theolaur paints

What theolaur paints does

Théolaur Peintures is a French family-owned industrial group founded in 1825 that designs, formulates, and manufactures paints for professional building contractors, decorators, individual consumers, and local authorities. The company operates two ISO 9001-certified production sites — Noyelles-lès-Seclin (20,000 tonnes/year, water-based paints) and Colomiers (15,000 tonnes/year, solvent-based, large white, and sports floor paints) — for a combined annual capacity of 35,000 tonnes, employing approximately 350 people and generating approximately €80 million in revenue in 2019.

The product portfolio is organized around eight registered sub-brands: Théodore Bâtiment and Lauragais Peintures as historic professional lines, Peintures 1825 as a premium "Haute Couture" consumer line, Théodore Pro'G and Théodore peintures for the general professional and consumer channels, Théodore Inspirations for retail consumers, Ecoplas for sports surface coatings (exported worldwide), and Vitopaint for technical specialty applications. Core technology includes the Colorimix computerized tinting system enabling over 4 million color shades in approximately 3 minutes, supported by 400+ deployed tinting machines and the proprietary Théotint software. The company holds a patent on an ultra-lightweight paint (density 0.85) and has developed functional innovations including thermo-insulating, 3-in-1 multi-surface, and depolluting ("Catch and Delete") paint ranges.

The business model is B2B distribution-led: products flow exclusively through a network of more than 500 independent distributors across metropolitan France and DOM-TOM, with quotation-based pricing and no public list. The company supports the channel with technical training, a commercial service team, colorimetry laboratory services, and tinting-machine after-sales. Governance is led by Directeur Général Hugo Robardey, with the group registered as a SAS with €7.6 million of share capital and no external shareholders or funding rounds disclosed.

Name

theolaur paints

Legal name

THEOLAUR PEINTURES société par actions simplifiée

Website

https://theolaur.com

Company type

Private

Founded year

1825

Operating status

Operating

Headcount range

251–500 employees

Short description

French family-owned paint manufacturer since 1825 with approximately 350 employees, designing and producing paints through eight sub-brands for professional contractors, consumers, and local authorities via 500+ distributors across France.

Ownership category

akta.pro rank

Product category

Architectural & Decorative Paints

NAICS

Paint and Coating Manufacturing (325510)

SIC

Paints, Varnishes, Lacquers, Enamels & Allied Prods (2851)

akta.pro primary industry

Architectural & Decorative Paints (IMADAKAA)

akta.pro secondary industries

Architectural & Decorative Paints (IMAEAHAA), Color Matching, Tinting & Colorant Systems (IMAEAHAL)

Keywords

• Professional paint manufacturing
• Decorative paint coatings
• Industrial paint production
• Building paint tinting
• Sports surface coatings

Headquarters

HQ city

Noyelles-lès-seclin

HQ country

France

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Paint Manufacturing and Sales: Théolaur Peintures designs, formulates, and manufactures paints for professional building contractors, decorators, individuals, and local authorities. Revenue generated through direct sales to distributors and B2B relationships.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Théolaur Peintures designs, formulates, and manufactures decorative and functional paints for building professionals, individual consumers, and local authorities in France. The group operates two ISO 9001-certified production facilities producing water-based, solvent-based, and specialty paints across eight sub-brands, supported by the proprietary Colorimix computerized tinting system enabling over 4 million color shades. Distribution is handled exclusively through a network of more than 500 independent distributors across metropolitan France and DOM-TOM, equipped with 400+ in-store tinting machines.

Product overview

Theolaur Peintures is a French paint manufacturer (since 1825) operating as a family industrial group with approximately 350 employees. The company designs, formulates, and manufactures paints for building professionals and consumers. Its product portfolio is organized around eight sub-brands: Théodore Bâtiment® (professional building), lauragais peintures® (historical brand), Peintures 1825® (premium haute couture line), Théodore Pro'G® (professional distributors), Théodore peintures® (consumer), Théodore Inspirations® (consumer), Ecoplas® (sports surfaces), and Vitopaint® (technical coatings). Core services include the Colorimix® computerized tinting system (enabling over 4 million colors in 3 minutes), Théotint® software controlling tinting machines, and a tinting machine after-sales service. The company also develops innovative paint technologies including lightweight paints (density 0.85), thermo-insulating paints, 3-in-1 multi-surface paints, and depolluting paints. Distribution network includes over 500 points of sale across France and DOM-TOM, supported by a commercial team and technical assistance.

