Robertson Homes
Robertson Homes is a privately-held Stirling-based homebuilder designing, constructing, and selling 2- to 6-bedroom residential homes across more than 20 developments in Scotland and North East England, serving families, first-time buyers, premium buyers, and commuters through direct sales and buyer-assistance schemes.
- Company typePrivate
- Founded1966
- HeadquartersStirling, United Kingdom
- Headcount51–100
- GTM typeB2C
- OfferingServices
What Robertson Homes does
Robertson Homes is a privately-held, Stirling-based residential homebuilder operating across Scotland and North East England. Founded in 1966, the company builds and sells 2-bedroom bungalows through 6-bedroom detached luxury homes across more than 20 active and announced developments, with a heavy weighting toward 4-6 bedroom detached family housing priced from £234,995 to £879,995. Its product is differentiated by a signature Garden Room design with vaulted ceilings and dramatic glazing, layered with above-industry-standard specifications (Ashley Ann kitchens, AEG appliances, Laufen, Porcelanosa) and a suite of buyer-assistance schemes (Part Exchange, EasyMove, Guaranteed Move, 5% Deposit Paid) that de-risk the property chain for purchasers.
The go-to-market is direct-to-consumer: regional sales offices and show homes at each development, supported by a multi-channel digital presence (website, Facebook, Instagram, TikTok, Pinterest, YouTube, LinkedIn, email). Distribution is anchored in physical sales suites in cities including Stirling, Winchburgh, Burnopfield, Bo'ness, East Calder, Chester-le-Street, Inverness, Dalkeith, Rosslynlee, and Wynyard. Revenue is generated almost entirely through one-time unit sales of newly constructed homes, with mix weighted toward mid-premium detached housing in commuter-belt and estate-living locations.
The business model is a classic regional UK housebuilder: acquire land with planning consent, develop and market homes, sell to private buyers. Capital intensity is elevated by the company's willingness to act as a cash buyer under Part Exchange schemes and to develop within large private estates such as Lambton (~1,000 acres) and Wynyard Hall (885 acres), and by ongoing investment in a 10+ site forward pipeline including Great Glen (~277 homes), Findrassie (195), Wynyard Woods (143), St. Margarets (117), and Torvean (114).
Robertson Homes firmographics
Firmographics- Name
- Robertson Homes
- Legal name
- Robertson Homes
- Website
- https://robertsonhomes.co.uk
- Company type
- Private
- Founded year
- 1966
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Robertson Homes is a privately-held Stirling-based homebuilder designing, constructing, and selling 2- to 6-bedroom residential homes across more than 20 developments in Scotland and North East England, serving families, first-time buyers, premium buyers, and commuters through direct sales and buyer-assistance schemes.
- Ownership category
- akta.pro rank
Robertson Homes industry classification
Industry- Product category
- Residential Homebuilding
- NAICS
- New Housing For-Sale Builders (236117), Residential Building Construction (2361)
- SIC
- Services-To Dwellings & Other Buildings (7340)
- akta.pro primary industry
- Residential Luxury / High-End Home Construction (IMAFABAJ)
Keywords
Where Robertson Homes is headquartered
LocationHeadquarters
- HQ city
- Stirling
- HQ country
- United Kingdom
- HQ region
- Europe
Offices10 records
Markets served
Robertson Homes business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales
Revenue model
- New Home Sales: Robertson Homes generates revenue through the sale of newly constructed residential properties. Homes range from 2-bedroom bungalows to 6-bedroom detached homes with prices from approximately £234,995 to over £879,995 depending on development location and house type.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | 2-3 bedroom homes from £234,995 to £345,000 |
| Unit Pricing | Pay-as-you-go | 4-5 bedroom homes from £320,000 to £600,000 |
| Unit Pricing | Pay-as-you-go | 5-6 bedroom premium homes from £475,000 to £879,995 |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels10 records
Robertson Homes product offering
Product offeringCore offering
Robertson Homes designs, builds, and sells new-build residential properties across Scotland and North East England, offering 2-bedroom bungalows through 6-bedroom detached homes with prices ranging from approximately £234,995 to over £879,995. The company supports customers through dedicated buyer assistance schemes including Part Exchange, EasyMove, and Guaranteed Move, and distinguishes its product with signature Garden Rooms featuring vaulted ceilings and dramatic glazing.
Product overview
Robertson Homes is a homebuilder offering new residential homes across Scotland and North East England. The product portfolio consists of luxury new homes in various developments (Castle Gate, Bowes Manor, Meadowside, Almondell, Lionfields, Torvean, Shawfair, St. Margarets, Wynyard Woods, and upcoming sites) with supporting customer services including Part Exchange (direct home purchase), EasyMove (assisted sale), Guaranteed Move (backup buyer guarantee), and 5% Deposit Paid incentive scheme. The company also features signature Garden Rooms as a distinctive product feature across many developments.
Differentiator
Problem solved
Functional benefit
Products and services
- Part Exchange A buyer assistance scheme where Robertson Homes purchases the customer's existing property, enabling a chain-free move into a new Robertson home in as little as 4 weeks.
- EasyMove A home selling assistance service in which Robertson Homes helps market the customer's current property for 6 weeks and covers estate agent and home report fees.
- Guaranteed Move A backup buyer guarantee scheme where Robertson Homes commits to purchasing the customer's home if it has not sold within 6 weeks before the entry date.
- 5% Deposit Paid A deposit contribution incentive scheme where Robertson Homes contributes up to 5% towards the customer's deposit on selected plots.
- Castle Gate, Winchburgh A development of 71 luxury 3, 4 and 5 bedroom detached homes in Winchburgh, West Lothian, featuring signature Garden Rooms, with homes from £320,000.
