Big Fish Diving SL

What Big Fish Diving SL does

Big Fish Diving SL (commercially Big Fish Tenerife) operates a single PADI 5-Star Instructor Development Center in Los Cristianos on the southwest coast of Tenerife, Spain, delivering scuba diving courses, guided dives, and snorkel excursions to tourists visiting the Canary Islands. The center runs from a newly renovated facility 200 meters from Las Vistas Beach and is supported by a 7-person international team (CEO Marcos from Barcelona, plus instructors and specialists from Italy, Poland, Argentina, and the UK) capable of teaching and guiding in multiple languages. On-water operations are anchored by a Valiant DR 750 rigid inflatable dive boat (6 m, 150 KW, 12-diver capacity) using Mares wetsuits and adjustable fins with booties. The service portfolio spans the full PADI certification ladder (Snorkel, Try Dive, Discover Scuba, Scuba Diver, Open Water, Advanced Open Water, Rescue & EFR, Divemaster), skill-refresher (ReActivate), and recreational dive packages (1, 2, 3–5, and 6–10 dive bundles), plus dedicated programs for kids and seniors.

The company operates a direct-to-consumer model with all-inclusive unit pricing (€35–€450 per dive or course, equipment, transport, and insurance included) and a 10% discount on online reservations. Distribution is layered: walk-ins at the dive center, direct online booking through a multilingual website (English, Spanish, Polish, German), free air-conditioned hotel transport in Los Cristianos and Playa Las Americas, and a referral channel comprising more than 10 hotel and European travel-agency partners (Bahia Principe, GF Hoteles, Bahia del Duque, Itaka, Rainbow Tours, Nordic Leisure Travel, Dertour Group, Serhs, W2M, Nere) plus a featured listing on KAYAK. Customer segments are intentionally diversified across beginner tourists, certified recreational divers, advancing divers pursuing professional certifications, and family/senior participants. Review-platform presence is a core acquisition asset, with 99% positive recommendations on TripAdvisor and Google Reviews cited in marketing collateral.

The business is registered as BIG FISH DIVING S.L.U, a privately held Spanish limited company with no external funding, parent company, or subsidiaries disclosed. Revenue is not publicly reported; the operational footprint — single site, one boat, seven staff — places it firmly in the small-operator category of Tenerife's competitive tourist diving market. Strategic moats are derived primarily from the PADI 5-Star IDC credential, multilingual instructor team, beachfront location, and partner-driven demand flow rather than from technology or scale.

Name

Big Fish Diving SL

Legal name

BIG FISH DIVING S.L.U

Website

https://bigfishtenerife.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Big Fish Diving SL operates a single PADI 5-Star IDC dive center in Los Cristianos, Tenerife, delivering scuba courses, guided dives, and snorkel excursions to international tourists through a multilingual team, beachfront location, and a network of hotel and travel-agency referral partners.

Ownership category

akta.pro rank

Product category

Recreational Scuba Diving Services

NAICS

Scenic and Sightseeing Transportation, Water (487210)

akta.pro primary industry

Dive Centers & Scuba Training (PADI/SSI, certifications) (THAAAIAA)

akta.pro secondary industries

Diving Experiences (Scuba Dives, Dive Trips, PADI/SSI Courses) (THAJAJAD), Scuba Diving & Freediving Centers (Training, Guided Dives) (THAAAKAD), Snorkeling Tours & Reef Experiences (THAJAJAE), Dive & Snorkel Guides / Dive Masters (Boat-Based & Shore-Based) (THAAALAC)

Keywords

• Scuba diving courses
• PADI certification center
• Guided dive excursions
• Snorkel tours
• Dive boat charters

Headquarters

HQ city

Santa Cruz

HQ country

Spain

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain

Revenue model

1. Scuba Diving Courses: PADI certification courses ranging from beginner (Discover Scuba, Scuba Diver, Open Water) to advanced (Advanced Open Water, Rescue, Divemaster). Courses include instruction, materials, equipment, transport, and insurance.
2. Guided Dives: Recreational dives for certified divers, offered as single dives, multi-dive packages (2, 3-5, 6-10 dives), and snorkel excursions. Includes boat and shore dives with professional guide.
3. Equipment Rental: Full scuba equipment included in course and dive packages. Photography/videography services available as add-on.
4. Transport Services: Free air-conditioned transport to dive sites from hotels in Los Cristianos and Playa Las Americas areas. Additional transport available to other locations.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Big Fish Diving SL operates a PADI 5-Star IDC Dive Center in Los Cristianos, Tenerife, delivering the full PADI scuba training ladder (Try Dive, Discover Scuba, Scuba Diver, Open Water, Advanced Open Water, Rescue & EFR, Divemaster) plus guided recreational dive packages and boat snorkel excursions for visiting tourists. All services bundle equipment rental, transport, and insurance, with online booking and free hotel pickup in Los Cristianos and Playa Las Americas.

Product overview

Big Fish Tenerife operates as a PADI 5-Star IDC Dive Center offering a comprehensive portfolio of scuba diving products and services centered around the PADI certification system. The portfolio consists of beginner experiences (Try Dive, Discover Scuba Diving), core certification courses (Scuba Diver, Open Water Diver, Advanced Open Water Diver, Rescue & EFR, Divemaster), professional development (Reactivate), and recreational dive packages (single, double, and multi-dive packages). The company also offers snorkeling excursions and specialized diving services for kids, seniors, and beginners. All services include equipment rental, transport, and insurance, with courses available in multiple languages.

