Meditrend
- Company typePrivate
- Founded1980
- HeadquartersAlbuquerque, United States
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What Meditrend does
Meditrend, Inc. is a privately held health products company headquartered in Albuquerque, New Mexico, founded in the early 1980s and operating with 11–50 employees. It sells homeopathic and nutraceutical consumer health products under three principal sub-brands: Allergena (homeopathic sublingual immunotherapy drops built on micro-doses of regional tree, weed, and grass antigens and herbal drainage remedies), Progena (professional nutritional formulations spanning 20+ health categories including antioxidants, cardiovascular support, cognitive function, immune support, and detoxification, manufactured in an NSF GMP-certified facility), and ProVitalethine (nutraceutical products including biologically purified silica-based detoxification and AM/PM immune formulations). The core technology is sublingual immunotherapy delivered through zone-specific allergen formulations across 9 US geographic regions plus Hawaii and Texas variants, augmented by herbal drainage components, with per-unit retail pricing ranging from approximately $14.50 to $49.49.
The company operates a dual-channel distribution model: direct-to-consumer e-commerce via a BigCommerce-powered storefront at meditrend.com with nationwide direct shipping, plus retail distribution through 1,000+ health food and natural product stores including Whole Foods, Sprouts Farmers Market, HEB, Central Market, Pharmaca, New Frontiers, Vitamin Cottage, and several regional chains. A third health professional channel generates demand through practitioner recommendations by doctors, naturopaths, clinical nutritionists, and chiropractors. Revenue model is straightforward unit-based one-time purchase across all three sub-brands.
Meditrend targets multiple consumer segments: adult seasonal allergy sufferers (primary), children and families seeking alcohol-free formulations, pet owners, natural and alternative health consumers avoiding conventional OTC medications, and general wellness supplement users. The company holds inbound trademark licenses for proprietary ingredients including L-OptiZinc and ChromeMate (InterHealth, Inc.) and POMELLA Extract (Verdure Sciences), and operates additional sub-brands (DNA Formulas, TD Tropin, Wisdom of the Ages). No AI/ML capabilities, funding events, acquisitions, or management team information are disclosed in the available data, and revenue is not publicly reported.
Meditrend firmographics
Firmographics- Name
- Meditrend
- Legal name
- Meditrend, Inc.
- Website
- https://meditrend.com
- Company type
- Private
- Founded year
- 1980
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Meditrend industry classification
Industry- Product category
- Homeopathic Allergy Relief and Nutraceutical Supplements
- NAICS
- Drugs and Druggists' Sundries Merchant Wholesalers (42421), Pharmacies and Drug Retailers (456110), Health and Personal Care Retailers (4561)
- SIC
- Pharmaceutical Preparations (2834), Wholesale-Drugs, Proprietaries & Druggists' Sundries (5122)
- akta.pro primary industry
- Respiratory & Allergy Pharmaceuticals (HLAIAAAH)
- akta.pro secondary industries
- Allergy, Sinus & Respiratory (Non-Asthma) (HLAIADAC), Allergy & Anti-Inflammatory Supplements (HLAMALAL)
Keywords
Where Meditrend is headquartered
LocationHeadquarters
- HQ city
- Albuquerque
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Meditrend business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D, Infrastructure
Revenue model
- Direct Product Sales (E-commerce): Meditrend sells its nutraceutical and homeopathic allergy relief products directly to consumers through its BigCommerce-powered e-commerce website, accepting online orders and shipping directly to customers.
- Retail Distribution: Products are sold through health food stores and natural product retail chains including Whole Foods, Sprouts, HEB, Central Market, Pharmaca, New Frontiers, Vitamin Cottage, Health Hut, Super Supplements, Aikins Natural Foods, and Chamberlins Natural Foods.
- Health Professional Channel: Allergena products were originally introduced through health professionals and continue to be recommended by doctors, naturopaths, and clinical nutritionists, creating a practitioner-recommended sales channel.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Allergena Zone Products (Adult formulas) |
| Unit Pricing | Pay-as-you-go | Allergena Kids Formulas (Alcohol-free) |
| Unit Pricing | Pay-as-you-go | Progena Product Line supplements |
| Unit Pricing | Pay-as-you-go | ProVitalethine Products |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels7 records
Meditrend product offering
Product offeringCore offering
Meditrend develops, brands, and sells homeopathic and nutraceutical health products under three sub-brands: Allergena (sublingual immunotherapy allergy relief drops organized by 9 US geographic allergen zones, plus formulas for dust mites, mold, fragrance, pet dander, children, and pets), Progena (professional-grade vitamins, minerals, antioxidants, and specialty nutraceuticals), and ProVitalethine (detoxification and AM/PM nutraceutical formulations). Products are sold through the company's own e-commerce site, health food retail chains, and health professional clinics across the United States.
