Baity Real Estate

What Baity Real Estate does

Baity Real Estate is a family-owned residential real estate brokerage founded in 2006 and headquartered in Winston-Salem, North Carolina, serving the North Carolina Triad (Winston-Salem, Clemmons, Bermuda Run, Kernersville, Mocksville). The firm operates a traditional sales-led brokerage model through licensed agents, with three core service lines: buyer representation, seller representation, and builder/developer services. Underlying technology is minimal — a Squarespace-hosted website, MLS membership for listing access, and a marketing stack that includes Adwerx retargeting, professional photography, and digital signage/Text-for-Info riders; there is no proprietary platform, app, or API.

Revenue is generated through transaction-based real estate commissions on residential sales, supplemented by builder and developer service fees. The firm complements its brokerage with a wholly-owned subsidiary, Baity Development, LLC, which handles land acquisition, entitlement, and residential community development, with an active pipeline including Duncan Ridge (112 lots), Duncan Village (52 lots), and Camden Commons (50 townhome lots). The team (Steve, Austin, and Brandy Baity) holds a dense credential stack — including NASCLA Certified Building Contractor, NC Licensed General Contractor (Unlimited), Certified Residential Specialist, Certified New Home Specialist, Residential Construction Certified, Accredited Buyer Representative, and Certified Military Residential Specialist — which supports the builder advisory vertical and a referral-driven go-to-market approach. Customer acquisition relies on referrals, networking, open houses, professional marketing, and broker outreach rather than algorithmic channels, with the firm explicitly positioning its human-judgment Comparative Market Analysis against automated valuation estimators.

Name

Baity Real Estate

Legal name

Baity Real Estate

Website

https://baityrealestate.com

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

1–10 employees

Short description

Baity Real Estate is a family-owned residential real estate brokerage and development firm based in Winston-Salem, NC, serving home buyers, home sellers, and builders in the North Carolina Triad with transaction-commission brokerage and a vertically integrated land development subsidiary.

Ownership category

akta.pro rank

Product category

Residential Real Estate Brokerage

NAICS

Offices of Real Estate Agents and Brokers (531210), Offices of Real Estate Agents and Brokers (53121)

SIC

Real Estate Agents & Managers (For Others) (6531), Real Estate Dealers (For Their Own Account) (6532)

akta.pro primary industry

Residential Real Estate Brokerage (Buy/Sell) (FSAEAJAA)

akta.pro secondary industries

Buyer Representation Services (BPAJAAAJ), Land Brokerage (Raw Land & Development Sites) (FSAEAJAD)

Keywords

• Residential real estate brokerage
• Buyer representation services
• Seller representation services
• Builder developer services
• Comparative market analysis

Headquarters

HQ city

Winston Salem

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Supply Chain

Revenue model

1. Real Estate Transaction Commissions: Traditional real estate brokerage earning commissions on residential property transactions for buyers, sellers, and builders. Revenue is transaction-based, earned upon successful closing of property sales and purchases.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels10 records

Core offering

Baity Real Estate is a residential real estate brokerage providing buyer representation, seller representation, and builder/developer services across the North Carolina Triad area. Services include MLS property search, Comparative Market Analysis, listing marketing, negotiation, and closing coordination, with an affiliated development arm (Baity Development, LLC) handling land acquisition, entitlement, and residential community development.

Product overview

Baity Real Estate is a full-service residential real estate brokerage offering three core services: buyer representation, seller representation, and builder/developer services. The company operates as a unified brokerage with an affiliated development arm, Baity Development, LLC, which handles land acquisition and residential community development. Supporting services include marketing (photography, social media, email campaigns, retargeting), home valuation analysis, and buyer resources including vendor recommendations. The portfolio includes completed developments (Glenn Abbey West, Deadmon Road) and active projects in planning/approval phases (Duncan Ridge, Duncan Village, Camden Commons).

Differentiator

Problem solved

Functional benefit

Brands

• Baity Development, LLC: Land acquisition, entitlement, and residential development subsidiary of Baity Real Estate, specializing in lot development and builder team assembly.

Products and services

• Buyers Services Real estate agent services for home buyers, including MLS property search, consultation, offer preparation, negotiations, and closing support. Designed for individuals and families seeking to purchase residential properties in the North Carolina Triad area.
• Sellers Services Real estate listing and marketing services for home sellers, including Comparative Market Analysis, property marketing, negotiations, and closing coordination. Designed for homeowners looking to sell their properties with professional marketing and representation.
• Builder Services Specialized real estate services for residential builders and developers, including land acquisition, entitlement, development, builder team assembly, market studies, and customer acquisition. Designed for residential builders from small custom home builders to large tract builders.
• Baity Development, LLC Real estate development subsidiary focused on land acquisition, entitlement, and residential community development. Manages projects including Duncan Ridge (112 lots), Duncan Village (52 lots), Camden Commons (50 townhome lots), and completed communities Glenn Abbey West (64 lots) and Deadmon Road (28 lots).

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Award-Winning PhotographerscoreOthersProfessional photography partnership with award-winning photographers who have completed shoots for well-known architectural magazines. First impression listing photos are professionally produced to impress potential buyers.

Scale indicators1 record

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• eXp Realty: Cloud-based national residential brokerage with a commission-split model attracting independent agents — broad incumbent competing with traditional local firms like Baity for agent recruitment and buyer/seller mind share.
• Redfin: Tech-enabled residential brokerage with discount commission model and proprietary platform — broad incumbent competing on price and digital UX against traditional local firms like Baity.
• Compass: National tech-enabled residential brokerage platform with brokerage, agent tools, and Concierge capital services — a broader incumbent competing for the same agent and client pool that Baity serves in the Triad.
• Howard Hanna Real Estate: Large privately-held residential brokerage with Mid-Atlantic and Southeast presence — broader incumbent serving similar buyer/seller use cases and competing for relocation and new-construction clients.

Others

• D.R. Horton: National homebuilder that buys entitled lots from developers like Baity Development and uses buyer-rep brokerages like Baity Real Estate for new-home sales — adjacent ecosystem participant and potential counterparty.

Direct peers

• Allen Tate Realtors: The largest privately-owned residential brokerage in the Carolinas, serving the Triad and Charlotte metros with buyer/seller representation and relocation services — directly comparable geography and product offering to Baity Real Estate.
• Coldwell Banker Advantage: National-franchise residential brokerage with Triad-area offices serving Winston-Salem and surrounding markets — comparable traditional buyer/seller representation model and geographic overlap, and a firm where Brandy Baity previously worked.
• Wilkinson ERA Real Estate: Regional Carolinas residential brokerage with Triad-area offices providing buyer/seller representation and new construction services — comparable scope and customer base, and a firm where Baity team member Brandy previously held an operations role.
• Berkshire Hathaway HomeServices Carolinas Realty: Residential brokerage operating across the Carolinas including the Triad region, offering traditional buyer and seller representation with franchised brand support — directly comparable service mix and footprint.

Emerging players

• Opendoor: iBuyer and brokerage platform offering instant cash offers and listing services — emerging alternative competing with traditional seller representation for Triad sellers and pressuring commission economics Baity relies on.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/baityrealestatellc
• LinkedInlinkedin.com/company/baity-real-estate

Compliance7 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Baity Real Estate