AB Building Products
- Company typePrivate
- Founded1988
- HeadquartersAndover, United Kingdom
- Headcount11–50
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
AB Building Products firmographics
Firmographics- Name
- AB Building Products
- Legal name
- AB Building Products Ltd
- Website
- https://abbuildingproducts.co.uk
- Company type
- Private
- Founded year
- 1988
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
AB Building Products industry classification
Industry- Product category
- Building Materials Distribution
- NAICS
- Building Material and Supplies Dealers (4441), Other Building Material Dealers (44418)
- SIC
- Retail-Lumber & Other Building Materials Dealers (5211)
- akta.pro primary industry
- Sheet Goods & Panels Retail (Drywall, Cement Board, Sheathing) (CRAIAEAB)
- akta.pro secondary industry
- Painting, Decorating & Wallcoverings (IMAFANAI)
Keywords
Where AB Building Products is headquartered
LocationHeadquarters
- HQ city
- Andover
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
AB Building Products business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure
Revenue model
- Product Sales: AB Building Products generates revenue through direct sales of building materials including shower wall panels, sealants, adhesives, composite decking, fire-rated products, and expanding foam insulation. They sell their own proprietary Rainbow RAL coloured silicone brand alongside third-party branded products. Revenue is generated through one-time product transactions with no subscription component.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Standard Retail Pricing |
| Unit Pricing | Pay-as-you-go | Trade Account Pricing |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels7 records
AB Building Products product offering
Product offeringCore offering
AB Building Products is a UK-based specialist supplier and e-commerce retailer of niche construction building materials, including waterproof shower wall panels, RAL colour-matched silicone sealants (own brand Rainbow, 60+ shades), composite decking boards and tiles (own brand AB Fusion), fire-rated non-combustible decking, expanding foam and spray foam insulation kits, composite fencing and cladding, plus panel adhesives, tools and accessories. The company serves both DIY consumers and trade professionals with direct-to-customer product sales, no subscription component.
Product overview
AB Building Products is a UK-based building materials specialist and e-commerce retailer offering a broad portfolio of niche construction products primarily for the general public and trade. The offering is not a unified software platform but rather a curated multi-category catalogue of physical building materials and associated accessories. The product range is organised into several distinct categories: (1) Shower Wall Panels — including own-brand AB Bathroom solutions alongside stocked sub-brands Multipanel (Classic, Contemporary, Pure, Metro Tile, Herringbone, Large Tile, Naturepanel collections), Showerwall (Original, Impression, Majestic, Compact Tile), Fibo, and Basix, complemented by wall panel accessories and waterproof flooring; (2) Sealants & Adhesives — centred on the company's own Rainbow RAL Coloured Silicone brand (60+ RAL shades plus custom colour-matching), alongside stocked brands Dowsil/Dow Corning, Penosil, Hodgson, Parabond, Soudal, Stelmax, Sika Everbuild, and Cramer, covering decorators caulk, fire-rated silicones, MS polymers, sanitary/hygienic silicones, specialist adhesives, cleaning solvents, and sealant tooling; (3) Composite Decking & Landscaping — including own-brand AB Fusion composite decking boards and tiles, plus Cladco composite decking/cladding/fencing, Storm Triton decking, Wallbarn pedestals and substructures, and Twinson products; (4) Fire Rated Decking & Products — including Fire Deck A1 fire-rated fibre cement non-combustible decking, EXADECK porcelain/ceramic decking, Cladco aluminium decking, and fire-rated substructures and silicone/foam/tape products; (5) Expanding Foam Insulation — covering HoneyFoam and Froth-Pak spray foam kits (DIY through professional), Taiga landscape expanding foam, Penosil EasySpray, Xpanda 600 joint sealing foam, and fire-rated expanding foams; (6) Green Roofs — Wallbarn geotextiles, SEDUM green roof modules, and aluminium edging; and (7) Roofing & Guttering. The company was established in 1988, operates as an independent family-run business, and ships throughout the UK, Ireland, and the EU.
