Glen Oaks Country Club

What Glen Oaks Country Club does

Glen Oaks Country Club is a private, membership-based country club located on 532 acres in West Des Moines, Iowa, founded in 1991. Its core product is an 18-hole Tom Fazio-designed championship golf course (ranked #1 in Iowa by Golf Digest in 2011 and consistently top 3 since), complemented by a resort-style aquatics facility, fitness center with personal training, full-service dining led by an on-site Executive Chef, multiple event and wedding venues accommodating 300+ guests, and youth programs. The club operates as an affiliate of Concert Golf Partners and participates in reciprocal access agreements with The Executive Golfer, Links2Golf, and the broader Concert Golf portfolio, collectively providing members access to 600+ private properties worldwide.

The club generates revenue primarily through non-equity annual membership dues across five tiers — Full Golf, Young Professional (under 36), Jr. Golf (under 30), Sport, and Lifestyle & Wellness — with subscriptions covering immediate family (member, spouse/partner, and dependent children under 25). Ancillary revenue streams include event hosting and catering (weddings, corporate functions, social events), guest greens fees (capped at six rounds per guest per year), golf simulator usage ($40/hour), and food and beverage. The website, member portal, and club operations are powered by Northstar Technologies' club management software.

The go-to-market motion is sales-led and referral-driven: prospective members engage the Membership Director (Sean Lee) via inquiry forms, email, or phone for personalized tours; weddings and corporate events are booked directly through the Director of Events and Catering Sales Manager. There are no public channels, resellers, or intermediaries. Marketing is concentrated on the company website, dedicated Instagram (@glenoakscc_events), Facebook, and blog content (Catering Corner), with hosted events themselves serving as a marketing vehicle that showcases venue capability to future event clients.

Name

Glen Oaks Country Club

Legal name

Glen Oaks Country Club

Website

https://glenoakscc.com

Company type

Private

Founded year

1991

Operating status

Operating

Headcount range

101–250 employees

Short description

Glen Oaks Country Club is a private, 532-acre country club in West Des Moines, Iowa, offering Tom Fazio championship golf, aquatics, dining, fitness, and event venues to member families and corporate/private event clients as a Concert Golf Partners affiliate.

Ownership category

akta.pro rank

Product category

Private Country Club Services

NAICS

Golf Courses and Country Clubs (71391), Fitness and Recreational Sports Centers (713940)

SIC

Services-Membership Sports & Recreation Clubs (7997), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Golf Courses & Golf Facilities (MPAKAEAD)

akta.pro secondary industry

Golf Clubs & Club Fitting Retail (CRAMAGAA)

Keywords

• Private golf membership
• Country club amenities
• Event catering services
• Golf course operations
• Hospitality venue services

Headquarters

HQ city

West Des Moines

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain

Revenue model

1. Membership Dues: Non-equity membership subscriptions granting access to club amenities including golf, pool, fitness, and dining. All memberships are non-equity, providing access for immediate family (member, spouse/partner, and dependent children under 25).
2. Event Hosting and Catering: Revenue from hosting weddings, corporate events, meetings, rehearsal dinners, bridal showers and other special events. Includes full-service catering and event planning.
3. Golf Guest Fees: Revenue from guest greens fees. Members may invite guests to play at Glen Oaks with payment of current guest fees, provided guests have not played more than 6 times during the calendar year.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

Glen Oaks Country Club is a private, member-owned club offering a Tom Fazio-designed 18-hole championship golf course, aquatics, fitness, and dining facilities on 532 acres in West Des Moines, Iowa. It sells tiered individual and family memberships, delivers golf and aquatics instruction, and hosts fee-based catered events including weddings and corporate functions. The club is affiliated with Concert Golf Partners, which provides operational management and capital support.

Product overview

Glen Oaks Country Club is a private country club in West Des Moines, Iowa offering a comprehensive suite of recreational and hospitality services. The core offering is the 18-hole Tom Fazio-designed championship golf course, complemented by multiple membership programs (Full Golf, Young Professional, Jr. Golf, Sport, Lifestyle and Wellness). The Club provides full-service event planning and catering for weddings and corporate functions across diverse venue spaces, an aquatics facility with resort-style amenities, 5-star dining services, a fitness center with personal training, youth programs, and a golf simulator. These offerings work together to provide members and guests with a luxury lifestyle experience centered on golf, recreation, dining, and social events.

