Lime Lake Marine & RV

What Lime Lake Marine & RV does

Lime Lake Marine & RV is a privately held boat and RV dealership founded in 1977, headquartered at 9956 Route 16 in Delevan, New York, and operated with a headcount of 1-10 employees. The company sells new and pre-owned boats (pontoon, sport, fishing, and recreational) and RVs (travel trailers, fifth wheels, and truck campers) under multi-brand franchise agreements that span Forest River, Coachmen, Salem, Wildwood, Palomino, Aqua Patio, Sweetwater, Sanpan, Smoker Craft, Vexus, Monaco, and Experience on the RV and boat sides, with Suzuki, Yamaha, Mercury Marine, and Evinrude carried as outboard motor brands. Beyond vehicle sales, the dealership runs a service department staffed by certified mechanical technicians, a parts department stocking over 1,400 SKUs, and an F&I offering facilitated through third-party credit providers (AppOne and 700dealer), with approximately 70% of customers financing their purchases.

The business runs a traditional direct-to-consumer brick-and-mortar dealership model with a Dealer Spike-powered website that supports online inventory browsing, quote requests, service scheduling, financing applications, parts requests, and trade-in valuation. Distribution is exclusively through the single Delevan storefront, serving a regional catchment across five counties: Cattaraugus, Wyoming, and Chautauqua in western New York, plus Erie and McKean in northwestern Pennsylvania. Marketing is conducted via the company website, Facebook, Instagram, YouTube, email newsletter, and customer referrals evidenced by published testimonials. Revenue is generated from one-time vehicle sales, parts and accessories transactions, recurring service labor, and finance-driven margin, with no wholesale or out-of-territory channels in operation.

The ownership structure is independent and individual-led (referenced in customer testimonials as "Don"), consistent with a founder-operated small dealership model. The business carries no institutional investors, no venture funding, no disclosed M&A activity, and no parent-company affiliations. There are no patents, trademarks, regulatory actions, or formal partnerships disclosed; brand relationships are governed by standard OEM dealer franchise agreements.

Name

Lime Lake Marine & RV

Legal name

Lime Lake Marine & RV

Website

https://limelakemarinerv.com

Company type

Private

Founded year

1977

Operating status

Operating

Headcount range

1–10 employees

Short description

Lime Lake Marine & RV is a family-owned boat and RV dealership in Delevan, NY, founded in 1977, selling new and pre-owned watercraft and recreational vehicles across multiple franchises with integrated service, parts, and financing for retail customers in western New York and northwestern Pennsylvania.

Ownership category

akta.pro rank

Headquarters

HQ city

Delevan

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Others

Revenue model

1. New Boat Sales: Sale of new boats from brands including Aqua Patio, Sweetwater, Sanpan, Hurricane, Smokercraft, Vexus, Monaco, Experience, and more.
2. Pre-Owned Boat Sales: Sale of pre-owned boats across various makes and years.
3. New RV Sales: Sale of new RVs including travel trailers, fifth wheels, and truck campers from brands including Forest River, Coachmen, Salem, Wildwood, and Palomino.
4. Pre-Owned RV Sales: Sale of pre-owned RVs across various manufacturers.
5. Parts and Accessories: Sale of boat and RV parts and accessories. Maintains an inventory of over 1400 items. Also offers customization services for pontoons, sport boats, tear drops and travel trailers.
6. Service and Maintenance: Service department providing maintenance and repair for boats and RVs. Specializes in Aqua Patio, Sweetwater, Vexus, Smokercraft and other brands. Honors warranty work and recalls. Certified mechanical technicians on staff.
7. Financing Services: Provides financing options for boat and RV purchases with in-house financing capabilities. Markets that 70% of customers finance their boats and RVs, offering one-stop financing with parts and accessories bundled.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

Lime Lake Marine & RV operates a single-location boat and RV dealership in Delevan, NY, retailing new and pre-owned boats, pontoons, outboards, and RVs (travel trailers, fifth wheels, truck campers) across multiple brands. The dealership is a full-service retailer offering on-site financing, a parts and accessories department stocking 1,400+ items, customization work, and a service department staffed by certified mechanical technicians handling warranty work, repairs, and recalls.

Product overview

Lime Lake Marine & RV is a boat and RV dealership offering a unified sales, service, and parts platform. The company sells new and pre-owned boats (pontoon, sport, fishing, and recreational vessels) and RVs (travel trailers, fifth wheels, truck campers) through multiple branded product lines. Boat brands include Aqua Patio, Sweetwater, Sanpan Boats, Hurricane, Smoker Craft, Vexus, Monaco, Godfrey, Experience, Four Winns, and Triton Boats, with outboard motors from Suzuki, Yamaha, Mercury Marine, and Evinrude. RV brands include Forest River (Wildwood, Heritage Glen, Salem, Salem Villa, Campsite Reserve), Coachmen (Freedom Express), Salem, Wildwood, Palomino Truck Campers, Jayco, Keystone, and Shasta. The dealership operates as a full-service facility with factory-trained technicians for repair and maintenance, a parts department with over 1400 items, and financing services through third-party providers. Customers can also access trade-in valuation, pre-approval, and test ride scheduling through the integrated dealer platform.

