What Matrix Group Publishing does

Matrix Group Publishing Inc. is a Winnipeg-based B2B publishing company founded in 2004 that produces custom association-driven magazines, directories, and buyers' guides at no cost to its association clients, monetizing solely through advertising sales to companies selling into the associations' member bases. The company serves more than 14 industry verticals — including mining, construction, trucking, agriculture, aviation, education, fire safety, food processing, and public works — with named titles such as Canadian Mining Magazine, Western Built Magazine, Women Driving Change, Basin Bits, CADC Magazine, InspirED, The Voice, and Cultivating Business. It operates from three offices (Winnipeg headquarters, Hamilton sales office, Reno general office) with 50+ employees.

The company's underlying technology stack centers on a digital content platform that includes interactive flip magazines (browser-rendered with hyperlinks, zoom, search, and social sharing), e-newsletters, e-blast email campaigns, and website advertising placements, layered on top of its core print production pipeline. Production capacity is anchored by an experienced editorial team — including Editor-in-Chief Shannon Savory (20+ years, ~1,500 magazines to press) — supported by in-house design, printing management, direct-to-member distribution, and an in-house collections function. The company claims a record of never missing a deadline in its 20-year history.

Commercially, Matrix runs a distinctive two-sided model: associations receive end-to-end publishing services (editorial, design, printing, distribution, and collections) at no cost, while advertisers purchase space in print magazines, websites, newsletters, e-blasts, or bundled cross-channel packages. Go-to-market is sales-led, with inside and outbound sales representatives calling across North America to source advertisers, supplemented by community-led growth through association referrals and industry events. Revenue is not publicly disclosed; the company is privately held with no external funding, patents, awards, or disclosed partnerships.

Name

Matrix Group Publishing

Legal name

Matrix Group Publishing Inc.

Website

https://matrixgroupinc.net

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

11–50 employees

Short description

Matrix Group Publishing is a Winnipeg-based B2B publisher that produces free custom magazines, directories, and buyers' guides for trade associations across 14+ industries (mining, construction, trucking, agriculture, aviation, education, etc.), monetizing through advertising sales to companies selling to association members.

Ownership category

akta.pro rank

Product category

Trade Association Publishing Services

NAICS

Newspaper, Periodical, Book, and Directory Publishers (5131), Periodical Publishers (51312), Directory and Mailing List Publishers (513140)

SIC

Miscellaneous Publishing (2741)

akta.pro primary industry

Indie Publishing & Label Services (Funding, Marketing, Release Management) (MPAFABAF)

Keywords

• Association publishing services
• Custom trade magazines
• Advertising sales management
• Digital flip magazines
• Industry directories

Headquarters

HQ city

Winnipeg

HQ country

Canada

HQ region

North America

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Technology or R&D

Revenue model

1. Advertising Sales: Revenue generated from advertisers who purchase ad space in association magazines. Sales team finds appropriate companies for each publication and collects artwork. Advertisers can book space in print magazines, websites, or hyperlink placements in interactive flip magazines. Bundled packages available combining magazine, newsletter, e-blast, and website advertising.
2. Bundled Service Packages: Integrated packages combining magazine advertising, magazine profiles, newsletter advertising, e-blast advertising, and website advertising. Creates single point of contact for advertisers and generates revenue from multiple sources per client.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels5 records

Core offering

Matrix Group Publishing Inc. designs, produces, prints, and distributes custom magazines, directories, and buyers' guides on behalf of trade associations across North America, doing so at no cost to the association client. Revenue is generated by selling print and digital advertising placements (across the magazines, interactive flip magazines, e-blasts, e-newsletters, and association websites) to B2B companies targeting association members in specific industry verticals.

Product overview

Matrix Group Publishing is a specialized B2B publishing company that creates custom association-driven magazines, directories, and buyers' guides. Their core product offering consists of print and digital magazine publications tailored to specific industries including Agriculture, Automotive, Aviation, Building Science, Commercial Diving, Construction, Mining, Trucking, and others. They provide a comprehensive suite of services including Editorial, Design, Printing, Distribution, Collections, and Digital products (Interactive Flip Magazines, E-newsletters, E-blasts, Web Advertisements). Key industry publications include Canadian Mining Magazine, Western Built Magazine, Women Driving Change Magazine, Basin Bits, CADC Magazine, InspirED, The Voice, and Cultivating Business. The company operates from headquarters in Winnipeg, Manitoba and sales offices in Hamilton, Ontario and Reno, Nevada, serving clients across North America.