Product overview
Meditrend is a health products company operating three distinct sub-brands: Allergena (homeopathic allergy relief via sublingual immunotherapy), Progena (professional nutritional formulations including vitamins, minerals, botanical extracts, and specialty supplements), and ProVitalethine (nutraceutical products). Allergena products are geographically zoned across 9 US regions plus Hawaii for region-specific allergen relief, with specialized formulas for children and pets. The Progena line includes targeted supplements for cardiovascular support, immune function, cognitive health, pain relief, and musculoskeletal support. ProVitalethine offers detoxification and AM/PM formula nutraceuticals. Products are distributed through e-commerce, health food stores, and professional clinics.
Differentiator
Problem solved
Functional benefit
Brands
- Allergena: Homeopathic allergy relief products using sublingual immunotherapy for environmental allergies including trees, weeds, grasses, mold, dust, fragrances, and pet dander. Organized by 9 geographic zones across the US.
- Progena
- ProVitalethine
- DNA Formulas
- TD Tropin
- Wisdom of the Ages
Products and services
- Allergena (Sub-brand) — Geographic Zone Homeopathic Allergy Drops Homeopathic sublingual immunotherapy drops for tree, weed, and grass allergies, also covering mold, dust, fragrances, and pet dander, organized into 9 US geographic allergen zones plus Hawaii and Texas-specific formulations for region-tailored allergen relief.
- Allergena Zone 1 (Northeast) Homeopathic allergy drops for trees, weeds, and grasses tailored to Connecticut, Delaware, Maine, Maryland, Massachusetts, New Hampshire, New Jersey, New York, Pennsylvania, Rhode Island, Vermont, West Virginia, and District of Columbia.
- Allergena Zone 2 (Southeast) Homeopathic allergy drops for trees, weeds, and grasses tailored to Alabama, Arkansas, Florida, Georgia, Kentucky, Louisiana, Mississippi, North Carolina, South Carolina, Tennessee, and Virginia.
- Allergena Zone 3 (Midwest) Homeopathic allergy drops for trees, weeds, and grasses tailored to Iowa, Illinois, Indiana, Michigan, Minnesota, Missouri, Ohio, and Wisconsin.
- Allergena Zone 5 (Kansas/Oklahoma/Texas) Homeopathic allergy drops for trees, weeds, and grasses tailored to Kansas, Oklahoma, and Texas.
- Allergena Zone 6 (Southwest) Homeopathic allergy drops for trees, weeds, and grasses tailored to Arizona, Colorado, New Mexico, and Utah.
- Allergena Zone 7 (Idaho/Montana/Wyoming) Homeopathic allergy drops for trees, weeds, and grasses tailored to Idaho, Montana, and Wyoming.
- Allergena Zone 8 (Oregon/Washington) Homeopathic allergy drops for trees, weeds, and grasses tailored to Oregon and Washington.
- Allergena Zone 9 (California/Nevada) Homeopathic allergy drops for trees, weeds, and grasses tailored to California and Nevada.
- Allergena Hawaii Homeopathic allergy drops for trees, weeds, and grasses tailored to Hawaii, Maui, Lanai, Molokai, Oahu, Kauai, Niihau, Puerto Rico, and Virgin Islands.
- Allergena Texas Cedar Fever Region-specific homeopathic allergy relief formulated for Texas cedar allergies, available in drops, spray, and tabs for adults and children.
- Allergena Dust + Mite Homeopathic allergy drops for dust mites, grain dust, house dust, and cockroach allergens, including herbal drainage remedies.
- Allergena Fragrance Homeopathic allergy drops for fragrance, tobacco smoke, car exhaust, and fireplace smoke irritation, containing Arnica montana, Calcarea carbonica, and Sulphur.
- Allergena Mold Mix Homeopathic allergy drops providing relief from mold allergens.
- Allergena Pet Dander Homeopathic allergy drops providing relief from pet dander allergens.
- Allergena for Pets Natural homeopathic allergy relief for animals, addressing itching, sneezing, coughing, and skin irritation caused by dust mites, grasses, trees, weeds, and environmental allergens.
- Progenavite Multiple vitamin with chelated minerals and antioxidants featuring calcium citrate for bioavailability, mineral glycinates, and hypoallergenic vegetarian formula. Contains licensed ChromeMate brand chromium.
- Pro Tec Antioxidant supplement supporting healthy cardiovascular and immune function with beta carotene, vitamin C, vitamin E, and selenium. Manufactured in an NSF GMP Certified Facility.
- Pro Trauma Proteolytic plant enzymes, botanical, and nutritional support formula supporting healthy tissue function, reducing irritation, and easing discomfort.
- Pro Memorzine Cognitive support supplement with Huperzine A from Chinese club moss (Huperzia serrata) that supports memory, focus, and concentration by inhibiting acetylcholinesterase.
- Pro L-OptiZinc Zinc L-monomethionine supplement (licensed L-OptiZinc brand of InterHealth, Inc.) supporting healthy metabolic function, immune function, wound healing, and visual function.
- Pomegranate Extract Antioxidant supplement featuring POMELLA Extract (Verdure Sciences) standardized to contain punicalagins, promoting cardiovascular health and antioxidant protection.
