Citijal

What Citijal does

Citijal (legal name: Cisternas Y Tinacos De Guadalajara Citijal S.A. De C.V.) is a Mexican manufacturer and distributor of water storage and treatment products, founded on September 22, 1999, and headquartered in Tlaquepaque, Jalisco. The company operates three manufacturing plants in Guadalajara, Monterrey, and Puebla, producing rotomolded high-density polyethylene (HDPE) and polypropylene (PP) products including tinacos (overhead tanks, 200–1,500L), cisternas (cisterns, 200–35,000L), biodigesters (600–15,000L), rainwater harvesting systems, heavy-duty industrial tanks, livestock waterers, and a full line of accessories (valves, pumps, flanges, lids). Differentiated technical features include BiCapa bi-layer construction, antibacterial surface treatment, UV-resistant outer layers, torispherical dome design, and the Dual Limpia-Fácil cleaning mechanism for biodigesters. Products are FDA food-grade certified, NOM-006-CONAGUA-1997 compliant for biodigesters, and NMX-C374-ONNCCE-CNCP-2012 certified for storage containers.

The business model is hardware sales through a multi-channel structure: direct sales from the three company-owned plants combined with a regional distributor network organized into six Mexican territories (Northwest, Northeast, West, Central, South, Southeast). Customer segments are residential homeowners facing intermittent municipal supply, agricultural and industrial buyers requiring large-volume liquid storage, and properties without sewer connections needing on-site wastewater treatment. Marketing is conducted primarily through the corporate website, an educational blog, and direct contact via phone, WhatsApp, and email; pricing is quote-based and not publicly disclosed.

Ownership is private and, based on available data, appears to be independent/founder-controlled with no disclosed institutional investment, no funding rounds, no M&A activity, and no parent company. Operations are entirely domestic to Mexico, with headquarters staff and plant workforces supporting 501–1,000 employees in total.

Name

Citijal

Legal name

Cisternas Y Tinacos De Guadalajara Citijal S.A. De C.V.

Website

https://citijal.com

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Citijal is a privately held Mexican manufacturer of rotomolded HDPE water storage tanks, cisterns, biodigesters, and rainwater harvesting systems, serving residential, agricultural, and industrial customers across Mexico through three plants and a six-region distributor network.

Ownership category

akta.pro rank

Product category

Water Storage and Treatment Equipment

akta.pro primary industry

Water Filtration, Treatment & Softening Plumbing Products (IMADALAK)

akta.pro secondary industry

Filtration & Water Treatment for Irrigation (Sand/Disc/Screen, Chem Treatment) (AFAAACAD)

Keywords

• Water storage tanks
• Rotomolded polyethylene tanks
• Wastewater treatment systems
• Rainwater harvesting systems
• Industrial liquid storage

Headquarters

HQ city

Tlaquepaque

HQ country

Mexico

HQ region

Latin America

Offices3 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Water Storage Products: Sale of tinacos (water tanks), cisternas (cisterns), and tanks in various capacities from 200L to 35,000L for residential, agricultural, and industrial use. One-time purchase revenue model with products sold through direct plant sales and distributor network.
2. Water Treatment Products: Sale of biodigesters (Limpia-Fácil Dual line) and LluviaLimpia rainwater harvesting systems for wastewater treatment and rainwater capture. Revenue generated from product sales to residential, commercial, and agricultural customers.
3. Accessories: Related accessories including valves, connectors, floats, domes, flanges, pumps, and sludge registers sold alongside main products.
4. Cleaning and Decoration Products: Laundry sinks (lavaderos), tubs (tinas), and decorative planters sold as complementary home products.

Go-to-market motion2 records

Distribution channels2 records

Marketing channels5 records

Core offering

Citijal manufactures and distributes rotomolded HDPE and PP water storage and treatment products in Mexico from three plants (Guadalajara, Monterrey, Puebla). Core products include tinacos (overhead tanks, 200–1,500L), cisternas (underground/surface cisterns, 200–35,000L), Biodigestor Dual Limpia-Fácil wastewater treatment systems (600–15,000L), LluviaLimpia rainwater harvesting systems, agricultural/industrial heavy-duty tanks, complementary home products (lavaderos, macetas, tinas), and installation accessories (valves, flanges, pumps).

Product overview

Citijal is a Mexican water management company with 25+ years of experience offering integrated solutions for water storage, care, and treatment. The product portfolio centers around three core product lines: (1) Almacenamiento (Storage) - comprising Tinacos (overhead water tanks in BiCapa and Cúpula multicapa variants, 200-1,300L) and Cisternas (underground/surface cisterns, 200-35,000L); (2) Tratamiento (Treatment) - including Biodigestor Dual Limpia-Fácil wastewater systems (600-15,000L) and the new LluviaLimpia rainwater harvesting system; and (3) Agropecuario e Industrial products - heavy-duty horizontal and vertical tanks for agriculture and industry (up to 35,000L). Supporting these are the Uso Rudo heavy-duty product line for harsh conditions and outdoor use, plus a comprehensive Accessories line including float valves, flanges, pumps, and connectors. All products are manufactured from FDA-approved high-density polyethylene (HDPE) using rotomolding technology at three strategically located plants in Guadalajara, Monterrey, and Puebla.