Differentiator

Problem solved

Functional benefit

Products and services

• Snorkel Tour Boat snorkeling excursion departing from Los Cristianos, allowing participants to discover the Atlantic Ocean's marine life; intended for tourists and non-divers.
• Try Dive (Baptism Dive) First underwater experience from the beach with explanations and instructions; approximately 40 minutes underwater; designed for first-time divers with no certification.
• Discover Scuba Diving (DSD) Beginner-friendly guided ocean dive led by certified professionals, teaching basic exercises and safety rules; intended for first-time divers seeking a supervised ocean experience.
• PADI Scuba Diver Course Entry-level PADI certification course over 1-2 days with 5 dives, covering basic skills and shallow open water dives; certifies divers to dive under direct supervision to 12 meters.
• PADI Open Water Diver Course Full PADI certification course over 3 days with 5 dives including guided training and open water dives; qualifies divers for autonomous diving worldwide.
• ReActivate Scuba Refresher Skills refresher for certified divers returning after a break; 1 day including buoyancy practice, equipment setup review, safety procedures, and a guided dive.
• PADI Advanced Open Water Diver Course Advanced certification over 2-3 days with 5 adventure dives including underwater navigation, deep diving (18-30m), and three elective adventure dives.
• Rescue & EFR Course Safety skills training over 4 days with 5 dives covering self-rescue, stress recognition, emergency management, rescue of panicked divers, and rescue of unconscious divers.
• PADI Divemaster Course Professional-level PADI program of approximately 2 months with minimum 60 dives required, developing leadership abilities to supervise dive activities and assist instructors; leads to instructor certifications.
• Guided Recreational Dive Packages Single guided dives and multi-dive packages (2 dives, 3-5 dives, 6-10 dives) at Tenerife dive sites, including boat and shore dives with professional guide, full equipment, and insurance.
• Diving Programs for Kids Diving experiences tailored to children, with safety protocols and small-group instruction; designed for families visiting Tenerife.
• Diving Programs for Seniors Diving experiences adapted for older adults, focusing on comfortable facilities, varied depth sites, and patient instruction.

Quantifiable outcome

• 99% positive recommendations from customers on major review platforms

Named customers6 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Ten partnerships are on record, tiered minor.

• Bahia PrincipeminorChannel Partner/ Reseller/ DistributorHotel partnership - likely refers guests seeking diving activities.
• ItakaminorChannel Partner/ Reseller/ DistributorPolish travel agency partnership for customer referrals.
• GF HotelesminorChannel Partner/ Reseller/ DistributorHotel partnership - likely refers guests seeking diving activities.
• Dertour GroupminorChannel Partner/ Reseller/ DistributorEuropean travel group partnership for international customer referrals.
• SerhsminorChannel Partner/ Reseller/ DistributorDistribution partner - likely refers customers to diving activities.
• Bahia del DuqueminorChannel Partner/ Reseller/ DistributorLuxury hotel partnership - refers high-end guests seeking diving experiences.
• Nordic Leisure TravelminorChannel Partner/ Reseller/ DistributorScandinavian travel agency partnership for Nordic tourists.
• Rainbow ToursminorChannel Partner/ Reseller/ DistributorTravel agency partnership for customer referrals.
• W2MminorChannel Partner/ Reseller/ DistributorTravel technology/distribution partner.
• NereminorChannel Partner/ Reseller/ DistributorTravel partner or agency.

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• SSI (Scuba Schools International): Main competing recreational diving certification body alongside PADI. Represents the alternative training ecosystem that competing Tenerife dive centers can adopt, shaping the competitive landscape Big Fish Tenerife operates in.
• PADI (Professional Association of Diving Instructors): Global certifying body for recreational diving. While not a competing dive center, PADI's 5-Star IDC program defines the certification framework and tier structure (Discover Scuba through Divemaster) that Big Fish Tenerife's entire product portfolio is built around.

Direct peers

• Pro Dive Tenerife: Long-established PADI dive center in Tenerife offering similar Open Water through Divemaster training, fun dives, and boat excursions. Competes directly for the same tourist beginner and certified-diver segments around Los Cristianos and Costa Adeje.
• Blue Water Diving Tenerife: PADI dive center located in Tenerife's south coast serving tourists with certification courses and guided dives. Direct peer offering a comparable product mix targeting the same inbound tourist market.
• Dive Center Aquanautic Tenerife: PADI dive center in Tenerife offering courses and guided dive packages to tourists. Comparable multilingual service offering for European visitors in the same operating region.
• Tenerife Diving Academy: Dive school in Tenerife offering PADI courses from beginner to professional levels and guided dives. Competes with Big Fish Tenerife for tourists seeking full PADI certification pathways on the island.
• Fun Dive Tenerife: Dive operator in Tenerife providing guided fun dives, PADI courses, and boat-based dive trips for tourists. Comparable offering and target customer base in the same south Tenerife market.
• Diving Atlantis Tenerife: PADI-affiliated dive center operating in Tenerife offering courses, guided dives, and snorkel tours to tourists. Direct competitor for the same tourist customer segments and dive sites around the south coast of Tenerife.
• Ocean Events Tenerife: Tenerife dive center running guided dives and PADI courses targeting visiting divers. Competes for the same tourist diver demand and accesses many of the same dive sites.

Others

• Mares: Major scuba equipment manufacturer whose wetsuits, fins, and regulators Big Fish Tenerife uses and includes in all courses and dive packages. Relevant ecosystem participant as the primary equipment supplier rather than a direct competitor.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/big-fish-tenerife

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Big Fish Diving SL