Auromere

What Auromere does

Auromere is a privately held US importer and retailer of Ayurvedic body care products, founded in 1979 and headquartered at 2621 W Highway 12, Lodi, California. The company is 100% owned by the non-profit Sri Aurobindo Sadhana Peetham (SASP) Integral Yoga ashram in Northern California, and routes a portion of profits to that ashram as well as to Auroville and the Ichhapur School in India. Auromere's product portfolio spans five categories — Dental Care (toothpastes in multiple flavors, mouthwash, neem picks, bamboo toothbrush, tongue scraper), Skin Care (multiple soap varieties, body bar, lotion, massage oil, neem balm, mud bath, face wash, wrinkle serum, lip balm), Hair Care (shampoos, conditioners, shampoo/conditioner bars), Incense (24 varieties across aromatherapy, ayurvedic, and flowers & spice categories), and Integral Yoga Books — all formulated around Neem (Azadirachta indica) and other Ayurvedic botanicals supplied by partner manufacturers in India (Vishwa Foundation, KVM Research Laboratories, Lakshmi Kripa).

The underlying technology is traditional Ayurvedic formulation rather than digital or AI: products are described as crafted with wild-crafted herbs and developed with in-house Ayurvedic physicians (vaidyas) at the Indian manufacturing partners. Unit pricing is modest — toothpastes ~$9.95-$10.49, soaps ~$4.49, shampoos ~$12.95, with bundle SKUs up to $36.50 and bulk discounts available. Auromere monetizes through direct-to-consumer e-commerce on auromere.com, a wholesale channel for retailers (with a wholesale application process), and a US-wide store locator linking to physical retail points.

Go-to-market is content-led and mission-driven: an extensive Ayurveda/wellness blog, email newsletter, SEO, and a Facebook presence emphasize the non-profit ownership and spiritual-community backing as differentiators. The company operates with no disclosed headcount, no funding rounds, no management team listed, and no public financials. Recent activity (2020-2022) has centered on incremental product innovation — zero-waste packaging for the hero toothpaste, plus new Exfoliating Body Bar, Cinnamon Toothpaste, and Conditioner Bar SKUs — rather than scaling or structural change.

Name

Auromere

Legal name

Auromere

Website

https://auromere.com

Company type

Private

Founded year

1979

Operating status

Operating

Headcount range

11–50 employees

Short description

Auromere is a US importer and online retailer of Ayurvedic body care products (dental, skin, hair care, and incense) founded in 1979, serving health-conscious and Ayurvedic-practicing consumers via DTC e-commerce and wholesale channels.

Ownership category

akta.pro rank

Product category

Ayurvedic Body Care

NAICS

Health and Personal Care Retailers (456), Cosmetics, Beauty Supplies, and Perfume Retailers (456120), Soap and Cleaning Compound Manufacturing (32561)

SIC

Perfumes, Cosmetics & Other Toilet Preparations (2844), Soap, Detergents, Cleang Preparations, Perfumes, Cosmetics (2840)

akta.pro primary industry

Bath & Shower Products (Soaps, Body Wash, Bath Additives) (CRADANAB)

Keywords

• Ayurvedic body care
• Natural personal care
• Herbal toothpaste
• Neem products
• Ayurvedic incense

Headquarters

HQ city

Lodi

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Direct Product Sales: Auromere generates revenue through direct-to-consumer sales of Ayurvedic body care products including dental care, skin care, hair care, and incense through their e-commerce website. They also sell through wholesale channels to retailers.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Auromere imports and sells a curated line of Ayurvedic body care products directly to consumers and via wholesale. The portfolio spans dental care (toothpastes, mouthwash, neem picks, bamboo toothbrush, tongue scraper), skin care (multiple soap varieties, lotion, massage oil, mud bath, neem balm, face wash, wrinkle serum, lip balm), hair care (shampoos, conditioners, shampoo bar, conditioner bar), and hand-rolled incense across multiple fragrance categories. Products are manufactured by partner companies in India with in-house Ayurvedic physicians and feature Neem as the primary botanical ingredient.

Product overview

Auromere is an Ayurvedic body care company offering a diversified portfolio of natural health and personal care products. The product line centers on Neem-based formulations and includes five core categories: Dental Care (toothpastes in 5 varieties, mouthwash, neem picks, bamboo toothbrush, tongue scraper), Skin Care (6 soap varieties, exfoliating body bar, lotion, massage oil, neem balm, mud bath, face wash, wrinkle serum, lip balm), Hair Care (2 liquid shampoos, pre-shampoo conditioner, shampoo bar, conditioner bar), Incense (24 varieties across aromatherapy, ayurvedic, flowers & spice categories), and Integral Yoga Books. Products are sold as individual items, sample sizes, multi-packs, and themed bundles. The company positions itself as a provider of authentic Ayurvedic preparations rooted in traditional Indian medicine.

