HAUX

What HAUX does

Haux Brasil (legal entity: HAUX TECNOLOGIA EM SAÚDE E FRANCHISING LTDA., CNPJ 33.508.915/0001-61) is a Brazilian private health technology company founded circa 2020 and headquartered in Caxias do Sul, Rio Grande do Sul. The company operates a transdisciplinary obesity and weight-management care model built on four clinical pillars — endocrinology, nutrition, psychology, and physical education — delivered through a combination of physical clinic franchises, telemedicine, a proprietary 3D body composition assessment, a clinician-facing Health Management System, and a consumer-facing Haux App. Its technology stack combines 3D scanning for muscle mass, circumferences, fat distribution, and body-fat percentage with bioimpedance and handgrip measurement, generating longitudinal reports consumed by both the app and the internal clinical platform.

Haux sells five-tier annual subscription care programs (Haux Start, Transition, Plus, Life, Flow) to individual consumers, with payment options including credit-card installments up to 18x, PIX, cash, and bank slip. It monetizes its clinic footprint primarily through a franchise/license program that lets doctors, clinics, and rehabilitation centers operate under the Haux Medical brand starting at R$15,000 for a 5-year term, with a stated projected annual revenue increment above R$60,000 per licensee. A secondary B2B revenue stream comes from corporate wellness programs (nutritional consulting and employee health assessments), and a health-insurance partnership with Círculo Saúde enables plan-covered access at the Caxias do Sul headquarters.

As of the input data, the network spans 30+ franchised locations across at least 8 Brazilian states (RS, SP, RJ, MG, GO, BA, MT, MS), with the Caxias do Sul HQ plus locations in cities including São Paulo, Rio de Janeiro, Goiânia, Salvador, Brasília, Campo Grande, Cuiabá, Ribeirão Preto, and others. The company is founder-owned and managed by Medical CEO and founding partner Dr. Clayton Luiz Dornelles Macedo (PhD in Clinical Endocrinology, UNIFESP professor, SBEM commission president); no institutional investors, funding rounds, or parent-company structures are disclosed. Headcount is reported at 101-250 employees.

Name

HAUX

Legal name

HAUX TECNOLOGIA EM SAÚDE E FRANCHISING LTDA.

Website

https://haux.com.br

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

101–250 employees

Short description

Haux Brasil is a Caxias do Sul-based health technology company that operates a 30+ location franchised clinic network in Brazil, delivering multidisciplinary obesity and weight-management care via subscription programs, 3D body composition assessment, telemedicine, and a proprietary mobile app.

Ownership category

akta.pro rank

Headquarters

HQ city

Caxias Do Sul

HQ country

Brazil

HQ region

Latin America

Offices30 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure, Others

Revenue model

1. Individual Care Plans: Subscription-based care programs offering continuous multidisciplinary follow-up including nutritional consultations, psychological support, body assessments, and app access. Plans range from entry-level (Haux Start with 3 nutritional consultations) to comprehensive annual programs (Haux Life with 12 nutritional consultations, 6 psychological consultations, and 6 body assessments).
2. Franchise/License Model: Licensing fees for medical professionals, clinics, and rehabilitation centers to operate under the Haux Medical brand. The franchise model provides access to proprietary methodology, health management systems, and brand positioning. Investment starts from R$15,000 for 5 years with projected annual revenue increment above R$60,000.
3. Corporate Health Programs: Enterprise wellness consulting services for companies including nutritional consulting, health assessments, and employee wellness programs.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

HAUX operates a multidisciplinary obesity treatment and weight management platform delivered through a Brazilian franchise clinic network combined with telemedicine. Care is built on four clinical pillars — endocrinology, nutrition, psychology, and physical education — and is supported by a proprietary 3D body composition assessment, a client-facing mobile app, and a clinician-facing health management system. The company also licenses its methodology and brand to medical professionals and clinics via the Haux Medical franchise program.

Product overview

HAUX is a Brazilian health technology company operating a clinic network focused on obesity treatment and healthy weight management. The offering consists of multiple subscription-based programs (Haux Flow, Haux Life, Haux Plus, Haux Transition, Haux Start) supported by a proprietary mobile app (Haux App), an internal Health Management System for professionals, and 3D body composition evaluation technology. The company also offers a franchise model (Haux Medical) for licensed partners. Services include telemedicine consultations and a BMI calculator tool. The programs are structured around four pillars: Psychology, Physical Education, Endocrinology, and Nutrition, delivered through a transdisciplinary approach.

