Pro Crowd's

What Pro Crowd's does

Pro Crowd's is an Italian professional services network founded in 2019 and headquartered in Udine, Friuli Venezia Giulia, that delivers integrated advisory services to innovative startups, capital companies (società di capitali), and sports and territorial organizations. The network was co-founded by Alberto Rigotto, a chartered accountant serving as CFO of Udinese Calcio S.p.A., and Nadir Plasenzotti, a corporate and labor law attorney and founding partner of Plasenzotti, Felcaro & Partners. Its core offerings span equity crowdfunding campaigns via Consob-authorized online portals, minibond issuance and placement, Crowd4list (pre-listing equity crowdfunding), corporate debt restructuring, asset protection structures (trusts, fiduciary arrangements), business generational transfer, and business network contracts.

The firm's operational model is built around a coordinated multidisciplinary team of lawyers, accountants, notaries, communication specialists, and social media managers operating under a single point of contact for each client. Pro Crowd's does not operate proprietary software or capital-raising platforms; instead, it leverages collaborations with Consob-authorized crowdfunding portals and financial companies to execute campaigns and placements. The firm holds pioneering regulatory credentials in Italy, including the first homologation of a concordato (debt restructuring) procedure for an amateur sports association (ASD Porcia, 2021) and the first equity crowdfunding campaign associated with a sports company (Pordenone Calcio).

Commercially, Pro Crowd's generates revenue through professional consulting fees on project-based engagements, with go-to-market driven by association partnerships (Confindustria Udine, DITEDI ICT cluster), referrals within its professional network, and visibility through completed case studies. The firm is privately held by its two co-founders with no disclosed external funding, no parent company, and no subsidiaries, serving clients primarily in North-East Italy with regional concentration in Friuli Venezia Giulia.

Name

Pro Crowd's

Legal name

Pro Crowd's

Website

https://procrowds.it

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

11–50 employees

Short description

Pro Crowd's is an Italian professional services network based in Udine that provides integrated advisory on equity and debt crowdfunding, minibonds, debt restructuring, and business transitions for innovative SMEs, capital companies, and sports organizations in North-East Italy.

Ownership category

akta.pro rank

Product category

Financial Advisory and Crowdfunding Consulting

NAICS

Advertising, Public Relations, and Related Services (5418)

SIC

Investment Advice (6282), Security Brokers, Dealers & Flotation Companies (6211)

akta.pro primary industry

Crowdfunding & Fan-Financing (MPADAAAN)

Keywords

• Equity crowdfunding advisory
• Debt restructuring services
• Minibond issuance consulting
• Business succession planning
• Integrated corporate advisory

Headquarters

HQ city

Udine

HQ country

Italy

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Professional Consulting Services: Pro Crowd's provides integrated consulting and assistance services to businesses, including not only legal or tax advice but also oriented to marketing and communication phases. Services cover company constitution, growth, development, financing identification, and strategic project realization.

Go-to-market motion2 records

Distribution channels1 record

Marketing channels3 records

Core offering

Pro Crowd's operates as a network of professionals delivering integrated consulting and assistance services to businesses, covering company constitution, growth and development support, financing identification (including equity and debt crowdfunding, minibonds, and Crowd4list), debt restructuring, asset protection, business generational transfer, and business network contracts. Services are coordinated by legal, financial, and communication experts under a single point of contact for the entrepreneur.

Product overview

Pro Crowd's is an integrated professional services network, not a software product, offering a suite of innovative financing and business consulting instruments. The core offerings include Equity Crowdfunding (capital raising through Consob-authorized online portals), Minibond (direct debt securities issuance), Crowd4list (pre-listing equity crowdfunding), and traditional services such as debt restructuring, asset protection, business generational transfer, and business network contracts. These services are delivered through a coordinated team of lawyers, accountants, communication experts, notaries, and other professionals under single coordination.

