What Kenward Trust does

Kenward Trust is a UK-registered charity (Charity no. 1146481, founded 1966) operating Kent's leading residential alcohol and drug rehabilitation and resettlement centre from a 15-acre purpose-built campus in Yalding, Kent. Its core offering comprises two evidence-based residential programmes delivered at Kenward House — a 12-Step Therapeutic Community programme and a 12-24 week Recovery Model incorporating SMART Recovery, CBT, psychoeducation, psychotherapy and, from September 2025, EMDR trauma therapy — supported by a Consultant Addictions Psychiatrist (Dr. Annie McCloud) and EMDR-trained therapists. Residential bed capacity is being expanded from 31 to 41 beds in response to rising referrals and a growing share (~20%) of ketamine-related enquiries, for which a dedicated treatment pathway has been added. Following residential treatment, residents progress through Stage 2 supported accommodation at Colebrook House (Tunbridge Wells, up to 14 residents) and Stage 3 Move-on housing across Kent and East Sussex, with ongoing engagement via the Recovery Plus aftercare programme and the Hope & Recovery podcast.

The organisation's go-to-market combines direct residential admissions (self-funded at £1,900/week and local-authority/agency funded), commissioned referral pathways from NHS, probation and community safety partners, a 35-school Think Differently youth education programme (£300 half-day / £425 full-day), corporate drug and alcohol training, individual counselling (£60 per 50-minute session), and a 15-acre social enterprise (Kenward Place: alpaca walking, archery, disc golf, Kenward Café, venue hire). Revenue is supplemented by individual donations, legacies, and community fundraising events (Classic Motor Show, Kent Charity Trek, Brighton Marathon, Charity Ball). Kenward Trust is CQC-registered ('Good' overall; 'Outstanding' for Therapeutic Gardens & Workshops), an NHS-approved provider, and a SMART Recovery partner; it reports an 84.6% success ratio among service users. Leadership is led by CEO Penny Williams, with operational heads covering residential services, resettlement, youth work, HR, fundraising, and the Street Reach Maidstone outreach service; in 2024 Dr. Annie McCloud was appointed as Consultant Addictions Psychiatrist and Jean Park was named the charity's first President.

Name

Kenward Trust

Legal name

Kenward Trust

Website

https://kenwardtrust.org.uk

Company type

Private

Founded year

1966

Operating status

Operating

Headcount range

11–50 employees

Short description

Kenward Trust is a Kent-based UK charity providing residential alcohol and drug rehabilitation, supported resettlement housing, youth education, and corporate training, with a 15-acre Yalding campus and a self-reported 84.6% recovery success rate.

Ownership category

akta.pro rank

Product category

Addiction Rehabilitation Services

NAICS

Residential Mental Health and Substance Abuse Facilities (623220), Outpatient Mental Health and Substance Abuse Centers (621420)

SIC

Services-Health Services (8000)

akta.pro primary industry

Residential Substance Use Rehabilitation (Inpatient Rehab) (HLAFACAE)

akta.pro secondary industries

Peer Support, Recovery Coaching & Sober Living Services (HLAFACAN), Substance Use Recovery & Harm Reduction Support Services (BPAGAEAO), Substance Use Prevention & Recovery Services (EDALAFAE)

Keywords

• Addiction rehabilitation services
• Substance misuse treatment
• Residential recovery programmes
• Youth substance education
• Supported accommodation services

Headquarters

HQ city

Yalding

HQ country

United Kingdom

HQ region

Europe

Offices4 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D, Supply Chain, Others

