Autohaus Fritze

What Autohaus Fritze does

Autohaus Fritze GmbH & Co. KG is a privately held, family-controlled authorized automotive dealer headquartered in Sangerhausen, Germany, operating three dealership locations across Sangerhausen, Nordhausen, and Naumburg in southern Saxony-Anhalt. The group sells new vehicles from BMW and MG, MINI service, certified pre-owned BMWs under the Premium Selection program, young used cars, and demonstration vehicles; its revenue mix also includes a full workshop and maintenance operation, original BMW parts and accessories, financing and insurance intermediation through BMW Financial Services, and motorcycle sales and service through the Fritze Motorradzentrum (Kawasaki, Benelli, and BMW Motorrad). It also runs a BMW Classic Stützpunkt for vintage BMWs and a TÜV-certified E-workshop (since April 2021), positioning it for electric vehicle service and participation in Germany's E-AUTO-BOOSTER subsidy program of up to EUR 6,000 per EV.

The business model is a traditional authorized retail dealer model. Revenue is generated through one-time vehicle sales (new and used), parts and accessories sales, fee-based workshop labor, and transaction-based referral income from financing/leasing/insurance products offered via BMW Financial Services. Distribution is anchored in three physical showrooms, supplemented by online configurators, an online used-car portal, the Fritze App, online appointment booking, and digital marketing channels (website, Facebook, Instagram, email newsletter, Google Business Profile). Customer segments span individual consumers (primary), business and corporate/fleet accounts, EV buyers, motorcycle riders, and classic BMW owners; the group also participates in buying associations (Einkaufsverbände) and operates a McRent caravan and motorhome rental partnership at Sangerhausen.

Underlying technology is not proprietary; the group relies on manufacturer-provided platforms (BMW configurator, BMW Neuwagenbörse, BMW Proactive Care, My BMW App) and standard dealership software. The company carries no patents, no AI/ML capabilities, no disclosed funding, and no parent company; leadership rests with Steffi and Michael Fritze. The group has expanded incrementally through OEM franchise additions (MG), a dedicated motorcycle center, a vintage BMW service niche, and ancillary services (caravan rental, EV subsidy brokerage), while maintaining a stable three-rooftop regional footprint with a 4.3-star Google rating across 186 reviews.

Name

Autohaus Fritze

Legal name

Autohaus Fritze GmbH & Co. KG

Website

https://bmw-fritze.de

Company type

Private

Operating status

Operating

Short description

Autohaus Fritze is a family-owned authorized BMW and MG dealer in southern Saxony-Anhalt, Germany, operating three showrooms across Sangerhausen, Nordhausen, and Naumburg that sell new and used vehicles, run a TÜV-certified E-workshop, and house a motorcycle center and BMW Classic service point.

Ownership category

akta.pro rank

Product category

Authorized Automotive Retail Dealership

NAICS

Motorcycle, ATV, and All Other Motor Vehicle Dealers (441227)

SIC

Wholesale-Motor Vehicles & Motor Vehicle Parts & Supplies (5010)

akta.pro primary industry

Garage Liability & Dealers (Auto Dealers, Repair Shops) (FSAJABAF)

Keywords

• Authorized automotive dealership
• New and used vehicle sales
• Vehicle service and repair
• Motorcycle sales and service
• Vehicle financing and insurance

Headquarters

HQ city

Sangerhausen

HQ country

Germany

HQ region

Europe

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Supply Chain, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. New Vehicle Sales: Sales of new BMW, MG, and MINI vehicles through authorized dealer agreements. Revenue generated from markup on vehicle sales.
2. Used Vehicle Sales: Sales of pre-owned vehicles including certified BMW Premium Selection, young used cars, and demonstration vehicles.
3. Service and Maintenance: Workshop services for vehicle repair, maintenance, and preparation using original BMW parts and accessories. Includes BMW Service 5+ program and BMW Repair Inclusive.
4. Parts and Accessories Sales: Sales of original BMW parts, wheels, tires, accessories, and lifestyle products through online shop and in-dealership.
5. Financing and Insurance Services: Financial services partnership with BMW Financial Services for vehicle financing, leasing, and insurance products.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Autohaus Fritze is an authorized BMW, MG, and MINI dealer operating three retail locations in Sangerhausen, Nordhausen, and Naumburg in southern Saxony-Anhalt, Germany. It sells new and certified pre-owned vehicles, provides manufacturer-certified workshop service and maintenance using original BMW parts and accessories, and offers financing and insurance through BMW Financial Services. The company additionally operates the Fritze Motorradzentrum (Kawasaki, Benelli, BMW Motorrad motorcycle sales and service) and a BMW Classic Stützpunkt for classic BMW vehicle support.

