All Pro Dad
All Pro Dad is a Tampa-based nonprofit fatherhood program under Family First that engages fathers through daily emails, weekly podcasts, 1,500+ school chapters in 38 states, and annual NFL/NCAA stadium events, funded by donations and state government partnerships.
- Company typePrivate
- Founded1998
- HeadquartersTampa, United States
- Headcount101–250
- GTM typeB2C
- OfferingServices
What All Pro Dad does
All Pro Dad is the fatherhood program of Family First, a Tampa, Florida-based national nonprofit founded in 1997/1998 by Mark and Susan Merrill. The organization targets fathers and their children with an engagement model structured around three time commitments: '1 Minute a Day' (a daily encouragement email), '1 Hour a Month' (school-based chapter gatherings), and '1 Day a Year' (the All Pro Dad Experience, a large-scale interactive event held at NFL and NCAA stadiums). It has been operating for more than 25 years, maintains over 1,500 school chapters across 38 states, and has conducted 140+ stadium events since inception, reaching tens of thousands of fathers and children annually.
The product surface spans a daily email subscription, a weekly podcast, an extensive library of articles organized into categories (Kids, Dads & Daughters, Dads & Sons, Marriage, Activities, Balance), the school chapter program, the All Pro Dad Experience events, branded merchandise, and the Beloved sub-brand covering foster care and adoption. The technology layer is essentially a content and community platform delivered through the website, email, podcast, and social media channels; no proprietary software product, mobile app, API, or AI/ML capability is described. Distribution is multi-channel: organic digital (website, email, podcast, Facebook, Twitter, Instagram, YouTube), physical (school chapters and stadium events), and institutional (state government partnerships in Ohio, Florida, Texas, Arkansas, and Indiana).
All Pro Dad operates as a 501(c)-style nonprofit under Family First; participant-facing programs are free, and revenue is generated through charitable donations, state government contracts under Responsible Fatherhood Initiatives, and merchandise sales. Customer segments comprise individual fathers and children (primary, free users), state government agencies contracting for fatherhood programming (institutional paying partners), and a broader donor base. Brand credibility is reinforced by an NFL partnership and the involvement of Super Bowl-winning coach Tony Dungy as a featured spokesman and content contributor.
All Pro Dad firmographics
Firmographics- Name
- All Pro Dad
- Legal name
- Family First, Inc.
- Website
- https://allprodad.com
- Company type
- Private
- Founded year
- 1998
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- All Pro Dad is a Tampa-based nonprofit fatherhood program under Family First that engages fathers through daily emails, weekly podcasts, 1,500+ school chapters in 38 states, and annual NFL/NCAA stadium events, funded by donations and state government partnerships.
- Ownership category
- akta.pro rank
All Pro Dad industry classification
Industry- Product category
- Fatherhood / Family Services
- NAICS
- Other Individual and Family Services (624190), Child and Youth Services (624110)
- akta.pro primary industry
- Co-Parenting, Father Engagement & Caregiver Inclusion Programs (EDACALAI)
- akta.pro secondary industries
- Family & Parent Support Services (Parent Coaching, Advocacy) (EDAJALAK), Family & Parenting Support Services (BPAGAEAC)
Keywords
Where All Pro Dad is headquartered
LocationHeadquarters
- HQ city
- Tampa
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
All Pro Dad business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Donations and Nonprofit Funding: All Pro Dad is a fatherhood program under the national nonprofit Family First. The organization appears to be funded through donations and charitable contributions rather than direct product sales.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Free Programs for Fathers |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels6 records
All Pro Dad product offering
Product offeringCore offering
All Pro Dad is a fatherhood engagement program operated under the national nonprofit Family First, Inc. It helps fathers strengthen relationships with their children through a tiered offering that includes a daily email encouragement program, a weekly parenting podcast, an extensive article library, monthly school-based chapter gatherings, and annual large-scale interactive events held at NFL and NCAA stadiums. The program operates more than 1,500 school chapters across 38 states and runs the All Pro Dad Experience event series that has been held more than 140 times since 1998.
