Heroyam
Heroyam is a Netherlands-based, B Corp-certified social staffing agency founded in 2022 that places refugees, asylum seekers, and status holders into Dutch employment across hospitality, cleaning, industrial, and technical sectors, serving enterprise clients and government through temporary staffing, secondment, and recruitment services.
- Company typePrivate
- Founded2022
- HeadquartersZwolle, Netherlands
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Heroyam does
Heroyam B.V. is a Netherlands-based, B Corp-certified social staffing agency founded in 2022 that places refugees, asylum seekers, and status holders into Dutch employment. The company operates as a certified ABU/SNA/VCU/PSO Trede 30+ temporary employment agency and runs a portfolio of services: Temporary Staffing (Uitzenden), Secondment (Detacheren), Recruitment & Selection, HR Advice & Training, ESG/CSRD Impact Reporting, and Highly Skilled Migrant Mediation. Its commercial model is transaction-based with employer fees covering recruitment, payroll, contracts, and compliance; candidates are not charged, and the company reinvests 100% of profits into newcomer development, consistent with its B Corp status (score 152.9, top 1% globally). There is no proprietary technology platform; the company relies on the EasyFlex2GO portal for flex-worker scheduling and a multilingual (Dutch, Ukrainian, Russian, Arabic, English) website for employer and candidate engagement. Go-to-market mixes direct sales to Dutch employers across hospitality, cleaning, landscaping, industry, logistics, and technical sectors with a community-led candidate pipeline (COA, AZC workshops, Ukrainian reception locations) and partnerships with foundations (Start, Goldschmeding) and municipalities (Gemeente Den Haag, 5-year procurement tender). Headquartered in Zwolle with a regional office in Den Haag, the company has placed over 300 newcomers in its first year and now serves enterprise clients including McDonald's Netherlands, Albron, Facilicom/Gom, Vebego Groen, Mercure Hotels, Bilderberg Hotels, Asito, thyssenkrupp Materials, and Catent Kinderopvang.
Heroyam firmographics
Firmographics- Name
- Heroyam
- Legal name
- Heroyam B.V.
- Website
- https://heroyam.com
- Company type
- Private
- Founded year
- 2022
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Heroyam is a Netherlands-based, B Corp-certified social staffing agency founded in 2022 that places refugees, asylum seekers, and status holders into Dutch employment across hospitality, cleaning, industrial, and technical sectors, serving enterprise clients and government through temporary staffing, secondment, and recruitment services.
- Ownership category
- akta.pro rank
Heroyam industry classification
Industry- Product category
- Social Staffing and Employment Services
- NAICS
- Employment Services (5613), Temporary Help Services (561320)
- SIC
- Services-Employment Agencies (7361)
- akta.pro primary industry
- Contractor Onboarding, Vetting & Credentialing (BPACAGAC)
- akta.pro secondary industries
- Refugee & Migrant Integration Enterprises (Livelihoods, Services) (BPAGALAN), Immigrant & Refugee Workforce Integration Programs (EDAAAOAJ), Refugee, IDP & Migration Humanitarian Assistance (BPAGAAAH)
Keywords
Where Heroyam is headquartered
LocationHeadquarters
- HQ city
- Zwolle
- HQ country
- Netherlands
- HQ region
- Europe
Offices2 records
Markets served
Heroyam business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales
Revenue model
- Temporary Staffing (Uitzenden): Heroyam places newcomers as temporary workers with Dutch employers, handling payroll, contracts, and compliance. This is their primary revenue stream as a certified ABU staffing agency.
- Secondment (Detacheren): Longer-term placement of motivated newcomers into client organizations, providing more stable employment and deeper integration support.
- Recruitment & Selection: Finding and selecting the right newcomer candidate for an employer's vacancy, handling the full selection process from start to placement.
- HR Advice & Training: Consulting services for employers on onboarding, training, diversity & inclusion, and compliance when working with newcomers. Also includes Dutch language courses and soft skills training for candidates.
- Impact Reports (ESG/CSRD): Reporting services helping employers demonstrate social impact and comply with ESG and CSRD requirements, leveraging Heroyam's B Corp status.
- Highly Skilled Migrant Mediation: Recruitment and relocation services for knowledge migrants, from sourcing to onboarding and housing assistance.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Recruitment & Selection |
| Transaction based/ take rate | Pay-as-you-go | Temporary Staffing |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels7 records
Heroyam product offering
Product offeringCore offering
Heroyam is a B Corp-certified social staffing agency that places refugees, asylum seekers, and status holders with Dutch employers through Temporary Staffing (Uitzenden), Secondment (Detacheren), and Recruitment & Selection services. The company handles payroll, contracts, and compliance as a certified ABU staffing agency, while providing multilingual job coaching, Dutch language courses, and skills training to support newcomer integration. Employers gain access to an untapped labor pool, full-service recruitment and onboarding support, diversity and inclusion consulting, and ESG/CSRD impact reporting.