Differentiator

Problem solved

Functional benefit

Brands

• Théodore Bâtiment®: Professional building paints brand, one of the historic brands of the group.
• lauragais peintures®
• Peintures 1825®
• Théodore Pro'G®
• Théodore peintures®
• Théodore Inspirations®
• Ecoplas®
• Vitopaint®

Products and services

• Théodore Bâtiment® Professional building paints brand offering high-quality paints for construction professionals, one of the company's two founding historic brands (Théodore Lefebvre & Cie, founded 1825). Targeted at professional painters, building contractors, and renovation projects.
• lauragais peintures® Historical paint brand of the group founded in 1942, marketed as one of the founding brands of Théolaur Peintures and sold through the authorized distributor network.
• Peintures 1825® Premium 'Haute Couture' paint line with 194 color swatches offering ultra-natural color rendering, targeted at discerning consumers seeking a high-end decorative finish.
• Théodore Pro'G® Professional paint range for building materials distributors, offering a complete short range for professional generalists and DIY customers seeking reliable quality at an excellent price-to-quality ratio.
• Théodore peintures® Consumer paint line with good quality-to-price ratio for common painting projects including walls, ceilings, kitchens, bathrooms, wood, metal, and floor renovation.
• Théodore Inspirations® Short consumer paint range for general public needs, covering walls, kitchens, bathrooms, wood, metal, and facade paints with good value for money.
• Ecoplas® Sports surface paints brand specializing in tennis courts, basketball, handball, volleyball, badminton, cycling tracks, and multisport surfaces, offering ISOLATEX, RESIBLOCK, and TOP LINE product ranges; exports worldwide.
• Vitopaint® Technical and specific-use paints for renovation of floors and various surfaces, including products for facades, wood, metal, and specialized coatings.
• Ultra-light Paint (patented) Patented ultra-lightweight professional paint with density of 0.85, reducing a 15L bucket weight by approximately 11kg while maintaining quality and yield, reducing physical strain on applicators.
• Thermo-insulating Paint First thermo-insulating paint that can achieve up to 4°C temperature variation and up to 30% energy savings, applied as a complete interior/exterior paint system without loss of space.
• 3-in-1 Multi-surface Paint (Le Couteau Suisse du Peintre) Multi-purpose paint combining primer and finish in one product, applicable on multiple supports for both interior and exterior use, including anti-stain, anti-rust, and anti-tannin additives, yielding up to 30% labor cost savings.
• Pur Range (depolluting paints) Depolluting paint range using a 'Catch and Delete' mechanism that captures and destroys formaldehyde; for each 1m² painted, 5m³ of air is purified for 10 years.
• Colorimix® Tinting System Computerized tinting system offering over 4 million color shades, enabling custom paint mixing in approximately 3 minutes via 16 canisters of high-quality colorants with improved light stability and opacity; includes Colorimix® 950 (interior/exterior), Colorimix® Facade (226 shades), and Colorimix® Bois (60 shades) ranges.
• Colorimetry Service (R&D laboratory) R&D colorimetry service within the laboratory that creates trending color shades, manages and controls tinting conformity, performs computerized tinting for perfect reliability, and develops custom color solutions on demand for distributor and customer requirements.
• Tinting Machine After-Sales Service After-sales service for the maintenance and repair of the more than 400 tinting machines and mixers installed at distributor locations across France, with a hotline operating Monday-Friday 7H00-17H00.
• REKUPO® Paint Recycling System Paint collection and recycling system operated in partnership with EcoDDS, enabling free deposit of paint cans (empty or not) for recycling, reusing, or energy recovery.