Differentiator

Problem solved

Functional benefit

Products and services

• Private Club Membership (5 tiers) Tiered annual memberships granting access to the club's golf, aquatics, fitness, dining, and social amenities for individual members and families.
• Championship Golf Course Tom Fazio-designed 18-hole championship golf course available to members and their guests at the West Des Moines, Iowa club.
• Golf Instruction Individual and group golf lessons and player development programs delivered by the Head Golf Professional and staff.
• Junior Golf and Youth Programs Structured golf and aquatics programs for children and youth members, supporting junior golf and swim team development.
• Aquatics Facility and Swim Programs Pool facility offering lap swim, lessons, swim team, and family programming for members.
• Fitness Center and Personal Training On-site fitness center with personal training services delivered by the club's personal trainer.
• Dining and Clubhouse Restaurant Clubhouse dining for members featuring menus developed by the Executive Chef, including casual and formal dining settings.
• Wedding and Event Catering Full-service catering and event hosting for weddings, receptions, corporate meetings, and private social events, coordinated by the Director of Events.
• Indoor Golf Simulator Indoor golf simulator providing year-round practice, play, and instruction for members.

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Three partnerships are on record, tiered core.

• Concert Golf PartnerscoreStrategic or Co-development PartnerConcert Golf Partners is the parent company and affiliate of Glen Oaks Country Club. Glen Oaks operates as part of the Concert Golf network, providing members with reciprocal access to all Concert Golf properties nationwide. The club is affiliated with and managed by Concert Golf Partners.
• The Executive GolfercoreStrategic or Co-development PartnerReciprocal golf access partnership providing Glen Oaks members with access to over 600 properties worldwide. Members can enjoy golf, tennis, swimming, and dining at partner private clubs when traveling for business or pleasure.
• Links2GolfcoreStrategic or Co-development PartnerReciprocal golf access partnership providing Glen Oaks members with access to over 600 properties worldwide. Extends member benefits beyond local club to global network of private clubs.

Scale indicators4 records

Recent moves6 records

Regional players

• Indian Hills Country Club: Private country club serving the Iowa market with golf, dining, and event facilities. Comparable membership-based model and Midwest regional positioning, though outside the immediate Des Moines catchment.
• Hyperlinks Country Club: Private golf and country club in the Des Moines metro area offering golf, pool, dining, and member events. Competes for the same affluent Des Moines families but with a more golf-centric positioning.
• Oakwood Country Club (Kansas): Private Midwestern country club with comparable golf, dining, aquatics, and event offerings. Useful comp for understanding Midwest private-club economics outside the immediate Iowa market.

Broad incumbents

• Concert Golf Partners (portfolio properties): Parent company and operator of a national portfolio of private clubs. Glen Oaks is one of its affiliates, and sibling properties offer the same reciprocal-access value proposition and operating model.
• Hazeltine National Golf Club: Premier private golf club in Minnesota with championship pedigree, dining, and event hosting. Comparable amenity stack and premium positioning, though at a much higher tier and with stronger national brand recognition.
• Medinah Country Club: Historic private country club near Chicago offering championship golf, dining, aquatics, and large-scale events. Comparable full-amenity private-club model, but at materially larger scale and historical prestige.

Direct peers

• Wakonda Club: Private country club in Des Moines, Iowa offering golf, dining, and event facilities. Direct local competitor to Glen Oaks for both membership and corporate/wedding events in the same West Des Moines metro.
• Country Club of the Rockies: Private equity/golf-focused country club with members, dining, and event hosting. Comparable mix of subscription dues, golf amenities, and lifestyle programming.
• Des Moines Golf & Country Club: Established private country club in West Des Moines with championship golf, tennis, swimming, dining, and event hosting. Closest direct competitor on amenity mix and target member profile.
• Big Canyon Country Club: Private country club with golf, dining, fitness, and event facilities under a membership model. Useful peer for benchmarking private-club economics and amenity positioning in a comparable size class.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/GlenOaksCountryClubMain
• Instagraminstagram.com/glenoakscc_events
• Xx.com/GlenOaksIowa
• LinkedInlinkedin.com/company/glen-oaks-country-club

Revenue estimate

Valuation estimate

Number of profiles

Profiles13 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Glen Oaks Country Club