Supertennis TV

What Supertennis TV does

SuperTennis TV is the official multimedia channel of the Federazione Italiana Tennis (FIT), broadcasting tennis and adjacent racquet sports 24 hours a day to Italian audiences. The service is published by Sportcast s.r.l., a company 100% owned by FIT and headquartered in Rome (Via Vitorchiano 81-87). The channel has been on air since 10 November 2008, when it debuted with a commemoration of Italy's 1976 Davis Cup victory, and currently transmits more than 80 international tournaments per year — including the Internazionali BNL d'Italia — across 286 days of live coverage.

The underlying technology is conventional broadcast and streaming infrastructure: free-to-air digital terrestrial television on channel 64 (delivered via Persidera's TIMB3 national mux since 2016), HD satellite distribution on Sky channel 224, simulcast web streaming at supertennis.tv, and dedicated iOS and Android mobile applications. An RSS news feed extends the editorial output to syndication partners. The programming mix includes live Grand Slams, ATP/WTA events, Challenger tournaments, Italian federation events, and dedicated coverage of Padel, Beach Tennis, and Pickleball alongside tennis news, analysis, player interviews, and historical documentaries.

The business model is free-to-air and advertising-supported, with no subscription or paywall. Revenue is generated through television advertising and sponsorship/co-marketing partnerships, of which BNL (Banca Nazionale del L'Italia title sponsor) is the only explicitly named flagship partner. The primary customer segment is Italian tennis and racquet-sport enthusiasts, ranging from casual viewers to dedicated followers of Italian players on the international circuit. The channel is not a standalone venture — it is structurally an extension of FIT's communications and commercial operations, and its growth is tied to the federation's mission and the popularity of Italian tennis.

Name

Supertennis TV

Legal name

Sportcast s.r.l.

Website

https://supertennis.tv

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

11–50 employees

Short description

SuperTennis TV is the official television channel of the Italian Tennis Federation (FIT), operated by Sportcast srl. It provides 24-hour free-to-air coverage of tennis and other racquet sports on Italian DTT (channel 64), Sky satellite, web, and mobile, funded by advertising and sponsorships such as BNL.

Ownership category

akta.pro rank

Product category

Sports broadcasting

NAICS

Television Broadcasting Stations (516120), Television Broadcasting Stations (51612)

SIC

Television Broadcasting Stations (4833)

akta.pro primary industry

National & Regional Sports TV Networks (Linear) (MPABAJAA)

akta.pro secondary industries

Sports Cable Networks (MPABAFAD), Satellite Video & Media Distribution (DTH, Contribution/Distribution, Occasional Use) (HDAIAJAG), Sports Programming Syndication & Highlights Distribution (MPABAMAG)

Keywords

• Sports broadcasting
• Tennis media
• Live streaming
• Digital television
• Sports content

Headquarters

HQ city

Rome

HQ country

Italy

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Television advertising: SuperTennis TV generates revenue through advertising, given its free-to-air broadcast model accessible on digital terrestrial and satellite platforms without requiring viewer subscriptions.
2. Sponsorship and partnerships: The channel benefits from partnerships with brands and organizations, including BNL as a sponsor for events like the Internazionali BNL d'Italia, generating sponsorship and co-marketing revenue.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

SuperTennis TV is a free-to-air Italian sports media channel broadcasting tennis and racquet sports content 24 hours a day, 286 days per year. The channel transmits more than 80 international tournaments live (including the Internazionali BNL d'Italia) alongside news, analysis, player interviews, historical documentaries, and educational programming, reaching the entire Italian population via digital terrestrial television, Sky satellite, web streaming, and mobile apps. It is operated by Sportcast srl, 100% owned by the Federazione Italiana Tennis (FIT).

Product overview

SuperTennis is a multimedia television channel operated by Sportcast Srl (100% subsidiary of the Federazione Italiana Tennis - FIT). The offering is a unified platform centered on the SuperTennis TV channel, distributed simultaneously across multiple channels: digital terrestrial television (channel 64 DTT), satellite (Sky channel 224), and web/mobile streaming via the website and dedicated iOS/Android apps. The channel provides 24-hour daily coverage including live broadcasts of over 80 international tournaments annually (such as the Internazionali BNL d'Italia), news, match analysis, technical content, and tennis history programming. In 2019, the channel broadcast 113 live events across 286 days with live coverage.

