What SEIGNEURIE does

SEIGNEURIE is a French architectural paint and coatings brand established in 1880, operated as a wholly-owned brand within PPG Industries (NYSE: PPG) through its French subsidiary PPG AC France (a public limited company headquartered in Rueil-Malmaison, Île-de-France). The brand offers a comprehensive portfolio of interior and exterior coating products for the building envelope, organized into interior paints and lacquers (ELYOPUR, HERMINA, EVOLUTEX, PHYLOPUR, NÉOMAT, PANTEX, PRACTI, PREMIOR, PANTOR, SOYDOR), wood treatments (PRIMWOOD, LISWOOD, VERNIS, SOLWOOD vitrifiers), facade systems (GARNOTEC AÉRO, PERLOXANE TT, REVETAL BALCON), External Thermal Insulation (ITE) systems under the REVITHERM umbrella (polystyrene, mineral wool, wood fiber, resol foam variants), roof coatings (GARNYCOAT REVER), concrete repair mortars (REPA'BÉTON), and decorative effects (CARÉNIA, MÉTALLIUM, STUCCO, B.TON, AQUAMIX, SAVANAH). Proprietary technologies include Pliotec acrylic resins with NPS anti-dirt functionality, Outside Unlimited Colors for dark-tone facades with solar absorption below 0.7, formaldehyde-capture formulations in the ELYOPUR line, and Solar Reflectance coatings achieving SRI 104 (GARNYCOAT REVER).

The company sells through a distributed retail network of 180 Seigneurie and Seigneurie Gauthier points of sale across metropolitan France, supplemented by the seigneuriegauthier.com e-commerce storefront. Commercialization is handled by PPG Distribution (based in Saint Jean de la Ruelle). The customer base comprises two segments: professional tradespeople — painters, contractors, decorators, and builders requiring high-performance coatings compliant with French standards (NF DTU 42.1, 59.1) — and individual consumers (particuliers) undertaking home renovation projects. Pricing is unit-based across four tiers ranging from consumer-grade (Practi) through professional mid-market (Evolutex, NéO, Hermina) and premium lacquers (Premior, Pantor, Soydor) to eco/bio-sourced formulations (Phylopur, Evolutex BC, Pantex Bas Carbone).

The business model is a single-revenue-stream product sale (one-time purchase), with go-to-market built around channel-partner distribution. The brand benefits from PPG's R&D and global procurement capabilities, maintains CSTB certification for its ITE systems, and holds partnership with the French government France Rénov program, enabling MaPrimeRénov' subsidy eligibility for its thermal insulation systems. SEIGNEURIE's ITE products are positioned to capture demand from France's national energy renovation initiatives, providing a structural growth lever within an otherwise mature architectural coatings market.

Name

SEIGNEURIE

Legal name

PPG AC France

Website

https://seigneurie.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

SEIGNEURIE is a 145-year-old French architectural paint and coatings brand owned by PPG Industries, selling interior, exterior, wood, facade, and External Thermal Insulation products through 180 retail points and e-commerce across metropolitan France to professionals and individual consumers.

Ownership category

akta.pro rank

Product category

Architectural Coatings

NAICS

Paint and Coating Manufacturing (32551), Paint and Wallpaper Retailers (444120)

SIC

Paints, Varnishes, Lacquers, Enamels & Allied Prods (2851)

akta.pro primary industry

Architectural & Decorative Paints (IMAEAHAA)

akta.pro secondary industries

Architectural & Decorative Paints (IMADAKAA), Architectural & Decorative Coatings (IMAEAGAA)

Keywords

• Architectural paint coatings
• Facade coating systems
• Wood finishing products
• Thermal insulation systems
• Decorative interior paints

Headquarters

HQ city

Rueil-Malmaison

HQ country

France

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Paint and Coating Products: SEIGNEURIE generates revenue through the sale of professional and consumer paints, coatings, decorative finishes, wood treatments, and facade systems. Products are sold through a network of 180 physical points of sale and the seigneuriegauthier.com e-commerce platform.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

SEIGNEURIE manufactures and sells architectural paints, wood finishes, decorative coatings, facade systems, and external thermal insulation systems (ITE) for both professional painters/applicators and individual consumers in France. The brand is distributed through a 180-point authorized retail network, an e-commerce site, and the broader PPG distribution network. Product categories include interior paints, lacquers, decorative effects, wood paints/stains/varnishes/vitrifiers, facade and roof coatings, anti-graffiti systems, and concrete repair mortars.

