Come Play Detroit

What Come Play Detroit does

Come Play Detroit is a privately held recreational sports league organizer headquartered at 1514 Washington Boulevard #507, Detroit, MI. Founded and owned by Justin Jacobs, the company operates 150+ intramural sports leagues across more than 20 sports — including pickleball, basketball, broomball, volleyball, sand volleyball, kickball, softball, flag football, bowling, tennis, euchre, and a golf simulator league — serving approximately 10,000+ participants per year aged 21–50+ in the Metro Detroit area. Operations run year-round across indoor and outdoor formats, with a small leadership team (Owner/Founder, League Director, Graphic Designer) supported by external vendors for social media and creative services.

The company runs three revenue streams: (1) individual and team league registration fees (e.g., $15/player/week for bowling over an 11-week season, with deposit and refund policies), collected primarily through the third-party LeagueLab online registration platform with in-person office registration as a secondary channel; (2) turnkey corporate event services (wellness, team-building, charity tournaments, community activations) sold via direct outreach to corporate HR/event planners; and (3) sponsorship packages that monetize the community's 80,000+ brand touch points across 8–10 week leagues via logo placement on t-shirts, on-site engagement, and digital exposure. Underlying technology is limited to the LeagueLab registration/management platform and Authorize.net payment processing; there is no proprietary AI, data platform, or mobile app.

The business is distribution-led: organic social (Instagram, Facebook) and the company website drive top-of-funnel awareness, while self-serve online registration and direct corporate sales convert demand. Geographic scope is restricted to Metro Detroit with no disclosed expansion plans. Strategic moats are local and network-based — a 10,000+ participant community, partnerships with Athletico, the Pistons Neighbors Program, and Play For A Cause, plus a multi-sponsor ecosystem (Handlebar, Wallside Windows, KIG) — rather than technology- or scale-driven. No institutional funding, acquisitions, or public-market activity has been disclosed.

Name

Come Play Detroit

Legal name

Come Play Detroit

Website

https://comeplaydetroit.com

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

11–50 employees

Short description

Come Play Detroit is a privately held recreational sports league organizer operating 150+ intramural leagues across 20+ sports for approximately 10,000+ young professionals (aged 21–50+) in the Metro Detroit area, generating revenue through individual registration fees, turnkey corporate events, and local sponsorship packages.

Ownership category

akta.pro rank

Product category

Recreational Sports League Organization

NAICS

Fitness and Recreational Sports Centers (713940), Fitness and Recreational Sports Centers (71394)

SIC

Services-Membership Sports & Recreation Clubs (7997), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Recreational & Intramural Sports Programs (MPAKACAG)

akta.pro secondary industries

Local Amateur Clubs & Community Sports Organizations (MPAKACAE), Sports Community Relations & Grassroots Program Management (MPAKAKAJ), Sport-Specific Amateur Leagues & Circuits (Non-Professional) (MPAKACAJ)

Keywords

• Intramural sports leagues
• Corporate team building events
• Adult recreational sports
• League registration services
• Sports sponsorship marketing

Headquarters

HQ city

Detroit

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. League Registration Fees: Individual and team registration fees for intramural sports leagues across 150+ leagues in 20+ sports. Players pay per season to participate.
2. Corporate Events Services: Turnkey corporate event experiences with customizable packages handling venues, vendors, staffing, and on-site execution for team-building, client entertainment, and employee engagement.
3. Sponsorship Packages: Brand sponsorship opportunities including logo placement on league t-shirts, on-site engagement, digital exposure to 10k+ players across 150+ leagues, and custom partnership packages.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Come Play Detroit organizes and operates 150+ intramural recreational sports leagues across 20+ sports for adults aged 21-50+ in the Metro Detroit area. The company complements these leagues with turnkey corporate wellness, team-building, and charity event management services for businesses, plus casual pick-up games and brand sponsorship packages for local advertisers.

Product overview

Come Play Detroit operates as a recreational sports league organizer offering 150+ intramural sports leagues across 20+ sports (including Pickleball, Basketball, Broomball, Volleyball, Sand Volleyball, Kickball, Softball, Flag Football, Bowling, Tennis, Euchre, and Golf Simulator League) for adults aged 21–50+ in the Metro Detroit area. The company also provides corporate event management services, pick-up game registration, and sponsorship packages. Registration is facilitated through the LeagueLab platform. The product portfolio is organized around two core offerings: (1) Intramural Sports Leagues, which form the primary business and include both team-based seasonal leagues and casual pick-up games, and (2) Corporate Events, which encompass turnkey wellness, team-building, and charity event management for businesses. Sponsorship packages and the Athletico injury prevention partnership complement the core offerings.

