Audia
Audia Akustik GmbH, founded 1992 in Sömmerda, Germany, and a Sonova AG subsidiary, is one of Europe's largest custom earmold laboratories, manufacturing 3D-printed Otoplastiken, hearing protection, and PHeeL in-ear headphones exclusively for over 3,000 audiologist partners across Europe via the EASYORDER B2B platform.
- Company typePrivate
- Founded1992
- HeadquartersSömmerda, Germany
- Headcount101–250
- GTM typeB2B
- OfferingHardware or Manufacturing
What Audia does
AUDIA AKUSTIK GMBH is a German manufacturer founded in 1992 in Sömmerda, Thuringia, specializing in custom-made hearing solutions. The company produces custom-fit earmolds (Otoplastiken), custom hearing protection, and the PHeeL line of custom in-ear headphones, supported by a sub-brand portfolio that includes Titan (premium titanium earmolds), Audia Junior (children's earmolds), and Audia Fashion (customizable lifestyle designs). Manufacturing relies on 3D printing combined with state-of-the-art CAD modeling and proprietary material formulations including AudiSoft silicone, Phototec light-curing plastic, Thermotec polyurethane, and ultra-thin titanium (walls down to 0.2mm). As a wholly-owned subsidiary of Sonova AG, a Swiss hearing technology multinational, Audia operates as one of Europe's largest earmold laboratories and serves exclusively through B2B channels — over 3,000 audiologists and hearing care professionals order via the proprietary EASYORDER online platform, with a standard production turnaround of approximately four days.
The company generates revenue primarily through hardware sales of custom-fitted medical-device and occupational-safety products, distributed to acoustic partners, purchasing groups (audimus, HÖREX, Meditrend, Oton & friends, IAS, BestAkustik, Excellent Connect), and aligned Sonova brands such as Phonak (notably through ActiveVent Receiver-compatible Aussenhörer earmolds). Pricing is opaque and contractually negotiated with registered partners, including multi-year B2B agreements, sample pricing at 50% of list, and dedicated training programs to drive partner uptake. Regulatory positioning under DIN ISO 13485, the EU Medical Device Regulation, and PPE Regulation (EU) 2016/425 (risk category III) anchors eligibility across hearing aids, occupational hearing protection, musician earplugs, swim protection, and consumer audio segments.
Operationally, Audia runs a 150+ employee organization under Managing Director Lars Kraft (with co-founders Helmut Steinbrecher and Lutz Kupper having stepped back from managing roles), supported by a structured leadership team across Production, CAD Modelling, Titanium, Electronics, Finance, Sales, Marketing, and Customer Service. The company maintains European geographic focus, exhibits at the annual EUHA Congress, and has invested in brand-building through the 2024 Titan product launch and 2025 iF Design Award and German Brand Award wins for the Titan campaign.
Audia firmographics
Firmographics- Name
- Audia
- Legal name
- AUDIA AKUSTIK GMBH
- Website
- https://audia-akustik.de
- Company type
- Private
- Founded year
- 1992
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Audia Akustik GmbH, founded 1992 in Sömmerda, Germany, and a Sonova AG subsidiary, is one of Europe's largest custom earmold laboratories, manufacturing 3D-printed Otoplastiken, hearing protection, and PHeeL in-ear headphones exclusively for over 3,000 audiologist partners across Europe via the EASYORDER B2B platform.
