FEX Quotes

What FEX Quotes does

FEX Quotes is a cloud-based SaaS platform that provides quoting and CRM tools specifically for the final expense insurance market, a niche segment of whole life insurance products aimed at covering end-of-life costs for seniors. Founded in 2010 and headquartered in Boca Raton, Florida, the company serves individual insurance producers, small teams, and call center operations. The platform integrates with 100+ insurance carriers and supports 300+ plan types, allowing producers to generate real-time quotes without manually contacting each carrier.

The platform's technology stack includes a multi-carrier quoting engine, a built-in CRM, a website plugin for lead capture, programmatic API access, and native mobile applications on iOS and Android. In 2025, the company launched a Next Generation Platform featuring AI-powered quoting functionality, alongside a major platform update (Beta v8.5.0) and activation of its API backbone. FEX Quotes operates a tiered subscription model with Producer ($25/month), Team ($45/month), and Call Center ($150/month) plans. The company is privately held, bootstrapped, and operates with a small team of 1-10 employees.

Name

FEX Quotes

Legal name

FEX Quotes, Inc.

Website

https://fexquotes.com

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

1–10 employees

Short description

FEX Quotes is a cloud-based SaaS platform providing quoting, CRM, and lead-capture tools for individual insurance producers, small teams, and call centers selling final expense insurance, with 100+ carrier integrations and tiered monthly subscriptions.

Ownership category

akta.pro rank

Headquarters

HQ city

Boca Raton

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Infrastructure, Personnel, Marketing or Sales, Operations

Revenue model

1. Subscription Revenue - Producer Tier: Monthly or annual subscription for individual insurance producers accessing final expense quoting platform with basic features including rating, carrier access, lead management, and basic web quoter.
2. Subscription Revenue - Team Tier: Monthly or annual subscription for teams with listed presence in contracting directory and basic agent-facing web quoter.
3. Subscription Revenue - Call Center Tier: High-volume quoting subscription for call centers including website quoting and lead capture capabilities.
4. Lead Resources: Final expense lead resources provided to subscribers including access to free final expense leads and resources.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels4 records

Core offering

FEX Quotes provides a cloud-based SaaS final expense insurance quoting and rating platform that enables insurance agents to instantly compare rates from over 100 carriers and 300+ level, graded, modified, and guaranteed issue plans for applicants aged 0-89. The platform produces professional PDF, Excel, and Word quote exports, includes a built-in lead management CRM, native iOS and Android mobile apps, an embeddable website quoting plugin with lead capture, and SMS text-quote delivery, all delivered through a recurring subscription model.

Product overview

FEX Quotes is a cloud-based SaaS final expense insurance quoting platform offering a unified core system with integrated modules. The main product provides instant rate comparison across 300+ final expense plans from 100+ carriers, while the new AI-powered Next Generation portal serves as the upgraded backbone of the platform. Add-on modules include the built-in Lead Manager/CRM (included free), Web Quoter for website embedding, native mobile apps for iPhone and Android, and SMS/Text Quote functionality. The platform is offered through three subscription tiers: Producer ($25/month), Team ($45/month), and Call Center ($150/month).

Differentiator

Problem solved

Functional benefit

Products and services

• FEX Quotes Core Platform Cloud-based SaaS final expense insurance quoting and rating system that enables insurance agents to compare rates from over 300 final expense plans across 100+ carriers, generate instant quotes for simplified issue whole life and burial insurance, and export professional quotes in PDF, Excel, and Word formats.
• AI Quoting Portal (Next Generation Platform) AI-powered quoting portal serving as the upgraded backbone of the FEX experience, providing real-time final expense quotes with state selection, benefit types (Level, Graded/Modified, Limited Pay, Guaranteed Issue), age/DOB, gender, tobacco use, and face amount inputs.
• Mobile Quoting Apps Native iOS and Android applications plus a mobile-optimized web quoting site that enables insurance agents to run final expense quotes from the field using smartphones and tablets.
• Website Quoter Plugin (Web Quoter with Lead Capture) Embeddable website plugin that allows IMOs, FMOs, and individual agents to add a final expense quote engine to their websites, available in public-facing and agent-facing versions, with optional real-time lead capture functionality.

Quantifiable outcome

• Final Expense sales increased tenfold for some users
• +3 more outcomes

Named customers14 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

AI capability1 record

Feature7 records

Scale indicators4 records

Recent moves5 records

Expansion highlights4 records

Emerging players

• CoverWallet: CoverWallet (acquired by Aon) provides a digital platform for small business insurance quoting and binding across multiple carriers. While focused on commercial lines rather than final expense, it competes as a SaaS-based insurance quoting platform with multi-carrier aggregation and an agent-friendly UX similar to FEX Quotes.
• InsuranceGIG (AgentCubed): AgentCubed/InsuranceGIG provides insurance CRM, lead management, and automated marketing tools for life and health agents. It overlaps with FEX Quotes' built-in Lead Manager/CRM and free lead resources features, serving the same final expense and life insurance agent customer base.

Direct peers

• iPipeline: iPipeline provides SaaS-based quoting, illustration, and e-application tools for life insurance and annuity carriers and distributors. It is the closest direct competitor to FEX Quotes in the insurance rating/quoting software category, serving carriers and producers with similar workflow tools.
• Quotit: Quotit is a web-based insurance quoting and comparison platform serving agents and brokers across multiple lines. It overlaps with FEX Quotes in providing online rating tools that compare multiple carriers, though Quotit spans more product lines while FEX Quotes is focused on final expense.

Broad incumbents

• Vertafore: Vertafore is a large incumbent provider of insurance agency management, CRM, and rating software serving P&C and life agencies. While not narrowly focused on final expense, it competes for the same insurance agent software wallet and offers overlapping quoting and agency workflow functionality.
• SelectQuote: SelectQuote is a direct-to-consumer insurance distribution company focused on life, senior, and health products including final expense. It is comparable to FEX Quotes because both operate in the final expense distribution value chain, though SelectQuote is a much larger consumer-facing agency rather than a tool provider.
• GoHealth: GoHealth is a health insurance marketplace and lead generation platform that has expanded into life and Medicare products. It shares with FEX Quotes the focus on connecting agents and consumers for insurance purchases, though GoHealth is a much larger direct-to-consumer platform.
• EverQuote: EverQuote operates an online insurance marketplace connecting consumers with agents across multiple lines including life and final expense. It overlaps with FEX Quotes' customer base of insurance agents and competes for lead generation budgets, though EverQuote focuses on consumer-facing marketplace dynamics.
• Applied Systems: Applied Systems provides agency management and insurance workflow platforms used by a large share of independent insurance agencies. It competes broadly with FEX Quotes for the agent software stack, though Applied focuses on multi-line agency operations rather than final expense specialization.
• MediaAlpha: MediaAlpha operates a customer acquisition platform for insurance and other vertical industries, powering real-time lead marketplaces for life, auto, and health insurance. It is comparable to FEX Quotes as an insurance distribution technology provider, though at much larger scale and broader scope.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Customer concentration

• Xx.com/fexquotes

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about FEX Quotes