Azione Unlimited
Azione Unlimited is a North American smart home buying group serving custom integrators and manufacturers, with 256+ dealers and 60+ vendors across the US and Canada, operating as part of Nationwide Marketing Group since 2021.
- Company typePrivate
- Founded2011
- HeadquartersChester Springs, United States
- Headcount1–10
- GTM typeB2B
- OfferingServices
What Azione Unlimited does
Azione Unlimited is a North American smart home buying group and trade association founded in 2011 by Richard Glikes. The organization serves custom integrators (dealer members) and product manufacturers (vendor members) by aggregating purchasing power, offering exclusive programs, and providing peer education, networking events, and industry advocacy. As of mid-2021, the group reported approximately 256 dealer members across the US and Canada, 60+ vendor members, and $1 billion in gross sales volume transacted through its dealer base. Membership dues are described as among the lowest in the industry.
Azione's core products are programmatic rather than technological: exclusive vendor pricing arrangements, dealer training and certification opportunities, curated industry events, and a peer community for business owners. The underlying platform is relational — built on membership contracts, vendor relationships, and event-driven engagement rather than proprietary software or technology infrastructure. The group has expanded its vendor roster across adjacent categories including AV distribution (AVPro Edge), voice control (Josh.ai), and residential solar (World4Solar).
Azione generates revenue primarily through membership dues collected from both dealer and vendor members, supplemented by event-related and sponsorship income. The organization merged with Nationwide Marketing Group in October 2021, operating as part of a larger North American home furnishings and electronics buying organization. Azione is headquartered in the Wayne/Chester Springs, Pennsylvania area and operates with a lean staff of 1-10 employees. Following the founder's departure in 2024, Patrick McCarthy assumed the role of Interim Director, marking a generational leadership transition for the association.
Azione Unlimited firmographics
Firmographics- Name
- Azione Unlimited
- Legal name
- Azione Unlimited
- Website
- https://azioneunlimited.com
- Company type
- Private
- Founded year
- 2011
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Azione Unlimited is a North American smart home buying group serving custom integrators and manufacturers, with 256+ dealers and 60+ vendors across the US and Canada, operating as part of Nationwide Marketing Group since 2021.
- Ownership category
- akta.pro rank
Where Azione Unlimited is headquartered
LocationHeadquarters
- HQ city
- Chester Springs
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Azione Unlimited business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Membership Dues: Azione Unlimited generates revenue through membership dues from both dealer members (custom integrators) and vendor members (manufacturers). The organization provides purchasing power aggregation, business guidance, education, and community benefits to members in exchange for dues.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Dealer Member Dues |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels5 records
Azione Unlimited product offering
Product offeringCore offering
Azione Unlimited is a buying group and trade association for custom integrators and consumer electronics manufacturers in the U.S. and Canada. It sells annual membership to dealers and vendors, delivering aggregated purchasing power, exclusive vendor promotions, education, conferences, and a peer community built around an equal dealer-vendor partnership model.
Product overview
Azione Unlimited is The Smart Home Association™, a buying group and business organization for custom integrators and manufacturers in the United States and Canada. Unlike a traditional software company, Azione offers a unified membership program combining purchasing power, business guidance, education, and community. The core offering is the membership program itself, which includes access to a network of 60+ world-class vendor members (including Sonance, Barco Residential, Sonos, Savant, Josh.ai, Samsung, LG, Sony, Bowers & Wilkins, Denon, Marantz, and others) and dealer members. The product portfolio includes: the core buying group membership with national conferences (Spring and Fall events), the Key Leaders Meeting for operations managers, and the Azione Collective women's circle. Supporting programs include the SmartHomeHire.com job recruiting platform, a custom dealer sales reporting interface, and extensive education/training through webinars and networking. The organization hosts Experience Rooms at conferences for hands-on product interaction and provides exclusive vendor promotions and marketing programs through Member Intel. The value proposition centers on community-driven growth where both dealers and vendors are equal members.
