What MyLeadPod does

MyLeadPod, trading as MyLeadPod Pty Ltd, is a privately held software company headquartered in Perth, Western Australia, that operates a cash-based referral reward platform for Australian individuals and small businesses. Founded in 2015, the company runs a dual-sided marketplace in which subscribing businesses create customized Cash Reward Programs and individuals send leads to those businesses in exchange for cash rewards upon successful conversion. The platform includes a web dashboard, a mobile application for lead-senders, an alphanumeric Reward Code system for program attribution, a Lead Tracking Dashboard with status and earnings metrics, an in-platform messaging channel between sender and business, a digital wallet with bank-account withdrawal, and automatic generation of Recipient Created Tax Invoices for reward payments.

The technology stack is a self-serve SaaS built around standard web and mobile (iOS/Android) interfaces with an internal API footprint referenced in the company's Terms but not exposed to external developers. Payment processing is handled through a single disclosed integration with eWay for credit card transactions; no SDK, public API, webhook, or MCP surface is documented, and there are no AI/ML features. The product portfolio bundles the core platform with add-on modules: customizable Reward Cards, Impact Cards tailored for charities and sports clubs, a library of Marketing Tools (branding resources, templates, signage), an internal Marketplace for cross-business advertising, Corporate Packages for multi-account enterprise-style use, Activation Packs for fast onboarding, and vertical packages for Sports Clubs and Charities.

The business model combines four revenue streams: subscription fees paid by businesses that receive leads (monthly or annual, with subscribers setting their own per-Pod entry fees), per-transaction fees retained by MyLeadPod on each successful Pod Member monthly subscription, withdrawal fees on earnings disbursed to lead-senders, and discretionary advertising placed within Pods. Go-to-market is product-led and community-led: individuals can self-register free to send leads, businesses self-serve to set up programs in approximately five minutes, and growth is driven by word-of-mouth referrals, social sharing (Facebook, LinkedIn, Twitter), email campaigns, downloadable marketing materials, and embeddable sign-up forms that distribute the platform through partner websites. The customer base is a long tail of Australian micro-SMBs across automotive repair, property maintenance, business coaching, and similar trades, plus a secondary community/charity segment; no enterprise anchor customers or institutional investors are disclosed.

Name

MyLeadPod

Legal name

MyLeadPod Pty Ltd

Website

https://myleadpod.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

1–10 employees

Short description

MyLeadPod is a Perth-based cash reward platform enabling Australian SMBs and individuals to run referral reward programs. Businesses subscribe to receive leads; individuals send leads to earn cash rewards via the platform's tracking, messaging, and payment infrastructure.

Ownership category

akta.pro rank

Product category

Referral Marketing Software

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

Lead Generation & List Building Services (Prospecting, Data Sourcing) (BPAFAKAE)

Keywords

• Referral reward platform
• Cash reward program
• Lead generation software
• Referral marketing platform
• Affiliate lead tracking

Headquarters

HQ city

Perth

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Software

Cost components

Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Subscription Fees (Receiving Leads): Subscribers who register to receive leads must subscribe to paid services. The subscription fee is payable on a monthly or annual basis. Users can set their own fees for other Subscribers to join their Pod, with MyLeadPod charging a Transaction Fee.
2. Transaction Fees: MyLeadPod charges a Transaction Fee at the rate displayed on the set-up page for each successful Pod Member monthly subscription. This fee is non-refundable under any and all circumstances.
3. Earnings/Commission (Sending Leads): Free for Subscribers who are only sending leads. However, earnings withdrawal fees apply. Users can earn cash rewards for sending successful leads to businesses.
4. Advertising (MarketPlace): MyLeadPod reserves the right to include various forms of advertising into Pods at their sole discretion.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels7 records

Core offering

MyLeadPod is a professional Cash Reward Platform that enables businesses to create customizable Cash Referral Reward Programs and individuals to send leads to those businesses in exchange for cash rewards. The platform includes a web-based business dashboard and mobile app with lead tracking, messaging, digital wallet, and earnings withdrawal functionality. Businesses pay subscription fees to receive leads while individuals send leads for free and earn cash rewards upon successful conversions.