Differentiator

Problem solved

Functional benefit

Products and services

• New Boat Sales Retail sale of new boats across multiple brands including Aqua Patio, Sweetwater, Sanpan, Hurricane, Smokercraft, Vexus, Monaco, Experience, and Godfrey, covering pontoons, sport boats, fishing boats, and recreational vessels. Intended for individual consumer buyers seeking new recreational watercraft.
• Pre-Owned Boat Sales Retail sale of pre-owned boats across various makes, models, and years (e.g., 2024 Monaco SD250, 2022 Crestliner 2050 Sportfish), offered with trade-in valuation. Targeted at individual consumers seeking used recreational watercraft at varied price points.
• New RV Sales Retail sale of new RVs including travel trailers, fifth wheels, and truck campers from brands such as Forest River, Coachmen, Salem, Wildwood, and Palomino. Intended for individual consumer buyers seeking new recreational vehicles.
• Pre-Owned RV Sales Retail sale of pre-owned RVs across various manufacturers and years (e.g., 2025 Coachmen 245RKS, 2024 Salem 22ERAS, 2019 Aspen Trail 1700BH), with trade-in support. Targeted at individual consumers seeking used recreational vehicles.
• Parts and Accessories Retail sale of boat and RV parts and accessories from an on-site inventory of over 1,400 items, supporting brands such as Aqua Patio, Four Winns, Sweetwater, Triton Boats, and Yamaha. Includes customization services for pontoons, sport boats, tear drops, and travel trailers. Targeted at boat and RV owners needing replacement parts or upgrades.
• Service and Maintenance Service department providing maintenance and repair for pontoon boats, sport boats, tear drops, and travel trailers, specializing in Aqua Patio, Sweetwater, Vexus, and Smokercraft. Includes warranty work and recalls, performed by certified mechanical technicians. Scheduled by phone via the dealership. Targeted at existing boat and RV owners.
• Financing Services Dealer-arranged financing for boat and RV purchases, including credit applications via AppOne and pre-approval via 700dealer, with trade-in valuation support. Marketed as a one-stop financing option that can bundle parts and accessories. Targeted at individual consumer buyers; approximately 70% of customers use this financing.
• Outboard Motors Retail sale of new and pre-owned outboard motors from brands including Suzuki, Yamaha, Mercury Marine, and Evinrude, offered as part of the boat inventory and as standalone engine purchases. Targeted at boat owners and buyers needing propulsion.

Quantifiable outcome

• Parts and accessory inventory of over 1400 items
• +1 more outcomes

Segments2 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• MarineMax: The largest recreational boat and yacht dealer in the United States, operating 130+ locations. Comparable as a multi-brand boat dealer with full-service sales, financing, and parts/service operations, though far larger and publicly traded.
• West Marine: The largest marine parts and accessories retailer in North America with 200+ stores. Comparable on the parts/accessories and service side of Lime Lake's business, though West Marine is a parts-focused retailer rather than a new boat dealer.
• OneWater Marine: Public boat dealer consolidator with 100+ locations across the US. Comparable multi-brand boat retail and service platform, with a roll-up acquisition strategy that contrasts with Lime Lake's single-location model.
• General RV Center: One of the largest family-owned RV dealership groups in the US with multiple superstores across the Midwest and East. Closely comparable full-service RV dealer business model—sales, service, parts, financing—though at materially larger scale.
• Camping World Holdings: The largest RV dealer in the US with 200+ locations, offering new/used RV sales, service, parts, and financing. Directly comparable to the RV side of Lime Lake's business; much larger and publicly traded.
• Bass Pro Shops / Cabela's: Largest outdoor recreation retailer in North America, carrying boats (Tracker), marine accessories, and select RVs. Comparable as a multi-brand outdoor recreation retailer with financing, though operating at vastly greater scale and breadth.

Others

• RV Trader: Leading online RV marketplace operated by Trader Corporation. Comparable on the RV side as an alternative channel for the same products, but a digital listing platform rather than a physical dealer.
• Boats Group (Boat Trader / YachtWorld): Leading online boat marketplace connecting buyers and sellers, including dealer inventory. Comparable as an alternative sales channel for the same products Lime Lake sells, but a digital marketplace rather than a physical dealer.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights5 records

Customer concentration

• YouTubeyoutube.com/channel/UCJy7glkUi9I2pLi3BxmrEnw?view_as=subscriber
• Facebookfacebook.com/Lime-Lake-Marine-RV-252034661545301
• Instagraminstagram.com/limelakemarineandrv
• LinkedInlinkedin.com/company/lime-lake-marine

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Lime Lake Marine & RV