Differentiator

Problem solved

Functional benefit

Brands

• Citiplast: Product line brand for water storage tanks including Cisterna Citiplast and Tinaco BiCapa Citiplast products, made with FDA-approved polymers for food-contact applications.
• LluviaLimpia
• Biodigestor Dual Limpia-Fácil

Products and services

• Tinacos (Water Tanks) Overhead water storage tanks for residential use available in multiple lines (BiCapa Citiplast 450–1,100L, Cúpula multicapa 450–1,300L, Uso Rudo 200–1,500L) manufactured from FDA-approved high-density polyethylene for rooftop installation in Mexican homes.
• Cisternas (Cisterns) Underground and surface water storage containers from 200L to 35,000L capacity in Vertical, Alta Toriesférica, Baja Dimensión, and Boca Central configurations for residential, commercial, agricultural, and industrial water storage.
• Biodigestor Dual Limpia-Fácil On-site wastewater treatment biodigester for properties in Mexico without municipal sewer connections, featuring dual cleaning via pump suction or drain valve, in capacities from 600L to 15,000L.
• LluviaLimpia Captador de Agua de Lluvia Rainwater harvesting and filtration system capturing water from rooftops via multi-stage filtration; provides 475L total capacity (375L for consumption, 100L first-flush) for sustainable domestic use and gardening.
• Uso Rudo Line Heavy-duty water storage line of tanks, cisterns, and containers in blue and beige colors from 200L to 20,000L for harsh outdoor and industrial conditions, featuring UV protection, antibacterial coating, and hermetic sealing.
• Tanques Horizontales Negros Horizontal tanks for industrial and agricultural use suitable for storing various liquids including chemicals, in capacities from 200L to 7,000L, in black and white colors with UV protection.
• Tanques Toriesféricos Industrial vertical tanks with torispherical dome design for large-volume liquid storage, capacities 2,500L to 35,000L, featuring special industrial flanges and chemical resistance for up to 300 different products.
• Bebederos para Ganado Livestock waterers in horizontal tank format, lightweight and easy to clean, in 600L and 1,000L capacities for agricultural water supply.
• Barrera de Contención One-piece HDPE containment barriers for roads and parking lots in white and orange, fillable with liquid or sand for added weight, used for spill containment.
• Lavaderos Citijal Household sinks in small (75x75cm) and large (87x86cm) sizes, single-piece high-density polyethylene with marble finish for home and industrial use.
• Maceta Citijal Decorative plant pots of single-piece HDPE with 20L capacity, available in Mediterranean white, terracotta, rose mar, and beige colors.
• Tina Azul Citijal Large 2,000L blue water tub for household use manufactured from high-quality polyethylene.
• Accesorios Citijal (Tank and Cistern Accessories) Complete line of tank and cistern accessories including float valves, filling valves, multiconnectors, rod floats, dome lids, tank lids, cistern lids, cup lids, blue and black flanges (1–4 inches), peripheral pumps, and sludge registers made from PP, HDPE, ABS, and stainless steel.
• Válvula Flotante Citijal Float valve ensuring safe and practical filling of water tanks, cisterns, and containers, made with high-quality materials that do not alter water taste or release particles.
• Bomba Periférica Hidropump Peripheral water distribution pump with 0.5 HP motor and 20m maximum head capacity for residential and commercial water systems.

Quantifiable outcome

• Products manufactured with FDA food-grade certification and NMX-C374-ONNCCE-CNCP-2012 compliance
• +2 more outcomes

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Franklin Electric: Global manufacturer of water pumps, fueling systems, and water-management equipment; comparable to Citijal through its water systems segment serving agricultural, industrial, and residential customers via a broader distribution platform.
• Watts Water Technologies: US-listed manufacturer of water-related products including valves, flow control, and storage components used in residential and commercial plumbing; overlaps with Citijal on tank accessories and broader water system components at a much larger scale.
• Orbia Advance Corporation (Amanco/Vestolit): Mexican-listed global specialty chemicals and infrastructure company with the Amanco building and infrastructure business that sells pipes, fittings, and water solutions broadly across Latin America, providing broader-line competition to Citijal's narrower water-storage focus.

Direct peers

• Aquaplas: Mexican plastic water storage manufacturer producing rotomolded tanks and cisterns for residential and agricultural use, overlapping directly with Citijal's core tinaco and cisterna lines in the domestic market.
• Grupo Rotoplas: Mexico's leading water storage solutions company and the closest direct competitor to Citijal, selling rotomolded tinacos, cisterns, and water-treatment products across Mexico and Latin America with significantly larger scale and a public listing.
• Industrias Plásticas y Servicios (IPS): Mexican plastics manufacturer producing rotomolded containers, water tanks, and industrial storage products that compete directly with Citijal's cisterna and Uso Rudo lines in the domestic market.

Regional players

• Tigre S.A. Brazilian manufacturer of pipes, fittings, and water systems with growing Latin American presence; comparable to Citijal in rotomolded/plastic water products but primarily serving South American markets rather than Mexico directly.

Emerging players

• Netafim: Israeli-origin precision irrigation and water-management company active in Mexico through agricultural and landscaping channels; comparable to Citijal's agricultural/irrigation segment but focused on drip and precision systems rather than bulk storage tanks.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/citijalmx
• Facebookfacebook.com/citijal
• LinkedInlinkedin.com/company/grupo-citijal

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Citijal