Differentiator
Problem solved
Functional benefit
Brands
- Rainbow: RAL coloured silicone sealant brand offering over 60 standard RAL shades for colour-matching projects.
- Fire Deck
- Taiga
Products and services
- Multipanel Wall Panel Collections Waterproof bathroom wall panels in Classic, Contemporary, Pure, Metro Tile, Herringbone Tile, Large Tile and Naturepanel collections, in Medite MDF or solid acrylic with thicknesses 3–11mm and 15/25/30-year warranties; sold for DIY bathroom refits and trade bathroom installations.
- Showerwall Panel Collections Waterproof bathroom wall panels in Original, Impression, Majestic and Compact Tile collections, with finishes from marble to stone effects on compact laminate cores (3–11mm thickness, up to 30-year warranty); sold to DIY and trade bathroom installers.
- Wall Panel Accessories Panel adhesives, sealants, end caps (Type A / Type C), internal and external corner trims, U-trim end caps, Sureseal profiles and sealant applicator tools compatible with Multipanel, Showerwall and Fibo panels; sold to installers and DIY consumers.
- UPVC Ceiling Panels and Waterproof Flooring Waterproof UPVC ceiling panels and Multipanel waterproof bathroom flooring in tile-grout effect finishes, sold as easy-to-install waterproof alternatives to tiles for bathrooms and wet rooms.
- Parabond Adhesive and Sealant Range Parabond 600 Adhesive Mastic 290ml, Parabond Crystal Clear Adhesive Sealant and Parabond Construction Adhesive for professional and DIY construction sealing and bonding.
- Rainbow RAL Coloured Silicone Sealant Own-brand premium low-modulus, neutral-curing silicone sealant in over 60 standard RAL shades plus custom colour-matching, sold for colour-matched construction sealing projects.
- Dowsil (Dow Corning) Silicone Sealants DOWSIL C50 and DOWSIL C60 Low Modulus Silicone Sealants for construction and glazing applications, sourced from Dowsil (formerly Dow Corning).
- Penosil Silicone and Foam Products Penosil window and door silicone sealants, EasySpray DIY foam insulation, and premium spray foam guns sold for DIY and trade sealing and insulation applications.
- Cleaning and Solvents Range PENOSIL Premium Foam and Gun Cleaner, AB Solvent Cleaner, PU foam removers, silicone mastic remover (paste and spray), silicone lubricant spray, Swipex wipes and specialist bathroom cleaning products for finishing sealing and insulation jobs.
- Specialist Adhesives Range Panel adhesives, MS Polymers (e.g., Soudal Fix ALL High Tack, Soudal Fix ALL Turbo), superglue, mitre kits with activator, and Hodgson HY-SPEC Crystalseal, sold for structural and industrial bonding.
- AB Fusion Composite Decking Boards and Tiles Own-brand composite decking boards and tiles made from recycled materials with woodgrain effect surfaces, offered in colours such as Slate Grey, with 15+ year durability, plus composite joist substructure products, sold to DIY and trade outdoor landscaping buyers.
- Cladco Composite Decking and Cladding Cladco composite decking boards, cladding, fencing and accessories including Signature woodgrain and smooth composite wall cladding, VersaDeck decking, Nordeck Capstock PVC-ASA decking, WPC joists, recycled plastic joists and composite corner trims.
- Storm Triton Composite Decking Storm Triton composite decking from Storm Plastics in multiple colours for outdoor landscaping installations, selected for durability and weather resistance.
- AB Composite Fencing System Complete own-brand composite fencing system including aluminium posts, starter trims and walnut boards with satin silver post kit, for outdoor perimeter and privacy fencing installations.
- Wallbarn Substructure and Pedestal Products Wallbarn plastic support pads, universal pedestals, mega balance self-levelling pedestals, minipad pedestals, fire-rated MetalPads, slope correctors, levelling shims, rubber paving support pads, aluminium joist holders and decking fixtures used under decking and paving installations.
