Motomarine

What Motomarine does

Motomarine is a Russian privately held retailer specializing in watercraft, outboard and electric motors, motorcycles and powersports equipment, and related accessories. Operating under the legal name Motomarine (also doing business as Мотомарин), the company runs an e-commerce storefront at motomarine.ru alongside company-operated retail showrooms in Saint Petersburg (headquarters on Prospekt Narodnogo Opolcheniya), Moscow (multiple locations including TЦ Formula X at MKAD 27 km, relocated in March 2025), and Petrozavodsk, with delivery services across Russia. Founded around 2016, the company states more than seven years of market presence and serves primarily individual consumers — fishermen, outdoor enthusiasts, and water-sports practitioners — with a secondary government segment for patrol and rescue watercraft.

The core product offering spans four pillars: (1) water transport including PVC boats, aluminum and plastic boats, RIBs, motor boats and cabin cruisers, catamarans, aero boats, water bicycles, and boat trailers; (2) motors including 2-stroke and 4-stroke outboards, electric trolling motors, and general-purpose engines; (3) motorcycles and powersports including street motorcycles, pit bikes/cross/enduro, ATVs (gasoline and electric), scooters, mopeds, snowmobiles, motor sledges, snowmobile sleds, and amphibious vehicles; and (4) power equipment, marine electronics (fishfinders/chartplotters), SUP boards, and electric cargo trikes and bicycles. Motomarine carries multiple third-party brands across each category rather than manufacturing its own products.

The business model is direct-to-consumer retail: one-time unit-priced sales through the online storefront and physical showrooms, supplemented by installment payment plans (up to 24 months), credit options, a 10% cashback program, and a discount/loyalty card for repeat customers. Go-to-market is multi-channel, combining the e-commerce platform with social media marketing (VKontakte, Telegram, YouTube, Odnoklassniki, WhatsApp), blog content with product reviews and buying guides, and after-sales services including repair, maintenance, installation, and seasonal storage. The company operates exclusively in the Russian Federation with no disclosed international footprint.

Name

Motomarine

Legal name

Motomarine

Website

https://motomarine.ru

Company type

Private

Founded year

2016

Operating status

Operating

Short description

Motomarine is a Russian privately held retailer selling watercraft, outboard and electric motors, motorcycles, powersports equipment, and accessories via its e-commerce platform motomarine.ru and showrooms in Saint Petersburg, Moscow, and Petrozavodsk, serving individual recreational consumers and a secondary government segment across Russia.

Ownership category

akta.pro rank

Product category

Watercraft & Powersports Retail

NAICS

Motorcycle, ATV, and All Other Motor Vehicle Dealers (441227), Boat Dealers (441222)

SIC

Motorcycles, Bicycles & Parts (3751)

akta.pro primary industry

Motorsports & Powersports Gear & Accessories Retail (CRAMABAN)

Keywords

• Watercraft retail
• Outboard motors
• Powersports equipment
• Boats and accessories
• Marine electronics

Headquarters

HQ city

Saint Petersburg

HQ country

Russia

HQ region

Europe

Offices3 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Product Sales: Revenue generated from one-time sales of watercraft (boats, RIBs, kayaks), outboard motors, electric motors, motorcycles, ATVs, snowmobiles, and related accessories. Sales occur both online through their e-commerce platform and in physical retail locations. The company offers installment payment plans and credit options.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels8 records

Core offering

Motomarine is a Russian multi-channel retailer that sells watercraft, outboard and electric boat motors, motorcycles, ATVs, snowmobiles, motor sledges, mopeds, scooters, amphibious vehicles, power equipment, marine electronics, and related accessories from a broad range of brands. Sales occur both online through motomarine.ru and via company-operated showrooms in Saint Petersburg, Moscow, and Petrozavodsk, with delivery available across Russia and installment or credit payment options.

Product overview

Motomarine is an e-commerce retailer specializing in watercraft, motors, and power sports equipment. The company offers a diverse portfolio of products centered around: (1) Water transport - boat motors (outboard engines in 2-stroke and 4-stroke, electric trolling motors), inflatable PVC boats, aluminum boats, plastic boats, RIBs, motor boats/cruisers, catamarans, water bicycles, aero boats, and boat trailers; (2) Marine electronics - fishfinders and chartplotters from major brands; (3) Motorcycles and power sports - street motorcycles, pit bikes/cross/enduro, ATVs (gasoline and electric), scooters, mopeds, snowmobiles, motor sledges (мотобуксировщики), snowmobile sleds/drags, and amphibious vehicles; (4) Utility and power equipment - power generators, water pumps, power washers, motor blocks, snow blowers, SUP boards, electric trikes, and general-purpose engines. The company operates as a multi-brand e-commerce platform with physical stores in Moscow and St. Petersburg, offering both online sales and in-store pickup, along with installation, repair, and storage services.

