Nivo

Name

Nivo

Legal name

Nivo S.A

Website

https://nivo.mg

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

51–100 employees

Ownership category

akta.pro rank

Product category

Household Cleaning and Personal Care Products

NAICS

Soap, Cleaning Compound, and Toilet Preparation Manufacturing (3256)

SIC

Soap, Detergents, Cleang Preparations, Perfumes, Cosmetics (2840)

akta.pro primary industry

Specialty Surface Disinfectants (Mold/Mildew, Bathroom, Multi-surface) (CRAJANAJ)

akta.pro secondary industry

Hand Sanitizers & Cleansing Sprays (CRABAEAJ)

Keywords

• Household cleaning products
• Personal care products
• Dishwashing liquids
• Laundry detergents
• Beauty product distribution

Headquarters

HQ city

Antananarivo

HQ country

Madagascar

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Manufacturing and Distribution of Own Brands: Nivo S.A manufactures and distributes its own branded products (Nickel, Pure, Fy) including household cleaners, dishwashing liquids, hand soaps, laundry products, and sanitizers. These products are sold through retail partners, wholesale distributors, pharmacies, and directly to enterprises and individual consumers.
2. Authorized Distribution of International Brands: Nivo S.A serves as an authorized distributor for international beauty and health brands including Johnson&Johnson products (Le Petit Marseillais, Listerine, Neutrogena, Laboratoires Vendôme), Biolane, and Yves Ponroy laboratories products (Nutrisanté, Vitarmonyl). Revenue is generated through distribution margins on these imported products.

Pricing tiers

Go-to-market motion1 record

Distribution channels6 records

Marketing channels3 records

Core offering

Nivo S.A manufactures and distributes its own household cleaning and personal care brands (Nickel, Pure, Fy) — entirely designed and produced in Madagascar — covering dishwashing liquids, hand washes, laundry detergents, surface cleaners, sanitary cleaners, and disinfectants. The company also serves as an authorized Madagascar distributor for international beauty and health brands including Le Petit Marseillais, Listerine, Neutrogena, Laboratoires Vendôme, Biolane, and Yves Ponroy Laboratories products (Nutrisanté, Vitarmonyl).

Product overview

Nivo S.A is a Madagascar-based manufacturer and distributor of household cleaning products and personal care items. The company operates a dual business model: (1) it owns and manufactures local brands including Nickel (dishwashing liquid, hand wash, laundry detergent), Pure (hand wash), and Fy (household cleaning products), with all products entirely designed and produced in Madagascar; and (2) it serves as an authorized distributor for international beauty, personal care, and dietary supplement brands including Le Petit Marseillais, Neutrogena, Listerine, Vitavea, Nutrisanté, and Yves Ponroy Laboratories products. The product portfolio spans dishwashing, hand washing, laundry care, household surface cleaning, sanitary cleaning, and distributed health/beauty/dietary supplement categories.

Differentiator

Problem solved

Functional benefit

Brands

• Nickel: Leader in household care and cleaning products in Madagascar: dishwashing liquid, hand wash, laundry detergent, liquid soap, descaler and glass cleaner. Available in 3 scents (Citron, Pomme, Fraise) and various formats.
• Pure
• Fy

Products and services

• Nickel Dishwashing Liquid (Liquide vaisselle Nickel) Locally manufactured dishwashing liquid under the Nickel brand, available in 3 scents (Citrus, Apple, Strawberry) and 4 formats (500ml bottle, 600ml pump, 1L bottle, 5L refill bidon) for households and businesses in Madagascar.
• Nickel Laundry Detergent (Soin du linge) Locally manufactured laundry detergent under the Nickel brand, available in 2L format for machine washing and 300ml format for hand washing, positioned for Madagascar households as a pioneer locally-made laundry product.
• Nickel Household Surface Cleaning Products (Entretien de la maison) Locally designed and manufactured household surface cleaning range under the Nickel brand, including hydroalcoholic disinfectant spray, bleach (eau de Javel), multi-surface stain remover, and glass cleaner.
• Nickel Sanitary Cleaning Products (Entretien des sanitaires) Locally manufactured sanitary cleaning range under the Nickel brand, including 3 WC gel scents (Grape, Lemon, Peach), a multi-use descaler, and a drain unblocker for plumbing maintenance.
• Nickel Hand Wash (Lave-mains Nickel) Locally manufactured hand wash under the Nickel brand in 300ml format for everyday hand hygiene use by Madagascar households and businesses.
• Pure Hand Wash and Disinfectant Gels Pure-branded hand care products, including hand wash in 500ml format and disinfectant gels with high alcohol content, manufactured locally by Nivo S.A.
• Nickel Brand Product Range The Nickel brand encompasses Nivo S.A's full line of locally manufactured household cleaning and personal care products, marketed as the leader in household care and cleaning products in Madagascar (dishwashing liquid, hand wash, laundry detergent, liquid soap, descaler, and glass cleaner).
• Fy Brand Product Range The Fy brand covers household care and cleaning products 100% designed and manufactured in Madagascar (Vita Malagasy), offered as one of Nivo S.A's three owned brand lines.
• Distributed Johnson & Johnson Brands (Le Petit Marseillais, Listerine, Neutrogena, Laboratoires Vendôme) Authorized distribution in Madagascar of international beauty, hygiene, and personal care brands from Johnson & Johnson — specifically Le Petit Marseillais, Listerine, Neutrogena, and Laboratoires Vendôme — offered through Nivo S.A's pharmacy, retail, and wholesale channels.
• Distributed Biolane Products Authorized distribution in Madagascar of Biolane baby care and beauty products, made available through Nivo S.A's pharmacy and retail channels.
• Distributed Yves Ponroy Laboratories Brands (Nutrisanté, Vitarmonyl, Ponroy) Authorized distribution in Madagascar of dietary supplements and parapharmacy products from French Yves Ponroy Laboratories, including the Nutrisanté, Vitarmonyl, and Ponroy brands.