Product overview

SEIGNEURIE® is a comprehensive architectural coating and finishing brand owned by PPG AC France, offering a complete portfolio organized into three main product categories: (1) Interior decorative products including wall/ceiling paints (ELYOPUR, HERMINA, EVOLUTEX, PHYLOPUR, NÉOMAT, PANTEX, PRACTI), lacquers (PREMIOR, PANTOR, SOYDOR RAPID), and decorative effects (CARÉNIA, MÉTALLIUM, STUCCO, ALLIAGE, B.TON, AQUAMIX, SAVANAH); (2) Wood protection products including microporeous paints (PRIMWOOD, PRIMWOOD AQUA), stains (LISWOOD, LISWOOD AQUA), saturators, varnishes (VERNIS AQUA, VERNIS LUSTRA MARIN), and vitrifiers (SOLWOOD TRAFIC, SOLWOOD INTENSE); (3) Exterior facade and waterproofing products including facade paints (GARNOTEC AÉRO, PERLOXANE TT), waterproofing systems (PANTIFILM OS), anti-graffiti solutions (PARAGRAF), roof coatings (GARNYCOAT), and concrete repair mortars (REPA'BÉTON). Additionally, SEIGNEURIE offers complete External Thermal Insulation Systems (ITE) including REVITHERM for expanded polystyrene, mineral wool, wood fiber, and resol foam insulations, as well as AQUAPANEL reinforced cement board systems. All products comply with French and European standards including NF DTU 42.1, NF EN 1062-1, and are certified by CSTB for insulation systems.

Differentiator

Problem solved

Functional benefit

Products and services

• Interior wall and ceiling paints
• Interior lacquers (Lasure) Interior lacquers for decorative and protective interior finishing applications.
• Decorative effects coatings (Effets décoratifs) Specialty decorative coatings for interior design effects on walls and ceilings.
• Wood paints and stains (Peintures bois / Lasures bois) Wood paints and stains for protection and decoration of exterior and interior wood surfaces.
• Wood varnishes (Vernis bois) Wood varnishes for finishing and protecting wood surfaces.
• Wood vitrifiers (Vitris) Hard-wearing vitrifiers for high-traffic wood floors and surfaces.
• Facade paints (Anti-carbonatation) Protective and decorative facade paints including anti-carbonatation technology for concrete and exterior facades.
• Roof paints (Peintures toiture) Roof coatings offering Solar Reflectance-based cooling and protection for roof surfaces.
• External thermal insulation systems (ITE) External thermal insulation systems (ITE) for building envelopes, including Pliotec-based insulating paints.
• Anti-graffiti systems (Anti-graffitis) Specialty coatings to protect surfaces against graffiti and facilitate cleaning.
• Concrete repair mortars (Mortiers de réparation) Mortars for the repair and restoration of concrete surfaces in facade and building applications.

Quantifiable outcome

• GARNYCOAT REVER roof coatings reflect up to 80% of solar radiation (SRI 104), reducing building cooling needs

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

One partnership is on record.

• France RénovcoreStrategic or Co-development PartnerPartnership with the French government renovation program France Rénov to promote energy efficiency improvements through ITE (Isolation Thermique par l'Extérieur) systems. SEIGNEURIE's certified ITE systems qualify for MaPrimeRénov' subsidies under the Rénovation d'ampleur pathway for homeowners and housing cooperatives.

Scale indicators1 record

Recent moves6 records

Expansion highlights6 records

Direct peers

• Ripolin: Historic French paint brand (founded 1888) with national retail presence and decorative paint focus. Closely comparable to SEIGNEURIE in heritage, retail positioning, and product breadth for the French consumer and professional market.
• Tollens: Leading French decorative paint and coatings brand with a broad architectural paint portfolio and national distribution network. Direct competitor to SEIGNEURIE in the French professional and consumer paint market.
• Julien (PPG): Historic French paint brand owned by PPG, specializing in interior paints and finishes. Sister brand within the PPG portfolio competing in the same French decorative paint market.
• V33: French specialist in wood and interior paints, varnishes, stains, and renovation products. Directly comparable to SEIGNEURIE's wood protection and interior paint categories with similar distribution through French retail.
• Sigma Coatings: PPG-owned architectural coatings brand also distributed in France, offering decorative and protective paints. Direct internal PPG portfolio brand with highly overlapping product categories to SEIGNEURIE.
• Zolpan: Major French manufacturer and distributor of paints, coatings, and facade systems with a strong ITE offering. Competes head-to-head with SEIGNEURIE in facade, insulation, and interior paint categories across France.
• Blanchon: French specialist manufacturer of wood finishes, varnishes, and floor coatings with strong professional distribution. Comparable to SEIGNEURIE's wood protection and vitrifier product ranges.
• Sikkens (AkzoNobel): Premium architectural and wood coatings brand from AkzoNobel, widely used by professional painters in France. Strong overlap with SEIGNEURIE's professional-grade facade and wood product lines.

Emerging players

• Cecil Professional: French paint manufacturer offering interior and exterior paints with a focus on professional channels. Overlaps with SEIGNEURIE in the professional painter segment, particularly in DIY-adjacent and trade distribution.

Broad incumbents

• Dulux (AkzoNobel): Global flagship decorative paint brand of AkzoNobel, present in France with a wide range of architectural paints and a strong recognisable brand. Overlaps with SEIGNEURIE in interior and exterior decorative coatings.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/seigneuriepeintures

Compliance10 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SEIGNEURIE