Differentiator

Problem solved

Functional benefit

Products and services

• Association Magazines Custom-designed, content-driven print and digital magazines created for trade associations to showcase their mission, members, and accomplishments, distributed to association members and featured at industry events.
• Interactive Flip Magazines Online digital versions of association magazines with flip-page navigation, zoom, search, social sharing, and hyperlinked web/email addresses, accessible across computer, tablet, and smartphone.
• E-newsletters Electronic newsletters distributed alongside print magazines featuring shorter content such as president greetings, member profiles, and event calendars.
• E-blasts Email-driven marketing campaigns used to notify readers about new magazine issues and to promote upcoming events, membership benefits, and advertiser content.
• Web Advertisements Advertising placements on association websites, with ad artwork linked directly to advertiser websites, managed by the Matrix Group Publishing sales team to generate revenue for client organizations.
• Bundled Advertising Packages Combined packages bundling magazine advertising, magazine profiles, newsletter advertising, e-blast advertising, and website advertising as a one-stop advertising solution for clients with a single point of contact.
• Directories and Buyers' Guides Industry-specific directories and buyers' guides designed to showcase association members and their products and services.
• Editorial Services Full editorial support including article writing, theme planning, task coordination, and content editing with dedicated editor assignment for each association publication.
• Design Services Professional design team producing fresh, modern layouts tailored to each association's style and member preferences for print and digital publications.
• Printing Services Complete print production services managed from proof sign-off through final press for association magazines, directories, and buyers' guides.
• Distribution Services End-to-end distribution handling for association publications, including direct member mailings, bulk shipments to association offices, and delivery to conference venues, with coordination of mailing houses and post offices.
• Collections Services Dedicated in-house collections team handling accounts receivable for advertising sales, trained to be sensitive, patient, and understanding when collecting from clients.
• Canadian Mining Magazine Industry-specific publication covering the Canadian mining sector, produced by Matrix Group Publishing for a mining industry association.
• Western Built Magazine Publication covering the construction and building science industries in Western Canada, produced by Matrix Group Publishing.
• Women Driving Change Magazine Publication focused on professional development and industry news for women across multiple sectors, produced by Matrix Group Publishing.
• Basin Bits Large publication serving the basin region, expanded by Matrix Group Publishing's editorial team from 28 pages in its first issue to 136 pages in its third issue.
• CADC Magazine Publication for the Canadian Association of Diving Contractors (CADC), produced by Matrix Group Publishing and available in digital flip magazine format.
• InspirED Education-industry publication produced by Matrix Group Publishing for BC school business professionals, with Spring 2020 issue available digitally.
• The Voice Underwater/diving industry publication produced by Matrix Group Publishing and available in digital flip magazine format.
• Cultivating Business Magazine for the Canadian Agricultural Food Alliance (CAFA) focused on agricultural business topics, with the Winter 2019-2020 issue available in digital flip format.

Quantifiable outcome

• Never missed a deadline in company history
• +1 more outcomes

Named customers7 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Questex: Questex is a global B2B media and events company serving multiple industries with content, events, and lead-generation services. It is a much larger incumbent competing for advertiser share across many of the same verticals as Matrix Group.
• Informa Markets: Informa is one of the world's largest B2B media and events companies, operating across dozens of industries with proprietary publications, events, and digital platforms. Its scale and vertical breadth dwarf Matrix Group's footprint but its business model overlaps substantially.
• EnsembleIQ: EnsembleIQ is a B2B media company serving retail, consumer goods, healthcare, and industrial markets with integrated media solutions. It is a broader incumbent operating in adjacent verticals with greater scale than Matrix Group.

Direct peers

• Endeavor Business Media: Endeavor Business Media is a B2B media company serving more than 60 industries through print, digital, events, and custom content. It competes with Matrix Group for advertising dollars in overlapping verticals like construction, mining, and public works.
• Randall-Reilly: Randall-Reilly is a B2B media company focused on trucking, construction, and infrastructure markets — verticals directly served by Matrix Group's Canadian Mining, Western Built, and trucking publications. Comparable in audience model and advertiser base.
• Naylor Association Solutions: Naylor provides custom publications, communications, and event management services for associations and nonprofits. It is the most direct comparable to Matrix Group, operating the same association-publishing business model with bundled advertising revenue across multiple verticals.
• MultiView: MultiView is a B2B media company that delivers advertising and content marketing solutions to associations and their member audiences. It competes directly with Matrix Group for association publication budgets and advertiser dollars.
• Scranton Gillette Communications: Scranton Gillette Communications produces B2B magazines, websites, and events serving infrastructure, construction, and public-sector markets. Its vertical mix overlaps with Matrix Group's construction and public works publications.
• BNP Media: BNP Media is a B2B media company producing magazines, events, and digital content for industry professionals across multiple verticals. It shares Matrix Group's trade-publication, multi-vertical approach and bundled advertising model.
• Annex Business Media: Annex Business Media is a Canadian B2B media company publishing trade magazines across multiple industries including construction, manufacturing, and design. It is the most relevant Canadian-headquartered peer to Matrix Group and competes in similar verticals.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/matrix-group-publishing-inc
• Facebookfacebook.com/MatrixGroupPublishing

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Matrix Group Publishing