Differentiator

Problem solved

Functional benefit

Products and services

• Intramural Sports Leagues Organized seasonal intramural sports leagues spanning 150+ leagues across 20+ sports including Pickleball, Basketball, Broomball, Volleyball, Sand Volleyball, Kickball, Softball, Flag Football, Bowling, Tennis, Euchre, and Golf Simulator League. Offered year-round in indoor and outdoor formats for adults aged 21-50+ in the Metro Detroit area.
• Corporate Events Turnkey corporate event experiences including corporate wellness events, team-building outings, charity tournaments, and community activations. Full-service management covers venues, vendors, staffing, and on-site execution for businesses seeking employee engagement and team cohesion through active play.
• Pick-Up Games No-commitment casual games allowing participants to register online and join individual games without the weekly obligation of a full league season. Designed for flexible, drop-in participation.
• Sponsorship Packages Sponsorship opportunities enabling local businesses to gain brand exposure with Come Play Detroit's 10,000+ annual participants across 150+ leagues. Packages include logo placement on league T-shirts, on-site engagement, and digital brand promotion.

Quantifiable outcome

• 10,000+ participants annually across 150+ leagues
• +2 more outcomes

Named customers2 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• Athletico Physical TherapycoreStrategic or Co-development PartnerAthletico is the Official Provider of Physical Therapy for Come Play Detroit. They provide proactive injury screenings, personalized recovery plans, and movement guidance to league participants. Athletico also offers injury prevention content and free assessments for CPD players.
• Play For A CauseminorOthersNon-profit organization that transforms spaces and enriches lives through play. CPD partners with Play For A Cause for community fundraising events and space activations.
• Pistons Neighbors ProgramminorOthersPartnership with Detroit Pistons basketballforall initiative aimed at creating an active, green, healthier future for Detroit through community sports programs.
• Handlebar DetroitminorGTM or Marketing PartnerLocal Detroit business offering special sponsor deals to CPD participants through the sponsor-offers page.
• Wallside WindowsminorGTM or Marketing PartnerLocal sponsor with branding presence on CPD website and offering special deals to league participants.
• KIG (Keep It Green)minorGTM or Marketing PartnerSponsor partner with logo displayed on CPD website.
• Robert Courtney & AssociatesminorOthersSocial media management partner handling CPD's social media presence.
• Marisa MarcominorOthersGraphic designer providing creative services for Come Play Detroit branding and materials.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Volo Sports: National operator of adult social sports leagues across multiple U.S. cities. Directly comparable business model — intramural leagues, corporate events, and sponsorships — with broader geographic footprint than CPD.
• ZogSports: Operator of adult social sports leagues in multiple major metros with a similar mix of intramural leagues, charity tie-ins, and corporate engagement. Closely aligned with CPD's league-and-events structure.
• DC Fray: Adult social and intramural sports league operator with leagues, tournaments, and corporate offerings. Directly comparable to CPD on customer segment (21-50 professionals), league breadth, and event-management services.
• Chicago Sport & Social Club: Midwest-based adult recreational sports league operator offering year-round leagues, tournaments, and corporate events. Highly comparable in product mix, demographics, and turnkey events model.
• NYC Social Sports Club: Adult recreational sports league and social club serving a major metro with comparable league formats and corporate events. Same community-driven social-sports positioning as CPD.

Others

• LeagueApps: League-management software platform used by sports organizers across the U.S. CPD uses a related platform (LeagueLab); LeagueApps represents the enabling/competing technology layer rather than a direct operating peer.
• Athletico Physical Therapy: Official physical-therapy partner of CPD providing injury screenings and recovery. Not a direct competitor; included because it is CPD's most strategically integrated ecosystem partner and adjacent commercial stakeholder.

Broad incumbents

• Greater Detroit YMCA: Local membership-based recreation organization offering adult sports leagues, fitness programs, and community wellness. Comparable only in broad recreational-league category; CPD is more focused on the adult intramural niche.
• Life Time Fitness: National membership-based fitness and recreation operator offering leagues, classes, and corporate wellness programming. Much larger and broader; overlaps with CPD only as a recreational sports and corporate wellness competitor.
• Detroit Recreation Department: Municipal recreation provider running adult leagues and community sports. Overlaps in offering but operates under public-funding model and much broader scope; serves as a free/community alternative to CPD's paid leagues.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/playlist?list=PLXyhWCV5gBA0iLbS_eUpuEA8afIE2NffV
• Instagraminstagram.com/comeplaydetroit
• Xx.com/comeplaydetroit

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Come Play Detroit