- Ownership category
- akta.pro rank
Audia industry classification
Industry- Product category
- Custom Hearing Products (Earmolds, Hearing Protection, In-Ear Headphones)
- NAICS
- Surgical and Medical Instrument Manufacturing (339112), Audio and Video Equipment Manufacturing (334310)
- SIC
- Surgical & Medical Instruments & Apparatus (3841), Household Audio & Video Equipment (3651)
- akta.pro primary industry
- Otology & Neurotology (Ear/Hearing/Balance) (HLAKAMAC)
- akta.pro secondary industries
- Audio Accessories (Ear Tips, Cables, Stands, Cases, Transmitters) (CRACANAM), Hearables (True Wireless Earbuds & Smart Headphones) (CRACAIAD), Safety Accessories & Wearables Retail (Neck Braces, Hydration, Earplugs) (CRAMANAL)
Keywords
Where Audia is headquartered
LocationHeadquarters
- HQ city
- Sömmerda
- HQ country
- Germany
- HQ region
- Europe
Offices2 records
Markets served
Audia business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Personnel, Operations, Supply Chain, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Custom Earmold Sales: Sale of custom-made earmolds (Otoplastiken) for hearing aids, sold exclusively through audiologist partners via EASYORDER B2B platform.
- Hearing Protection Products: Custom hearing protection for work, industry, musicians, motorsports, swimming, and sleep - sold through audiologist partners.
- In-Ear Headphone Sales: PHeeL custom in-ear headphones sold through audiologist partners.
- PPE Compliance Products: Personal protective equipment (hearing protection) compliant with EU PPE Regulation 2016/425 for occupational safety.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | B2B pricing for registered audiologist partners |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels5 records
Audia product offering
Product offeringCore offering
AUDIA AKUSTIK GmbH manufactures custom-made Otoplastiken (earmolds) for hearing aids, custom-fit hearing protection (Gehörschutz) for occupational, musician, motorsport, sleep, and swimming use cases, and custom in-ear headphones (PHeeL). All products are individually manufactured using 3D CAD modeling, 3D printing, and proprietary materials (Titanium, AudiSoft silicone, Phototec, Thermotec), and are sold exclusively through a B2B network of more than 3,000 audiologist and hearing care professional partners via the EASYORDER platform.
Differentiator
Problem solved
Functional benefit
Brands
- Titan: Premium titanium earmould product line featuring ultra-thin wall thicknesses up to 0.2mm, biokompatibel and skin-friendly material with high durability
- Audia Fashion
- Audia Junior
- PHeeL
Products and services
- Custom Otoplastiken (Earmolds for Hearing Aids)
Quantifiable outcome
- Production time: approximately 4 days from order to delivery
- +3 more outcomes
Companies that use Audia
Customer profileNamed customers2 records
Segments5 records
Ideal customer profiles2 records
Audia technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature6 records
Audia partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered flagship, core and minor.
- Sonova AGflagshipAUDIA AKUSTIK is a subsidiary of Sonova AG, a Swiss-based leading international manufacturer of high-tech hearing and wireless systems. Sonova operates globally with approximately 17,500 employees. AUDIA is positioned as 'A Sonova brand'.
- audimuscorePurchasing group partner for centralized billing and procurement services.
- Excellent ConnectcorePurchasing group partner for centralized billing and procurement services.
- HÖREXcorePurchasing group partner for centralized billing and procurement services.
- MeditrendcorePurchasing group partner for centralized billing and procurement services.
- Oton & friendscorePurchasing group partner for centralized billing and procurement services.
- IAScorePurchasing group partner for centralized billing and procurement services.
- BestAkustikcorePurchasing group partner for centralized billing and procurement services.
- BruckhoffminorListed alongside AUDIA in partner locator, indicating a distribution/partnership relationship for hearing solutions.
- Phonak (Sonova brand)coreAUDIA produces external receiver (Aussenhörer) earmolds compatible with Phonak ActiveVent Receiver, demonstrating product integration with hearing aid manufacturers.
Scale indicators5 records
Recent moves6 records
Expansion highlights5 records
Audia competitors and assessment
Company assessmentBroad incumbents
- Ultimate Ears (a Logitech brand): Ultimate Ears, now part of Logitech, is a global consumer audio brand with a well-known custom in-ear monitor line, competing with AUDIA's PHeeL in the broader premium custom-IEM category though with mass-market reach AUDIA lacks.
- 3M PELTOR: 3M PELTOR is a global incumbent in occupational hearing protection, competing with AUDIA's custom hearing-protection line at a mass-market scale but without AUDIA's custom-fit, audiologist-channel depth.