Differentiator

Problem solved

Functional benefit

Products and services

• Equity Crowdfunding A form of collective financing conducted through Consob-authorized online platforms, enabling innovative startups and SMEs to offer equity stakes to investors in exchange for risk capital.
• Minibond Debt securities issued directly by SMEs, potentially tradable on non-regulated markets and placeable through equity crowdfunding portals, providing short-to-medium term financing with periodic coupon payments.
• Crowd4list An equity crowdfunding campaign propaedeutic to subsequent listing of the issuer company on non-regulated markets, enabling investor participation before market entry.
• Debt Restructuring Restructuring of company liabilities, including tax obligations, to make debt exposure sustainable during financial crisis, enabling partial creditor payments over bankruptcy proceedings.
• Asset Protection Structuring of destination restrictions, fiduciary arrangements, dedicated assets, trusts and other instruments to secure assets, including within business contexts.
• Business Generational Transfer Family business succession planning through family pacts and other instruments, valuing individual capabilities and preserving entrepreneurial culture across generations.
• Business Network Contracts Aggregation instruments enabling two or more enterprises to associate in a network to increase innovative capacity and market competitiveness, including for participation in public tenders.
• Startup and Innovative SME Advisory Comprehensive consulting and assistance for startup and innovative SME establishment, growth, and development, including identification of financing forms and marketing/communication support.
• Capital Companies Advisory Consulting for capital companies on transformation, spin-off, merger, acquisition, bankruptcy, and debt restructuring operations, including financing arrangements and equity/debt crowdfunding platforms.
• Sports, Tourism and Territory Services Support for sports associations, public-private partnerships for sporting facilities and tourist attractions, and territorial development initiatives.

Named customers5 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Five partnerships are on record, tiered core and minor.

• Confindustria UdinecoreStrategic or Co-development Partner · 1 May 2021Prestigious agreement with Confindustria Udine to support innovative startups associated with the organization through crowdfunding instruments. Pro Crowd's provides specialized consulting services for associated companies seeking access to alternative financing.
• DITEDI (ICT Cluster Friuli Venezia Giulia)coreStrategic or Co-development Partner · 1 December 2020Convention with DITEDI, the ICT cluster of Friuli Venezia Giulia representing over 100 affiliated companies - the largest digital network in the Region. Multiple meetings held with cluster companies to illustrate potential of innovative financial instruments including equity crowdfunding and Minibond.
• Online Crowdfunding PlatformscoreChannel Partner/ Reseller/ Distributor · 1 December 2020Established collaborations with primary managers of online platforms for raising risk capital or debt. Platforms authorized by Consob for equity crowdfunding operations and for collocating debt securities (minibond).
• Financial CompaniesminorChannel Partner/ Reseller/ Distributor · 1 December 2020Collaudate collaborazioni con società finanziarie for capital raising and financing advisory services.
• Trade AssociationsminorChannel Partner/ Reseller/ Distributor · 1 December 2020Collaborations with trade associations for reaching target market segments and promoting innovative financing instruments.

Scale indicators1 record

Recent moves6 records

Expansion highlights4 records

Direct peers

• Walliance: Italian equity-crowdfunding platform authorised by Consob; comparable to Pro Crowd's because both serve Italian SMBs seeking risk-capital raises, though Walliance operates the portal itself while Pro Crowd's originates deals onto similar portals.
• Mamacrowd: Italian equity-crowdfunding platform operating under EU/Consob regulation; comparable to Pro Crowd's as both facilitate Italian SMB equity raises, with overlapping target issuers in innovative-startups and SMEs.
• CrowdFundMe: Italian equity-crowdfunding platform listed on the Italian stock market; a direct comparator to Pro Crowd's in the Italian equity-crowdfunding value chain, focused on capital-raising for Italian SMBs and startups.
• Fundera: Italy-based pan-European equity-and-debt crowdfunding platform under EU/ECSP regulation; comparable to Pro Crowd's as an alternative-financing channel serving Italian issuers seeking risk capital and minibond placement.
• Startee: Italy-based equity-crowdfunding platform connected to the Italian Angels for Growth network; comparable to Pro Crowd's because both focus on equity raises for Italian innovative startups, complementing advisory originators with platform execution.
• BacktoWork: Italian lending-based crowdfunding platform historically relevant to SMB credit; comparable to Pro Crowd's in the Italian alternative-financing ecosystem, particularly overlapping with the firm's minibond/debt-crowdfunding offerings.
• Borsa del Credito: Italian fintech specialising in SME credit intermediation and minibond placement; relevant peer because Borsa del Credito operates in the same minibond/SME-alternative-finance vertical that Pro Crowd's serves via its debt-crowdfunding and minibond advisory lines.

Broad incumbents

• Deloitte Italy: Big-Four advisory practice with significant Italian SMB/M&A advisory business; functions as a broad incumbent comparable to Pro Crowd's in capital-raising, restructuring and extraordinary operations advisory for Italian SMBs.
• EY Italy: Big-Four advisory practice in Italy offering transaction-advisory and corporate-finance services; comparable to Pro Crowd's on the corporate-advisory axis, but at broader scope and scale.
• KPMG Italy: Big-Four advisory practice in Italy with corporate-finance and capital-markets advisory; relevant as a broad incumbent against which Pro Crowd's competes for integrated SMB advisory mandates, though operating at materially larger scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/pro-crowd-s

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pro Crowd's