Revenue model

1. Residential Rehabilitation Fees: Self-funded residential rehabilitation at £1,900 per week for 6 weeks. Also accepts funded placements through local drug and alcohol services and local authority agencies.
2. Counselling and Coaching Services: Individual counselling and coaching sessions at £60 per 50-minute session. Block bookings of 6 sessions available for £300. Sessions available face-to-face and remote.
3. Statutory Funding: Receives statutory funding from government sources to treat some individuals, though this does not cover full costs of support provided.
4. Donations and Fundraising: Individual donations, regular monthly donations, fundraising events, corporate donations, and legacy gifts in Wills. Major events include Classic Motor Show raising £9,000, Brighton Marathon participants raising £1,691, and BNI Pioneer raising over £6,000.
5. Kenward Place Social Enterprise: Revenue from alpaca walking experiences, archery sessions, disc golf, function room hire for conferences and events, and Kenward Cafe operations. Profits reinvested into the charity.
6. Corporate Training: Bespoke drug and alcohol training days for businesses, up to 24 delegates at affordable rates. Includes team building activities with archery and alpaca walking.
7. Think Differently School Programme: Education sessions in schools at Half Day £300 or Full Day £425. Cascade Training for peer mentors. Film and learning resources provided free to schools.

Pricing tiers

Go-to-market motion3 records

Distribution channels7 records

Marketing channels7 records

Core offering

Kenward Trust provides residential alcohol and drug rehabilitation programmes in Kent, UK, including the 12-Step Programme and the Recovery Model incorporating SMART Recovery (12-24 weeks), trauma-informed care with EMDR therapy, CBT and psychotherapy. The offering extends to Stage 2 and Stage 3 resettlement/supported accommodation across Kent and East Sussex, individual counselling and coaching, the award-winning Think Differently youth education programme in schools, and bespoke corporate drug and alcohol training.

Product overview

Kenward Trust is a charity offering a portfolio of interconnected services for addiction recovery and resettlement. The core offering comprises Residential Rehabilitation (Kenward House) with two programmes—Recovery Model incorporating SMART Recovery and 12-Step Programme—plus follow-on Resettlement accommodation (Stage 2 and Stage 3 Move-On). Supporting services include Counselling & Coaching, the Recovery Plus aftercare programme, and Family Support. The youth-facing Think Differently programme and Corporate Training extend reach upstream for prevention. Kenward Place and Kenward Café are social enterprises generating income while Kenward Street Reach provides outreach. Fundraising activities (Kent Trek, Brighton Marathon, Charity Ball, Classic Motor Show) and the Hope & Recovery Podcast support awareness and income.

Differentiator

Problem solved

Functional benefit

Brands

• Think Differently: Award-winning early intervention and prevention educational programme for young people aged 11-18, delivered in schools throughout Kent and Medway to educate about alcohol and substance misuse consequences
• Kenward Counselling & Coaching Services
• Recovery Plus
• Kenward Street Reach
• Hope & Recovery Podcast

Products and services

• Residential Rehabilitation (Kenward House) CQC-registered residential rehabilitation centre in Yalding, Kent offering two evidence-based recovery programmes: the Recovery Model incorporating SMART Recovery (12-24 weeks) and the 12-Step Programme. Provides a safe, structured, drug and alcohol-free environment integrating CBT, psychoeducation, psychotherapy, EMDR, and therapeutic activities. Self-funded at £1,900 per week for 6 weeks; also accepts funded placements via local authorities.
• Resettlement Programme (Stage 2 & Stage 3 Move-On) Supported accommodation service for individuals rebuilding lives after substance misuse, including Stage 2 at Colebrook House in Tunbridge Wells (up to 14 residents) and Stage 3 Move-On projects across Kent and East Sussex (Maidstone, Wateringbury, Southborough, Uckfield). Typical stays up to two years with progression to independent living.
• Counselling & Coaching Services Individual counselling and substance misuse/recovery coaching sessions (50 minutes, from £60 per session; block of 6 sessions for £300). Available face-to-face at Kenward Trust or remotely, delivered by EMDR-trained therapists.
• Think Differently Programme Award-winning intervention and prevention educational programme for young people aged 11-18, delivered in secondary schools throughout Kent and Medway using real-life stories from staff affected by addiction. Half Day (up to 3hrs) £300, Full Day (up to 6hrs) £425. Includes Cascade Training for sixth form peer mentors and a free film/learning resource.
• Corporate Drug & Alcohol Training

Quantifiable outcome

• 84.6% success ratio for those accessing services
• +4 more outcomes

Named customers6 records

Segments6 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Nine partnerships are on record, tiered core and minor.

