What Mention Me does

Mention Me Limited is a UK-based, venture-backed SaaS company (founded 2013, headquartered in London) that operates a customer advocacy and referral marketing platform targeted at mid-market and enterprise consumer brands. The platform identifies and amplifies 'Tru-Promoters' — customers driving profitable word-of-mouth growth — through refer-a-friend programs, influencer/ambassador workflows, and an A/B testing engine with proprietary fraud controls (Gaming Controls, Velocity Controls, Eligibility Controls). The product portfolio is modular: a core Referral Platform with add-on modules for Enterprise Software (SSO, audit logging, advanced security), Ecommerce Software (Shopify integration, cart-level tracking), Influencer Services, Referral Engineering methodology, Creative Insights analytics, and Single Sign-On (OAuth via Google, Okta, Azure AD, Auth0). In December 2025 the company launched AI Discovery IQ, a free tool that audits brand discoverability in generative-AI search systems (ChatGPT, Claude, Gemini, Perplexity) using OpenAI APIs.

The platform is sold on annual enterprise subscriptions via direct field sales ('Talk to Sales', 'Request a Demo' CTAs) with custom, quote-based pricing; integrations with Salesforce Marketing Cloud, Klaviyo, Braze, Bloomreach, Emarsys, Shopify, SAP Store, and other martech systems drive distribution. Mention Me powers referral programs for 500+ brands globally — including PUMA, ASOS, Huel, Gymshark, Charlotte Tilbury, The Body Shop, Bloom & Wild, and FatFace — across Fashion, Food & Beverage, Health & Beauty, Travel & Hospitality, Finance & Insurance, and Home & Garden verticals. The company has delivered 6M+ referrals generating $2B in client referral revenue and maintains 99.99% platform uptime. Mention Me is privately held, having raised a $25M Series B led by Octopus Ventures in January 2022 with continued participation from Eight Roads Ventures, alongside an earlier $7M round from Eight Roads Ventures in July 2018; leadership is founder-led (Andrew Cockburn, CEO & Co-Founder; Timothy Boughton, CTO & Co-Founder).

Name

Mention Me

Legal name

Mention Me Limited

Website

https://mention-me.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

101–250 employees

Short description

Mention Me is a UK-based SaaS company that operates a customer advocacy and referral marketing platform for 500+ enterprise consumer brands across fashion, food & beverage, health & beauty, travel, insurance, and home verticals, selling annual subscriptions via direct enterprise sales with integrations into major martech stacks.

Ownership category

akta.pro rank

Product category

Referral Marketing & Customer Advocacy Software

NAICS

Advertising Agencies (541810), Media Representatives (541840), Marketing Consulting Services (541613)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Referral & Advocacy Program Services (MPAAAIAO)

akta.pro secondary industries

Influencer Campaign Operations & Managed Services (BPAFAHAF), Recommendation & Discovery Engines (content/product) (BPAMAAAG)

Keywords

• Referral marketing platform
• Customer advocacy software
• Word-of-mouth marketing
• Influencer marketing platform
• Brand advocacy analytics

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Infrastructure, Operations

Revenue model

1. Referral Platform SaaS: Subscription-based access to the Mention Me referral marketing platform, providing technology, administration, and support services for running refer-a-friend programs, influencer programs, and related customer advocacy services. Revenue derived from enterprise licensing fees.
2. Influencer Program Services: Services enabling brands to manage influencer and ambassador programs, including content creation tracking, approval workflows, commission payments, and performance monitoring.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels12 records

Core offering

Mention Me provides a referral marketing and customer advocacy SaaS platform that enables brands to launch and manage refer-a-friend programs, identify and amplify their 'Tru-Promoters', detect referral fraud, run influencer/ambassador programs, and now audit brand discoverability within generative AI search engines. The platform is sold on an enterprise subscription basis and has delivered over 6 million referrals totalling $2 billion in revenue across 500+ brands.