Product overview

MyLeadPod is a single, unified Cash Reward Platform for lead generation. The core product consists of a web-based business dashboard and mobile app through which businesses create customizable Cash Referral Reward Programs and individuals earn cash by sending successful leads. The platform's product portfolio includes Reward Cards (customizable marketing cards), Impact Cards (for charities and clubs), Marketing Tools (templates and branding resources), Marketplace (in-platform advertising), Corporate Packages (enterprise tier), and Activation Packs (quick-start bundles). These modules share a common infrastructure: a digital wallet for earnings, reward code system for program management, lead tracking dashboard, messaging system, and bank withdrawal functionality.

Differentiator

Problem solved

Functional benefit

Products and services

• MyLeadPod Platform Core Cash Reward Platform available as a web application (app.myleadpod.com) enabling businesses to create custom Cash Referral Reward Programs and individuals to send leads and earn cash rewards. Includes lead tracking dashboard, messaging, digital wallet, and bank withdrawal functionality.
• MyLeadPod App Mobile application for individuals and businesses to send/receive leads, track lead status and earnings, communicate with businesses, and withdraw rewards to their bank account.
• Corporate Packages Enterprise-level business packages offering multiple user accounts and advanced reward program management for larger organizations.
• Activation Packs Quick-start packages for businesses to activate their reward programs with pre-configured settings and onboarding support.
• Sports Clubs Package Specialized referral reward program tailored for sports clubs to generate funds through member referrals to club sponsors.
• Charities Package Specialized referral reward program for charitable organizations to earn funds through digital sponsorship and referral rewards from supporters.
• MyLeadPod Marketplace In-platform advertising marketplace where businesses can promote their services to reach new audiences within the MyLeadPod ecosystem.

Quantifiable outcome

• Setup time: 5 minutes to create personalised Reward Program
• +1 more outcomes

Named customers6 records

Segments3 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature5 records

Scale indicators1 record

Recent moves5 records

Expansion highlights5 records

Direct peers

• Tapfiliate: Affiliate and referral tracking software with cash-commission payouts and dashboard reporting. Comparable lead/referral tracking functionality aimed at SMBs.
• ReferralCandy: Direct SMB-focused referral marketing SaaS that lets e-commerce and local businesses launch cash-reward referral programs and track leads. Closest functional peer to MyLeadPod's cash-reward-for-leads model.
• Mention Me: Referral marketing platform with dual-sided mechanics where advocates earn rewards (cash, discounts, donations) for sending leads. Comparable business model, target customer, and category to MyLeadPod.
• Ambassador: Referral, affiliate, and influencer marketing SaaS with reward-code mechanics and tracking dashboards — directly comparable to MyLeadPod's product surface.
• Friendbuy: Referral and loyalty platform for SMB and mid-market brands with cash-reward advocate programs, messaging, and analytics. Overlaps with MyLeadPod on dual-sided cash reward mechanics.
• Referral Rock: Referral program software with cash-reward campaigns, code tracking, and a dashboard for SMBs — direct functional overlap with MyLeadPod's core offering.

Broad incumbents

• LoyaltyLion: Loyalty and referral platform for e-commerce SMBs with reward points, cash incentives, and messaging. Adjacent in category with overlapping referral-reward capabilities.
• Smile.io: Loyalty program platform with a referral module that lets customers earn rewards for sending leads. Operates in the same space as MyLeadPod but primarily for e-commerce merchants.
• Yotpo: Larger marketing-tech incumbent with a referral module bundled into its reviews/loyalty/SMS platform. Competes in the same category but as part of a much broader e-commerce retention suite.
• Annex Cloud: Enterprise loyalty and referral marketing platform with advocate/referral engines. Same customer problem space as MyLeadPod but aimed at mid-market and enterprise rather than SMBs.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/myleadpod

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MyLeadPod