Product overview
All Pro Dad is a fatherhood program under the national nonprofit Family First, offering a multi-platform content and engagement ecosystem organized around three simple time commitments: 1 Minute a Day (daily email encouragement), 1 Hour a Month (school chapter gatherings at over 1,500 chapters across 38 states), and 1 Day a Year (large-scale All Pro Dad Experience events at NFL/NCAA stadiums). The program reaches tens of thousands of fathers and children annually through daily emails, weekly podcasts, monthly school gatherings, and annual events. Content extends through extensive articles organized by topic (Kids, Dads & Daughters, Dads & Sons, Marriage, Activities, Balance), supplemented by a merchandise store and the Beloved foster/adoption initiative. The organization has partnerships with multiple state governments including Florida, Texas, Arkansas, Indiana, and Ohio.
Differentiator
Problem solved
Functional benefit
Brands
- iMOM: A complementary website under Family First focused on motherhood, described as a sister brand to All Pro Dad
Products and services
- All Pro Dad Daily Email Program Free daily email subscription delivering short encouragement and advice ("1 Minute a Day") to fathers on how to be better dads.
- All Pro Dad School Chapters Program Monthly school-based gatherings ("1 Hour a Month") where fathers and children participate in conversations and activities designed to strengthen relationships; over 1,500 active chapters across 38 states.
- All Pro Dad Experience Events Free, large-scale 3-hour interactive events ("1 Day a Year") held at NFL and NCAA stadiums with stations and games designed for father-child bonding; held more than 140 times since 1998.
- All Pro Dad Podcast Free weekly podcast providing parenting advice and discussions on fatherhood topics.
- Beloved (Foster Care and Adoption Initiative) A resource under Family First providing foster-care and adoption information for families considering fostering or adopting, including videos, adoption stories, and guidance.
Quantifiable outcome
- More than 1,500 school chapters operating across 38 states
- +2 more outcomes
Companies that use All Pro Dad
Customer profileNamed customers4 records
Segments3 records
Ideal customer profiles2 records
All Pro Dad technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
All Pro Dad partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core.
- State of Ohio / Governor Mike DeWinecoreOhio Governor Mike DeWine announced a partnership with All Pro Dad to expand Ohio's Responsible Fatherhood Initiative through school chapters, awareness campaigns, and community events. Ohio plans to launch the 'All Pro Dad: Win the Everyday' campaign, expand school chapter programs, and host a statewide All Pro Dad Experience event in June 2026.
- State of FloridacoreExisting partnership with Florida as part of multi-state network to strengthen families through father engagement programs.
- State of TexascoreExisting partnership with Texas as part of multi-state network to strengthen families through father engagement programs.
- State of ArkansascoreExisting partnership with Arkansas as part of multi-state network to strengthen families through father engagement programs.
- State of IndianacoreExisting partnership with Indiana as part of multi-state network to strengthen families through father engagement programs.
- Tony DungycoreSuper Bowl-winning coach Tony Dungy serves as a featured speaker and supporter of All Pro Dad, appearing at partnership announcements and contributing content including articles on parenting and fatherhood guidance.
- Family FirstcoreAll Pro Dad is a fatherhood program under the national nonprofit Family First organization, which also operates iMOM. Family First serves as the parent organization providing organizational structure and mission alignment.
- NFLcoreNFL partnership enables All Pro Dad Experience events at NFL and NCAA stadiums and features NFL spokesmen including Super Bowl-winning coach Tony Dungy.
Scale indicators4 records
Recent moves7 records
Expansion highlights5 records
All Pro Dad competitors and assessment
Company assessmentBroad incumbents
- Focus on the Family: Focus on the Family is a large, established family-values organization producing parenting, marriage, and family content across multiple platforms. It serves overlapping audiences but operates at significantly larger scale and broader scope than All Pro Dad's fatherhood-specific niche.
