What Inzumi does

Inzumi GmbH is a privately held, bootstrapped Frankfurt am Main-based technology company founded in 2007 that operates a digital platform for creating, distributing, and consuming personalised travel guides. The company serves two primary segments: individual travellers (B2C) who self-configure guides via the inzumi.com website shop and Konfigurator (configurator tool), and travel-and-tourism businesses (B2B) such as tour operators, OTAs, airlines, hotels, and insurance companies that license white-label branded travel guide shops or integrate via API. The product portfolio spans three delivery formats per guide: print-on-demand books produced in Germany by partner printmanufaktur (with 3-9 working day delivery, 44-400 pages, on smudge-resistant photo paper), interactive PDF guides, and Progressive Web Apps / native iOS-Android apps with offline functionality. Underlying the platform is a content layer fed by editorial partnerships with travel publishers Nelles Verlag and MAIRDUMONT, covering 166 destinations, and a self-developed backend (REST and SOAP APIs, CMS, content configurator, voucher engine, multi-tenant shops).

Inzumi makes money through several streams: one-time B2C purchases of printed books (base €10 + €0.50/100 pages + €0.10/map) and PDFs (base €3.90 + €0.10/1,500 words + €0.15/map), with mobile guides offered free as a customer-acquisition channel; recurring B2B subscriptions for white-label shops, branded PWA/App builds, and interactive online maps; and usage-based B2B API fees for document generation, geodata, order management, vouchers, and integrations into AWS, Mapbox, Google Places, GetYourGuide, OpenWeatherMap, ChatGPT, and Amazon Selling Partner API. The platform has accumulated 278,580 configured guides through 165+ B2B customers. Operations are run by two Managing Directors, Christian Felten and Alexander Zochowski, with a small (11-50) employee base and no external funding to date.

Strategically, Inzumi positions itself as the infrastructure layer for personalised travel content distribution rather than as a consumer publisher: the B2B white-label and API business is the lever for scalable recurring revenue, with content publisher partnerships and a capital-light print-on-demand model functioning as defensible assets around that engine. Distribution is direct via inzumi.com (SEO-led, partner referral) and indirect via co-branded shops embedded on partner websites.

Name

Inzumi

Legal name

inzumi GmbH

Website

https://inzumi.com

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

11–50 employees

Short description

Inzumi is a Frankfurt-based bootstrapped software company founded in 2007 that operates a digital platform for personalised travel guides, serving both individual travellers (B2C configurator and shop) and travel-and-tourism businesses (B2B white-label shops, APIs, branded apps), with content licensed from publishers such as Nelles Verlag and MAIRDUMONT.

Ownership category

akta.pro rank

Product category

Travel Guide Platform

NAICS

All Other Travel Arrangement and Reservation Services (561599)

SIC

Retail-Nonstore Retailers (5960)

akta.pro primary industry

Wholesale Distribution Platforms & Switches (B2B Booking Engines/Marketplaces) (THAKAJAG)

akta.pro secondary industry

B2B Travel Distribution Marketplaces & Wholesalers (Beds/Inventory Exchanges) (THALAFAJ)

Keywords

• Personalized travel guides
• Travel guide configurator
• White-label travel platform
• Print-on-demand travel content
• Travel content management

Headquarters

HQ city

Hessen

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Software

Cost components

Personnel, Technology or R&D, Supply Chain, Marketing or Sales, Infrastructure, Operations

Revenue model

1. Print-on-Demand Book Sales (B2C): Revenue from selling personalized printed travel guides manufactured via print-on-demand. Pricing includes base price plus per-page and per-map charges. Books are produced in Germany by printmanufaktur partner.
2. PDF Travel Guide Sales (B2C): Revenue from selling PDF-format travel guides with pricing based on word count and number of maps included.
3. Mobile App Distribution (B2C): Mobile travel guides provided free of charge to end consumers as a value-add and customer acquisition channel.
4. B2B White-Label Shop Licensing: Revenue from travel companies licensing branded travel guide shop infrastructure, including setup, customization, and ongoing operational support.
5. B2B PWA/App and Online Map Solutions: Revenue from enterprise clients commissioning branded Progressive Web Apps, native iOS/Android applications, and interactive online maps with custom branding and functionality modules.
6. API Services (B2B): Revenue from B2B partners utilizing API functions for document generation, geodata services, order management, and third-party integrations (AWS, Google Places, GetYourGuide, ChatGPT).

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels3 records

Core offering

Inzumi operates a digital platform that creates, manages, and distributes personalized travel guides in three formats: print-on-demand books, interactive PDFs, and Progressive Web Apps. The B2C business sells guides directly to individual travelers via an online shop with a self-serve configurator, while the B2B business licenses white-label travel guide shops, branded PWA/App products, and APIs to travel companies. Content is sourced from publishers Nelles Verlag and MAIRDUMONT, and printed books are produced by partner printmanufaktur in Germany.