- Fire Deck Fibre Cement Non-Combustible Decking Own-brand A1 fire-rated fibre cement non-combustible decking boards plus W-Clip fixing clips, designed to meet UK fire safety regulations on balconies and rooftops.
- EXADECK Porcelain and Ceramic Decking EXADECK non-combustible porcelain/ceramic decking boards including standard tiles and bullnose edge boards in multiple colour options for fire-rated balcony and rooftop installations.
- Cladco Aluminium Decking Cladco aluminium decking boards and joists as fire-rated structural components for non-combustible decking substructures on balconies and rooftops.
- Fire Rated Silicone, Foam and Tape Fire-rated silicone sealants, expanding foams and tapes including Nullifire Gun-Grade Fire Rated PU Foam, Hodgson Intufire Acrylic, Everbuild Fire Mate Intumescent Sealant, Everbuild Fire Foam B1, Dowsil Firestop Sealant and Soudal Fire Silicone B1 FR for use in fire-rated construction assemblies.
- HoneyFoam Spray Foam Insulation Kits HoneyFoam 200 QR and HoneyFoam 600 spray foam insulation kits with fan spray nozzles, guns, hoses and mixed nozzle accessories, sold for DIY, trade and professional insulation jobs.
- Froth-Pak Spray Foam Kits Froth-Pak 180 DIY and Froth-Pak 600 Quick Cure spray foam kits with tank-only, gun and hose assembly and mixed nozzle options, sold for professional spray foam application.
- Xpanda 600 Expanding Joint Sealing Foam Xpanda 600 (previously known as Vitaseal) expanding joint sealing foam for gap sealing in construction and landscaping projects.
- DC315 Intumescent Coating for Spray Foam Insulation DC315 Intumescent Coating (ThermoCoat) sprayed over foam insulation to meet fire safety regulations on insulated structures.
- Wallbarn Green Roof Products Wallbarn 300gsm recycled polyester geotextile (M/C PECT), M-Tray SEDUM green roof modules and aluminium edging bars for green roof installations.
- Roofing and Guttering Range Roofing materials, guttering systems and associated screws and fixings sold for residential and commercial building applications.
Quantifiable outcome
- 4.9/5 customer rating on Reviews.io with 412 reviews
- +1 more outcomes
Companies that use AB Building Products
Customer profileSegments2 records
Ideal customer profiles2 records
AB Building Products technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AB Building Products partnerships and signals
Strategic signalPartnerships
13 partnerships are on record, tiered core and minor.
- MultipanelcoreAB Building Products is an authorized stockist of Multipanel shower wall panels and accessories. Multipanel is a major UK brand offering waterproof bathroom wall panels with various collections including Linda Barker, Pure, Classic, and Naturepanel ranges.
- ShowerwallcoreAB Building Products stocks the full range of Showerwall shower wall panels including Original, Impression, Majestic, and Compact Tile collections.
- Rainbow (Own Brand)coreRainbow is AB Building Products' proprietary RAL coloured silicone brand offering over 60 standard RAL shades plus custom colour matching. This is their key differentiating private-label brand.
- TwinsonminorAB Building Products collaborates with Twinson for composite decking materials made from recycled materials.
- Storm PlasticsminorPartner for Storm Triton composite decking products with various colours and textures.
- WallbarnminorStockist of Wallbarn pedestals, rails, and substructure products for decking and paving installations.
- FibocoreAuthorized stockist of Fibo waterproof wall panel systems for bathrooms and wet rooms.
- CladcominorStockist of Cladco composite decking, cladding, and related products.
- ExadeckminorStockist of Exadeck ceramic/porcelain non-combustible decking for fire-rated applications.
- Fire DeckcoreStockist of Fire Deck A1 fire-rated fibre cement decking boards for balconies and rooftops meeting UK fire safety regulations.
- PenosilcoreStockist of Penosil expanding foams, silicone sealants, and spray foam kits for insulation applications.
- SoudalcoreStockist of Soudal sealants, adhesives, PU foams, and cleaning products.