Named customers5 records

Segments3 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered core.

• Johnson & Johnson (Le Petit Marseillais, Listerine, Neutrogena, Laboratoires Vendôme)coreChannel Partner/ Reseller/ DistributorNivo S.A is an authorized distributor of Johnson & Johnson beauty and personal care products in Madagascar, including the Le Petit Marseillais, Listerine, Neutrogena, and Laboratoires Vendôme brands. This partnership provides access to internationally recognized beauty and hygiene brands for the Madagascar market.
• BiolanecoreChannel Partner/ Reseller/ DistributorNivo S.A distributes Biolane baby care and beauty products in Madagascar as an authorized partner.
• Yves Ponroy Laboratories (Nutrisanté, Vitarmonyl)coreChannel Partner/ Reseller/ DistributorNivo S.A distributes dietary supplements and parapharmacy products from Yves Ponroy laboratories including Nutrisanté and Vitarmonyl brands in Madagascar.
• Supermarche.mgcoreChannel Partner/ Reseller/ DistributorNivo S.A partners with supermarche.mg as the e-commerce platform for individual consumers to purchase Nickel brand products online. The full product range is available at https://supermarche.mg/marque/nickel/.

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Henkel: German CPG major with a strong laundry and home care division (Persil, Bref, Pril). Directly comparable for laundry detergents and dishwashing products, which form a core part of Nivo's Nickel brand portfolio.
• Johnson & Johnson: Nivo's largest international distribution partner, supplying Le Petit Marseillais, Listerine, Neutrogena and Laboratoires Vendôme to Madagascar. Comparable as a broad incumbent in personal care and hygiene whose brand portfolio Nivo monetizes locally through its distribution rights.
• SC Johnson: Household cleaning specialist behind Mr. Muscle, Duck and Raid. Directly comparable product categories (multi-surface cleaners, disinfectants, sanitary cleaners) and a useful peer for understanding the global benchmark Nivo competes against at the category level.
• Reckitt Benckiser: Global household cleaning and hygiene owner of Dettol, Lysol, Finish and Vanish. Comparable for its disinfectant and surface cleaning range that overlaps with Nivo's hydroalcoholic spray, multi-surface cleaner and bleach lineup, and for its distribution of premium hygiene brands.
• Unilever: Global CPG major owning Omo, Cif, Domestos and Sunlight in household cleaning and personal care. Closely comparable broad incumbent; relevant both as a competitive threat in Madagascar and as a benchmark for multi-category household cleaning brand portfolios.
• Procter & Gamble: Global consumer packaged goods leader with a household cleaning portfolio (Ariel, Mr. Clean, Fairy) directly overlapping Nivo's dishwashing, laundry and surface cleaning categories. Comparable as the archetype incumbent that Nivo's Nickel brand competes against or could face as an entrant in Madagascar.

Others

• Yves Ponroy: French dietary supplement laboratory (Nutrisanté, Vitarmonyl) whose products Nivo distributes through Madagascar pharmacies. An enabling partner relationship that defines Nivo's parapharmacy distribution rather than a competitive peer.
• Biolane: French baby care and personal care brand whose products Nivo distributes in Madagascar. Relevant as a supplier/partner relationship that defines Nivo's pharmacy and parapharmacy channel offering rather than a direct competitor.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/nivo_mg
• Facebookfacebook.com/societenivo
• LinkedInlinkedin.com/company/nivo-sa

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Nivo