Product overview

Autohaus Fritze ist ein BMW Vertragshändler mit drei Standorten in Sangerhausen, Nordhausen und Naumburg in Süden Sachsen-Anhalts. Neben dem BMW-Vertrieb bietet das Autohaus auch MG Fahrzeuge, ein spezialisiertes Motorradzentrum (Kawasaki, Benelli, BMW Motorrad) sowie einen BMW Classic Stützpunkt für Oldtimer. Das Leistungsangebot umfasst den Verkauf von Neu- und Gebrauchtwagen beider Automarken, zertifizierte Gebrauchtwagenprogramme (BMW Premium Selection, Junge Gebrauchte), einen TÜV-zertifizierten E-Werkstatt-Service, die Fritze App, Online-Terminbuchung, einen BMW Konfigurator, Gebrauchtwagenbörse, Finanzierungs- und Versicherungsangebote sowie eine McRent-Partnerschaft für Wohnmobilvermietung. Zusätzlich bietet das Autohaus staatliche Förderprogramme wie den E-AUTO-BOOSTER mit bis zu 6.000 EUR Zuschuss für Elektrofahrzeuge.

Differentiator

Problem solved

Functional benefit

Brands

• Fritze Motorradzentrum: Motorcycle center offering Kawasaki, BENDA, and BMW Motorrad services
• Fritze App
• BMW Classic Stützpunkt

Products and services

• BMW New Vehicle Sales Sales of new BMW passenger vehicles through an authorized contract dealer arrangement, covering standard, performance (M), and electric (i) model lines with online configurator access and promotional offers. Targeted at private buyers and business customers.
• MG New Vehicle Sales Sales of new MG vehicles as an authorized MG Motor Germany dealer, including promotional offers and MG original accessories. Targeted at private vehicle buyers.
• Used Vehicle Sales Sale of pre-owned vehicles through certified BMW Premium Selection and Junge Gebrauchte programs, plus trade-in acquisition and online used car marketplace. Serves private buyers seeking quality-checked used vehicles.
• BMW Authorized Workshop Service and Repair Manufacturer-certified vehicle maintenance, repair, and inspection services using original BMW parts and accessories. Includes scheduled service plans, repair inclusive coverage, and TÜV-certified electric vehicle workshop capability for electric and hybrid BMW models. Serves existing BMW owners and vehicles under service contracts.
• Fritze Motorradzentrum (Motorcycle Sales and Service) Sub-brand motorcycle retail and service center offering sales of Kawasaki, Benelli (and BENDA), and BMW Motorrad motorcycles along with authorized service for those brands. Targeted at motorcycle enthusiasts and riders.
• BMW Classic Stützpunkt (Classic BMW Service) Designated BMW Classic Partner providing specialized service, original parts sourcing, and restoration guidance for classic and vintage BMW vehicles. Serves BMW enthusiasts, collectors, and owners of older BMW models.
• Vehicle Financing, Leasing, and Insurance Arrangement of vehicle financing, leasing, and insurance products through BMW Financial Services partnership provided at the dealership. Serves private and business vehicle buyers requiring purchase financing or leasing solutions.
• McRent Caravan and Motorhome Rental Caravan and motorhome rental services operated through a McRent partnership at the Sangerhausen dealership branch, enabling customers to rent recreational vehicles locally. Serves private customers and travelers.
• E-AUTO-BOOSTER EV Subsidy Program Dealership-mediated state subsidy program providing up to EUR 6,000 financial support toward the purchase of qualifying electric vehicles. Serves private and business customers purchasing BMW i or other qualifying EVs.
• Vehicle Trade-In (Inzahlungnahme) Appraisal and purchase of customers' existing vehicles as trade-in against new vehicle purchases. Serves private buyers and businesses upgrading their fleet.
• Original BMW Parts, Accessories, and Lifestyle Products Retail sale of original BMW wheels, tires, accessories, and lifestyle merchandise via the in-dealership Fritze Shop and online BMW accessories portal. Serves BMW owners maintaining or customizing their vehicles and lifestyle merchandise customers.

