 m² storage and own truck fleet guarantee optimal supply for customers.

Named customers4 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered minor and core.

• Living ConceptminorStrategic or Co-development PartnerLiving Concept is credited as the agency responsible for the conception, design, and programming of Gude's website. This indicates a web development and design partnership for the company's digital presence.
• FSC (Forest Stewardship Council)coreOthersGude is FSC-certified and offers a wide range of FSC-certified products (paper, cardboard, wood packaging). FSC is an international non-profit organization that promotes responsible forest management. Gude's certification is audited annually by an accredited FSC auditor.

Scale indicators4 records

Recent moves8 records

Expansion highlights5 records

Broad incumbents

• Huhtamäki Oyj: Global food and beverage packaging manufacturer with a strong presence in foodservice disposables (cups, containers, plates). Overlaps with Gude in foodservice and bakery packaging categories but operates as a large multinational manufacturer.
• SÜDPACK Verpackungen GmbH & Co. KG: Larger German-based manufacturer of flexible and rigid food packaging films and trays. Comparable product categories (food packaging) and serves overlapping end markets, though SÜDPACK operates upstream as a manufacturer rather than a distributor.
• Pactiv Evergreen Inc. Major global manufacturer of foodservice and food merchandising packaging. Competes with Gude's downstream customers on coffee cups, containers, and tableware, but at the manufacturer level across multiple geographies.
• Sealed Air Corporation: Global packaging company known for food protection and hygiene solutions. Adjacent competitor at the brand level for hygiene and protective packaging sold into Gude's industrial and food service customers.

Regional players

• Papier Union GmbH: German paper and packaging wholesale group. Comparable as a B2B paper/packaging distributor but with broader industrial paper focus rather than Gude's bakery/foodservice specialization.

Direct peers

• Prodinger Verpackungen: Austrian/German family-run packaging wholesaler serving bakeries, gastronomy, and food retail. Comparable to Gude in target verticals (bakery, take-away, foodservice) and sustainable product focus.
• Berner GmbH (Food Packaging Division): German food packaging and hygiene distributor serving bakeries, gastronomy, and industry. Comparable mid-market B2B wholesaler with similar product mix across paper, plastic, and hygiene consumables.
• Karl-Heinz Peters GmbH & Co. KG (formerly Deiss): German wholesale distributor of paper, plastic, and foil packaging for food service, bakeries, and retailers. Closely comparable to Gude in product breadth, B2B catalog sales model, and German-market focus.
• Papier Lufft GmbH: German wholesaler of paper, packaging, and hygiene supplies for bakeries and food retailers. Directly comparable as a regional B2B packaging distributor with overlapping bakery and gastronomy customers.

Emerging players

• Vegware (UK): UK-based specialist in compostable foodservice packaging. Comparable niche overlap with Gude's bagasse, wood fiber, and FSC-certified SKUs, focused specifically on sustainability-driven foodservice customers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/GuedeGmbH

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Gude