- ProVitalethine DETOX Nutraceutical supplement featuring biologically purified silica with unique morphology for detoxification support, with no sugar, starch, salt, preservatives, artificial colors, flavors, or common allergens.
- ImmunoGENx AM/PM ProVitalethine morning and evening blend nutraceutical designed to support immune function throughout the day.
Quantifiable outcome
- Available in 9 geographic allergen zones covering all 50 US states
- +3 more outcomes
Companies that use Meditrend
Customer profileNamed customers10 records
Segments5 records
Ideal customer profiles4 records
Meditrend technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Meditrend partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- NSF InternationalminorSome Progena products are manufactured in an NSF GMP Certified Facility, indicating compliance with NSF International's Good Manufacturing Practice standards for dietary supplements.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
Meditrend competitors and assessment
Company assessmentDirect peers
- Designs for Health: Practitioner-grade nutritional supplement brand with strong professional channel distribution. Comparable to Meditrend's Progena professional formulations targeting clinicians and nutritionists.
- Hyland's: Major homeopathic OTC brand with strong retail presence in drugstores and mass-market channels, offering allergy relief, cold medicines, and children's remedies. Comparable to Meditrend in the homeopathic allergy space but with broader mass-market distribution.
- Standard Process: Whole food nutritional supplement company with practitioner-only distribution model and vertically integrated farming. Comparable to Meditrend's Progena line in the professional-grade nutritional supplement segment.
- Similasan: Swiss homeopathic brand specializing in allergy relief and eye drop products sold through natural and mass-market retail. Directly comparable to Meditrend's Allergena line for homeopathic seasonal allergy solutions.
- Enzymedica: Specialty enzyme and nutritional supplement brand sold through health food and natural retail channels. Comparable to Meditrend in the natural health retail channel with similar target consumer demographics.
- AllergyEasy: Provider of sublingual allergy immunotherapy (SLIT) drops using regional allergen formulations, marketed through affiliated physicians. Direct competitor to Meditrend's Allergena zone-based SLIT approach with similar technology and practitioner distribution model.
- Boiron: World's largest manufacturer of homeopathic medicines, offering a broad portfolio of homeopathic allergy, cold, and OTC products to retail and consumers. Direct competitor to Meditrend's Allergena line in the homeopathic allergy category.
- Integrative Therapeutics: Professional-grade nutritional supplement brand focused on practitioner channel sales with NSF GMP manufacturing. Directly comparable to Meditrend's Progena professional formulations line.
- Allergychoices: SLIT treatment provider offering custom sublingual drops for regional allergens through a network of physicians. Comparable to Meditrend in the SLIT-based immunotherapy category with similar professional-channel go-to-market.
- Pure Encapsulations: Hypoallergenic nutritional supplement brand emphasizing purity and free-from formulations, sold through healthcare practitioners. Comparable to Meditrend's Progena line in the professional hypoallergenic supplement category.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
Meditrend social profiles
Digital presenceMeditrend compliance and trust
Trust signalCompliance2 records
Meditrend financial estimates
Financial estimateRevenue estimate
Valuation estimate
Meditrend leadership team
Management profileNumber of profiles
Profiles1 record
Meditrend funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Meditrend M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Meditrend
What does Meditrend do?
Meditrend develops, brands, and sells homeopathic and nutraceutical health products under three sub-brands: Allergena (sublingual immunotherapy allergy relief drops organized by 9 US geographic allergen zones, plus formulas for dust mites, mold, fragrance, pet dander, children, and pets), Progena (professional-grade vitamins, minerals, antioxidants, and specialty nutraceuticals), and ProVitalethine (detoxification and AM/PM nutraceutical formulations). Products are sold through the company's own e-commerce site, health food retail chains, and health professional clinics across the United States.
Is Meditrend a public or private company?
Meditrend is a private company. It is classified as unknown and is currently operating.
When was Meditrend founded?
Meditrend was founded in 1980. It employs 11 to 50 people.
Where is Meditrend based?
Meditrend is headquartered in Albuquerque, United States, in the North America region.
How does Meditrend make money?
Three revenue lines are on record. Direct Product Sales (E-commerce) is the primary driver. The others are retail Distribution and health Professional Channel.
Who are Meditrend's main competitors?
Direct peers on record are Designs for Health, Hyland's, Standard Process, Similasan, Enzymedica, AllergyEasy, Boiron, Integrative Therapeutics, Allergychoices and Pure Encapsulations.
Does Meditrend have an API?
No public API is recorded for Meditrend.
What industry is Meditrend in?
Meditrend's product category is Homeopathic Allergy Relief and Nutraceutical Supplements. Its primary akta.pro industry code is HLAIAAAH, Respiratory & Allergy Pharmaceuticals, with a secondary code of HLAIADAC, Allergy, Sinus & Respiratory (Non-Asthma). Its NAICS code is 42421 and its SIC code is 2834.