Product overview

Mention Me is a customer advocacy and referral marketing platform that operates as a unified platform with multiple integrated modules. The core product is the Referral Platform, which powers refer-a-friend programs for brands, supplemented by specialized modules including Enterprise Software for large-scale implementations with advanced security, Ecommerce Software with Shopify integration, and Influencer Services for managing ambassador programs. The platform also includes proprietary tools like Referral Engineering (methodology), Creative Insights (analytics), A/B Testing, and Gaming Controls (fraud prevention). In December 2025, the company launched AI Discovery IQ as a free tool for auditing brand discoverability in generative AI systems. The platform has delivered over 6 million referrals totaling $2 billion in revenue for 500+ brands including Puma, ASOS, Huel, Gymshark, and Charlotte Tilbury.

Differentiator

Problem solved

Functional benefit

Products and services

• Referral Platform The flagship SaaS product that enables brands to launch, run and measure refer-a-friend programs, identify Tru-Promoters, and attribute referral-driven revenue. Sold on an enterprise subscription basis to mid-market and enterprise consumer brands.
• Product Referral A module of the Referral Platform focused on product-specific referrals, enabling customers to share specific products with friends in exchange for tailored rewards.
• Enterprise Software Enterprise-grade referral program software with advanced security features (SSO via OAuth, audit logging, IP range restriction) and dedicated support for large-scale implementations.
• Ecommerce Software Referral software tailored for ecommerce brands with Shopify integration, product tagging, cart-level referral tracking and integration with major ecommerce platforms.
• Influencer Services Influencer and ambassador program management enabling brands to onboard social-media creators, track content deliverables, approve content and pay commissions through the platform.
• AI Discovery IQ A free AI-powered tool that audits brand discoverability within generative AI systems (ChatGPT, Claude, Gemini, Perplexity), providing LLM discoverability scores, actionable recommendations and competitive benchmarking.
• Referral Engineering Mention Me's proprietary methodology for designing and optimising referral programs, combining psychological principles with data-driven optimisation to maximise referral performance.

Quantifiable outcome

• 23% increase in engagement rates
• +10 more outcomes

Named customers27 records

Segments6 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration18 records

AI capability4 records

Feature6 records

Partnerships

21 partnerships are on record, tiered core, supporting and strategic.

• AWS (Amazon Web Services)coreTechnology or IntegrationPlatform hosted on AWS in a multi-zone Tier 1 data center in Ireland. AWS provides the underlying cloud infrastructure for Mention Me's services.
• MailjetcoreTechnology or IntegrationEmail service provider used for sending emails to participants in the referral service. Located in London for EEA and UK operations.
• Google CloudcoreTechnology or IntegrationMention Me uses Google Cloud services alongside AWS to build, run and extend the platform. Located in Dublin, Ireland for EEA compliance.
• Tray.iosupportingTechnology or IntegrationIntegration platform used (when client is using specific integrations and/or smart features) to send and receive data to and from third party companies at the client's request.
• LaceworksupportingTechnology or IntegrationSecurity partner assisting in threat monitoring and security intelligence to support Mention Me's information security. Processes data in EEA and USA.
• PosthogsupportingTechnology or IntegrationProduct analytics partner helping Mention Me understand how users consume their products. Located in San Francisco for EEA processing.
• OpenAIcoreTechnology or IntegrationOpenAI powers Mention Me's AI functionality including the AI Discovery IQ tool. OpenAI processes data in line with EU model standard contractual clauses.
• SAPstrategicChannel Partner/ Reseller/ DistributorListed on SAP Store, enabling SAP customers to discover and integrate Mention Me's referral marketing platform through the SAP ecosystem marketplace.
• Salesforce Marketing CloudstrategicTechnology or IntegrationNative integration with Salesforce Marketing Cloud enabling seamless referral data integration for Salesforce customers.
• KlaviyostrategicTechnology or IntegrationNative integration with Klaviyo marketing automation platform enabling referral program data to flow into customer marketing workflows.
• BrazestrategicTechnology or IntegrationNative integration with Braze customer engagement platform enabling referral data integration.
• EmarsysstrategicTechnology or IntegrationNative integration with Emarsys marketing platform enabling seamless referral program integration.
• BloomreachstrategicTechnology or IntegrationNative integration with Bloomreach content and commerce experience platform enabling referral data integration.
• ShopifystrategicTechnology or IntegrationNative Shopify app integration enabling e-commerce brands to easily implement referral programs. Includes Shopify-specific features like segmentation and locales.
• Meta (Facebook/Instagram)strategicTechnology or IntegrationIntegration with Meta advertising platforms. Mention Me reports 90% increase in META ROAS for clients, and collects Meta advertising click identifiers for attribution.
• TikToksupportingTechnology or IntegrationIntegration with TikTok for referral attribution and marketing. Mention Me collects TikTok advertising click identifiers.
• GooglesupportingTechnology or IntegrationIntegration with Google advertising and analytics. Mention Me collects Google advertising click identifiers for marketing attribution.
• DotDigitalsupportingTechnology or IntegrationNative integration with DotDigital marketing automation platform.
• mParticlesupportingTechnology or IntegrationNative integration with mParticle customer data platform for customer data synchronization.
• OmetriasupportingTechnology or IntegrationNative integration with Ometria customer marketing platform.
• AttentivesupportingTechnology or IntegrationNative integration with Attentive SMS marketing platform.