Differentiator

Problem solved

Functional benefit

Products and services

• Outboard Boat Motors Two-stroke and four-stroke outboard motors for boats, available in multiple horsepower ratings and brands including Hidea, Parsun, Sea Pro, Gladiator, Hangkai, BAIKAL, Toyama, Yamaha, Mercury, Honda, Suzuki, Tohatsu, Nissan Marine, Mikatsu, Sharmax, HND, Marlin, Seanovo, Condor, and Golfstream. Sold to individual boaters and government fleet buyers.
• Electric Boat Motors Electric trolling motors for boats, including transom-mount models and anchor-function motors from brands such as Watersnake, HDX, Condor, Sea Pro, Hang-kai, Haswing (Armada, Ventura, Cayman, Osapian, Protruar), and HAIBO. Includes batteries, chargers, propellers, and carry bags.
• PVC Inflatable Boats Inflatable PVC boats in rigid-floor, air-floor (NDND/NDVD), and rowing configurations from brands including RiverBoats, Флагман, ORCA, Фрегат, Гладиатор, X-River, Баджер, Reef, Sun Marine, Ривьера, Таймень, Roger, Флинк, Альтаир, Хантер, Юкона, Адмирал, and others.
• Aluminum Boats Aluminum boats for various water activities from brands including Alumax, Wellboat, Тактика, Рейд, Вятка-Профи, Wyatboat, Bester, Windboat, Малютка, Охотник, and Неман.
• Plastic Boats Rotomolded plastic boats from brands including Афалина, Легант, Тортилла, Стелс, DELTA, СЛК, Онего, Армада, Wyatboat, Пелла, Шарк, and Bester.
• RIB Boats Rigid Inflatable Boats (RIBs) from brands including WinBoat, Riverboats, Skylark, Навигатор, Волна, Торнадо, Рейд, Gladiator, ProfMarine, Flinc, Фортис, Altair, Roger, Адмирал, and SkyBoat.
• Motor Boats and Cabin Cruisers Motor boats and cabin cruisers in aluminum, fiberglass, and combined construction from brands including Wellboat, Berkut, Алюмакс, Легант, Рейд, Тактика, Wyatboat, Афалина, Корвет, Неман, Триера, Quintrex, Windboat, Bester, Вятка-Профи, and Салют.
• Catamarans Inflatable catamarans for fishing and recreation from brands including Ондатра (S-Class, C-Class, E-Class), Флагман, and Братан.
• Aero Boats (Airboats) High-mobility airboat craft for difficult terrain from brands including ORCA, Волна, and ROGER Aviator.
• Water Bicycles Water bicycles and aquacycles from brands including Армада, Афалина, Скат, and Тортилла.
• Street Motorcycles Street motorcycles from brands including Motoland, Racer, Regulmoto, ROCKOT, VENTO, ЗИД, ROLIZ, Benda, LIFAN, M1NSK, TMBK, and DAYUN.
• Pit Bikes, Motocross, and Enduro Motorcycles Pit bikes, motocross, and enduro motorcycles from brands including Kayo, BSE, Progasi, Racer, BRZ, Regulmoto, Motoland, Wels, Avantis, IRBIS, GR, MOTAX, Apollo Motors, and Xmotos.
• ATVs (All-Terrain Vehicles) All-terrain vehicles in gasoline and electric variants from brands including Wels, Kayo, Motoland, Yacota moto, Irbis, Avantis, MOTAX, Mowgli, Regulmoto, BSE, Gladiator, Apollo, Aodes, Sharmax, Linhai-Yamaha, Русская Механика, Hisun, and Baltmotors.
• Scooters Scooters for urban transportation from brands including VENTO, Sym, Regulmoto, Racer, Motoland, Lifan, Jilang, and TMBK.
• Snowmobiles Snowmobiles for winter recreation and utility from brands including Хаски, Динго-TUNGUS, Бурлак, Лидер, Motoland, Шихан, MOTAX, Sharmax, Wels, Snowmax, Рыбоход, Аяврик, Snowfox, Разгуляй, Racer, Тофалар-Атлас, Русская Механика, and Торос.
• Motor Sledges and Snow Tractors Motorized sledges for pulling loads through deep snow from brands including Тофалар, Нева, Койра, Альбатрос, Норка, Онего, Рыбак, Помор, Мужик, Лидер, Бурлак, Ростин, Мухтар, БТС, Барс, Ураган, Спутник, Полярник, Baltmotors, SHARMAX, IKUDZO, and Motax.
• Amphibious All-Terrain Vehicles Amphibious all-terrain vehicles (мотовеездеходы) from brands including Скаут, Тайга, ВЕПРЬ, Альбатрос, Помор, Кайман, Райда, Пелец, Вехор, TINGER, Тофалар, Aodes, Hisun, and МАЛАМУТ.
• Mopeds Mopeds for urban mobility from brands including ROCKOT, ALFA C.MOTO, Motoland-Альфа, VENTO, Дельта, RACER, Regulmoto, and ЗИД.
• Power Equipment Power equipment including snow blowers, generators, water pumps, power washers, lawn mowers, and motor blocks from brands including Lifan, Нева, Habert, Champion, Агат, and КАДВИ.
• General Purpose Engines General purpose gasoline and diesel engines (horizontal- and vertical-shaft) from brands including DINKING and Lifan, with options for gearboxes, two-cylinder, and diesel configurations.
• SUP Boards Stand-up paddleboards from brands including Badger and Мастер Лодок.
• Electric Vehicles (Cargo Trikes and E-Bikes) Electric cargo trikes from RuTrike and electric bicycles from Minako for urban transportation and small cargo hauling.
• Boat Trailers Trailers for boats, kayaks, watercraft, motorcycles, and general cargo from brands including Вектор, МЗСА, Трейлер, and Койра.
• Marine Electronics (Fishfinders and Chartplotters) Fishfinding and navigation equipment from brands including Lowrance (Hook Reveal, Eagle, Elite FS, HDS Pro), Garmin (Striker, EchoMap), Humminbird (Helix, Solix, PiranhaMax), Deeper (Chirp, Pro, Start), Monimoto, Simrad, and Практик.
• Boat and Motor Accessories Comprehensive accessories including motor propellers, oils, filters, spark plugs, tachs, remote controls, transport bags and carts, hydrofoils, and spare parts; plus boat accessories such as oars, fittings, console mounts, fenders, EVA mats, control cables, navigation lights, seats, tuning kits, plywood floors, foot/hand/electric pumps, life jackets, rod holders, tables, bags, canopies/tents, transom wheels, anchors, and trailer equipment.
• Snowmobile Sleds and Snow Drags Snowmobile sleds and drags for transporting cargo over snow, including KTZ series (Compact, Expedition, Active, Tourist), sled-trailers, and related accessories.