Differentiator

Problem solved

Functional benefit

Products and services

• Haux Flow 12-month continuous care program for adults seeking sustained weight management, including 7 individual nutritional consultations, full journey follow-up, exclusive materials/content, and complete Haux App access.
• Haux Life Annual comprehensive follow-up program for habit change and long-term result maintenance, including 12 nutritional consultations, 6 psychological consultations, 6 body assessments, full journey follow-up, app access, plus 2 bonus personalized nutritionist sessions.
• Haux Plus Complete food reeducation and emotional support program designed for sustainable weight results, including 8 nutritional consultations, 3 psychological consultations, 3 body assessments, full journey follow-up, and Haux App access.
• Haux Transition Program for clients who have already started their process and want to advance to a new phase, including 5 nutritional consultations, 1 psychological consultation, 2 body assessments, journey follow-up, and app access.
• Haux Start Entry-level nutritional follow-up program for clients taking their first step, including 3 nutritional consultations, a welcome session, weekly follow-up, app access, and a closing session.
• Haux App Mobile application for Haux Medical clients to track physical activities, log food intake via dynamic diaries, and visualize health metric progress through graphs. Available on iOS and Android.
• 3D Body Composition Evaluation Pioneering 3D body composition assessment service measuring muscle mass, circumferences, fat distribution, and body fat percentage, combined with bioimpedance and handgrip strength measurement, generating detailed and evolutionary reports for Haux clients.
• Telemedicine Consultations Remote specialist consultations covering endocrinology, sports medicine, psychology, nutrition, and physical education, delivered through the Haux digital platform for clients who cannot attend in-clinic appointments.
• Haux Medical Franchise License Multi-year franchise/license offering that grants doctors, clinics, and rehabilitation centers the right to operate under the Haux Medical brand using its proprietary methodology, health management systems, and brand positioning. Initial investment starts from R$15,000 for 5 years with projected annual revenue increment above R$60,000.

Quantifiable outcome

• Above 95% of clients achieve their objectives
• +1 more outcomes

Named customers6 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• Círculo SaúdeminorChannel Partner/ Reseller/ DistributorHealth insurance plan accepted at Haux Medical Caxias do Sul location, allowing clients to access services through health insurance coverage.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Regional players

• Equilibrium: Brazilian weight management program with multidisciplinary clinical support and follow-up; competes with Haux in the same Brazilian market with a comparable consultative care model.
• Smart Fit: Latin American fitness chain with growing health-and-wellness services in Brazil; comparable as a scaled, regional consumer health and lifestyle brand that could cross-sell adjacent weight-management services.

Direct peers

• Calibrate: Metabolic-health focused weight loss program pairing clinician visits with digital coaching; comparable to Haux's medical-supervised, multi-pillar care delivery model.
• ZOE: Personalized nutrition and metabolic health program combining at-home testing, app tracking, and coaching; shares with Haux the metabolic-health framing and continuous monitoring approach.
• Jenny Craig: Subscription weight-loss program with food, coaching, and consultative structure; comparable to Haux's tiered consultation-plus-follow-up model with multi-month commitments.
• Noom: Digital subscription weight management platform combining psychology-based coaching with food and activity tracking; overlaps with Haux's app-led behavior change and psychological consultation pillar.
• WW International (Weight Watchers): Global subscription-based weight management brand offering structured programs with coaching, app tracking, and food planning — directly comparable to Haux's tiered annual subscription model and lifestyle-focused outcomes.

Emerging players

• Evolt: Provider of 3D body composition scanning technology used in fitness and clinical settings; closely comparable to Haux's 3D body composition assessment technology layer.

Broad incumbents

• Omada Health: Digital chronic-condition management company offering structured weight and metabolic health programs with coaching and remote monitoring; relevant as a scaled, evidence-based competitor in the same disease-management category Haux targets.
• Hims & Hers Health: Large telehealth platform aggressively expanding into weight management including GLP-1 prescribing; comparable as a direct-to-consumer subscription virtual care brand adjacent to Haux's telemedicine offering.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/hauxcaxiasdosul
• LinkedInlinkedin.com/company/hauxbrasil
• Instagraminstagram.com/hauxclinicbrasil

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about HAUX