Quantifiable outcome

• 70% of interior paints achieved A or A+ emission classification
• +5 more outcomes

Named customers2 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

Eight partnerships are on record, tiered minor and core.

• 1 Lettre 1 SourireminorGTM or Marketing Partner · 1 January 2025Association connecting isolated elderly in nursing homes through letter correspondence. Théolaur launched a correspondence partnership with residents of EHPAD Les Augustines in Seclin.
• Chambre du Commerce et de l'Industrie de LilleminorGTM or Marketing Partner · 1 January 2022Participation in 'Solidarité Ukraine Entreprises Hauts-de-France' operation organized by CCI Lille to collect donations for Ukrainian population including medical supplies and hygiene products.
• EcoDDScoreStrategic or Co-development Partner · 1 January 2020EcoDDS (Éco-Diffusion Dépollution Démantèlement Solutions) is a partner and shareholder of Théolaur Peintures. The company encourages sorting, collecting, and treating chemical waste. Théolaur supports the REKUPO® system for paint pot recycling.
• Dupont RestaurationminorOthers · 1 January 2020Restaurant partner providing varied and balanced daily meals for company employees with significant employer contribution.
• Bibliothèques sans frontièresminorGTM or Marketing Partner · 1 January 2019Théolaur collaborated with Bibliothèques sans frontières in 2019, with all employees collecting books to support education and culture worldwide.
• LudopitalminorGTM or Marketing Partner · 1 January 2019Annual partnership with Ludopital for toy collection campaign 'un jouet = un sourire' to bring smiles to hospitalized children.
• Le Cancer du Sein, Parlons-en!minorGTM or Marketing Partner · 1 January 2019Peintures 1825 brand donated part of October 2019 profits to breast cancer awareness association during Pink October.
• Bee CitycoreStrategic or Co-development Partner · 1 January 2018Bee City provides expertise for biodiversity protection through beekeeping. Théolaur has installed 4 beehives at headquarters since 2018, producing honey and preserving local biodiversity with flower meadows and insect hotels.

Scale indicators7 records

Recent moves7 records

Expansion highlights6 records

Broad incumbents

• Cromology: European decorative paints group operating multiple French brands (Tollens, Zolpan, Ripolin) through a large distributor network. Larger, multi-brand incumbent with overlapping product and channel positioning.
• PPG Industries: Global paints and coatings major with French architectural brands (Seigneurie, Zolpan). Sets competitive baseline on R&D investment, color systems, and broad-line architectural offerings.
• AkzoNobel: Global paints major owning Dulux and other architectural brands across Europe. Comparable decorative paints portfolio with much larger scale, R&D, and color-matching infrastructure.

Direct peers

• Zolpan: French paint manufacturer (now part of PPG) specializing in architectural paints and façade coatings, with an extensive French distributor footprint. Closely comparable on product mix and professional customer base.
• V33: French paint and wood-care brand serving DIY and professional customers through retail and négoce channels. Comparable multi-channel GTM in decorative paints with a French heritage.
• Seigneurie: PPG-owned French professional paint brand serving building contractors and distributors. Comparable positioning in the professional architectural paint segment with strong brand recognition.
• Sto SE & Co. KGaA: German specialist in façade coatings, renders, and energy-efficient wall systems. Comparable on functional paint innovation (thermal insulation, façade protection) and B2B/distributor-led channel.
• Ripolin: Long-standing French decorative paint brand (now under PPG/Cromology group) historically focused on consumer and professional interior paints. Comparable heritage positioning and mass-market architectural paint portfolio.
• Blanchon: French family-owned coatings manufacturer focused on wood finishes, floor paints, and technical coatings. Comparable family ownership profile and specialization in performance/technical paint categories.
• Tollens: Heritage French paint brand owned by Cromology, distributing architectural and decorative paints through a French négoce and retailer network. Direct competitor with comparable product breadth and channel strategy.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/theolaur
• Facebookfacebook.com/theolaurpeintures

Compliance9 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about theolaur paints