Quantifiable outcome

• Multiple customer reviews expressing satisfaction with product quality and service

Named customers2 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Emerging players

• Camping World: US retailer of RVs and outdoor/powersports vehicles with growing marine and powersports adjacencies. Comparable as a multi-format outdoor vehicle retailer.

Direct peers

• Defender Marine: Long-standing US marine retailer offering boats, outboard motors, and marine electronics across multiple brands. Comparable as a multi-brand marine retailer with both online and catalog/wholesale channels.
• Overton's: US retailer specializing in marine and watersports equipment, boats, motors, and accessories. Comparable as a specialty marine retailer combining online and catalog channels.
• iboats: Online marine retailer and marketplace specializing in boats, outboard motors, parts and accessories. Comparable as an e-commerce-first multi-brand marine retailer.
• West Marine: US-based specialty retailer of boating supplies, parts, accessories, and watercraft. Most directly comparable as a multi-brand marine retailer combining e-commerce with physical stores.
• MotoSport: US specialty retailer of powersports parts, gear and accessories for motorcycles, ATVs, snowmobiles, and watercraft. Directly comparable as a multi-category powersports e-commerce retailer.

Broad incumbents

• Bass Pro Shops: Major US outdoor retailer covering fishing, boating, hunting, and powersports with large-format stores. Comparable as a broad outdoor/powersports retailer with boats, motors, and ATVs in catalog.
• Cabela's: US outdoor retailer (now part of Bass Pro) with marine, ATV, and outdoor powersports offerings. Comparable as an outdoor/powersports retail destination.
• Cycle Gear: US retail chain for motorcycle, ATV, and powersports gear and accessories with both physical stores and online. Comparable as a multi-channel powersports retailer.
• RevZilla: Large US online motorcycle parts, gear and accessories retailer with strong content/media presence. Comparable in the motorcycle/powersports vertical with similar multi-brand catalog approach.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/motomarine_ru
• YouTubeyoutube.com/channel/UCuFolMWr4Vqq2h9bTORzkJw

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Motomarine