Scale indicators14 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Friendbuy: Direct referral-marketing platform competitor for DTC and enterprise brands in fashion, beauty, and retail. Closely overlaps with Mention Me on refer-a-friend programs, reward management, and fraud prevention, and is frequently listed alongside Mention Me on G2.
• Yotpo: Direct competitor in customer advocacy, with overlapping referral, loyalty, reviews, and UGC modules. Targets the same enterprise retail/DTC customer base and bundles similar functionality to Mention Me's Referral Platform and Influencer Services.
• ReferralCandy: Direct peer in referral marketing focused on Shopify and ecommerce merchants. Competes head-to-head with Mention Me's Ecommerce Software and Shopify integration for SMB and mid-market retail brands.
• LoyaltyLion: Direct peer offering loyalty and referral programs for ecommerce brands on Shopify and BigCommerce. Competes for the same retail customer wallet and increasingly overlaps with Mention Me's referral functionality.
• Smile.io: Direct peer providing loyalty, referral, and VIP programs for Shopify-based DTC brands. Operates in the same advocacy/referral category as Mention Me's Ecommerce Software module.
• Aspire (formerly AspireIQ): Direct competitor in influencer and ambassador program management — a category Mention Me has expanded into via its Influencer Services module. Targets the same enterprise and DTC brand customers.

Broad incumbents

• Impact: Broader incumbent in partner and affiliate marketing with adjacent referral and influencer capabilities. Larger, more diversified platform that overlaps with Mention Me's Referral and Influencer Services for enterprise brands.
• Salesforce Marketing Cloud: Broad incumbent CRM/marketing cloud that natively integrates with Mention Me but also competes at the high end with broader loyalty, journey, and advocacy modules. Represents the platform risk for Mention Me if Salesforce bundles referral/advocacy deeper.
• Klaviyo: Adjacent marketing-automation platform with which Mention Me integrates natively, but which is progressively adding referral and loyalty features that overlap with Mention Me's core offering.

Emerging players

• CreatorIQ: Enterprise influencer-marketing platform that overlaps with Mention Me's Influencer Services offering, particularly for global enterprise brands seeking creator-management depth alongside advocacy.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/mentionmeshare
• YouTubeyoutube.com/c/Mention-me
• Facebookfacebook.com/mentionmeshare
• LinkedInlinkedin.com/company/mention-me
• Instagraminstagram.com/mentionme_uk

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds4 records

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mention Me