- Howard Leight (Honeywell): Howard Leight by Honeywell is a leading manufacturer of hearing-protection devices for industrial and occupational use, comparable to AUDIA's hearing protection business but with mass-market, non-custom positioning.
Emerging players
- Etymotic Research: Etymotic produces high-fidelity earphones and hearing-related products, including musician and occupational hearing protection, overlapping with AUDIA's hearing-protection and custom-audio offerings at a smaller scale.
Others
- Phonak (Sonova brand): Phonak is AUDIA's corporate sibling within the Sonova Group and the hearing-aid manufacturer for which AUDIA builds compatible external-receiver earmolds (e.g., ActiveVent), making it both a customer and a corporate parent of the supply chain.
Direct peers
- Sensaphonics: Sensaphonics specializes in custom-fit in-ear monitors and musicians' hearing protection, overlapping directly with AUDIA's PHeeL in-ear headphone and musician hearing-protection product lines.
- JH Audio: JH Audio is a US-based custom in-ear monitor manufacturer serving professional musicians and audiophiles, comparable to AUDIA's PHeeL custom IEM business in product, customization, and channel.
- Westone Audio: Westone is a US-based custom earmold laboratory producing custom earpieces for hearing aids, hearing protection, and professional in-ear monitors — directly comparable to AUDIA's custom otology lab across medical, occupational, and pro-audio segments.
- Bruckhoff: Bruckhoff is a German manufacturer of custom earmolds, hearing protection, and in-ear headphones, and is explicitly listed alongside AUDIA in AUDIA's partner locator, indicating direct competition in the same German/European otology-lab market.
- ACS Custom (Advance Communication Solutions): ACS Custom is a UK-based manufacturer of custom earmolds and professional in-ear monitors for musicians and audiologists, a direct European competitor to AUDIA in custom-fit hearing and audio products.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Audia social profiles
Digital presenceAudia financial estimates
Financial estimateRevenue estimate
Valuation estimate
Audia leadership team
Management profileNumber of profiles
Profiles3 records
Audia funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Audia M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Audia
What does Audia do?
AUDIA AKUSTIK GmbH manufactures custom-made Otoplastiken (earmolds) for hearing aids, custom-fit hearing protection (Gehörschutz) for occupational, musician, motorsport, sleep, and swimming use cases, and custom in-ear headphones (PHeeL). All products are individually manufactured using 3D CAD modeling, 3D printing, and proprietary materials (Titanium, AudiSoft silicone, Phototec, Thermotec), and are sold exclusively through a B2B network of more than 3,000 audiologist and hearing care professional partners via the EASYORDER platform.
Is Audia a public or private company?
Audia is a private company. It is classified as corporate owned and is currently operating.
When was Audia founded?
Audia was founded in 1992. It employs 101 to 250 people.
Where is Audia based?
Audia is headquartered in Sömmerda, Germany, in the Europe region.
How does Audia make money?
Four revenue lines are on record. Custom Earmold Sales are the primary driver. The others are hearing Protection Products, in-Ear Headphone Sales and PPE Compliance Products.
Who are Audia's main competitors?
Broad incumbents on record are Ultimate Ears (a Logitech brand), 3M PELTOR and Howard Leight (Honeywell). Etymotic Research is listed as an emerging player. Phonak (Sonova brand) is listed as an others. Direct peers are Sensaphonics, JH Audio, Westone Audio, Bruckhoff and ACS Custom (Advance Communication Solutions).
Does Audia have an API?
No public API is recorded for Audia.
What industry is Audia in?
Audia's product category is Custom Hearing Products (Earmolds, Hearing Protection, In-Ear Headphones). Its primary akta.pro industry code is HLAKAMAC, Otology & Neurotology (Ear/Hearing/Balance), with a secondary code of CRACANAM, Audio Accessories (Ear Tips, Cables, Stands, Cases, Transmitters). Its NAICS code is 339112 and its SIC code is 3841.