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eight partnerships are on record, tiered core and minor.

• BMW AGcoreChannel Partner/ Reseller/ DistributorAutohaus Fritze is an authorized BMW contract dealer (Vertragshändler) for new vehicle sales, service, and parts. The partnership provides access to BMW inventory, marketing support, training, technical resources, and the BMW brand identity.
• MG Motor GermanycoreChannel Partner/ Reseller/ DistributorAuthorized MG dealer offering new MG vehicles and MG-specific service and parts.
• MINI DeutschlandminorChannel Partner/ Reseller/ DistributorAuthorized MINI service partner providing MINI maintenance and repair services.
• BMW Financial ServicescoreStrategic or Co-development PartnerFinancial services partnership providing vehicle financing, leasing, and insurance products to customers through the dealership.
• McRentminorChannel Partner/ Reseller/ DistributorCaravan and motorhome rental partnership located at the Sangerhausen branch, enabling caravan rental services.
• Kawasaki Motors EuropecoreChannel Partner/ Reseller/ DistributorKawasaki motorcycle sales and service through Fritze Motorradzentrum.
• BenellicoreChannel Partner/ Reseller/ DistributorBenelli motorcycle sales and service through Fritze Motorradzentrum.
• BMW MotorradcoreChannel Partner/ Reseller/ DistributorBMW Motorrad motorcycle service partner through Fritze Motorradzentrum.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• AVAG Holding: German automotive dealer group operating multiple authorized franchises. Comparable as a multi-brand authorized dealer network with similar revenue mix and OEM-franchise economics.
• Kawasaki Motors Europe: Major motorcycle OEM whose products Fritze sells and services through Fritze Motorradzentrum. Comparable as the manufacturer counterparty in the motorcycle vertical, parallel to the BMW relationship in cars.
• BMW Group: Parent manufacturer whose vehicles Fritze sells and services. Comparable as the dominant OEM counterparty in the authorized dealer relationship and as the ultimate decision-maker on dealer network economics, allocation, and digital sales.
• Emil Frey Group: One of Europe's largest automotive retail groups operating multiple authorized dealerships across Germany. Comparable as a multi-brand dealer group with the same revenue model (new vehicles, used, service, parts) at substantially greater scale.

Others

• mobile.de: Leading German online vehicle marketplace owned by Adevinta. Comparable as a key listing channel for the dealership's used inventory and a structural determinant of dealer customer acquisition in the German market.
• AutoScout24: Germany's largest online vehicle marketplace. Comparable as the principal listing and lead-generation channel for Fritze's used vehicle inventory and as a structural reference point shaping dealer competition in Germany.

Regional players

• DÜRKOPP Gruppe: Automotive dealer group in eastern Germany with multiple brand franchises. Comparable as a multi-brand authorized dealer in the same eastern German geography, with similar regional demographic and economic exposure.

Direct peers

• Hahn Gruppe: Major BMW and MINI authorized dealer group with multiple German locations. Highly comparable as another BMW Vertragshändler network with the same OEM-controlled pricing dynamics and equivalent new/used/service/parts revenue mix.
• B&K GmbH: Authorized BMW dealer group in Germany. Directly comparable as another multi-location BMW Vertragshändler with parallel sales/service/parts economics and OEM-set commercial terms.
• Procar Automobile: BMW authorized dealer group with multiple German locations. Comparable as a similarly structured BMW franchise group operating showrooms, service, parts, and financing under the same manufacturer framework.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/AutohausFritze
• Instagraminstagram.com/bmwautohaus_fritze1

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Autohaus Fritze