- FamilyLife (Cru): FamilyLife is a well-established marriage and family ministry producing the Marriage Today radio program, Weekend to Remember conferences, and parenting resources. It is a broader incumbent addressing marriage and parenting audiences that overlap with All Pro Dad's.
Others
- Smart Couples, Great Sex (within NCFR): The National Council on Family Relations (NCFR) is a professional association supporting family researchers and practitioners. It is thematically adjacent to All Pro Dad as an infrastructure/research counterpart rather than a direct competitor in father engagement programming.
Direct peers
- National Center for Fathering: The National Center for Fathering delivers fatherhood training, resources, and community programs through churches and community organizations. It overlaps with All Pro Dad in mission and audience but emphasizes faith-based delivery channels.
- National Fatherhood Initiative: NFI is a leading national nonprofit focused on father engagement through curricula like 24/7 Dad and state-level fatherhood programming. It is the most directly comparable peer to All Pro Dad in mission, donor-funded nonprofit model, and government partnership approach.
- iMOM: iMOM is the sister brand under Family First, providing motherhood-focused content, podcasts, and community. It operates the same nonprofit, content-led model as All Pro Dad but serves mothers rather than fathers, making it a structural twin.
Emerging players
- Dope Dad: Dope Dad is a smaller fatherhood nonprofit offering fatherhood coaching, content, and community programs. It is comparable to All Pro Dad in mission but operates at a meaningfully smaller scale with less institutional brand recognition.
- Fatherly: Fatherly is a digital media brand producing articles, podcasts, and commerce content for modern fathers. It overlaps with All Pro Dad's content and audience but focuses on editorial and commerce rather than community chapters and government partnerships.
- Parents Action for Children: Parents Action for Children is a nonprofit focused on children's well-being and parental engagement through media and advocacy. It overlaps thematically with All Pro Dad's mission of strengthening families for children's outcomes but targets mothers and parents broadly.
Regional players
- Promise Keepers: Promise Keepers is a men's ministry organization running large-scale stadium events and small-group programming aimed at Christian men and fathers. It overlaps with All Pro Dad's event-driven, men-focused engagement model and NFL stadium presence.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
All Pro Dad social profiles
Digital presenceAll Pro Dad financial estimates
Financial estimateRevenue estimate
Valuation estimate
All Pro Dad leadership team
Management profileNumber of profiles
Profiles1 record
All Pro Dad funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
All Pro Dad M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about All Pro Dad
What does All Pro Dad do?
All Pro Dad is a fatherhood engagement program operated under the national nonprofit Family First, Inc. It helps fathers strengthen relationships with their children through a tiered offering that includes a daily email encouragement program, a weekly parenting podcast, an extensive article library, monthly school-based chapter gatherings, and annual large-scale interactive events held at NFL and NCAA stadiums. The program operates more than 1,500 school chapters across 38 states and runs the All Pro Dad Experience event series that has been held more than 140 times since 1998.
Is All Pro Dad a public or private company?
All Pro Dad is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was All Pro Dad founded?
All Pro Dad was founded in 1998. It employs 101 to 250 people.
Where is All Pro Dad based?
All Pro Dad is headquartered in Tampa, United States, in the North America region.
How does All Pro Dad make money?
One revenue line is on record: donations and Nonprofit Funding.
Who are All Pro Dad's main competitors?
Broad incumbents on record are Focus on the Family and FamilyLife (Cru). Smart Couples, Great Sex (within NCFR) is listed as an others. Direct peers are National Center for Fathering, National Fatherhood Initiative and iMOM. Emerging players are Dope Dad, Fatherly and Parents Action for Children. Promise Keepers is listed as a regional player.
Does All Pro Dad have an API?
No public API is recorded for All Pro Dad.
What industry is All Pro Dad in?
All Pro Dad's product category is Fatherhood / Family Services. Its primary akta.pro industry code is EDACALAI, Co-Parenting, Father Engagement & Caregiver Inclusion Programs, with a secondary code of EDAJALAK, Family & Parent Support Services (Parent Coaching, Advocacy). Its NAICS code is 624190.