Differentiator

Problem solved

Functional benefit

Products and services

• SuperTennis TV Channel The primary television channel of the Federazione Italiana Tennis (FIT), broadcasting 24 hours a day with live tennis coverage, news, analysis, and educational programming. Targets Italian tennis fans and is distributed across DTT, satellite, web, and mobile platforms.
• SuperTennis Web Streaming Platform Simulcast live streaming of the SuperTennis TV channel accessible globally via web browsers at www.supertennis.tv, providing Italian tennis fans on-demand access to live tournaments, news, and video content.
• SuperTennis Mobile Applications Free native mobile applications for iOS (Apple App Store) and Android (Google Play), providing mobile access to SuperTennis live streaming, news, and on-demand tennis content. Targeted at Italian tennis fans who consume content on smartphones and tablets.

Quantifiable outcome

• 286 days per year of live event broadcasting
• +2 more outcomes

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered core and flagship.

• Sportcast srlcoreOthers · 1 January 2016Sportcast srl is the publisher of SuperTennis TV, wholly owned (100%) by the Italian Tennis Federation (FIT). Sportcast manages SuperTennis channel operations and all other editorial and institutional communication activities of FIT, including services provided to third parties.
• Persidera (Gruppo Telecom Italia)coreTechnology or IntegrationPersidera, a network operator belonging to Telecom Italia Group, enabled SuperTennis to migrate from a regional broadcast circuit to a true national mux in 2016. This partnership improved signal quality and achieved practical nationwide coverage of the Italian population on digital terrestrial channel 64.
• BNL (Banca Nazionale del Lavoro)flagshipGTM or Marketing PartnerBNL serves as the main sponsor of the Internazionali BNL d'Italia (Italian Open), one of the prestigious ATP Masters 1000 events. SuperTennis provides extensive coverage of this event as part of its programming, benefiting from the co-marketing association with BNL's prominent sponsorship.
• Federazione Italiana Tennis (FIT)flagshipStrategic or Co-development PartnerSuperTennis TV is the official multimedia channel of the Italian Tennis Federation (FIT). FIT President Angelo Binaghi and the Federal Council strongly supported the channel's creation. The channel was created to showcase Italian tennis to Italian households 24 hours a day and contributes to expanding FIT's sporting and commercial activities.

Scale indicators5 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Mediaset Sport / Sport Mediaset: Italian commercial broadcaster Mediaset's sports properties (including free-to-air and Infinity+ streaming). Competes with SuperTennis for Italian advertising revenue and free-to-air sports audiences across multiple sports.
• Rai Sport: The sports division of Italy's national public broadcaster (RAI), which holds rights to some major tennis events and competes for the same free-to-air Italian sports audience that SuperTennis serves, though with a much broader sports portfolio.
• DAZN Italy: Leading Italian sports streaming platform distributing premium live sports including tennis. DAZN is a major competitor for sports advertising and subscription-driven sports consumption in Italy, though it operates on a different (paid OTT) model.
• Sky Sport Italia: Sky Italia's premium sports division is a major Italian sports broadcaster and SuperTennis's distributor (Sky channel 224). It competes for tennis advertising inventory and rights and dwarfs SuperTennis in scale, audience reach, and content breadth.

Direct peers

• Eurosport Italy: Pan-European sports broadcaster with a strong Italian presence, holding rights to Grand Slams and ATP events that overlap directly with SuperTennis's tennis coverage. Eurosport Italy competes for the same tennis-hungry Italian advertising audiences.
• Sportitalia: Italian free-to-air sports television channel carried on DTT, operating a similar broadcast model to SuperTennis (advertising-funded, free-to-air, sports-niche). It is the closest business-model peer, though focused on broader sports rather than tennis specifically.

Others

• Wimbledon.com / All England Club digital channels: Official digital properties of the All England Lawn Tennis Club, hosting world-class tennis content including live scores, video, and editorial coverage. Comparable in editorial scope to SuperTennis but focused exclusively on the Wimbledon Championships ecosystem.

Emerging players

• Ubitennis: Leading Italian-language tennis news and editorial website. Covers a similar audience to SuperTennis (Italian tennis fans) in a digital-native format, representing an emerging competitive threat for attention and digital advertising.

Regional players

• Tennis Channel: US-based 24/7 tennis-dedicated television network. Operates an almost identical format to SuperTennis (linear, free-to-air or basic-cable, tennis-only) but in the US market. A useful model and direct product comparator.
• Tennis.com: Global digital tennis news, scores, and editorial platform. Comparable to SuperTennis in editorial mission (comprehensive tennis coverage) but on a digital-native, internationally distributed model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/SuperTennisTv
• Facebookfacebook.com/supertennistv
• LinkedInlinkedin.com/company/supertennis-tv
• Instagraminstagram.com/supertennistv

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Supertennis TV