Product overview

Inzumi is a B2C and B2B platform for creating, managing, and distributing personalized travel guides. The core product portfolio consists of three main output formats: Buch-Reiseführer (print-on-demand books), PDF-Reiseführer (interactive PDFs), and Mobiler-Reiseführer (PWA/App for iOS and Android). The B2C offering includes a consumer-facing Reiseführer-Shop with 166 pre-made guides and a Konfigurator for personalization. The B2B division provides a white-label Reiseführer-Webshop solution, branded PWA/App products, and an API for partner integrations. Additional add-on modules include interactive online maps, offline maps, content management systems, and backend content configuration tools. The platform sources travel content from Nelles Verlag and MAIRDUMONT, and prints books in Germany via printmanufaktur.

Differentiator

Problem solved

Functional benefit

Products and services

• Buch-Reiseführer (Print-on-Demand Travel Guide)
• PDF-Reiseführer (Interactive PDF Travel Guide) Interactive PDF-format personalized travel guide with clickable hyperlinks for phone numbers, websites, and email addresses. Delivered instantly after order. Priced at €3.90 base plus €0.10 per 1,500 words and €0.15 per map. Target audience: individual travelers wanting a device-independent digital format.
• Mobiler-Reiseführer (PWA and Mobile App Travel Guide) Progressive Web App (PWA) and native iOS/Android mobile application providing a personalized travel guide with offline availability (texts and images on Android), overview map with filter functionality, favorites, in-the-nearby feature, and free updates. Provided free of charge to consumers; available as a branded version for B2B partners. Target audience: individual travelers.
• Reiseführer-Konfigurator (Travel Guide Configurator) Online self-serve tool for creating and personalizing travel guides. Users add custom titles, cover images, guide colors, dedications, and combine publisher content with their own information. Selectable output formats include printed book, PDF, and mobile app. Target audience: individual travelers and B2B partners.
• Reiseführer-Shop (B2C Online Shop) Consumer-facing online shop offering 166 pre-made personalized travel guides across global destinations, with options to purchase as book, PDF, or mobile app and to add personal dedications and customization. Target audience: individual travelers.
• Reiseführer-Webshop (B2B White-Label Travel Guide Shop)
• Individuelle PWA/App (B2B Branded Mobile App)
• Interaktive Online-Karte (Interactive Online Map)
• Offline-Karten (Offline Maps) High-resolution printable offline maps with POI placement using coordinates (e.g., B2, F1), available for Android native apps with automatic updates delivered via AWS CloudFront/S3 CDN. Target audience: B2B partners and end consumers.
• inzumi API (REST and SOAP API) REST and SOAP API enabling B2B partners to integrate travel guide creation, document generation (PDFs up to 400 pages in approximately 40 seconds), ordering, inventory management, voucher creation, content management, geodata search, and offline map generation into their own systems. Usage-based pricing. Target audience: enterprise B2B partners.

Quantifiable outcome

• 278,580 travel guides configured using the inzumi system
• +4 more outcomes

Named customers8 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration10 records

Feature6 records

Partnerships

Three partnerships are on record, tiered core.

• Nelles VerlagcoreTechnology or IntegrationContent partnership providing high-quality, current travel information and editorial content for travel guides. Nelles Verlag is a established travel guide publisher whose content is integrated into the inzumi platform.
• MAIRDUMONT GmbH & Co. KGcoreTechnology or IntegrationContent partnership providing premium travel information and destination content. MAIRDUMONT is a major European travel publisher whose content enhances the depth and quality of inzumi travel guides.
• printmanufakturcoreStrategic or Co-development PartnerGerman printing partner responsible for producing all printed travel guides. Books are manufactured exclusively in Germany, ensuring high quality standards and fast delivery within 3-9 working days.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Tripadvisor: Dominant travel content and reviews platform with destination guides, forum content, and booking links; a much larger incumbent capturing traveller attention that inzumi also targets with curated guides.
• GetYourGuide: Global tours and activities marketplace that inzumi directly integrates with inside its white-label PWA/apps; a structurally adjacent incumbent offering both content and bookable tours to the same traveller audience.
• Klook: Large Asia-headquartered tours, activities, and destination-services platform; a broad incumbent in the same tours/experiences category that inzumi integrates and competes with for travel-brand partnerships.

Direct peers

• Lonely Planet: Iconic global travel guidebook publisher that has transitioned from print into digital and customisable travel content, competing for the same traveller-customisation use case that inzumi's configurator and white-label shop address.
• TourRadar: Online marketplace for multi-day tours and guided travel experiences, relevant as a peer because it shares inzumi's tour-operator and OTA customer base (e.g., DER Touristik, vtours) and competes for the same post-booking engagement real estate.
• Fodor's Travel: Long-standing travel guidebook brand offering destination content and reviews for leisure travellers, directly overlapping with inzumi's personalised travel-guide offering in both editorial style and audience.
• Routard: Leading French-language travel guidebook publisher providing curated destination content for European leisure travellers, structurally analogous to inzumi's editorially curated guide model.
• DK Eyewitness: Dorling Kindersley's visually-led travel guide series; a directly comparable travel guidebook publisher competing for travellers seeking curated destination content, with growing digital and licensed-content offerings.

Emerging players

• Sygic Travel: Mobile travel planning app with offline maps and trip itinerary creation aimed at independent travellers; overlaps with inzumi's PWA/app product on offline functionality and personalised trip content.
• Wanderlog: AI-assisted trip planning and itinerary builder for travellers, directly competing on personalised travel-content generation that inzumi monetises through its configurator and PDF/app formats.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/inzumi-gmbh

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Inzumi