Product overview
Heroyam operates as a social staffing agency platform connecting newcomers (refugees, asylum seekers, and status holders) with Dutch employers. The company offers a portfolio of core employment services including Recruitment & Selection (Werving & Selectie), Temporary Staffing (Uitzenden), and Secondment (Detacheren), complemented by advisory services for Diversity & Inclusion, HR Advice, Impact Reporting, and Highly Skilled Migrant Mediation. The company reinvests 100% of profits into developing and guiding working newcomers, functioning as a B Corp certified social enterprise.
Differentiator
Problem solved
Functional benefit
Products and services
- Temporary Staffing (Uitzenden) Flexible temporary staffing service where Heroyam employs newcomers and places them with Dutch employers, handling payroll, contracts, compliance, and ongoing support. Primary revenue stream as a certified ABU staffing agency.
- Secondment (Detacheren) Longer-term placement of motivated newcomers into client organizations, providing more stable employment with deeper integration support than temporary staffing.
- Recruitment & Selection (Werving & Selectie) Full-cycle recruitment service finding and matching newcomers to employer vacancies, handling the full selection process from start to placement.
- Diversity & Inclusion Consulting Consulting service helping employers implement practical diversity and inclusion solutions within their organizations when hiring newcomers.
- HR Advice HR consulting with specialized advisors supporting onboarding, team training, and practical solutions for employers working with newcomers.
- Impact Reports (Impactrapportages) ESG and CSRD compliance reporting with dashboards, advice, and reports showing employer social impact metrics, leveraging Heroyam's B Corp status.
- Highly Skilled Migrant Mediation (Bemiddeling Kennismigranten) International talent recruitment service handling the full process from sourcing to relocation and onboarding for recognized employer sponsors, including housing assistance.
- Social Staffing Agency Platform A comprehensive social employment agency connecting refugees, asylum seekers, and status holders with Dutch employers, providing personal guidance, training opportunities, and community support for newcomer integration through work.
Quantifiable outcome
- Over 300 newcomers placed into employment by October 2022 within ~1 year of founding.
- +1 more outcomes
Companies that use Heroyam
Customer profileNamed customers10 records
Ideal customer profiles2 records
Heroyam technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Heroyam partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered major, core and minor.
- AlbronmajorNational collaboration placing newcomers in hospitality and catering roles at Albron locations including Center Parcs. Albron's mission is 'everyone who wants to work should get the chance.' Heroyam provides recruitment, administrative support, and on-the-job guidance.
- Gemeente Den HaagcoreHeroyam won the municipality of The Hague's public procurement tender to guide asylum seekers and status holders into work over a 5-month initial engagement. Partnership involves close collaboration with the municipality and COA.
- Goldschmeding FoundationcorePartnership under the 'Asielzoekers aan het Werk' (Asylum Seekers at Work) project, supported by Goldschmeding Foundation, Untapped Talents, and FutureWork. Together they aim to place hundreds of asylum seekers into sustainable employment by removing administrative barriers and providing employer support.
- Stichting Catent KinderopvangmajorPublic-private partnership with Human Capital Agenda Zwolle, Catent Kinderopvang, and Heroyam placed Oekraïense women as group assistants in childcare. The project overcame language and diploma recognition barriers with weekly Dutch lessons and training.
- COA (Centraal Orgaan opvang Asielzoekers)coreCOA collaborates with Heroyam on deploying asylum seekers in landscaping and other sectors. COA refers asylum seekers and provides access to reception locations for workshops and enrollment, while Heroyam handles placement and support.
- Human Capital Agenda ZwolleminorRegional collaboration supporting the placement of newcomers in the Zwolle region across multiple sectors.
- Children Heroes (childrenheroes.org)minorHeroyam donates to Children Heroes, an organization supporting orphaned children in Ukraine affected by the war with Russia. Part of Heroyam's social impact giving-back program.
- Stichting MindminorMental health foundation receiving donations from Heroyam as part of the company's social giving program.
Scale indicators5 records
Recent moves7 records
Expansion highlights7 records
Heroyam competitors and assessment
Company assessmentDirect peers
- Refugee Talent Hub: Dutch social enterprise placing refugees into paid employment with Dutch employers through a structured matching and coaching model — directly comparable to Heroyam in mission, target candidate pool, and B2B staffing delivery.