- Dowsil (Dow Corning)coreStockist of Dowsil brand sealants including firestop and general silicone products.
Scale indicators2 records
Recent moves6 records
Expansion highlights5 records
AB Building Products competitors and assessment
Company assessmentBroad incumbents
- Toolstation: UK trade supplies retailer (part of Travis Perkins Group) with national branch network and e-commerce. Overlaps with AB Building Products on trade customer base and several building materials categories.
- Selco Builders Warehouse: UK trade-only builders' warehouse chain with national branches. Competes for the same trade professional customers as AB Building Products, particularly across building materials and sealants/adhesives.
- Wickes: Major UK DIY and trade building materials retailer offering kitchens, bathrooms, building supplies and tools. Substantially larger than AB Building Products but competes on overlapping categories including wall panels and sealants.
- Travis Perkins: UK's largest builders' merchant supplying timber, building materials and heavyside/lightside products to trade. A broad incumbent against which AB Building Products positions as a specialist.
- Screwfix: UK's largest trade-focused tools, hardware and building materials retailer with national branch network and e-commerce. Competes for trade wallet share across multiple AB Building Products categories.
Direct peers
- Victorian Plumbing: UK online bathroom specialist selling direct to consumers with strong e-commerce and trade positioning. Directly comparable in digital GTM and overlapping category (bathroom panels and wet-room products).
- Composite Prime: UK composite decking manufacturer-retailer selling direct and through stockists. Direct overlap with AB Building Products' composite decking category (including own-brand AB Fusion).
- Tile Mountain: Online-first UK tile and bathroom specialist selling direct to consumers and trade. Highly comparable e-commerce-first specialist model overlapping with AB Building Products' bathroom wall panels and accessories range.
- Cladco: UK-based specialist in composite decking, cladding and fencing — directly comparable to AB Building Products' decking range. Cladco is also an existing AB Building Products supplier, making it both a competitor and a partner.
Emerging players
- EnviroBuild: UK-based specialist in sustainable composite building materials including decking and cladding. Niche overlap with AB Building Products' composite and fire-rated decking lines, with an emerging-player scale profile.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
AB Building Products social profiles
Digital presenceAB Building Products financial estimates
Financial estimateRevenue estimate
Valuation estimate
AB Building Products leadership team
Management profileNumber of profiles
Profiles1 record
AB Building Products funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
AB Building Products M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about AB Building Products
What does AB Building Products do?
AB Building Products is a UK-based specialist supplier and e-commerce retailer of niche construction building materials, including waterproof shower wall panels, RAL colour-matched silicone sealants (own brand Rainbow, 60+ shades), composite decking boards and tiles (own brand AB Fusion), fire-rated non-combustible decking, expanding foam and spray foam insulation kits, composite fencing and cladding, plus panel adhesives, tools and accessories. The company serves both DIY consumers and trade professionals with direct-to-customer product sales, no subscription component.
Is AB Building Products a public or private company?
AB Building Products is a private company. It is classified as family owned and is currently operating.
When was AB Building Products founded?
AB Building Products was founded in 1988. It employs 11 to 50 people.
Where is AB Building Products based?
AB Building Products is headquartered in Andover, United Kingdom, in the Europe region.
How does AB Building Products make money?
One revenue line is on record: product Sales.
Who are AB Building Products's main competitors?
Broad incumbents on record are Toolstation, Selco Builders Warehouse, Wickes, Travis Perkins and Screwfix. Direct peers are Victorian Plumbing, Composite Prime, Tile Mountain and Cladco. EnviroBuild is listed as an emerging player.
Does AB Building Products have an API?
No public API is recorded for AB Building Products.
What industry is AB Building Products in?
AB Building Products's product category is Building Materials Distribution. Its primary akta.pro industry code is CRAIAEAB, Sheet Goods & Panels Retail (Drywall, Cement Board, Sheathing), with a secondary code of IMAFANAI, Painting, Decorating & Wallcoverings. Its NAICS code is 4441 and its SIC code is 5211.