Differentiator

Problem solved

Functional benefit

Segments2 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Six partnerships are on record, tiered minor and core.

• Sri Aurobindo Centre of Integral Education at IchhapurminorStrategic or Co-development Partner · 1 January 198925% of all profits from Auromère Incense are dedicated to support this small progressive school in rural northeast India. The school serves 130 students from kindergarten to class 10, providing integral education based on Sri Aurobindo's principles.
• AurovilleminorStrategic or Co-development Partner · 1 January 1968A portion of Auromere profit is dedicated to support the development and growth of Auroville, the eco-conscious international 'City of Human Unity' in South India. Founded in 1968 and internationally endorsed as an experiment in human unity.
• Sri Aurobindo Sadhana Peetham (SASP)coreOthersAuromere is 100% owned by this non-profit Integral Yoga ashram in Northern California. All company proceeds support the upkeep and activities of the ashram and Integral Yoga efforts in the U.S. and India. SASP also handles charitable donations for the Ichhapur School.
• Vishwa FoundationcoreTechnology or IntegrationManufacturer of Auromere's Ayurvedic Shampoo, Conditioner, Lotion, and Massage Oil. Auromere works closely with this supplier to provide authentic, natural Ayurvedic products, engaging local specialists and cottage industries.
• KVM Research LaboratoriescoreTechnology or IntegrationManufacturer of Auromere's Herbomineral Mud Bath, Neem Balm, and Face Wash products.
• Lakshmi KripacoreTechnology or IntegrationManufacturer of Auromère incense products. Run by Prasant Parija, one of the founders of the Ichhapur School. Contributes equally to the school alongside Auromere's contributions.

Scale indicators4 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• WOW Skin Science: Fast-growing Indian natural personal care brand with shampoo, conditioner, face wash, body care and Apple Cider Vinegar line — comparable natural/herbal positioning and US retail expansion similar to Auromere's go-to-market.
• Forest Essentials: Luxury Ayurvedic beauty brand with soaps, lotions, serums, hair care, and incense; comparable formulation-led, Ayurvedic positioning and growing US/UK distribution footprint.
• Dabur India: India's largest Ayurvedic FMCG with toothpaste (Dabur Red, Meswak), hair oil, soaps, and skincare distributed globally. Comparable Ayurvedic product mix and broader scale make it a relevant direct benchmark even if less specialized in premium natural.
• Biotique: Indian Ayurvedic personal care brand covering skin, hair, and wellness products using botanical formulations; comparable SKU structure and target segment to Auromere.
• Kama Ayurveda: Premium Ayurvedic beauty and personal care brand offering face wash, serum, massage oil, soap, shampoo, and incense built around classical Ayurvedic formulations — closely mirroring Auromere's category breadth and formulation philosophy.
• Himalaya Wellness (Himalaya Drug Company): Large Indian Ayurvedic personal-care and wellness brand with broad toothpaste, skin care, hair care, and OTC presence in the US. Directly comparable product mix (Neem toothpaste, herbal soap, shampoo, lotion) and overlapping target customer of natural/Ayurveda-curious US consumers.

Broad incumbents

• Dr. Bronner's: Established natural-ingredient personal care brand with strong bar soap, toothpaste, and body care presence in US natural retail. Comparable clean-label, multi-channel distribution (DTC + wholesale + natural grocery) but operates at a much larger scale and broader portfolio.
• Burt's Bees: Natural personal care brand owned by Clorox with broad US mass-market distribution across lip balm, soap, lotion, and oral care. Comparable natural ingredient positioning and overlapping category presence, though not Ayurveda-specific.
• Aveda: Estée Lauder-owned botanical/Ayurveda-inspired hair, skin, and body care brand with strong salon and US retail presence. Comparable use of Ayurvedic-inspired botanicals and herbal formulations; much larger scale and professional channel reach.

Emerging players

• SheaMoisture: Natural and plant-based personal care brand (Unilever) with strong natural-channel presence in hair, skin, and body care; comparable clean-label positioning and multi-channel US distribution but differentiated by Black-targeted heritage rather than Ayurveda.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/auromere
• Xx.com/Auromerenews
• LinkedInlinkedin.com/company/auromere-inc

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Auromere