- Talentino: Amsterdam-based initiative helping refugees and newcomers find meaningful employment in the Netherlands, often in partnership with municipalities and employers — overlapping directly with Heroyam's candidate pool and employer-facing service.
Emerging players
- WorkMotion: Germany-headquartered platform helping companies hire international talent globally, including relocation and onboarding support. Comparable to Heroyam's Kennismigranten Mediation service in cross-border talent mobility, though broader in geography and digital-native.
- VluchtelingenWerk Nederland: Dutch NGO supporting refugees with legal, social, and (via partner programs) employment integration. Comparable to Heroyam on the refugee-support mission and on access to the asylum-seeker candidate pool, though it does not run commercial staffing.
Others
- UWV (Uitvoeringsinstituut Werknemersverzekeringen): Dutch government agency administering employee insurance and public employment services, with programs to guide people with distance to the labor market into work. Relevant as the public-sector counterpart/partner that Heroyam complements through commercial staffing.
Broad incumbents
- Start People: One of the largest Dutch staffing agencies (part of the USG People/Recruit group), providing temporary staffing, secondment, and recruitment across sectors — overlapping with Heroyam's employer customers and flex-staffing model, but without a refugee-specialization focus.
- Tempo-Team: Major Dutch generalist staffing brand (part of Randstad) covering temporary staffing, secondment, and recruitment — competes for the same Dutch employer budgets as Heroyam but with a broader, non-refugee-focused candidate pool.
- ADECCO Nederland: Global staffing leader with a strong Dutch operation covering temporary staffing, recruitment, and outsourcing. Comparable on enterprise staffing delivery, but unlike Heroyam it does not specialize in refugee/newcomer integration.
- YoungCapital: Dutch staffing firm focused on younger and entry-level workers across hospitality, retail, logistics, and production — overlapping with Heroyam on the entry-level, high-volume flex segment and the same enterprise clients.
- Randstad Nederland: Netherlands' largest staffing firm offering temporary staffing, permanent placement, and HR solutions across all sectors. Comparable to Heroyam on the B2B staffing model and enterprise customer overlap, but operates at national scale with no newcomer specialization.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks7 records
Key highlights7 records
Customer concentration
Heroyam social profiles
Digital presenceHeroyam compliance and trust
Trust signalCompliance9 records
Heroyam financial estimates
Financial estimateRevenue estimate
Valuation estimate
Heroyam leadership team
Management profileNumber of profiles
Profiles9 records
Heroyam funding detail
Funding detailFunding overview
Funding rounds1 record
Investors2 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Heroyam M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Heroyam
What does Heroyam do?
Heroyam is a B Corp-certified social staffing agency that places refugees, asylum seekers, and status holders with Dutch employers through Temporary Staffing (Uitzenden), Secondment (Detacheren), and Recruitment & Selection services. The company handles payroll, contracts, and compliance as a certified ABU staffing agency, while providing multilingual job coaching, Dutch language courses, and skills training to support newcomer integration. Employers gain access to an untapped labor pool, full-service recruitment and onboarding support, diversity and inclusion consulting, and ESG/CSRD impact reporting.
Is Heroyam a public or private company?
Heroyam is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Heroyam founded?
Heroyam was founded in 2022. It employs 11 to 50 people.
Where is Heroyam based?
Heroyam is headquartered in Zwolle, Netherlands, in the Europe region.
How does Heroyam make money?
Six revenue lines are on record. Temporary Staffing (Uitzenden) is the primary driver. The others are secondment (Detacheren), recruitment & Selection, HR Advice & Training, impact Reports (ESG/CSRD) and highly Skilled Migrant Mediation.
Who are Heroyam's main competitors?
Direct peers on record are Refugee Talent Hub and Talentino. Emerging players are WorkMotion and VluchtelingenWerk Nederland. UWV (Uitvoeringsinstituut Werknemersverzekeringen) is listed as an others. Broad incumbents are Start People, Tempo-Team, ADECCO Nederland, YoungCapital and Randstad Nederland.
Does Heroyam have an API?
No public API is recorded for Heroyam.
What industry is Heroyam in?
Heroyam's product category is Social Staffing and Employment Services. Its primary akta.pro industry code is BPACAGAC, Contractor Onboarding, Vetting & Credentialing, with a secondary code of BPAGALAN, Refugee & Migrant Integration Enterprises (Livelihoods, Services). Its NAICS code is 5613 and its SIC code is 7361.