• Kent Search and RescuecoreStrategic or Co-development Partner · 26 March 2024Partner charity for Kent Charity Trek 2024, a 50km or 25km trek through Kent countryside. As a partner charity, Kenward Trust receives 70% of donations from participants who fundraise for them.
• Squiggle ConsultminorStrategic or Co-development PartnerPartnership to offer free Will writing service for Kenward Trust supporters. Squiggle provides professional Will drafting, checking, storage, and consultation services free of charge (usually £250 cost).
• BNI PioneercoreGTM or Marketing PartnerBusiness networking group that has raised over £6,000 for Kenward Trust's Think Differently programme. Members take on fundraising challenges including Kent Charity Trek.
• Tunbridge Wells Community Safety UnitcoreStrategic or Co-development PartnerPartnership working to support issues associated with anti-social behaviour through community safety initiatives.
• Tonbridge & Malling Community Safety PartnershipcoreStrategic or Co-development PartnerPartnership working to support issues associated with anti-social behaviour through community safety initiatives.
• Ian Fryer PhotographyminorGTM or Marketing PartnerPhotography partner providing professional coverage of Kenward Trust events including Classic Motor Show.
• PromoprintsminorGTM or Marketing PartnerLocal business providing free signage for Disc Golf holes at Kenward Place, supporting the sponsorship initiative.
• Mercure Maidstone Great Danes HotelminorChannel Partner/ Reseller/ DistributorVenue partner for Kenward Will Save Lives Ball events, providing event space for charity fundraising evenings.
• Choices RehabsminorChannel Partner/ Reseller/ DistributorReferral partner displayed on Kenward Trust website as part of recommended rehab network.

Scale indicators11 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Castle Craig Hospital: Long-established UK private residential rehab hospital in the Scottish Borders offering 12-Step and abstinence-based programmes for adults. Comparable residential clinical model though operates on commercial (not charity) basis.
• Providence Projects: UK private residential addiction treatment centre offering 12-Step programmes. Direct competitor for self-pay residential rehab admissions in the UK market.
• Action on Addiction: UK charity operating residential addiction rehabilitation centres (e.g., Clouds House) plus family support and prevention programmes. Closest comparable to Kenward in mission, CQC-regulated residential model, and family/community services.
• Phoenix Futures: UK charity providing residential rehabilitation, supported housing, and recovery programmes for people with drug and alcohol problems. Comparable residential continuum and housing-led approach.
• The Nelson Trust: UK charity running residential addiction recovery programmes alongside supported housing, education, and family services in the South West. Highly comparable integrated rehab-plus-resettlement model.

Broad incumbents

• Priory Group: Largest UK private provider of mental health and addiction treatment across hospitals, residential, and outpatient settings. Competes for self-pay and insured residential rehab referrals at a national scale that dwarfs Kenward.
• Turning Point: Large UK social enterprise delivering integrated substance use, mental health, and learning disability services. Overlaps with Kenward on community drug/alcohol treatment and supported housing but operates at much greater national scale.
• We Are With You (formerly Addaction): Major UK charity providing community-based drug and alcohol treatment, recovery support, and digital services. Adjacent to Kenward on community substance use work though lacks a comparable residential rehab offering.
• Change Grow Live: Large UK charity delivering drug and alcohol recovery, housing, and justice services across England. Comparable on supported housing and community substance use but operates nationally rather than as a single-site residential provider.

Emerging players

• DrugFAM: UK charity providing support for families affected by drug and alcohol addiction. Comparable on the family-and-loved-ones support segment that complements Kenward's residential rehab core.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/kenwardtrust
• YouTubeyoutube.com/@kenward-trust
• Facebookfacebook.com/timeline
• LinkedInlinkedin.com/company/kenwardtrustofficial
• Instagraminstagram.com/kenwardtrust

Revenue estimate

Valuation estimate

Number of profiles

Profiles15 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Kenward Trust