Differentiator
Problem solved
Functional benefit
Products and services
- Azione Unlimited Buying Group Membership Annual membership for custom integration dealers and consumer electronics manufacturers providing aggregated purchasing power, exclusive vendor promotions, business guidance, education, and a peer community through an equal dealer-vendor partnership model.
- Azione Unlimited National Conferences Two high-energy, information-packed national conferences per year (spring and fall) providing education, networking, and relationship-building for dealer and vendor members.
- Dealer Sales Reporting Interface Custom-built 24/7 accessible sales reporting tool providing real-time group sales information and a deduction calculator for dealers and vendors to track purchasing savings.
- SmartHomeHire.com Custom-built job recruiting platform spotlighting the custom integration industry, enabling dealer members to hire into roles such as sales, field technicians, systems designers, and project managers.
- Azione Collective Women's circle launched by Azione Unlimited in October 2025 to empower connection, mentorship, and growth among female members.
Quantifiable outcome
- 50% Year-over-year growth and $1 billion in gross sales achieved
- +1 more outcomes
Companies that use Azione Unlimited
Customer profileSegments2 records
Ideal customer profiles2 records
Azione Unlimited technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Azione Unlimited partnerships and signals
Strategic signalPartnerships
Eleven partnerships are on record, tiered supporting and core.
- AVPro EdgesupportingAzione Unlimited added AVPro Edge to strengthen AudioControl collaboration for 2025. AVPro Edge is a vendor member providing video distribution solutions.
- World4SolarsupportingWorld4Solar and Azione Unlimited partnership pioneers solar energy benefits in the CI industry. World4Solar brings solar energy solutions to Azione's dealer members.
- Nationwide Marketing GroupcoreAzione Unlimited merged with Nationwide Marketing Group in October 2021 to form an industry-leading whole home platform for custom integrators. The combination creates unparalleled portfolio of capabilities for over 450 custom integrators in the rapidly growing smart home market.
- PowerHouse AlliancesupportingPowerHouse Alliance + Azione partnership facilitates growth and profitability for members nationwide. PowerHouse Alliance is the single largest distributor network serving A/V integrators.
- Trends ElectronicssupportingAzione partnered with Trends Electronics to provide powerful cost-savings benefits specifically to Canadian dealer members.
- Josh.aisupportingJosh.ai joined Azione Unlimited as its first buying group. The partnership provides Azione's members access to Josh.ai's proprietary voice control products and privacy-focused approach to home automation for luxury clientele.
- DISHsupportingAzione introduced DISH Custom Integration Program to members. DISH provides on-site technician support, dedicated service hotline, and recurring monthly revenue for qualifying VIP DISH accounts.
- Wolfers LightingsupportingWolfers Lighting joined as a vendor member and serves as the comprehensive partner in Azione's lighting program. Dealers have access to showrooms, dedicated lighting designers, and exclusive lighting brands vetted for performance with control systems.
- LumaStreamsupportingLumaStream joined as a vendor member offering low-voltage LED lighting systems for residential and commercial applications as part of Azione's lighting initiative.
- SmartHomeHire.comsupportingCustom-built job recruiting platform that spotlights the CI industry. Since its inception, SmartHomeHire has accumulated more than 100 jobs from dealer members looking to hire into roles such as sales, field technicians, systems designers, and project managers.
- VITAL MGMTsupportingAzione partnered with VITAL MGMT to empower dealer-members to standardize processes and become more profitable through business management solutions.
Scale indicators8 records
Recent moves6 records
Expansion highlights4 records
Azione Unlimited competitors and assessment
Company assessmentOthers
- D-Tools: D-Tools is a software vendor (D-Tools Cloud / System Integrator) that provides proposal, design, and project-management tools to the custom integration channel. It is an enabling-technology partner serving the same Azione dealer base rather than a direct competitor.