- Bowes Manor, Burnopfield An established development of 46 luxury new homes in Burnopfield, County Durham, offering 2 bedroom bungalows and 4 bedroom detached homes with award-winning Signature Garden Rooms, from £234,995.
- Meadowside, Bo'ness An exclusive development of 109 luxury four, five and six bedroom homes in Bo'ness with views over the River Forth, from £425,000.
- Almondell, East Calder A development of 66 luxury three bedroom semi-detached and four, five and six bedroom detached homes in East Calder, featuring signature Garden Rooms, from £425,000.
- Lionfields, Lambton Estate An exclusive collection of 57 luxury four, five and six bedroom detached homes set within approximately 1,000 acres of private parkland in County Durham, from £729,995.
- Torvean, Inverness A development of 114 new homes in Inverness including three bedroom terraced and semi-detached homes and four, five and six bedroom detached homes, from £345,000.
- Shawfair, Dalkeith A development of 23 four, five and six bedroom new homes in Shawfair, Midlothian, with Phase 1 sold out and Phase 2 coming soon.
- St. Margarets, Rosslynlee A development of 117 luxury four, five and six bedroom detached homes in Rosslynlee, near Roslin, set within a parkland environment, from £475,000.
- Wynyard Woods, Wynyard A collection of 143 luxury four, five and six bedroom new homes set within 885 acres of parkland around Wynyard Hall, from £399,995.
- Findrassie, Elgin A new collection of 195 beautifully designed homes in Elgin, part of the Findrassie masterplan community.
- Great Glen, Inverness A development of approximately 277 luxury private terrace, semi-detached and detached homes in Inverness, ranging from 876 sq ft to 2,140 sq ft.
Quantifiable outcome
- Save up to £6,100 using Part Exchange scheme (avoiding estate agent fees, marketing fees, and Home Report costs)
- +3 more outcomes
Companies that use Robertson Homes
Customer profileSegments4 records
Ideal customer profiles4 records
Robertson Homes technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Robertson Homes partnerships and signals
Strategic signalScale indicators3 records
Recent moves2 records
Expansion highlights6 records
Robertson Homes competitors and assessment
Company assessmentRegional players
- Keepmoat Homes: Regional housebuilder concentrated in Yorkshire, North East England, and Midlands. Directly competes with Robertson in the NE England premium mid-market segment but does not operate in Scotland.
- Avant Homes: England-focused regional housebuilder (North, Midlands, Yorkshire) with a similar design-led, premium-specification positioning; relevant as a peer in shared NE England markets but does not operate in Scotland.
Direct peers
- Cala Homes: Premium Scottish-focused homebuilder (now owned by Legal & General) operating across Scotland, North East England, and the Midlands. Closely comparable premium specifications, luxury positioning, and similar geographic footprint to Robertson.
- Springfield Properties: AIM-listed Scottish housebuilder operating across Scotland with a similar mix of private and affordable housing; competes directly on pricing, design-led differentiation, and energy efficiency positioning.
- Miller Homes: One of Scotland's largest private housebuilders, operating across Scotland and North East England with a similar mid-to-upper market positioning, regional sales offices, and Part Exchange-style buyer assistance schemes.
- Mactaggart & Mickel: Family-owned Scottish luxury homebuilder with premium specifications and similar West/East Scotland geographic focus; competes head-to-head with Robertson in the upper-mid and luxury segments.
Broad incumbents
- Persimmon Homes: Major UK national housebuilder with active Scottish and North East England operations; competes at lower-to-mid price points but with scale advantages in land acquisition and build cost efficiency.
- Barratt Redrow: UK's largest housebuilder (formed by merger of Barratt and Redrow) operating across Scotland and North East England. Competes across all price points with materially greater scale and balance sheet capacity.
- Taylor Wimpey: Top-three UK housebuilder with broad national coverage including Scotland and NE England. Competes across multiple segments with deeper marketing budgets and national supply chain leverage.
- Bellway Homes: Major UK national housebuilder with established operations in Scotland and North East England; similar premium-leaning product mix but significantly larger scale and geographic reach.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Robertson Homes social profiles
Digital presenceRobertson Homes financial estimates
Financial estimateRevenue estimate
Valuation estimate
Robertson Homes leadership team
Management profileNumber of profiles
Robertson Homes funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Robertson Homes M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Robertson Homes
What does Robertson Homes do?
Robertson Homes designs, builds, and sells new-build residential properties across Scotland and North East England, offering 2-bedroom bungalows through 6-bedroom detached homes with prices ranging from approximately £234,995 to over £879,995. The company supports customers through dedicated buyer assistance schemes including Part Exchange, EasyMove, and Guaranteed Move, and distinguishes its product with signature Garden Rooms featuring vaulted ceilings and dramatic glazing.
Is Robertson Homes a public or private company?
Robertson Homes is a private company. It is classified as unknown and is currently operating.
When was Robertson Homes founded?
Robertson Homes was founded in 1966. It employs 51 to 100 people.
Where is Robertson Homes based?
Robertson Homes is headquartered in Stirling, United Kingdom, in the Europe region.
How does Robertson Homes make money?
One revenue line is on record: new Home Sales.
Who are Robertson Homes's main competitors?
Regional players on record are Keepmoat Homes and Avant Homes. Direct peers are Cala Homes, Springfield Properties, Miller Homes and Mactaggart & Mickel. Broad incumbents are Persimmon Homes, Barratt Redrow, Taylor Wimpey and Bellway Homes.
Does Robertson Homes have an API?
No public API is recorded for Robertson Homes.
What industry is Robertson Homes in?
Robertson Homes's product category is Residential Homebuilding. Its primary akta.pro industry code is IMAFABAJ, Residential Luxury / High-End Home Construction. Its NAICS code is 236117 and its SIC code is 7340.