- ADI Global Distribution: ADI Global Distribution is one of the largest wholesale distributors of low-voltage products (A/V, security, networking) serving integrators across North America. It is a channel infrastructure player competing for the same dealer purchasing flow that Azione aggregates.
- CEDIA (Custom Electronic Design & Installation Association): CEDIA is the global trade association for the residential custom integration industry, providing standards, certification, and education to the same integrator base Azione serves. It is an ecosystem partner rather than a buying-group competitor — it does not aggregate purchasing power but connects to the same audience.
Broad incumbents
- Crestron Electronics: Crestron is a leading manufacturer of integrated control, A/V, lighting, and smart-home systems targeting the same high-end residential and commercial installer base that Azione's dealers serve. As an upstream brand with strong direct dealer relationships, it is a major ecosystem incumbent adjacent to the Azione vendor network.
- Nationwide Marketing Group: Nationwide Marketing Group is Azione's parent company following the October 2021 merger and is itself a large consumer electronics, appliance, and furniture buying group. It is a broader incumbent whose dealer programs overlap with Azione's but span much wider product categories.
- BrandSource: BrandSource is a large North American buying group serving independent retailers in consumer electronics, appliances, and home furnishings. It uses a similar member-based purchasing-power model but targets broader specialty retail rather than the narrow custom-integration niche Azione serves.
- Snap One (Snap One Holdings): Snap One is a major manufacturer and distributor of smart-home, A/V, and control products (including Control4) sold through the same custom integrator channel. It is a vendor-side incumbent whose distribution and partner-program strategy directly shapes dealer economics across the Azione network.
Direct peers
- PowerHouse Alliance: PowerHouse Alliance is a national distributor and buying group serving A/V integrators and smart-home professionals. It is a channel partner of Azione today but operates a directly competing aggregator/distribution model for the same custom installer base.
- ProSource: ProSource is the largest U.S. buying group for custom A/V integrators and retailers, aggregating purchasing power across hundreds of dealers. It is Azione's most direct head-to-head competitor in the custom integration channel and operates a near-identical membership/dues model.
- HTSA (Home Technology Specialists of America): HTSA is a U.S. buying group for residential custom integrators, run on a very similar member-based model to Azione. Directly comparable — same customer (high-end A/V dealers), same purchasing-power aggregation model, and Azione's founder Richard Glikes previously led HTSA before starting Azione.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
Azione Unlimited social profiles
Digital presenceAzione Unlimited financial estimates
Financial estimateRevenue estimate
Valuation estimate
Azione Unlimited leadership team
Management profileNumber of profiles
Profiles2 records
Azione Unlimited funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Azione Unlimited M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Azione Unlimited
What does Azione Unlimited do?
Azione Unlimited is a buying group and trade association for custom integrators and consumer electronics manufacturers in the U.S. and Canada. It sells annual membership to dealers and vendors, delivering aggregated purchasing power, exclusive vendor promotions, education, conferences, and a peer community built around an equal dealer-vendor partnership model.
Is Azione Unlimited a public or private company?
Azione Unlimited is a private company. It is classified as corporate owned and is currently operating.
When was Azione Unlimited founded?
Azione Unlimited was founded in 2011. It employs 1 to 10 people.
Where is Azione Unlimited based?
Azione Unlimited is headquartered in Chester Springs, United States, in the North America region.
How does Azione Unlimited make money?
One revenue line is on record: membership Dues.
Who are Azione Unlimited's main competitors?
Others on record are D-Tools, ADI Global Distribution and CEDIA (Custom Electronic Design & Installation Association). Broad incumbents are Crestron Electronics, Nationwide Marketing Group, BrandSource and Snap One (Snap One Holdings). Direct peers are PowerHouse Alliance, ProSource and HTSA (Home Technology Specialists of America).
Does Azione Unlimited have an API?
No public API is recorded for Azione Unlimited.